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Nov 22 2023

Hospitality in Veterinary Medicine: It’s An Art

Uncharted Veterinary Podcast episode 260 cover image

This week on the Uncharted Podcast, practice management super nerd, Stephanie Goss, is joined by a very special guest co-host. Debbie Boone, CVPM joins the podcast again, this time to discuss a topic near and dear to Stephanie's heart – the art of client care. For those of you who haven't met Debbie, let us introduce her. Debbie is a CVPM and Fear FreeSM Certified. She has worked for the veterinary profession for more than 35 years. Debbie's business, 2 Manage Vets Consulting, helps practices develop extraordinary team communication and business skills, enhancing patient care, improving profitability, and increasing practice value. She strives to improve the lives of animals by using her expertise to improve workplace culture and the well-being of veterinary professionals. 

Debbie recently published her first book, Hospitality in Healthcare and Stephanie wanted to take the chance to talk with Debbie about hospitality and what lessons we can learn and apply inside our practices when it comes to making clients feel welcome and invited in to our practices. Let's get into this…

Uncharted Veterinary Podcast · UVP – 260 – Hospitality In Veterinary Medicine: It's An Art

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to role play on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


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Episode Transcript

Stephanie Goss (00:00):
Before we get into the episode today, I just have to say a huge thank you! I would be remiss if I take get a chance to say that PLS, The Practice Leaders Summit is happening in just a few short days when you’re listening to this podcast episode. And that means we’re all getting together in Greenville, South Carlina, to celebrate the unique and wonderful position that is being a leader in veterinary medicine. We’re getting together with some of the best and brightest practice owners, practice managers and we’re talking about the real challenges that face us when we run our practices day to day and I am super super excited. And this is a very different event. It is small. It is boutique. It is designed so that everybody that comes gets to meet every other single attendee that is there. We get to talk about the nitty gritty in real time, about the challenges we’re facing as practices, the wins we have with our teams and really set a plan for the new year so that we can walk into 2024 set up with success. And we couldn’t do it without our industry partners and we have some amazing ones this year and I just want to take a second to say thank you from the bottom of our Uncharted hearts to our Anchor Club sponsors. We have different level partners and we have a lot of amazing ones, but this group, these guys are fantastic. They stepped up in a big way to help make us successful in terms of throwing the Uncharted events for you and your team and I just want to say thanks. So to Nationwide Pet Insurance, Hill’s Pet Nutrition and Total Practice Solutions Group, thank you, thank you, thank you for being Anchor Club Sponsors. Thank you for letting us go out on a limb, try some new and crazy things, like our Practice Leaders Summit and for coming to Greenville and having a good time with us. Okay, now we can start the podcast.

Hey everybody, I am Stephanie Goss, and this is another episode of the Uncharted Podcast. And this week on the podcast, I am joined by a very special guest host, my friend Debbie Boone. For those of you who have not met Debbie or heard her previously on the podcast, Debbie is CVPM. She's Fear Fear-Free Certified. She has been around in veterinary medicine for over 35 years. She's one of those voices that I think about when the conversation turns to team communication and creating positive culture. And she does some consulting now and amongst other things and she's written a book. And when Debbie's book launched, I was super excited about the idea of having her on the podcast because her book is about hospitality in healthcare. And in fact, that is actually the title of the book. And I'm particularly interested in having a conversation about the idea of hospitality in veterinary medicine. For those of you who know me, I started at the front desk and I'm super, super passionate about the client relationship and the care that we give our clients in addition to our patients. And so I thought this would be a great opportunity to have Debbie on the podcast again and nerd out about the art of hospitality in veterinary medicine. So, let's get into this.

Speaker 2 (01:31):
And now the Uncharted podcast.

Stephanie Goss (01:39):
And we're back. It's me, Stephanie Goss, and I am here with a special guest. Today I'm back by Popular Demand with my good friend and colleague, Debbie Boone. We did a podcast together previously talking about customer service, and Debbie has just released a new book. And when it was getting ready to come out, I said we have to do a podcast and talk about the book. And so I'm taking advantage of the fact that when I am recording this, Andy is on vacation. And so Debbie and I are having a conversation and sitting in the Andy Roark chair so that we can talk about customer service and veterinary medicine and hospitality. Welcome to the podcast, Debbie. I'm so glad to see your face.

Debbie Boone (02:21):
It's good to be back and I'm so looking forward to, we were laughingly calling it our Meanderings because this is what we do. We both are so adamant about taking care of people in the veterinary world that we go off on tangents, but hopefully you guys enjoy some of our tangents.

Stephanie Goss (02:40):
I have a feeling I'm going to try and keep us on the rails, but I have a feeling

Debbie Boone (02:44):
We'll try.

Stephanie Goss (02:44):
I have a feeling this will be one of those conversations. So I want to start real big because you just had the book come out and I want to talk about the book. So, tell us what the book is called and where we can find it.

Debbie Boone (02:57):
Sure. The name of the book is called Hospitality and Healthcare: How Top Performing Practices Boost Team Happiness and Give the Best In Care to Their Patients. So the idea behind the book is that when we learn good hospitality skills, great communication skills, we not only make the lives of our clients better, but we make our own lives better because clients are not upset with us. And so we have a better work environment. And then hospitality skills can be used internally too. They're not always facing the customer. So when we understand each other better, we develop good listing skills, we learn to observe people's body language and know their personality styles. We actually can develop a much better culture and enjoy our work more.

Stephanie Goss (03:49):
So as long as I have known you, you have had this focus on kind of, the white Glove, Ritz-Carlton customer service experience, and that has been both in your practice as a manager and then as a consultant working with practices that has been a passion and a focus for you. My first question about the book was I started reading and I started, I hear it in your voice when I'm reading it, it feels like a conversation with a friend. I love the feel of it, but what I noticed was that you went really broad with the book in the sense that it wasn't, you weren't just talking about veterinary medicine, you were talking, you chose intentionally to talk about healthcare in general. And I think that there is a lot of lessons as consumers and as people who partake in healthcare on a human level. I think that there's a lot of applicable lessons there. But for you, why when you sat down and said, I'm going to do this thing and I'm going to tell the story, you have so much that ties to veterinary medicine and your experiences there. Why did you choose to go broad with the topic?

Debbie Boone (05:03):
Well, truthfully, it was my own experience as a consumer of human health. And I think everybody who knows me, first of all, you asked me a question I didn't answer, which is vailable on Amazon, Barnes and Noble and all the routine places.

Stephanie Goss (05:18):
And we'll put links in the show notes. Everybody can find it easy.

Debbie Boone (05:22):
Yes. But if you think about as a patient, we go through some experiences ourselves with our care providers and those experiences are negative. We don't get our doctors paying attention to us, they're not listening to us. The staff is not trained on good customer service. So we don't feel welcomed into the practices. We just run through a machine. And I feel like in order to get good healthcare and my mother is almost 90 so I've been doing a lot of caregiving and helping her with her stuff, a lot of this is just done for efficiency but not done for great patient care. And in veterinary medicine, my great fear is that with so many corporates and many of them not to bash investment bankers, thank you for putting money into our profession. But the problem is that they don't see it the way we see it. And we should be looking at it as caregivers who are connected with the client or as a human connecting with the patient.

(06:33):
So we're actually getting a whole picture of the person that we're trying to care for. We don't listen very well. And that's a problem because we miss things. It's important things and our clients and our patients feel disrespected. And so when that disrespect kicks in, then they become antagonistic and then our work life suffers because now we're battling people instead of collaborating with them. And so the whole idea behind the book is let me teach you skills on both sides of that exam table to be able to better work with humans and understand where their needs are and why they're doing the things they're doing and why their reactions are what they are. And then maybe we can better serve them and they will be more supportive of us. So it's a win on both sides. And I know this because I lived it.

Stephanie Goss (07:28):
Right. Okay. So much good stuff there to unpack. So let's start with the human healthcare side because I think there's some really good parallels here to veterinarian medicine. In reading. At first I was like Debbie, in my head I was like, Debbie has so many experiences that relate to veterinary medicine. And in my head I was like, why doesn't she should go hard in the paint on our stuff because there's so much that you have experience wise that contributes to that. And then I was reading the story about your own healthcare journey and navigating both good and bad care and knowing what it feels like to have exceptionally negative care that leaves you not really feeling like a human, but feeling like a statistic in their practice. And thought about the parallels to that thought about my own experiences, but also thought about the parallels to that to veterinary medicine.

(08:27):
And I think in that moment, the first light bulb went off for me in reading it, which was doctors go to med school to treat patients the same way that veterinarians go to school to learn how to treat patients and no one, and especially in human healthcare, the model is not also learn how to run a business because they are almost solely set up now. It's not even 30 or 40 years ago where you go to med school and then you open your own practice and you're like a veterinarian and that you're learning how to run the business. And so to your point about corporates, I think we're in that, I don't know that it's just corporate, but I do think that in veterinary medicine anyways, there are definitely people involved in running the business side of things who fall on one end of the spectrum, the extreme ends of the spectrum where if you focus on business to the exclusion of all else, to your point, you forget about the humans involved and you forget about the animals involved and you're just focusing on the numbers and the patients and on the other end of that spectrum are practices both in veterinary medicine and in human healthcare where you're focusing solely on the patients and not practicing good business practices.

(09:44):
And so you're not successful. And so a lot of things that Andy and I talk about on the podcast, I think it's really about finding that balance. And I think that there's this narrative both in human healthcare and in veterinary medicine that comes up, that it's about the structure and the system and the man and corporate and in human healthcare, the same conversation happens because now all of these hospitals are set up to be run by corporations. But I don't know that when you step back, and this was the sense that I got in when I was reading through about your own experiences, it's not really about that. It's about, to your point, it's about looking at our clients, whether we are a client in a medical practice as a human, or we are a four-legged patient in a practice that has a client in our building and we are taking care of them in veterinary medicine.

(10:39):
It's about treating each other like humans and not forgetting even as we run the business, even as we are efficient, even as we are effective, not forgetting that it's about the human connection and the human experience and how do we put that front and center and focus on not to the exclusion of not having good business practices, not to the exclusion of all else, but when we put that front and center and practice good medicine and take care of the people within our teams, our clients, that the money follows, right?

Debbie Boone (11:12):
It does. Yeah.

Stephanie Goss (11:12):
And so does, that's a message that I have always heard you had. And so I love that I ultimately in the beginning, although I was questioning it as I read through your own personal story, and I don't want to share it because I want people to read it because it's wonderful in reading it to reading through it in the book, and I was sitting there with you in some of the situations that you were experiencing, I could correlate that to my own medical experiences. And even if I couldn't, I think anybody who reads it would have empathy for you as a human being as a patient feeling like you are in a cold, sterile room and you are just another number in a practice. And I hate when we have those experiences where our clients feel that way. And so I love that you chose to go widen and look at it from that perspective.

Debbie Boone (12:01):
Well, I felt like no matter what position you held in the animal hospital, if you had almost everybody's been a patient at some point in time, and so we tend to lose sight of the fact that when we're the medical provider that at one point in time we were sitting on the other side of the exam table and tend to remember how it felt when you were unsure and when people were talking over your head or when people were basically had your life in their hands and they acted like it was nothing more than a clinical problem to be solved.

Stephanie Goss (12:39):
Mmmm-hmm, just another day.

Debbie Boone (12:42):
Just another day for them. But I'd make a mention of the woman who was my radiologist when I was getting my ultrasound for diagnosed me with cancer and she was worried about her in-laws visiting, and I said, she was not the most stressed person in the room. I was waiting for a cancer diagnosis and she was ignoring me completely and thinking about herself and talking about herself to her coworker. So I feel like we need to pay attention to people, and that's really the premise of the book. Now, the other thing that I think people, oh, this takes too much time. We don't have time. We're running and riffing and racing, it doesn't take long. It just takes seconds and it just takes awareness and concentration to not forget that there are people involved, whether it's the pet owner or whether it's the human being in front of you.

(13:40):
These are people's lives and the pet is important to them or they wouldn't be in your door. This is something that matters to them. And we all know, especially with millennial and Gen Z generation, these are sort of good children for a lot of people. And so I used to teach my doctors, and this is years back, you are furry children, pediatricians. And I think I was having a premonition of what it would become, but that's the way I felt like we should treat people. And it worked. Certainly it worked. I always laugh and say, my practice owner retired with three homes. It works pretty well if you listen, so we can do so much better. And the other part of this is by listening better, we actually speed ourselves up because we don't miss things if we are intently listening. And the exercise I've always given to students when I'm teaching is if you're trying to teach somebody how to actively listen, think about playing.

(14:42):
Simon says, and when you were a child and you were playing, Simon says, and Simon says, sit up. Simon says, sit down, stand up. I messed up because I didn't listen. So we have that intensity about it, but when we do and we listen without distraction, we don't miss things that matter like, oh, I was supposed to give this dog a bath before it went home, or, oh, he needed a rabies vaccine. The owner okayed it and I forgot to write it down. So those are the little things that slow us down is missing those types of requests by clients or missing subtle things that they may have said that all of a sudden will make your light bulb go off for the diagnosis went, oh my gosh, you didn't tell me he swam in a lake of green algae.

Stephanie Goss (15:29):
That makes sense.

Debbie Boone (15:30):
Now it comes back. So we need to do better job listing, a better job asking those open-ended questions, which we're all taught to do when we are looking at conversation or diagnosis or talking to our fellow coworker. I know you and I, we've talked about being curious when it comes to coworkers, and we talked a little bit about being curious in this book because curiosity solves so many problems rather than accusations. And so we have a client come in and this dog is emaciated or it's been limping, and we instantly make this judgment. So there's a toll chapter about judgment. So instantly make this judgment, this is a bad pet owner when what we may not understand is this dog may have gone missing in the thunderstorm, it's been out roaming for two weeks. They finally got it back after putting it 500 posters and it's coming into your door. And yeah, it's emaciated, it looks terrible, but let's ask the situation first rather than judging. And I think we do that with people too. Our staff is like, well, she's always late for work. And then we start going, well, it's why is she late for work? What's going on in your life that is causing you to have these challenges and what can we do to help you overcome those things rather than the accusation that automatically puts people into defense mode? It never helps.

Stephanie Goss (16:54):
And no. So there's two things that I think you hit spot on there. So the first one was when you were talking about human healthcare and your experience with the radiologist tech that I think that we forget that, and I think they do this in human healthcare too, to your point and the story, and you illustrate this really well with your words in the book, it may have been the 19th patient that that person saw in the day and they were doing their job really well and getting you in and out and not making it physically, trying not to make it physically uncomfortable. And that's only a piece of it. But you talked about addressing the emotional piece of it because for you it was your first time experiencing the anxiety and the overwhelm and fighting the panic within yourself of, am I going to hear a life-changing diagnosis today or not?

(17:54):
And it's the same for our clients, even on a very small level, I think in veterinary medicine, we are really good at empathizing. And so when we do the big things, giving someone a cancer diagnosis, talking to them about the fact that their pet needs to have a limb amputated, maybe it's time to consider quality of life, and you have the quality of life in euthanasia conversation, we do those really, really well where I think a lot of us struggle within our practices, and I know this ebbs and flows, and I remember times we're vividly struggling with this with my team is remembering in the day-to-day mundane to your point, to not judge and remember that it might be that client's first time. So we think about a puppy visit that comes in the door and they have 20 million questions for us, and we're like, come on, we've got to stay on time.

(18:49):
We've got to get in and out of this appointment to us. It's another process. And it might be our 19th time that day giving the conversation exactly for that client. It might be their very first time having a puppy. They may not have done this before. And so I always think in the conversation that I always tried to have with my team came from, and I think you'll recognize this, but it came from my own experience with being a Disney fanatic, but also I had a dream once upon a time, my life dream was to be a Disney cast member, believe it or not, at one point in my life, I wanted to be the dancing Mickey in Fantasmic, and I hate Southern California, but I grew up in California and I was like, I'm going to move to LA. I want to be the dancing Mickey.

(19:47):
I was a mascot all through university and high school, so I was going for it. I wanted to be a professional mascot. That was the thing that I wanted to do. Ultimately, I was too short, but went through the process and went through interviewing and going through Disney casting process. And one of the things that Disney does really, really well is the client experience inarguably. You can think what you want about Disney and about politics and all of the things that people tend to talk about when we talk about Disney these days. And the client experience has always been number one for them. And part of the training that every single cast member receives, whether you are in costume, whether you work in the studio offices or whether you are sweeping and picking up garbage in the park, is how to put the client and the customer first.

(20:39):
And so I'll never forget reading the story about the people, cast members who are working in the getting training specifically to answer the question, what time is the three o'clock parade? And when you hear that question, you're like, that's a really stupid thing to train people on. The answer is in the question it's at three, not the point. The point is when someone in the park asked you, what time is the three o'clock parade, the answer is three, what time the parade starts? And that's the point, is that their question isn't about where does it start at three o'clock? Their question might be, where does it end? Where can I get the best view? What time will it reach me if I'm standing halfway through the park when you're asking this question? And so cast members are taught to your point, to ask more questions and dig below the surface and find out what is it that they're actually trying to answer.

(21:33):
And I think that that is, I have always tried to take that lesson in active listening and in not judging and in being calm. And really, I think in some ways I put it at the top of the list trying to treat every client. It might be their first time. And so even though I've already given the puppy spiel eight times today and we're running behind and I want to get out of the exam room, I need to try and put my best foot forward and listen to what they're actually asking and treat it. It could be their first time having a puppy. And the reality is we're not going to succeed all of the time. There are going to be days where we're busy and where we're rushing. And to the point that I think you illustrated so well with your own story in the book.

(22:22):
You'll never know when you may know, but you may not know when you screw that up for someone else and whether you make their first time or the most important day of their life so far, or that big news moment when you mess that up for them and the ripple effects that it then has on them and their experiences and other people who interact with them. And so I love that, and I love the focus on not judging because it's really easy to do. I can think of times where I'm like, really? That's the question that we have 10 minutes left in this exam room. That's the question you're asking me right now.

Debbie Boone (23:00):
Yeah, yeah. Well, it's human nature to judge and it makes us feel better. I gave the talk at AVMA about some brain science stuff and human nature says, we judge up or we judged down. So am I-

Stephanie Goss (23:17):
Or are you better than me?

Debbie Boone (23:18):
And so yes. So then I'm judging and going, yeah, I'm a little better, and then are you better than me? And that's where imposter syndrome comes in because we're judging other people. It's better than we're, but the truth of matter is we just really need to have a moment to self-talk. And like you said, you learn the skill of talking to yourself. And this comes into the self-awareness part of it. So I talked about self-awareness. I went to the Veterinary Innovation Summit last year and I listened to Dr. Tasha Eurich and she was giving a talk on self-awareness and the light bulbs started to go off. This is just wonderful because we're not self-aware, and I love the illustration that she gave. She asked everybody, how many of you think that people cannot drive these days?

Stephanie Goss (24:01):
Everyobdy raises their hands.

Debbie Boone (24:03):
And she said, okay, if everybody can't drive and all of you raised your head, then somebody in this room can't drive and it's going to have to be one of you. And so we don't have self-awareness that we're a bad driver, and that's just part of it. So if we learn self-awareness, then even when we're talking about discrimination, biases, stereotypes, and I have a whole chapter in the book about this, is that we learn to catch our brain in its mid shortcut, which is all, this is what this is, and we go, stop. This is not sensible. It is not smart thinking. It is a reactive thinking where my brain intentionally tries to conserve energy because this is one of the things, it's kind of my geek out topic is neuroscience. And when I started studying the brain of what it does, and there's a shelves of books behind me with all kinds of ridiculous information for some people.

(25:02):
But anyway, if we start to think about that and our brain intentionally tries to conserve energy and it does this by quickly making decisions and judging otherwise, we would be exhausted. If we had to decide everything in our environment instantaneous, we would be exhausted. We wouldn't. So the slide I used was, okay, we put some people up and they're in uniform. There's the police officer and there's a nurse and there's a firefighter and we're a doctor. And we go, oh, we know who these people are, we judge them. Well, and then I switched the slide and I said, unless they're the village people, you can't do that. You can't even assume that people in lab coats could work in a meat market. So it's training your brain and training yourself to stop in mid grouping sorting, which is our nature, and say, let me see what the reality of this is. These all statements. I always say when you think about lumping people into a group that's in the sentence says all these, whatever they are, do whatever this is, it's an automatic mistake because people are not all everything. And again, is our brain would like that to be that easy, but it's not ever that easy because people are individuals.

Stephanie Goss (26:28):
Our brain tries to shift us to one end of the spectrum or the other. And the reality is we need to stay in that middle gray zone most of the time. And that is very true in veterinary medicine. It's not all one end of the spectrum or the other because generally the black and white of it is not negative, but when we get at the ends of the spectrum, it can be right. And so how do we blend those together to find the middle ground and to find the gray? And how do we say, well, this person might be a doctor, but this person might, to your point, they might work in a lab or they might be working in a meat market. And so I love that. I think that so many of the lessons, I love that the book very much has a storytelling tone.

(27:21):
Like I said, I'm reading it, I'm only part of the way through because I was telling you before we started, I have also been reading our friend Josh Vaisman's book at the same time, and I started both of them coming back from AVMA and they're both so good. I was like, I can't put one down and finish the other first. I can't decide because they're great and they're different. So I'm reading through them both at the same time, but I love it because it feels like it's so real. And that's one of the things that I admire about you and your approach to practice management, but also your approach in educating within industry is not to make anyone feel bad. So we're not judging down. We're not like, oh, they're better than me. And so I'm going to build that imposter syndrome.

(28:13):
I also read Dr. Eurich's books. I really enjoy her work and I've gotten to hear her speak as well. And I think it makes total sense that idea of the self-assessment and the science and stuff behind it. So I love that you included some of that in the book and lessons because I think that this is going back to something you said really early on when we started talking, yes, we get training, but I'm going to caveat that because I asked at AVMA, because we were both there as speakers, and I asked in one of my sessions how many of them in the room were veterinarians, and there was a lot of hands, which was awesome because I was speaking in the practice manager track, and I normally get to talk to managers and techs, not a lot of doctors, and so many of them put up their hands and I said, how many of you got communication training and client service training in veterinary medicine? And there was in vet school and there was far fewer hands than one up than I was expecting because most of the vet schools have put that in place now and they're doing it, but the percentage compared to everything else is very small. And it's only been recent that a lot of schools have put that in place as part of the mandatory training that they're giving veterinarians.

Debbie Boone (29:28):
And some of it's only two weeks. That's the other thing. It's not long enough to really make it stick.

Stephanie Goss (29:33):
And so we're getting, yes, veterinarians are getting some of that training, but I would say when you think about the vast majority, majority of our teams, how many of us get actual training in listening, in active listening in client service? I might have had experience in waiting tables or being a barista. I might have customer service experience or hospitality experience going back to the book, working in a hotel where I have, by the nature of the job, learned some of the lessons. If I'm really lucky, I might have had the experience of working for an employer like Chick-fil-A or Ritz Carlton, Disney, Neiman Marcus, like the high-end employers who are going to put the time and energy into actually providing that training for teams. But the majority of us, even when we work in customer service fields like veterinary medicine, don't actually get that formal training.

(30:32):
We just have the expectation as leaders, and I say we, because I include myself, I have done this and made this judgment and it's something that I am now conscious of as a bias and actively trying to work against it, where I just assume that if I'm hiring someone for a client service position that they understand the rules of engagement when it comes to client service. The reality is we have to learn that. And to your point, we have to practice it over and over and over again. And so telling someone once, this is how I expect you to react when a client walks in the door, I want you to stand up. I want you to greet them with a smile. So many of us, because busy in our brains are moving 10 million miles a minute. I'm not saying that anyone is intentionally going thinking about it from a negative perspective. I'm teaching this, why can't you retain the information? But so many of us go, oh, I've checked that box and now we're going to move on to the medical stuff. The stuff that's really hard, the stuff I know takes repetition and practice. The client service stuff should be a one and done check the box. And that model has got to get flipped on its head in veterinary medicine for us to get successful. Absolutely.

(31:43):
Hey everyone, I am so proud that Andy and I have released our very first certificate course that you can take online. That's right. We have released into the Wild, the Uncharted Leadership Essentials certificate. We had a conversation one day and we were talking about what it would be like if there was a course online that you could take that had some of the content that we really think is foundational to being a leader in practice. What would that look like? And let me tell you, we dream some big dreams that day, and I am so excited that part of those dreams is now coming true and coming straight through the interwebs to your computer. That's right. If you head over to unchartedvet.com/certificates, that's the Plural Certificates. You can find out all of the details about our first certificate, which is the leadership essentials. It includes things like building trust, vision and core values, whether it's for your team or for yourself as a leader.

(32:43):
Understanding communication styles, using disc feedback, coaching, achieving team buy-in setting priorities and getting things done. It is kind of the foundations to running a practice and becoming a leader. You don't have to have a position of power in your practice to take this course. We've set it up like an online course. It's got modules so you can do a little bit at a time. You don't have to sit down and do a whole hour long course at a time. You can do it on your own time at the clinic. You can work on it at home if you want. But regardless, I want you to check it out because I am so, so proud of this and I'm so excited to see what you all think. And I know Andy is too. So head over to the website at unchartedvet.com/certificates, plural, and check out all of the information that is there. We can't wait to hear your feedback. And now back to the podcast,

Debbie Boone (33:39):
I was recently at the Vet Partners meeting, we talked about how we have about a shortage of veterinarians, a shortage of technicians, and everybody was talking about utilizing your technicians better. And I agree with all of that. I think that's important, but I think the missing piece of the puzzle is that we are not teaching our teams how to handle the public, and this is a public facing job. And so we're setting them up for failure and to live in an environment where people are constantly beating them up verbally, sometimes physically, quite honestly in some of the environments, and a lot of that comes from we set them up for failure. We did not teach them how to manage a situation before it escalated to the point where it became a meltdown. I often think about the recent event in the animal hospital where the guy got shot and I thought I would've if I was a fly on the wall, could have I coached it so that it did happen.

(34:48):
And I think yes. I think somehow in those conversations between those two people, they escalated rather than deescalated because they didn't have the tools. And that's so frustrating to me because they're not hard to find. When I was managing hospitals, my staff had to go through training modules and one was called gold star customer service, and the other was the employee manual because nobody ever reads the thing. And then common telephone questions and the answers, and then preventative care protocols and the components of and why those things were important, and my CSRs were all trained on those things. And then once they passed the modules, they got a dollar an hour raise because they were now much more as an employee. They go, oh, I got to figure this was like a 2005. So a dollar then would be the equivalent, like three now. But once that happened, there was such a confidence level in all those team members that had had that training.

(35:53):
And there was a really consistent message from the front of the hospital to the back of the hospital about what we believe, how we did things, why we did the things that we did, and then everybody could educate the clients. And that was what I've always considered our job is we think about we provide medical care, but primarily we should educate people about not needing us. How could they not need us? And that is certainly much better for our patients, but we don't take the time to train those things and look at it from how can we help our clients? In the book, there's a chapter called Who's the Hero of Your Story? Hint, hint, it's not you. So when we look at what our place and our role is, it's not to be the hero of the story. We are the wise counselor to the hero who is the client.

(36:45):
And the patient is usually the challenge or the dilemma that we are following the path of to the happy ending because the happy ending happens for the patient, but it happens for the client when the patient's well or the resolution happens. And instead of us coming in going, we are the savior of all things. We're like, no, we're here to coach you how to be a great pet owner. We're here to coach you how to get this fed through this illness. We're here as your support. And when we start to look at ourselves as collaborators rather than authoritarian figures that dictate down, we get much more cooperation from our clients. They certainly think we walk on water, they don't get experiences like that in the world, and our patients are the winners because the patients get it. And the same thing goes for human health when we feel like the team has our back, when we feel like they're truly listening to the challenges that we face, what are the simple things that we have to start thinking about what it's like to not fit the normal mold?

(37:53):
And so points are made in this, I don't think you might not have gotten into it yet, but the simple act of filling out a patient history form. If you are an adult and they want your family history, what if you're adopted and you don't know it? There's no place for you to put that or you're estranged from your family. There's no place for you to put that. And then what if your child is adopted and then you have to go through all this, so there should be, right? Give us more information. A place that says, I don't know my family history. It's a simple thing. Give us some more information and then why do we have to repeat it over and over again? Why do we not have a system in place that says, Hey, I had you fill out when you were a new patient. I'm guaranteeing that your parents who were 86 when they died probably haven't had any new health information that we need to add. So maybe we can build onto it. Well, why don't we have and say, we have this information, you don't need to fill it out. Again, it's aggravating to people because we didn't pay attention to the information they gave, right?

Stephanie Goss (38:56):
It's that same experience when we ask clients to give us a detailed history and then we ask questions. And I'm not talking about clarifying questions, right? I'm talking about the obvious same questions. It's frustrating for them and they get aggravated. It's that same experience that we have in human healthcare. It's interesting because I think about, so you, I've had some health challenges and experiences over the year with different medical teams and have had horrible experiences as well, which is why there was so much empathy when I was reading through your own experience. And I've also come to a place now in the last couple of years where I have a excellent, amazing healthcare team that treats me like a whole person. And it took a long time and a lot of fighting to make that happen. But one of the things that I truly appreciate is my general practitioner who I live in the middle of nowhere, as those of you listening to podcasts know, Andy likes to tease me about it constantly that I live in the land of no internet, but I have to see my general practitioner for a lot of things.

(40:13):
My specialists are pretty far away, and so they help with that. My general practitioner knows that I work in healthcare. And so after I remember vividly having our first appointment when I was going through my diagnosis and asking a lot of questions, and at the end of the appointment we were well over time for the visit, he could have been frustrated, he could have been irritated that he was behind. He had other patients waiting and instead of going, okay, I've got to go and move on to the next patient, what he said stuck with me and Will always, because he said, I love that you're asking so many questions, and I love that you have clear, he's like, now I understand you're in the healthcare field. He's like, I would like to set up your appointments differently in the future. He's like, I would like to set you up for extended appointments because the things that you and I are talking about are a different level than I would be talking about with a patient who has no medical knowledge.

(41:10):
I'm asking questions about the drugs and the pharmacology and because I have that knowledge. And so instead of being irritated by that, he intentionally chose to work with me as a collaborator. And so now when I get booked in, the first thing the CSR says to me when she answers the phone or when I send in an appointment request is, oh, it looks like you're marked for extended time. And they don't make me feel about that. I don't feel like that client who's taking more time out of the day, I feel like, oh, he has asked for this to be a thing so that we can have the conversation and it's not taking up more time. And I think about it in parallels to our clients, and there's this conversation that happens in veterinary medicine where so many of us, myself included, get really irritated that clients are doctor Googling.

(41:58):
And when we step back and we take the emotion out of it, aren't we glad when we have a client who comes in who is taking the time to educate themselves because the conversation, and I think that we should be asking a different question, which is where are they getting the information that they're getting? And that is the battle we should be fighting in veterinary medicine because if we're putting out valid information that clients can access, right? And that when we think about Dr. Google, we kind of lump it under this. It's all quack crap umbrella, which is bullshit. It's not true. There are so much good information out there that they can access. Now, shouldn't we be glad when a client walks in the exam room and wants to understand and wants to ask questions? And there are times when we are glad, and there are also times when holy hell, it annoys the hell out of us because all we want to do is get out of that exam room.

(42:51):
And so I think that's another one of those moments to remember where as a human being working with another human being, we always have a choice. We can choose to treat that client and make them feel bad for the fact that they have researched and that they have questions and they're asking things that are inconvenient to us because we're running behind or we've got patients waiting or whatever. And we can also choose kindness, and we can choose to say, you know what? I love that you have prepared for this visit. I want to be able to answer all of your questions. And my next appointment is waiting. Can we schedule a follow-up consult by email or can we schedule a follow-up where we can come in an extended visit and I'll happily answer all of your questions, give them a plan. Because when we do that, they're not mad about it and they're willing to be partners in the healthcare conversation with us.

Debbie Boone (43:45):
Exactly. And that's it. It's about the partnership. Well, I've always been very frustrated with any business who asks you what your occupation is and then never looked at these papers again. Why did you even bother when if you looked at this, you would see that I have been in healthcare for 35 plus years, and you can say some stuff to me. I actually know anatomy. I know some things, right? And so we can talk at a different level, but there's other aspects too. I mean, we also will look at people from especially in veterinary medicine coming in from the human side and immediately do the eye roll and go, “oh my God, the nurses are the worst, right? They're going to try to treat their pet.” One of my very best was a nurse. She was the voted the best nurse in the state of North Carolina. We absolutely adored her.

Stephanie Goss (44:39):
Oh, my Gosh. That's awesome.

Debbie Boone (44:39):
And when she moved, she kept driving to us two and a half hours for her care. So that's the bond we had with our clients. But this was an exemplary person as a nurse. She didn't try to treat her animal. And we had another one killed her dog by giving it Advil. But it's a whole different story.

Stephanie Goss (44:57):
It takes all kind, and let's be real again, remember that we have the choice because to your point, we roll our eyes when we see that someone in human healthcare is coming in. But aren't we also, and I don't mean all of us, we, but think about it. How many of us know someone in veterinary medicine who treat ourselves because we know about veterinary medicine, and so we choose to self-treat or start ourselves on cephalexin or whatever it is.

Debbie Boone (45:24):
Let's take it. I took my own X-ray to the orthopedist when I broke my finger. But here's the thing. My X-ray was digital and theirs was not. My X-ray was so superior to their stuff. I went, you don't have digital x-Ray. This is specialist. Are you kidding? I said, look, I understand you hate it. We hate it, but I did it anyway. So here it's just confess it off the top of your head. And I love the example that you gave about saying to that client, I would love to continue this conversation because I'm so glad that you asked these things, but I've got another client waiting and I'm committed to being on time just like I was for you. So let's set up another time. Let's set up a phone call or email each other back and forth. We can do that because then the clients don't feel like you're just blowing 'em off and you don't care.

(46:18):
But they'd also appreciate the fact that you have a commitment to being on time because they want you to be on time for them too. I just don't understand why we think we can't say the graceful no. Right. It's setting the boundaries. It's setting the expectations. I can remember a conversation I had with a client one day was extremely anxious about her dog. And yes, I think she had some issues, but she called her practice 52 times before lunch, and the staff is just like, ah. So when she came in, I said, let's just sit down. Let's just sit down and have a conversation. I said, Nancy, why are you calling us so much? I said, we can't even look after Casey because you're calling us all the time. Don't you want the doctor to look after him? She said, yeah. I said, then she can't be on the phone with you and look after him.

(47:08):
She said, I know Debbie, but I'm so anxious. I said, well, please just try to understand that we are trying to help him, but we can't if you're constantly pulling us away. So we're going to call you as soon as we know something. We understand your anxiety. We appreciate your anxiety, but you're killing us here, right? You're killing us. And so she's like, I know it's my anxiety. So we can say things to people nicely. We can let them know that our doctors have lives and that they are not going to be coming in at three o'clock in the morning just because you want to fix a broken toenail. Things are not going to happen. But there's a way to do everything. And I think that is the training that's missing. We put a hand in people's face and we say, no, we can't do these things. Instead of learning how to say, we are happy to help you. Here's what I have available. How can that work for you? Let's work together to find a solution here. But we don't train people to do those things. It's just the automatic, no, I don't have time. We don't do that.

Stephanie Goss (48:15):
I love it. I feel like the book is so full of lessons that you have learned as a leader, but where I want us to end, is there a leadership lesson that you have come to appreciate now where you are in your career that you wish that you had learned before you became a leader?

Debbie Boone (48:36):
Wow, you got, we don't have enough time for this. I think the most important thing that I have learned is going back to the questioning, is just being curious and asking people what's going on with them. And that goes for clients that when I was solving conflict problems, just asking those questions and not trying to get my point across, or not trying to be judgmental or upset or irritated or angry, and to learn that that says no. Let's find out. Let's keep digging until we find out one of the quotes. It's in the book, but it talks about when therapists and psychiatrists are being trained, it says, the problem that the patient brings to you is never really the problem. So you have to keep asking the question. And I think that looking at the problem on the surface, it may seem as this, but then once you really start to figure out and dig down and ask questions and care about people, then you're going to find out that the problem is not really the problem. So why is that person late for work three mornings of the week because their kid just turned two and decided to go to school naked every day? That's why. So these are the things that you find out when you start asking questions. And these are real.

Stephanie Goss (50:03):
Yes, yes, like your client who called 52 times in the day. That's a lot of times when we get the, well, I have huge amounts of anxiety, and I'll never forget being in the exam room with a client just like that, having a similar conversation. We'll come to find out that the pet belonged to their son who passed away, and this is the last link that they had. And so the anxiety was coming, yes, they cared about the pet, but it was more and it was about the loss and the grief and the fear over losing that link to their son. And now all of a sudden, the whole team has a radically different perspective on Nancy calling 52 times before lunchtime. So I think that that's a great answer. I love that. Love that one. I was like, ask more questions and I love it so much. This has been so fun, as it always is talking to you.

(51:08):
So I'm going to drop links in the show notes if you want. I'm just going to go out a limb and say, everybody should have a copy of this book in their practice. It's wonderful, and I will give you more feedback when I actually finished the entire thing, but I'm loving it so far. The book link will be in the show notes along with the link to your website, and we were talking about Dr. Eurich. I'll put the link to her reference in there as well. But one of the things I love about your website, Debbie, besides being able to contact you, is that you've got a list of recommended books. And so if you're like, I'm nerding out on this, I'd like to find out more about this kind of stuff. There's some great books on your list. I was spying it while we were talking, and so I'll put that in the show notes as well so people can find you and find all the things. Thanks. Thanks for the conversation, friend. This has been great. You're

Debbie Boone (51:58):
Welcome. Always a pleasure to be with you, and I'm glad you're liking the book so far. I can't wait to hear your feedback. I value your opinion since it's so much like mine.

Stephanie Goss (52:10):
Well, lemme fluff your pillows, as Andy will say and tell you that so far I am loving it. And when you read it now you've heard Debbie and I have a conversation. Tell me if you read it in her voice like you're having a conversation with a friend. That is certainly how I am reading. It's wonderful. This has been great. Have a fantastic rest of your week, everybody who's listening, and you, Debbie, and we will see all next time.

(52:38):
Well, gang, that's a wrap on another episode of the podcast. And as always, this was so fun to dive into the mailbag and answer this question. And I would really love to see more things like this come through the mailbag. If there is something that you would love to have us talk about on the podcast or a question that you are hoping that we might be able to help with, feel free to reach out and send us a message. You can always find the mailbag at the website. The address is unchartedvet.com/mailbag, or you can email us at podcast@unchartedvet.com. Take care everybody, and have a great week. We'll see you again next time.

Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: communication, culture, management, Training

Oct 25 2023

I’ll Admit It: Some Animals Make Me Nervous! With Amanda Schwarzwalder, CVPM, RVT, KPA CTP, VTS

This week on the Uncharted Podcast, practice management geek Stephanie Goss is joined by special guest, Amanda Schwarzwalder, CVPM, RVT, KPA CTP, VTS (Behavior). When Stephanie saw this letter in the mailbag, Amanda was the first person who came to mind to tackle this topic with. For over 20 years Amanda has worked as a veterinary technician in various capacities. Her interest in behavior led her to joining The Behavior Clinic in 2009.  A nationally recognized speaker in veterinary behavior and Fear FreeTM Approved Speaker,  Amanda enjoys teaching veterinary team members how to implement and develop behavior care as a team. As the Practice Manager, Amanda is often behind the scenes handling the day to day business of keeping TBC running, supporting our referring veterinarians, and working with the TBC team to assist our clients and their pets. With such a well-rounded resume, it makes perfect sense that Amanda has a whole alphabet soup behind her name.

Stephanie and Amanda are taking on an email from our mailbag that came to us from a technician in training who is worried about their comfort level with animals. While this might seem strange to some people in veterinary medicine who are lovers of ALL creatures great and small, Amanda and Stephanie talk through the concerns from a practical, clinical and personal level because there is a lot to this seemingly simple concern. We're not brushing it off, let's get into this…

Uncharted Veterinary Podcast · UVP – 255 – I'll Admit It – Some Animals Make Me Nervous! With Guest Co – Host Amanda Schwarzwalder

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

LINKS FOR RESOURCES MENTIONED IN PODCAST

Fear Free Coupon Code: FFROARK20

Low Stress Handling

Do you have something that you would love Andy and Stephanie to role play on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


Upcoming Events

Are you a practice owner or a practice manager? Never underestimate the impact of a powerful partnership and DON'T MISS YOUR CHANCE TO JOIN US LIVE IN GREENVILLE...

The Wright Brothers. Venus and Serena. Han Solo and Chewbacca. Okay, that last one was (far) far-fetched… but there’s no denying that all of these rockstar duos made a lasting impression on us. They innovated, discovered, experimented, and explored the unknown, all to leave the world a bit better than they found it. Veterinary practice leaders can form powerful partnerships just like these. Collaboration in leadership might sound simple, but for any of you that do it on a regular basis, you know it can be anything but easy!

Every partnership (like every veterinary practice) is unique and faces very specific challenges. To be successful, you must identify your strengths and weaknesses as individuals and as a pair. By working to further your skills within your respective role, then coming together to work collaboratively with your partner, you can quickly break problems down into manageable pieces and move forward as a team. 

This December, The Practice Leaders Summit is here to infuse the powerful veterinary partnership of practice owners and practice managers with renewed energy and understanding. You both want a strengthened foundation to guide the practice (or practices!) you lead so that it can continue on to future success. Join us!

Upcoming events: unchartedvet.com/upcoming-events/


Episode Transcript

Stephanie Goss:
Hey, everybody. I am Stephanie Goss, and this is another episode of the Uncharted Podcast. This week on the podcast, I am very excited to be joined by an Uncharted community member, friend, and colleague. Amanda Schwarzwalder is a CVPM. She is an RVT. In fact, she has got a whole alphabet soup behind her name, as you'll learn as we get into this episode. I asked Amanda to come on the podcast this week for so many reasons, least of which is that she is a VTS in behavior.
We got a question in the mailbag from someone who is working on their technician license, and they had a question about behavior and pets. The first person I thought of was Amanda. I'm super excited to have her jump in and guest host with me this week, as we tackle this mailbag topic about being nervous potentially around some of our patients. This was a fun one. I hope you guys enjoy it. Now, let's get into it.

Speaker 2:
Now, the Uncharted Podcast.

Stephanie Goss:
We are back. It's me, Stephanie Goss, and I am joined this week not by Dr. Andy Roark, but by my friend and colleague. I'm really excited for you all to meet Amanda, because I'm not sure that all of you have had the opportunity. She is amazing. We have an Uncharted community member and a CVPM. Are you an RVT, LVT, CVT?

Amanda Schwarzwalder:
RVT.

Stephanie Goss:
RVT. Amanda has the entire alphabet suit behind her name, so I'm not even going to try and name the letters, because Ms. Amanda Schwarzwalder, who is here with me today, is a technician, practice manager. You are a VTS in behavior, which is why you're here because we're going to have a conversation about a mailbag thing that came through. I was like, “Oh, this is right up your alley.” Amanda Schwarzwalder, welcome to the podcast.

Amanda Schwarzwalder:
Thank you. I'm so excited to be here.

Stephanie Goss:
I am excited to have you, and I have to ask you a question, because I was looking at your bio and I'm like, “Okay, CVPM, I know that. RVT, KPA, what is that?”

Amanda Schwarzwalder:
Karen Pryor Academy certified training partner. Yep. I've been through a formal trainers program to be an animal trainer, multiple species.

Stephanie Goss:
Okay. CTP, what is that?

Amanda Schwarzwalder:
That's the certified training partner that goes with the KPA.

Stephanie Goss:
Okay. Those two are the training ones, and then VTS in behavior.

Amanda Schwarzwalder:
Yep.

Stephanie Goss:
You told me a fun fact when we were getting ready about the letters behind your name.

Amanda Schwarzwalder:
Yeah, so I also-

Stephanie Goss:
You have to tell everybody.

Amanda Schwarzwalder:
Yeah, so I have a few more letters, because I'm also a Fear Free Certified Elite. By the time you put all the jumble of letters together with my first name and my last name, I am only missing four or five letters from the alphabet. That's my new gig when I lecture is on the title screen, it's like, “these are the letters that are missing. If you know a credential that contains these, let me know.” Then I'll have the whole alphabet. It'll be complete set. That'd be great.

Stephanie Goss:
Oh, my gosh. I love it so, so much. Tell our audience, because you are in the Midwest, and then I know you have done speaking, and our Uncharted community knows you, but tell the listeners a little bit about yourself.

Amanda Schwarzwalder:
Yeah. I am a practice manager for The Behavior Clinic. We are a specialty behavior practice in the Cleveland area. I have two board of veterinary behaviorists that are part of our team, our business owner, and then an associate. Then we also have, I'm losing track, I think I'm up to five RVTs. I've got one other VTS behavior and then some other trainers. We're a team of 14 now, which has been crazy.

Stephanie Goss:
Yeah.

Amanda Schwarzwalder:
Yeah, so we do animal behavior. We do mostly dogs and cats primarily. Occasionally, we get horses, occasionally, we get birds. I've also gotten to do some really cool work with Raptor Rehab. I've also gotten to do wolves, and coyotes, and otters are my favorite.

Stephanie Goss:
Whoa.

Amanda Schwarzwalder:
I love otters. They're so cool. It's been a lot of fun. We've gotten to help bobcats learn how to give blood, and do some consulting with zoos and things. It's been a really fascinating ride, so sometimes can't believe it.

Stephanie Goss:
I feel like we could just do an episode and hear your story, your stories about-

Amanda Schwarzwalder:
I think some of them might have to get legal permission from clients, but they're really funny. I've got some really good ones.

Stephanie Goss:
Oh, gosh. That is so awesome. I'm super excited to have you on the podcast today. Y'all, I thought of Amanda immediately because I got a mailbag letter and when I first got it, I will admit, I was like, “I got to put this on the back burner, because it doesn't feel like it's right up Andy and I's alley.” Then I was thinking about, who would be someone good? We've been doing some episodes while Andy or I have been on vacation, where we've had guest hosts. I was like, “Amanda would be perfect for this one.”
We got a mailbag letter from a young technician intern who is working on their technician license, and they're about to do their internships. They are a little bit nervous and were asking about some tips for becoming comfortable with animals, because they said, “I'm reasonably comfortable around dogs. I've had dogs growing up, and I have friends with dogs in their homes. I feel like I know enough about the basics of canine body language, and I can kind of tell when they're uncomfortable.”
They said, “I've never had a cat, and I don't want one because our current dog has a prey drive,” and I was like, “Good for you, recognizing that. That's a step in the right direction.” They were like, “I have friends who have cats, and I don't feel like I'm as good reading their body language, but I'm a lot less nervous with them.” They said, “I feel like I'm really nervous around the larger animals, and I'm getting ready to move into the step of my program where I'm going to do my large animal internship and get experience with them.”
They said, “I'll pet a large animal, but I don't ever feel completely comfortable.” They reached out, were asking for tips on how to be comfortable around the pets that make them nervous. They said, “I feel like as a technician, I should know the basics of handling a whole variety of species, and not just necessarily dogs and cats.” I was like, “Oh, this will be a fun one. I feel like both Amanda and I probably can get into some stories about being a technician, and nerves and comfort.”
I told Amanda, “We're just going to dive into this one in true Uncharted Podcast fashion,” and we'll talk about some Headspace things with all of you, and then we'll do some action steps that Amanda's got some great resources. We'll have set links in the show notes and everything for everybody. I'm excited to dive into this one with you, Amanda.

Amanda Schwarzwalder:
Yeah. Well, and I love that in the mailbag letter, that they were actually willing to contemplate willing to get a cat in order to learn more about cats. I'm just like, “You can't do that with every species.”

Stephanie Goss:
No, not at all, or you would have a zoo.

Amanda Schwarzwalder:
Yeah, you would have a zoo, but it's great that we've got that level of commitment, so I love that.

Stephanie Goss:
Yeah, absolutely. Okay, so from a Headspace perspective, I think you and I were talking a little bit before we started recording, I think both of us are in total agreement that I love this letter because this is totally normal. I think there are people who are going to listen to this podcast episode and see themselves in it, whether it's themselves now in their career, or themselves at one point in time.
I know that's how I felt when I read it. I was like, “Oh, I remember that point in my technicians program where I was like, ‘Oh, I'm afraid of these things.'” I've been honest on the podcast about things that I'm still afraid of as a technician. That's things that I have now put into my deal breaker category.

Amanda Schwarzwalder:
Yep, yeah. There are so many things, and fear is normal. It's normal to be nervous. It's normal to be concerned. I love that It also comes from this person's writing, from this perspective of, “I want to know how to be better. I want to know how to feel safe and be safe in these environments,” because that's someone who's going to be a really great technician.
They're asking right questions before they get into those situations, whereas suddenly, they are in that externship and they're like, “Okay, today you're palpating a cow,” and having to go, “I've never touched a cow in my life. What do you mean?” It's great that they're thinking ahead. I love that. I love that they're able to, “Hey, this makes me comfortable and this makes me uncomfortable.” We've got a really good place of self-awareness and where their skills are right now.
I think that's the one thing, as a technician, you're in school. I love it. We're in school. We're in school to learn. I think that's the biggest thing is to remember that in that process, there are things you're going to get to, and you'll get there. It takes time, depending on where that large animal component is in your program, but at least we've got some resources, and lots of things we'll talk about a little bit later.

Stephanie Goss:
Well, and think about it. The possibilities in veterinary medicine, and I remember feeling this when I started my tech program, I was working in a small animal GP, so there were species that we were seeing in the practice every day. We actually had mixed animals. I knew that I was seeing that in the practice, so I was not as uncomfortable about that, but I knew that there's a whole variety of career options out there in vet med.
Thinking about my colleagues, at the time, I was in California in the Bay Area, and I had friends who were technicians for the, we had several zoos in the area. I had technician friends who were working at the zoo, and I thought, “When they went to school, they didn't have in school the learning opportunity with the species that they're now working with.” That's not a part of the curriculum. If it was, if we covered every animal species on the planet, we would be in school for 10 years.

Amanda Schwarzwalder:
Exactly, yeah. That's the thing, we have such a small timeline for veterinary technician education. It's a two-year program. Some places are 16 months, 18 months. Then we do have some of the four-year programs. I'm a specialist in behavior. The amount of behavior that I was given in that two-year timeframe was very, very little. That's, I think, a really good point of remembering that you're not going to get everything that you need to know in school.
You're going to have to go out and find education for yourself, especially when you've got passion areas that you want to invest more time in, or again, being able to self realize what you need more help with. For me, I'm a CVPM. I always need more help with finance. It's just one of those areas I just always need more help with, but HR, I'm good. You're always going to have to figure out where your weaknesses are and where your strengths are.
Then do like this person is doing and say, “Hey, who can I talk to? Who can I network with? What resources can I find?” Yeah. Yeah, I didn't get otter class in tech school and there was no Otter training course. No, missed that.

Stephanie Goss:
It's so funny, because I remember, I was excited to do this episode for a whole variety of reasons, least of all to get to talk to you, because you have great stories. I knew that our listeners would love you. I remember being a young technician, and I think I was maybe in my final semester of school, but I'm going to share a secret with all of you. I was terrified of birds.

Amanda Schwarzwalder:
We share a fear.

Stephanie Goss:
I was terrified, and no one in the clinic knew my dirty little secret. We saw birds. We had a vet who saw small animals, but she also saw avians and exotics. It was a part of our everyday practice, and I had managed successfully to avoid getting on any of her schedule stuff. I knew that the day was coming where I was going to have to confront the fear. We had a client of hers who had a large bird. He was an Amazon parrot, and you'll find this funny, I think, ironic as a behaviorist.
He had some serious feather plucking issues, and his dad traveled a lot for work. He was boarding with us for an extended period of time. I think he was with us for about a month. His enclosure was housed in the office because it was the only place in the clinic that was big enough to put his cage.

Amanda Schwarzwalder:
His house, yeah.

Stephanie Goss:
Yeah, exactly. At the time, I was working on a big project for AVImark, and I was coming in at 3:30 or four in the morning west coast time to get on east coast time to talk to AVImark tech support. Every morning, I would get there and I'd be in the office, and I'd be on the server, and he would start talking to me. I sat on the far side of the office from him, because I was just even terrified to go close to his cage. Nobody knew my dirty little secret. He would just keep talking to me, keep talking to me.
I remember sitting there, thinking, “Maybe this is a sign. Maybe it's a time to try this and get over my fear.” We're going to talk about this when we get into action steps, but I knew logically, that when you have a fear, part of getting over it is only facing it, and then desensitizing yourself to it. I remember sitting in that office and being 10 feet apart from him, and literally being afraid he was going to get me, even though I knew that was illogical. I was just like…

Amanda Schwarzwalder:
He has a key, he can open the door. Yeah.

Stephanie Goss:
I was just like, “Please don't hurt me.” I think this is totally normal, and I going to save the other half of my story for when we get to action steps because it has to do with facing the fear, but it's totally normal. I think everybody has that. Is there, besides birds, which seems like we may share…

Amanda Schwarzwalder:
Birds and snakes, I'm not really a snake fan. We had one client who used to breed boa constrictors, and so I had to start with the baby snakes. I'm still not a snake fan, but I can be okay. I actually married someone who loves tarantulas. When we started dating, Mr. Snuggles, a little pink toed tarantula that was the size of your hand, and it was Mr. Snuggles because it was the most friendly of his pets. Yeah. There was some chocolate involved. Yeah.

Stephanie Goss:
Okay. We're going to…

Amanda Schwarzwalder:
He wants a much larger one, but I'm not to that point in my spider therapy, so yeah.

Stephanie Goss:
Okay. We're going to circle back to that, because there's some stories there.

Amanda Schwarzwalder:
Oh, yeah.

Stephanie Goss:
First piece, we recognize that this is totally normal, and I love your point about not only is it normal, and I so appreciate the writer who said this, because it's healthy. You said something to me when we were getting ready to start recording that I think is really important. We were talking about it being healthy, and you were talking about particularly in the context of large animals, why fear is a little bit healthy and important.

Amanda Schwarzwalder:
Yeah, it's healthy whether we're talking about large animals, small animal, bird, spiders, or even when it comes to doing things like getting in front of a crowd and speaking. You want to have some sort of a little bit of anxiety, because that's what's going to keep you safe. Your amygdala is there for a reason. It has a job. Its job is to keep you from doing things that are going to harm yourself.
When we're walking up to that bowl that's in the pasture, we want to have that little bit of like, “Okay, you need to be aware. You need to be watching. You need to be cautious.” When you're working with a large animal and they step on your foot, they can break your foot. They're just shifting their weight, but that's going to be a much greater injury that you're going to sustain compared to when you're working with a Great Dane in a room and they step on your foot. It's not going to take a whole lot for you to get hurt when we're working with large animals.
Again, a little bit of awareness of that, “Eh, this makes me a little cautious,” is good. It's the same thing when I'm coaching my technicians in our consult rooms. If you're ever to the point where you are not a little bit worried when you're seeing that dog that has a multiple bite history, and it's got a history of pinning technicians in the vet clinic and biting the doctor, you need to have that. That's what's going to keep you and your doctor safe while you're providing care so that pet can get better. Yeah.

Stephanie Goss:
Yeah, it's not that you don't want to believe that they can be trusted, but you should always be aware. That's what I love about what you do is that the idea that we can learn new behaviors, and we can desensitize, and we can train away from behaviors that we may have learned. At the same time, that awareness is so, so important to always keep with you. It's so healthy for you. I love that you train your team on that. That's awesome.

Amanda Schwarzwalder:
Yeah, I spend a lot of time with that. It's the same reason when I'm lecturing, if I ever am doing something like the podcast, or a lecture, if I'm ever not a little bit anxious or excited, then I probably shouldn't be doing it, because maybe I don't care as much about what the outcome is. I want my people to care. Yeah.

Stephanie Goss:
It is so, so true. People, I think, are surprised when they actually learn, because this is what I do now for a living, and I do the podcast every week, and I am on stage, and I've spoken in front of hundreds of people, but the stage fright is real. Andy's very proud of me because it has gotten better, but I will tell people, “I still throw up before every time.” That's just my body's response.
It's the nerves, and the anxiety, and that excitement. Even now that the excitement outweighs the nerves and the anxiety about my performance, I'm like, “Am I going to trip and fall on my face?” I still have that energy, and it's my body's way of dealing with it. I'm okay with that.

Amanda Schwarzwalder:
Yeah, exactly. You need that. That's where it's like I did some time at Wolf Park in Indiana, and when you're going into the enclosure with a large wolf, you are definitely feeling not super comfortable, especially if

Stephanie Goss:
Even if you're excited about that.

Amanda Schwarzwalder:
… they'll hop up on the log next to you, face level, you're just kind of like, “Okay, this is really exciting, but I might die.” It's a very different sort, but again, it's there to keep you safe. It's there to keep you from turning around, going, “Oh, hi, cute wolfie,” and smooching it on the nose, because that won't go well. Wolfies don't like that, it's not their thing. Yeah.

Stephanie Goss:
I want to, what you just talked about dovetails into, I think the next thing from Headspace perspective, which, for me, is thinking about my own career and my own experiences, I think about the things that I was nervous about or I was even truly afraid of. I think that some of the moments of greatest, the most moments of great achievement in my career, a lot of them, or the moments that gave me immeasurable pride, came from facing up to some of those fears and those discomforts.
I remember getting on stage for the first time in front of hundreds of people, and it was terrifying and also exhilarating. Walking into an enclosure with a wolf and having that experience, I would be terrified.

Amanda Schwarzwalder:
Yeah, it's terrifying, but it's amazing.

Stephanie Goss:
Yeah, but also, what a rush?

Amanda Schwarzwalder:
It is.

Stephanie Goss:
Yeah.

Amanda Schwarzwalder:
It's a total rush. It's the same thing when you think when we start out as technicians, the first time you're learning to place a catheter. You're like, “Okay, how many zillions of pieces of tape do I need? This is really stressful, and am I going to hit the vein?” Like, “Oh shoot, now it's bleeding everywhere. What do I do with that? Where'd that darn cap cap go?”
Then you're getting that catheter on that little neonatal kitten that's super dehydrated, and it looks terrible, and you get it in, and you're like, “Score. I did it.” You get that big surge of confidence. Again, it's that fulfillment of you did learn it, you got the skill, and you nailed it.

Stephanie Goss:
Well, and pride…

Amanda Schwarzwalder:
You're comfortable with it. Yeah.

Stephanie Goss:
… Is that pride of feeling like you've taken a skill, something that you've studied, that you've learned, because the skills, and this is my next piece, is the skill gets you so far. You learn, you have all the theory, you have all the bookwork, and it's one thing to know it in my head, and I can recite it backwards and forwards. I'll be honest, this is the kind of technician I was. I'm very book smart. The book learning came very easy to me.
The actual doing was hard. I had to really put time and effort and energy into the doing, because the skills come with practice. For me, when I went to school, I was working at the front desk. I wasn't in the exam room every day. I wasn't getting the hands-on day in, day out experience. Those skills were a lot slower in coming for me. To your point, I still get that excitement and that pride, even in the small things, like hitting a jugular.

Amanda Schwarzwalder:
Yeah.

Stephanie Goss:
Most of us think, “Oh, my God, it's so easy to hit a jugular,” but when you don't do it every day…

Amanda Schwarzwalder:
When you don't do it all the time, yeah.

Stephanie Goss:
It's that excitement of I have the knowledge, I know how to do the thing, and I have the skills to do it. That brings the achievement and the pride in what we, I think that's part of why we do what we do.

Amanda Schwarzwalder:
Right, yeah. Well, and we get the satisfaction that we actually help, we helped an animal. We helped them have a better life today. We helped them have better care. That's what I think a lot of what we do in behavior, especially because we do have these patients who are not, you've got a horse, and it doesn't really want the farrier to touch its feet, but if we don't get the farrier to touch their feet, they might get more damage over time and become lame.
Then we're into a big medical concern that is now more of a problem. It's going to cost the owner more. The horse is going to be in more pain and discomfort, because we didn't have the skillset to get there. That desire to help, I think, is a big thing that empowers a lot of us as technicians is we want to know that we helped the animal. We want to know that we did something to give them care. Most of us, I love it, my favorite question is always, how many of you in the audience love people? When I'm talking to technicians.
It's like, you get five people out of a few hundred. I love people, I love the people part, but I think that's the biggest thing for most of us is we're in it for the animals. Being able to do something that, yeah, we got that blood sample, so now we can treat this dog, and we can have the information to know what's going on.

Stephanie Goss:
I also think that I'm so glad that you brought that up, and I think it's such a good point, because I think one of the things that always stuck with me, especially when I was in school and learning, was I leaned into that discomfort and that fear to help the animal. What I mean by that is that there were definitely circumstances where either it was that I was learning a new skill, or it was a patient, a species that I was uncomfortable with.
I was never afraid to try a thing, but I was always okay to say, “Okay, I've tried it, and it didn't work. I would rather you, the experienced preceptor or whoever's with me, do the thing, because this is a critical patient, or it's more emergent or whatever.” Never, when they were healthy pets, it never worried me, but that comfort level for the patient was always at the heart of it for me. I didn't want my learning to come at their expense.
I think that that's something that a lot of us think about when we're in school, because we care about our patients and we don't want to harm them. It's really easy to practice on the dumb, dopey lab that just sits there, wagging their tail with their…

Amanda Schwarzwalder:
Yeah, take my blood, it's fine. Yeah. You got more cookies? Yeah.

Stephanie Goss:
That neonate that you're just like, “This is critical. We need to hit this. Let's not cause it more harm or discomfort.” I think that that fear factor, that anxiety, spidey senses, it feels different for all of us. For some of us, it is a true fear.
I've talked on the podcast before about my fear over anesthesia as a technician, and I would always absolutely say, “Nope, I'm going to step out,” first thing. I never felt bad about it, because for me, I was putting the patient first.

Amanda Schwarzwalder:
Exactly.

Stephanie Goss:
It was truly a terror fear level. I also have other friends who, there were other things that I did, where it was like, “Okay, this is a little spidey sense tingling. I feel uncomfortable with it.” I think recognizing that that's going to come and go as you learn and as you develop skills, and sometimes it is the true terror, and sometimes it's just the spidey senses tingling, feeling like, “I'm a little uncomfortable in this situation.”

Amanda Schwarzwalder:
Yeah, and I think that dovetails in really nicely with behavior, because oftentimes, I find when I'm working with vet teams and we're talking about behavior, no matter what species, everyone has that feeling, like, “Ooh, I was in the room with this patient, and I just got this weird feeling. They weren't comfortable, but I can't tell you why.” That's one of the things with behavior is that we talk a lot about, “Well, pin down the why. Why do you think that that patient is uncomfortable? Why do you think that this isn't going to go well?”
Sometimes we're seeing things that are actually clues that the animal's uncomfortable, or that they might display differently if we contact them in a certain way, or if we get into their space. We aren't very good at talking to each other about what that is, because sometimes we don't know, because again, we don't get that in school, but it's definitely something, “Okay, I'm approaching the horse in the paddock. I just have this weird feeling,” but being able to go like, “Well, okay, stop for a second.” Go, “Well, why do I feel this way? Let me look at my patient.”
Take five seconds, look at the ears, the eyes, all these different things. Then you can also have that, “Okay, I feel this way because this is what I'm seeing in the animal's body language.” Then that helps connect you with that. “Oh, okay.” Over time you go, “Ooh, I'm more aware of that. I'm seeing this as I'm approaching to the paddock, so that is telling me I already need to change some of what I'm doing, because I'm now aware of, well, why did I feel weird? It's because something in that animal's body language told me to be concerned. I just wasn't maybe paying attention to it before.”
That's something that's hard, because in behavior, we have a luxury of an hour and a half consultations that we're spending a lot of time-

Stephanie Goss:
I was just going to say, yeah.

Amanda Schwarzwalder:
I've got clients who send us video from home, and all sorts of things, versus when you're in a 15-minute appointment, or you're on a farm call and you've got to get through the barn has 30 horses in it, it's very different. You might be, you're going through faster, you're going, “I feel weird, I don't know, but we got to get this cat vaccinated, so let's go.”
Then later, you're going, “Oh, yeah. They exploded, and there was a reason they were really upset.” Maybe, hindsight's always 2020. Yeah.

Stephanie Goss:
I think that that's an important lesson, though from a leadership perspective, for me, learning to lean into that with my team and teach everyone, myself included, to trust our instincts. I love that as a field, we have become more aware about low stress handling and Fear Free techniques. You certainly can speak to this as a Fear Free Elite, but that was one of the things for me with my team is if your spidey senses tingle, listen to that.
It is always okay to pause and say, “I would love someone else's opinion here, or I'm just going to slow down and sit here with the patient for a minute and see what I see,” to your point, “And I'm going to observe the behavior,” or to say, “Maybe we should do some drugs, and come back at another point in time, even if it's an hour from now versus tomorrow.” I think I love that we as an industry are starting to pay attention to that, because I think it is just as important in your behavior practice as it is in the 15-minute appointment.
If we don't listen to that, that's when we find ourselves in the world, that I think you and I have both been in veterinary medicine long enough, I remember starting and it was, “Cowboy up, man. Just do the thing.”

Amanda Schwarzwalder:
Oh, yeah. We got to get this done.

Stephanie Goss:
It doesn't matter.

Amanda Schwarzwalder:
Grab three more people. We got to get that emergency boardetella. Let's go.

Stephanie Goss:
Yeah, yeah.

Amanda Schwarzwalder:
Yeah, 27 years in the field, you're going to see a lot.

Stephanie Goss:
Yeah.

Amanda Schwarzwalder:
Yep. I think that it's a big thing. I think that even coming from a management perspective, when we have someone like our writer, who's aware of their concerns, being able to express those concerns to whoever you're going to be externing with, is like, “Hey, I don't have experience with horses and cows,” is really big.
Then from the management side of that, is us going like, “Okay, I need to know that, because I need to pair you with somebody who is more experienced, to make sure that you can get some positive learning happening while you're here on this learning adventure of an externship.” Then also, if you aren't comfortable being able to empower them, to say, “At some point, if we're walking in here and you're not comfortable, you need to tell me you're not comfortable, so we can change what's happening.”
That's the same thing with a lot of our technicians that we do during training is if you feel like you're in over your head, it's okay, tap out. You are going to be in over your head at some point, and it's a lot easier to throw you a lifeline while we can still see you before you float away.

Stephanie Goss:
Right, yeah. Oh my gosh, I love that. I love that. Okay, so I said we were going to circle back to your relationship and the spider situation, and here's where we're going to do it. The last thing for me in Headspace is as a person in veterinary medicine, just but a person in general, is it's okay to know your limits, and it is okay to have deal breakers.
I heart you so much. Holy hell, I could not, spiders, arachnids are a deal breaker for me. It's so funny, because I did not know that about you, or your relationship, or your household, and I'm never coming to your house. I love you so much, but I'm never coming to your house.

Amanda Schwarzwalder:
It's okay. It passed. I was 24, I don't know. They live for a long time. It's a big commitment.

Stephanie Goss:
Amanda's just talking about it, and I'm creeping out.

Amanda Schwarzwalder:
Stephanie's just shivering and shaking, creeping out.

Stephanie Goss:
Spiders are a deal breaker for me. In my, hi, Sylvester, in my first practice, where we saw avians and exotics, I have had that in every one of my practices, but our doctor, Dr. Shaefer, Marty saw birds and exotics. I remember vividly, when I was in school having conversation with her, and just being honest and saying, “I am terrified of spiders.”
I was also just like you, I was terrified of birds, and I was terrified of snakes. I said, “I think I can work on these two, but spiders are a deal breaker for me.” I said, “If you see spiders,” I said, “I'm telling you that it is so bad for me that I literally cannot be in the building when you are going to have someone knowingly come in here.” I was just like…

Amanda Schwarzwalder:
“I'll be in the parking lot.”

Stephanie Goss:
“I will be in my car in the parking lot until you're done.” It was okay. She was just like, “That's fine, because we have,” we had a member on our team, because there's always one, who was the, I lovingly referred to her as the spider freak, who loved the spiders. She would be in on every one of those appointments if she could. It was just like, to your point, being able to tap out before you were underwater.
For me, I would have panicked, and then it would've been a worse situation for the team because the tension would be off the patient and on me as the panicker, and dealing with whatever comes from that. I've seen technicians faint, all of those things. Then the attention is not on the patient where it needs to be. I think just recognizing for our writer, and for anybody who is in this, just because it's all creatures great and small in veterinary medicine, doesn't mean that you have to love all creatures great and small, and that that has to be your jam.
It is okay for you to draw lines in the sand, whether it's with a type of patient, or whether it's for me, with surgery, that became another deal breaker for me. I got to the point in my career not to say that I didn't try it, that I didn't try and face the fear and work through it, and I think it is absolutely okay to know ourselves as human beings, and allow ourselves the space to say, “This is a true fear for me, and it is not a fear that I'm in a place to deal with and to face, or that I'm not equipped to face right now. This is a deal breaker.”
It might be a deal breaker for right now, but it also sounds like for you, might be something that you're willing to work on, and you're willing to… The relationship matters more to you than the fear of spiders.

Amanda Schwarzwalder:
Yeah. That's something, if somebody is really passionate, “Well, I really, really love this job, and occasionally we have to see birds, what's my workaround?” It's like, “Okay. Well, we only book birds on the day when Cindy's here because Cindy loves birds.” Oftentimes, we can come up with some sort of options. You just have to be prepared that sometimes there are emergencies, where you might have to see the bird. That's what happened to me.
You had to see the bird, and it had bugs, and that was actually the part, beaks and the bugs are actually what bothered me more than anything. I ended up doing some work with the Raptor Rehab, and that was actually super helpful, because I'm like, “Raptors are way more dangerous than birds.” You get an eagle, that's much more dangerous.

Stephanie Goss:
Yeah.

Amanda Schwarzwalder:
Yeah, so to meet those little Sun Conures, they're just little sparrows compared to some of those other big guys out there. Great horned owl, those are cool, but yeah, not inviting him for dinner. Yeah, he can be outside. That's great. Yeah, it's just when you got to take the time, you got to feed their little mice while they're in recovery in the rehab. Again, you're dealing with wild animals. Again, you want to have that, I don't know about you, but it's, you learn over time.
If it's, again, if birds are your passion, fantastic. You've got the option to find a specialty practice that only does avians or exotics. That's the cool thing about our profession. If there's something that is a deal breaker for you or something you're really passionate about, on the opposite side of the spectrum, we have so many options, so many things out there that technicians can do. It's just been really fun to watch the profession grow and change.

Stephanie Goss:
Yeah. I love that you said that, because thinking about my experience in school, and I know a lot of vets who say the same thing, if you ask me now, I could tell you zero of what I learned to take my boards about cows, zero. Cows, oh, they're so cute. Baby cows in the pasture. Great. Do I want to work with them? Absolutely not. Do I remember any of what I learned? Absolutely not, but that's because I chose a path that didn't involve cows.

Amanda Schwarzwalder:
Exactly, yeah. I remember, so I was on an AAHA committee for speaker chairs way back, just how long ago, nutrition wasn't a specialty. It was like me, Carol Burns, and Harold Davis. I remember, because I'm like in GP, learning all the things, and you're in school and you're so excited about all this stuff. Harold's just looking at me, he's like, “If you're going to specialize in behavior medicine,” he's like, “There's going to come a day where you're not going to know what vaccine your cat needs.”
He's like, “That's me. I do emergency critical care, and if you ask me about a vaccine my cat needed,” he's like, “I can't tell you. I know it needs one. I don't know what one.” I've reached that point-

Stephanie Goss:
I love that so much.

Amanda Schwarzwalder:
… Probably about five years ago. I'm just like, “Oh, Harold was so right.”

Stephanie Goss:
Harold and Kara, they're amazing-

Amanda Schwarzwalder:
They're so fantastic.

Stephanie Goss:
… Human beings.

Amanda Schwarzwalder:
Yes.

Stephanie Goss:
It's so funny, because I am unapologetically a fan girl and just as a human and in veterinary medicine, and there are people that I have learned from and looked up to, and when I get to see them talk, or I get to see them speak, and Kara and Harold are two of those, especially growing up with Harold, growing up in California, he did regular stuff at UC Davis, and I remember being very young grad student, Stephanie sitting in a lecture and going, “Oh, my gosh, he's so smart.”
I remember the first time at a conference, just standing there, having a conversation with my friend, Eric Garcia, and he's like, “Oh, there's Harold.” He goes over and talks to him. Afterwards, I remember telling him, “Oh, my God, I'm such a fan girl over Harold.” He's like, “Oh, my god, Harold is the nicest human being on the planet.” Like, “You should go introduce yourself.” I was like, “I can't. I'm just like the little technician fan girl in me. I can't do it.” I love that, of course, it would come from someone like him that would say…

Amanda Schwarzwalder:
Yeah. It's just like, you're going to get to a point where you're just not going to know, and it's okay not to know because you've gained all of this other knowledge. You have to, at some point, replace it. Yeah, I remember walking into my VTNE exam, and there were people sitting on the lawn. It was when you actually had to take it on paper back in the day, and they were like, “What's the normal temperature for a chicken?” I just remember going, “If I have to know the normal temperature for chicken for this exam, I'm done.”

Stephanie Goss:
You're screwed.

Amanda Schwarzwalder:
“I'm cooked, because I don't know that.” 350 for 45 minutes if you're doing chicken breast? I don't know. I'm like, “Yeah, I can bake it, but I don't know what normal temperature's at.”

Stephanie Goss:
Are you sure?

Amanda Schwarzwalder:
Yeah, it was a little bit challenging, but that's a good example of, again, you're going to learn so much stuff in school, but you're not going to retain it all. You're going to find other things you focus on. Other things are going to become more important to you, and that's okay. Definitely getting the education and learning more about this stuff is important, though.

Stephanie Goss:
I love it. Okay, this feels like a good place to take a quick break, and then let's come back and talk about action steps and things that we can do to address our concerns and our fears. I, like you, I agree, our writer asked some excellent questions. I want to make sure that we get to them. Let's take a quick break, and then we'll come back.
Hey, everybody, if you are a practice owner or a practice manager, listen up. I've got something for you. If you're not in one of those roles, take a quick break from whatever you're doing, and we'll be right back with the podcast. If you are, I don't want you to miss out, because our Practice Leaders' Summit is happening in December in Greenville, South Carolina in person. Registration is going to be closing. In fact, it is closing on November the 7th, 2023.
If you have not signed up and you have been on the fence, I'm going to give you a little bit of incentive. I'm going to share a coupon code here for you, and I want you to use it, because I want to see you there. Practice Leaders' Summit is all about working on our practices, not in them. This year, we are taking practice owners and practice managers specifically, and we are hoping to bring them all together and let them spend some time separately, so practice owners working with other practice owners, managers working with other managers, because the challenges we face in those roles are so unique.
We need time and space to be able to work together with our peers and collaborate, because no one knows what life is like for us in the clinic better than our peers. We're going to do that, and then we're going to bring everybody together. If you come together with your practice owner, let's say as practice manager, or vice versa, we're going to spend time working on your practice.
Don't fear, because if you come by yourself, you will still get the opportunity to work with practice owners or practice managers in small groups, so that you can spend the time at the end of the conference really working with myself, and Andy, and Maria, and the rest of the Uncharted team, working our way through, what do we really want 2024 to be about for our practices? We're going to tackle some of the big topics.
I'm super pumped about this, so we would love to see you there, and I've got a special code for our Uncharted Podcast listeners. If you go to Uncharted.com/events and you sign up before the November 7th deadline for PLS, and you use this code, it is SG, for Stephanie Goss, UVC, so SGUVC20, you will get $20 off your registration for Practice Leader Summit. If you've been on the fence, if you've been waffling, I haven't shared this on the podcast yet, but I'm throwing it out there.
Go to UnchartedVet.com/events, sign up for the registration, you can use the code to get it for yourself. You can get it for you and your practice owner, or you and your practice manager, but sign up because I want to see you there. Now, back to the podcast.
Okay. Let's get into some action steps. We talked a lot about Headspace, we talked about the main things. It's totally normal to feel this way. We feel a sense of pride and achievement when we try things that feel outside of our comfort zone. Our knowledge gives us confidence, and practice gives us skill. We don't have to have all the answers, and we're not going to know everything coming out of school, and we're going to have to learn a lot of things.
A lot of things we learn, we're going to immediately forget or forget over time, and it's okay to have deal breakers. Spiders are mine. Let's talk about some action steps, because the question our writer asked, I thought was a great one, which is how can they become more comfortable around the animals that make me nervous?

Amanda Schwarzwalder:
Yeah. I think the writer made a really great point of like, “Well, I have friends who have cats,” in speaking about that species. Really, that's one of the things that I think landed me in behavior was that I grew up on a farm. When you're growing up as a kid in the eighties, we didn't have all this technology, so what were you going to go do? Well, you're going to go play outside. I spent a lot of time watching animals, and I just found it was fascinating and fun.
Still, for me, there's nothing more relaxing than walking into a barn and listening to animals eating feed. It's just a very relaxing sound. We had pigs, we had sheep, we had horses, the neighbors had cattle. I was very lucky in that I got exposed to a lot of those large animals, but you learn a lot from just sitting and watching. That's one thing in behavior, we talk about the field of ethology, and ethology is all about sitting and watching. You're watching the animals interact with each other.
Then you're looking at the body language. What are the ears doing, eyes, tail? Does that animal, is it signaling that it's comfortable, or uncomfortable? Are they moving into a space next to someone? Are they moving away? A lot of little pieces, and it's fascinating. I know, totally geeky stuff, but…

Stephanie Goss:
No, I love it.

Amanda Schwarzwalder:
That's a way to learn more about a species. You can start with your basics and your body language. That's the nice part about Fear Free is we've got the cat section of Fear Free now available. We've got feline body language, we've got canine body language. Then the new section that was launched recently is equine. There's Fear Free Equine. For people who haven't had much exposure to horses, there are videos in there. There are diagrams.
Similar crossover to what's already in there for dogs and cats, as far as looking at ears, eyes, tails, body posture, and positioning. It's for horses.

Stephanie Goss:
I love it.

Amanda Schwarzwalder:
That's something else that's out there. There are lots of tools in that department, but just spending some time, if you have a local shelter and you're not super comfortable with cats, there are a bunch of shelters by us that would love for people to come in and clean kennels, or just play with kittens. We have a shelter less than two minutes from our practice, and I have a pass. When I'm having a stressful management day, I can go over and knock on the door, and go play with kittens for a little bit. It's great. Great therapy, but they would love to have you come.
Just like we have small animal rescues, there are large animal rescues. A lot of people don't really think about that, but there's a whole community for large animal rescue, where you can go, and again, get a chance to interact with some of those species in a different setting, that's lower stress than during an internship, or during class, where you're like, “Oh, shoot, this is my only chance to draw blood on a pig.” You can actually go out and meet a pig, pet a pig, talk to a pig, read a book to a pig.
You can have a different interaction and just sit and watch. We're really lucky by us, there's what's called Lake Farm Park, and it's a large animal sanctuary. They also have farm animals there for educational purposes for the community. When I think about it, even when I was teaching in tech school, I taught one of the large animal courses, and I love that class, because again, I'm teaching tech school in Cleveland. Most of my students had full sleeves, multiple piercings, ear space, all over the place.
We're going through, talking about tattooing large animals, and also doing ear notching, or putting tags in large animals. They're like, “well, doesn't that hurt? Do you do lidocaine first?” I'm like, “did you ask for lidocaine before you got your nose pierced, and your ears, and your full sleeve?” It's like, “Oh, it's the same process. It's just a different species.” It was really fun for them to go, “Oh,” because a lot of them didn't have any exposure.

Stephanie Goss:
Right, right.

Amanda Schwarzwalder:
I did a really cool science camp at one point for, they were inner city youth, and it was a farm-based camp. They were all, kids who were really smart, but didn't have any exposure to farms. They got to come to OSU ATI, and they go through all of the, they got to play in the labs, they got to go out and collect corn samples, and then look at grains-

Stephanie Goss:
That's awesome.

Amanda Schwarzwalder:
… Then look at milk. Their favorite part was the calves. That was their favorite part of the whole thing.

Stephanie Goss:
Yeah.

Amanda Schwarzwalder:
It was looking at the whole science of where does your food come from?

Stephanie Goss:
Oh, that's awesome.

Amanda Schwarzwalder:
How does science and math interplay with farming? It was really great time. Yeah, those kids, they had no experience with large animals. I think that's the thing we have to remember is most people coming into tech school anymore don't. The days when you have a lot of technicians who are coming from a foreign background, it just doesn't exist anymore.

Stephanie Goss:
Yes, yeah.

Amanda Schwarzwalder:
You also probably are not alone, to our writer. There are probably other people in your class who have the exact same feeling. You can do a field trip to the large animal sanctuary together, and that can be a nice way to have some camaraderie, talk about your feelings.
You also get to see or talk about from someone else's eyes, “Well, what do you see? Does that animal look comfortable? Do they look uncomfortable? Did he like getting scritched behind the ear when you touch him? Is that okay?” I said, “Oh, I'll touch him too.”

Stephanie Goss:
I love that you brought up the idea of rescues and sanctuaries, and volunteering. That was going to be a step for me as well. I think Andy and I talk a lot on the podcast about how much neither of us is excited about social media anymore. What I would say is that social media is a great resource here, because there are so many, as we have seen the shift away culturally from funding for so many things, rescues and sanctuaries are one of those things. They continue to exist, most of them, I would argue, off of the generosity of patrons and donors.
Social media is a very powerful resource for them. Like you, we've got some awesome programs near me. There is someone who I followed for a long time on social media, and they have a farm animal sanctuary here in Washington, and it is On Alaska Farm Sanctuary. I love what they're doing, because they purely exist to rescue farm animals, which I think is awesome and different. They're a great example of lots of rescues are looking, and sanctuaries are looking, at alternative options for exposing people to what they do and what they have.
Searching social media for what's out there in your area is a great idea. The other thing that I have seen more and more of, which I think is so cool, and OFA is a great example here in Washington, is that rescues and sanctuaries that have actual physical spaces, I've seen more of them also try and generate alternative income by having an Airbnb, or a hip site camping site on their grounds. You can go, some of them offer work experience options, where you can go and help clean, to your point, and scoop poop, shovel, whatever. There's always work to be done in a rescue, in a sanctuary. You get the benefit of helping them out.
At the same time, the opportunities to just sit and watch. Like you said, I love that so much. I think, I remember back to being in school, but I've seen it more as a manager. I was always a little bit hesitant, because I was nervous of my own skills in school, I'll be honest. I was always, this will probably surprise some people, I was probably one of the last people to raise my hand and say, “I'll go,” because it was not, I was like you. People? Give me people all day long. The science was new for me. I had to really push myself out of my comfort zone there.
I see this trend in our technicians, and I've seen this as a manager, and I'm guessing you've probably experienced it, where we have more and more students who are assistants who go to tech school, and they want to skip from the learning immediately to the doing, and not only just the doing, but the being successful, because they think the only way to learn is to do.

Amanda Schwarzwalder:
Right.

Stephanie Goss:
I set everybody up as a manager with having the conversation, and I make it very clear: you don't skip the watching step in my practice, like watching, and observing, and listening. I'm not just talking about once.

Amanda Schwarzwalder:
Right.

Stephanie Goss:
I'm talking about over, and over, and over, because you learn so much. I spent two years at the front desk, working with someone who had a nutrition background, and I learned almost everything I know about veterinary nutrition by listening to her have the consults with clients on the phone. I wasn't getting to do anything fun or glamorous. I was literally listening to the same spiel over and over and over again, but I learned so much about dermatology, about dental care.
There was other facets of veterinary medicine that I learned so much about, and I was only getting that because I was observing the same things over and over and over again. I love your point about just sitting, especially when we're nervous, sitting with the patients from a safe distance.

Amanda Schwarzwalder:
Yes, exactly.

Stephanie Goss:
Especially if you're nervous.

Amanda Schwarzwalder:
Not full time with them. Yeah.

Stephanie Goss:
Right, or not when you're like, “Okay, get a blood draw on this patient,” because you're in your clinical rotation, right? It's like, “Let's just sit and observe.”

Amanda Schwarzwalder:
Yeah, let's just take some time. Let's sit and watch. That is a big thing. Even in training my team, you're not going to be touching a patient until you have done a lot of observations. Then we have video cameras in all of our rooms that are there for teaching. They're recording the consult. I love it, because again, when you set up video cameras, that you're using them for education, it's awesome.
My team will come to me and be like, “Hey, I think I missed something before that dog snapped. Can you pull the camera for me?” They will use that to, again, help learn to that next step. That's where video is another great way to learn. There's so much stuff online. Social media is great for finding those good positive rescues and resources. Then also, you can also find a lot of cool stuff that's out there for educational videos on horse safety, or I found a really cool one, it's called, what is it? Pasture IO, it's on cattle behavior.

Stephanie Goss:
Oh.

Amanda Schwarzwalder:
Who knew?

Stephanie Goss:
That's awesome.

Amanda Schwarzwalder:
There's all sorts of cool stuff out there. Then the RSPCA has a really cool website for equine behavior, and I like the RSPCA, because again, horses in Britain, it's kind of fun. They're everywhere. You just get on your horse, and you just go ride into town and have some coffee. There's a whole different vibe. The other thing is sometimes, Europe and the UK, when it comes to behavior, they're ahead of us. We're kind of behind in some things behaviorally here in the States, compared to things that are allowed and not allowed overseas.
Always, anytime you're looking at any of these resources, if you're out there looking for cow videos, or goat videos, or something, look at, again, where's that coming from? Always do a resource check.

Stephanie Goss:
Right, the source.

Amanda Schwarzwalder:
Check your sources, check who wrote it, what degrees do they have? You're looking for DMBs, PhDs, certified applied animal behaviorists, or associate certified applied animal behaviorists. Look at where it's coming from to make sure you're getting accurate information. That's always a big part. There's a lot of not good stuff out there, especially when it comes to behavior of animals.

Stephanie Goss:
Yes. Yeah, we could, I'm sure we could do a whole-

Amanda Schwarzwalder:
Yeah, that's a whole other podcast. Yeah, that's a whole other time.

Stephanie Goss:
No, I love that. I think I said when we got to action steps, we were going to come back to this, because I think a big part of the final one, besides resources, and I have some, and we've mentioned several of them, like low stress handling, Fear Free, we'll drop links to all of that in the show notes for you. I expect we probably can come up with some coupon codes for listeners as well for some of that resource info.
We'll drop that. I love your links, and I'll pull those in. I think a big part of it, besides the observing, is just recognizing that we're not going to be perfect in a day. Even when we come out of school, and we are certified, and we have passed the boards, and we are technicians, and there is a measurable pride in that, you don't know all the things. Veterinary medicine is one of those things that it just takes time and exposure, and it is a journey.
That's what I constantly have to remind my team and remind myself, like you, I've been in this over 20 years, and I still learn new things. Recognizing that it's going to take time and exposure, and just repeatedly doing things. I told everybody, I would share the other half of my Willie Bird story. That was it for me was just every day, I was sitting in that office and I was like, “Okay, maybe now is the time to desensitize myself.”
I think part of it is just facing the fear, and owning it, and acknowledging that you have a fear. The other part of getting over the fear is either choosing to not face the fear, because it is a deal breaker, and it is okay to say that you don't feel safe, and that's a deal breaker for you, but if it's something that you want to face, then the desensitizing process, you got to try it. Sometimes that's baby steps leading up to it, and sometimes it's jumping all in and doing a thing, and trying it.
For me it was like, “Okay.” I was sitting 10 feet across the room, having a conversation with this bird every day. I was just like, and the other thing besides the feather plucking, was he was a biter, but he was talking to me every morning. I looked at him one day dead in the eye and I was like, “Listen, Linda. I'm going to let you out.” I was like, “But you have to promise not to bite me.” I remember being so nervous. The funny part is now, I would never do it, because I'm like, “What would I have done if he had escaped?” So many things could have gone wrong.
I remember sitting there, because I remember Marty telling me, “He's not going to really hurt you. It's fine,” but I just was so irrational in the fear. I started to lift the cage door, and I shut it because I was like, “Okay, I'm afraid.” Then I started to lift it and he could sense it, and he immediately popped his head out from under the thing and started to crawl up my arm. I froze. I was just like, “Oh my god, oh my god.”
Of course, being a parrot, he sensed it, and he knew, and he walked right the hell up to my shoulder, right next to my head, and I literally, shoulders up, I froze.

Amanda Schwarzwalder:
Yeah.

Stephanie Goss:
I'm like, “Don't move, don't move, don't move.”

Amanda Schwarzwalder:
This is flooding. This is not desensitization. This is flooding. Let's be clear.

Stephanie Goss:
I was not intending. I thought, “He'll come out, and he'll sit on top of his cage, and it'll be…”

Amanda Schwarzwalder:
You had a conversation.

Stephanie Goss:
… he'll be out.

Amanda Schwarzwalder:
He made a promise.

Stephanie Goss:
Like I said, I would never do this if I was doing it over. Then that's how Marty found me. Two hours later when the rest of the team came in, I'm sitting at our boss's desk, and I'm frozen. I managed to get over to the chair and just sit down. That was it, because I was like, “If I move, he's going to bite me. If I move, he's going to bite me.”
Then every day, and I would look at him and I was like, “Don't bite me,” and he didn't every day. I was still afraid, but every day it got a little bit… I was still stiff as a board, but every day, it got a little bit easier. I never really, I still now am not super easy around birds. They give me anxiety. I have to pep talk myself and deep breath, but I can, over time, I worked on restraint techniques. Now I'm like, “Okay,” and hearing you talk about working with the raptors, how cool of an experience would that be?
There's a part of me now, and young Stephanie would've told you you were on all the drugs in the world if you told me that I would be excited about trying something like that. Hearing you talk about it, that would be awesome.

Amanda Schwarzwalder:
Yeah,

Stephanie Goss:
I would love that, and that only comes from facing the fear.

Amanda Schwarzwalder:
Right, exactly, yeah. That's where it's like, you don't always either start with raptors. That's the thing, when you're working at the rehab, they don't start you with the great horned owl.

Stephanie Goss:
Right, yes. Thank God.

Amanda Schwarzwalder:
You're going in with like, “Okay, let's take care of the baby birds.”

Stephanie Goss:
The Conures.

Amanda Schwarzwalder:
It's like, “The doves that fell out of the nest, here's some robins.”

Stephanie Goss:
Yes.

Amanda Schwarzwalder:
That's the desensitization process is you want to start with something below threshold. You were way above threshold with your parrot.

Stephanie Goss:
Don't do what I did.

Amanda Schwarzwalder:
That is learned helplessness. Yeah, but you're going to start below that threshold with things that are like, when I talk about it with my clients, I'm like, “Your dog is uncomfortable with other dogs or kids on bikes, so we're not going to start with kid on a bike. We're going to start with just a bike, or just a kid, but we're also not going to start with them within five feet of you. We're going to find, what's the point where they can see it-

Stephanie Goss:
Right, further away.

Amanda Schwarzwalder:
… And not be panicked?” It's the same thing with me with the spider. That was kind of how, like, okay, I was not going to walk in there, open the top and put the crickets in. That was not happening after a couple of dates, so that's where it takes time. We had to have conversations about the spider. I had to learn a little bit more about the spider. Like, “Okay, well, this isn't an arboreal spider. This is a little bit more of a terrestrial spider. It doesn't really move that much.”
I had to do some watching of the spider to confirm that it really didn't move that much. Then it was like, “Okay. Well, it's not, isn't bad,” but then it's like, “Okay, going into the apartment and going into the apartment next to the room with the room with the spider,” and then there's good dinners that are happening, there's chocolate, there's jewelry.”
You need the positive reinforcement for doing these things. My husband's actually standing in the kitchen, laughing at me right now.

Stephanie Goss:
It's so much.

Amanda Schwarzwalder:
It's not a big deal. Then I'm like, “Okay, she's got this kind of cool terrarium. I can be in the,” and then you would, and sit and watch her. I'm like, “Okay, what are you doing behaviorally?” She really didn't do anything. I was like, “Okay, you don't move? We're good.” That's okay.
Then over time, I was able to lift the top and dump some crickets in, because again, she didn't do anything. It kind of lulled me into a slight false sense of security, because then we got a second spider, and it was arboreal type.

Stephanie Goss:
I was going to say, hmm.

Amanda Schwarzwalder:
They move a lot more, but yeah, but again, it was a lot of like, we got her when she was very small. She wasn't as big as the other spider. We were starting with the hand sized spider.

Stephanie Goss:
Right, right.

Amanda Schwarzwalder:
Di was barely the end of your thumb. She was tiny. It was like, “Oh, this is cool to start, a baby spider. She's pretty colors.”

Stephanie Goss:
Work our way up to hand sized.

Amanda Schwarzwalder:
Exactly, yeah. It was like, “All right.” Yeah, with her, she moved too much for me. That was a no-go until the day she got dehydrated. This is where I had a really hard time, because it was like, the technician kicked in. I can't let this poor little thing be dehydrated and not be okay. I'm not liking spiders, finding myself Googling spider nursing care, something I never thought I would do.
Again, it is about, okay, I got to find this information about this spider, and what do I need to do? There are things out there for spider nursing care if you have that emergency.

Stephanie Goss:
Who knew?

Amanda Schwarzwalder:
Who knew? Yeah, so I had to get my little plastic containers, and I got my little paper towels all wet, and then I had to get her into a little box with the damp paper towels, and then to get her re-hydrated.

Stephanie Goss:
Oh my gosh.

Amanda Schwarzwalder:
It worked. Yeah, because it was kind of that technician oath of like, “Well, I can't let her die,” kicked in. I'm like, “But it's a spider, and it's really kind of creepy,” but it was that…

Stephanie Goss:
That instinct took over.

Amanda Schwarzwalder:
That instinct took over and I fixed the spider. Yeah, and she lived for a while, so she's cool.

Stephanie Goss:
You are a better human and a better technician than me. I could not do it.

Amanda Schwarzwalder:
Yeah, I don't know if I'll do it again. He's like, “Hissing cockroaches.” I'm like, “Yeah, I think that's my hard line. I know they're only like 50 cents, but no.” He's like, “You just spent $1,700 on your cat's mouth.” I'm like, “Yeah. Yeah, I did. He's a good cat. He's soft.”

Stephanie Goss:
Oh, my gosh.

Amanda Schwarzwalder:
Cockroach is not soft. Yeah. They are fascinating to watch behaviorally, but I don't know that I want them in my house.

Stephanie Goss:
Oh, my gosh, this has been so much fun. I feel like I see more Amanda Schwarzwalder episodes in the future, because holy cow, we could talk forever.

Amanda Schwarzwalder:
There are so many things. There are so many things.

Stephanie Goss:
This has been fun. I love your perspective. You are one of our Uncharted speakers. You are at our Team Lead Summit in 2023, and more things to come. Where are you, speaking of social media, are you on social media? Where can people find you if they're interested in behavior, the clinic, or any of that kind of stuff?

Amanda Schwarzwalder:
The clinic is TheBehaviorClinic.com, and you can reach me on there.

Stephanie Goss:
You're on there, the team page.

Amanda Schwarzwalder:
You can reach me through there. Then people are always welcome to direct email me with any questions. I am always recruiting for the specialty. The specialty is ABBT.net.

Stephanie Goss:
Love it.

Amanda Schwarzwalder:
That is a great way, again, we have a huge recommended reading page, which has large, small animal sources, exotics, bunch of reading materials there. If you want, again, more links, we got those. Yeah, you can always reach out to me directly by my email, it's RVTVTSManager@gmail.com.

Stephanie Goss:
I'll put that.

Amanda Schwarzwalder:
I'm happy to answer any questions, because I would like to retire someday, and I can't do that without having another VTS-

Stephanie Goss:
Without more techs.

Amanda Schwarzwalder:
… To take my place. Yeah.

Stephanie Goss:
I love it. I will put Amanda's email in the show notes as well. This has been wonderful. I hope everybody enjoyed this fun break from the two of us, and we will see you all back next week.

Amanda Schwarzwalder:
Yeah, thank you so much for having me. It's been a blast.

Stephanie Goss:
Thank you. Take care, everybody. Have a great rest of your week. Well, gang, that's a wrap on another episode of the podcast. As always, this was so fun to dive into the mailbag and answer this question. I would really love to see more things like this come through the mailbag. If there is something that you would love to have us talk about on the podcast, or a question that you are hoping that we might be able to help with, feel free to reach out and send us a message.
You can always find the mailbag at the website. The address is UnchartedVet.com/mailbag, or you can email us at Podcast@UnchartedVet.com. Take care, everybody, and have a great week. We'll see you again next time.


Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: behavior, communication, management, Technician, Training, Vet Tech

Oct 04 2023

We Are TOO Big Not to Have A Manager, Right?

Uncharted Veterinary Podcast Episode 252 Cover Image

This week on the Uncharted Podcast, Dr. Andy Roark and practice management geek Stephanie Goss are talking through an interesting challenge that a veterinary technician wrote in to the mailbag with. This tech works in a practice with 15 other team members. They have no practice manager. Who solves the problems that the team can't solve? How come it feels like anarchy over there? This team member is asking for help. Let's get into this…

Uncharted Veterinary Podcast · UVP – 252 – We Are TOO Big To Not Have A Manager, Right?

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to role play on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


Upcoming Events

October 25: Team Meetings That Build A Financially-Informed Culture with Ron Sosa

Are you struggling to create a balance between a money-focused environment and a culture that values more than just profits? Do you feel judged for how your practice manages its finances? Get ready to tackle the challenges surrounding financial transparency and foster a culture that goes beyond mere numbers.

Uncover ways to create a stronger, more financially savvy practice that thrives on teamwork and a shared vision. In this live virtual workshop you will:

1️⃣ Foster a Financially-Informed Culture:

Learn how to engage your team in understanding and appreciating the financial aspects of your practice. By involving them in setting metrics, you’ll create a united front in driving financial success while maintaining a strong cultural identity.

2️⃣ Promote Transparency and Trust:

Break down the barriers between team members and financial matters. Openly share enough financial information to ensure transparency, building trust and eliminating judgment within your practice.

3️⃣ Cultivate United Engagement:

Discover strategies to keep your cultural feel intact while introducing necessary financial metrics. By involving your team in the process, you’ll create a sense of ownership and engagement in achieving both financial success and a positive work environment.

Gain the knowledge and skills needed to navigate financial matters effectively, align your team with strategic goals, and foster a culture of financial awareness and accountability within your practice. Don’t miss this opportunity to transform your financial meetings and drive your practice toward greater success.

When: October 25, 2023, 12-2 PM ET/9-11 AM PT

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Episode Transcript

Stephanie Goss:
Hey everybody, I am Stephanie Goss and this is another episode of the Uncharted podcast. This week on the podcast, Andy and I are diving into the mailbag to take an email from a technician who is struggling because their practice brought 15 team members and their practice owner doesn't seem to want to hire a practice manager. This technician feels like the team's size is too big for them to work everything out amongst themselves and it feels like they need some leadership in the practice every day. The practice owner doesn't want to budge. This is going to be a wild one. Well, let's get into it.

Speaker 2:
And now, the Uncharted podcast.

Dr Andy Roark:
And we're back. It's me, Dr. Andy Roark and the one and only Stephanie, you-and-me-and-the-devil-makes-three Goss.

Stephanie Goss:
I was not disappointed. That was a good one.

Dr Andy Roark:
Oh, yeah. I heard that song recently. I was like, “I'm using that one.” That was a good song.

Stephanie Goss:
I love it.

Dr Andy Roark:
Oh, yeah. How are you?

Stephanie Goss:
How's it going?

Dr Andy Roark:
Oh, it's good. I just got back from a big vacation with my family. We went camping and hiking in Maine and Nova Scotia and Prince Edward Island. It was absolutely glorious. I learned something about my wife on this trip that you'll appreciate. So we go. It's not that we unplugged. It's that there's no cell service. First of all, there's no American Cell Service. But there's like… A lot of Nova Scotia is real remote and also we have American cell-

Stephanie Goss:
It's forced unplugging.

Dr Andy Roark:
Yeah, it's forced unplugging. So we are there and we're doing this beautiful hikes and camps. We got a rental car, a minivan. We're driving from one place to another and we're doing these things. Alison and I are just talking about how awesome this sort of go with the flow, making our way across the country. Trip is going. We're just talking about it's really awesome to be unplugged and absolutely just going with the tides and it's beautiful.
And so we're out there. We're like seven days into this trip and this is the vibe. We're hiking along these rocks next to the ocean and overlooking it. We come off of this hike. Our plan is to make our way into this nearby town and go to this little whale museum, museum about whales. We're coming out of the woods and we're just walking. I'm holding Alison's hand and I hear her whisper under her breath, “We're 16 minutes ahead of schedule.” And I realize that this whole trip she had planned to the minute. While I thought we were just blissfully rolling across the countryside, she was 100% running the schedule. It was like we were a weekend and she said, “We're 16 minutes ahead of schedule.” And I realized it was all a lie. The whole thing was absolutely planned. It's like the facade of relaxation was like, “Oh, there's a schedule. There's a schedule and I am being managed on that schedule.” And I had no idea.

Stephanie Goss:
That's pretty fantastic.

Dr Andy Roark:
I thought you would like that. When I tell a story about my life with Alison, I'll remember her holding my hand and we're coming off this-

Stephanie Goss:
You're 16 minutes ahead of schedule.

Dr Andy Roark:
… beautiful hike. And I was like, “That was one of the most beautiful places I've ever been.” And she was like, “We're 16 minutes ahead of the schedule.” “Okay. Okay.”

Stephanie Goss:
That's fantastic. That's fantastic. So you had… I have so many questions. We're going to have to have a conversation because we haven't talked about it. That means you had a little bit of a forced unplugging because you didn't have service. So I'm like, I can't wait to hear about how that piece went for you. Because when we did our unplugging episode last year with our friend Eric Garcia and Tyler Grogan, I remember Eric issuing you a challenge trying some unplugged time.

Dr Andy Roark:
It was great. It was particularly great because my two daughters were with us. They're 12 and 15 and their cell phones are-

Stephanie Goss:
Didn't work either.

Dr Andy Roark:
Yeah, exactly. Are important to them. They're not on social media, either one of them, but they text their friends and they watch YouTube videos and listen to their music and stuff like that. It really was this great. It was going to be one of those all-time favorite vacations just because it was a lot of family time in the minivan and hiking together and things like that. But it really was great. It was great in this way too, so they didn't have any access to cell stuff because they don't have a Canadian plan. But we could go places and get on wifi and they could send texts and download things and get episodes to watch or whatever they wanted to do. They could do that too. I really think that was beautiful. My position… So we talked with Eric Garcia a while ago and Eric does these things where he goes away and he unplugs and I get that. But I think everybody has to find what works for them.
My position on unplugging is this. I thought a lot about it on the walk. I knew you'd ask me about it. But I thought a lot about it on my hike and stuff like this. I really liken unplugging to eating healthy. Yeah, to eating healthy and like meditating. To eating healthy and meditating. Meaning unplugging and being disconnected is good for you. It is good for you. Eric going away for a month and being unplugged the whole time is comparable to a juice cleanse for 30 days in my mind. It's so healthy. I have no interest in it. I got into meditation a couple of years ago and I was like, as I do, I get big into things at the beginning. I find the thing-

Stephanie Goss:
You go all in…

Dr Andy Roark:
… and I get really excited about it. I was meditating a couple of times a day for like 10, 20 minutes at a time, 10 or 15 minutes. But I would do it a couple of times. I was really into it. One of my friends was like, “You got to come to this meditation retreat.” I was like, “Yes I do.” I was like, “How long is it?” And they were like, “10 days silent.” I was like, “What do you mean 10 days silent?” And they're like, “You go there and you don't talk for 10 days.” I was like, “What do you do?” And they were like, “You sit and you meditate and you eat soup.” I was like, “Why do you eat soup?” And they're like, “Because you're not doing anything with your body so you don't want a lot of calories. So you just eat soup.”
I was like, “I bet that's probably a spiritual thing that speaks to people. I'm happy doing the Headspace app for 10 minutes. That's where I am. I don't need a 10-day silent meditation retreat. I don't need to do a whole 30. I can do a whole five and then eat pizza on the weekend. That's where I want to live.” The same thing is true with unplugging. I don't want to unplug for 30 days. I like to unplug for 16 hours and then check and then have a little snack.

Stephanie Goss:
But I think that's the whole point. That there is no one-size-fits-all approach. You're finding what works for you. What works for you is different from what works for me, different from what works for Tyler and what works for Eric. Each one of us has made up our own rules and is finding that place. It sounds to me like you did the things behind the idea of unplugging, which is you spent time present with your family and with your girls. I will say it doesn't surprise me that you would rank this as one of your top favorite vacations. Because I have to say, I feel like we've entered a whole new stage as parents that our kids… For those who don't know our kids are right about the same ages. It is so fun. I love hanging out with them and I love spending time with them. I loved going and doing things and going on vacation with them when they were little. It held different joy than it holds for me as a parent now.
They're real little half grown humans at this point and I get to experience the world through their eyes in a radically different way than experiencing the world through their three and four year old little eyes. I love this. I love this stage. It scares the hell out of me that they're starting high school and that they're growing up. This summer has really hit home for me that I only have a few short years left with them at home before they start to make their way in the world. But I really am digging this stage as a parent, so it doesn't surprise me that you found that with them this summer.

Dr Andy Roark:
No, I completely agree. I tried unplugging for 90 minutes right before this podcast episode. Do you remember what happened? I unplugged for 90 minutes. What's wrong? About what time we were podcasting, I got three text messages and six phone calls from people saying, “Are you okay? Where are you?” And I was like-

Stephanie Goss:
But in my defense-

Dr Andy Roark:
… unplugging in the middle of a workday is not best.

Stephanie Goss:
But in my defense and in your defense, I was worried about you because although you generally run on Andy time, you always communicate. You broke rule number one about unplugging, which is that you have to let everybody know ahead of time that you're going to unplug.

Dr Andy Roark:
All right, that's fair.

Stephanie Goss:
Okay, we're off the rails already. Let's get into this episode because-

Dr Andy Roark:
Just kidding-

Stephanie Goss:
We have-

Dr Andy Roark:
We got a lot to cover here.

Stephanie Goss:
Yeah, we do. We have a good one. We got a mailbag letter from a technician who is working at a small-ish practice. It is private practice. They have about 15 team members in total and they do not have a manager of any sort. They don't have any leads. They don't have a office manager, a practice manager or anything. It's the practice owner and the team. What has started to happen as they have grown is that problems come up and the practice owner expects the team to figure it out and solve problems for themselves, which is wonderful and has benefits that I think we're going to talk about. There are also cons to it. This letter comes from the place of looking at some of the cons because they are struggling with feeling like there is animosity, there is a front versus back mentality because there is no one doing the, quote, unquote, “managing” from this team member's perspective.
What they're looking for here in the management sense is someone to help problem-solve and to deal with the challenges in a leadership capacity. Someone to be the decision-maker and help them all sort it out. They were just asking, “What is our option here?” Because they have asked the practice owner about hiring a manager and they have flat out said no. So this team is wondering, “What do we do? We're not all happy. We feel like there's strife. We feel like there's no one to help us solve the problems. We're really struggling. What is our best option for going forward from here?”

Dr Andy Roark:
I have some thoughts. This is always really challenging because the devil is definitely in the details here about what's our best option. I don't know what tools do we have to work with and what exactly is happening. But I think we can talk in general terms about this idea of we've got a team of say 15 or so. We don't have a manager and we're having strife and the owner has pushed back against that. I want to go ahead and start… Let's start with headspace as we do. I want to call out a trend, a thought pattern that I see a lot in not just in veterinary business management but in business management in general. There is this belief with a fairly large segment of the population, I think, that if you have problems in your organization, the obvious path forward is you should add managers, you should add administrators, you should add systems.
That's it. Like, “We're not getting along. We need a manager. We need some administrative person. We need more rules for sure. More rules are going to help us solve this front versus back problem.” It's funny because people are like there's a problem, we add more managers and more rules. If you keep following that then the idea is the path to utopia is more rules and more management. I don't think anybody wants to work at a place that has tons of management, tons of administration, tons of rules. No one wants that outcome, but everybody seems to think that moving in that direction is the obvious path to make their job better. I think that's funny. I think if you look at human healthcare, you will see the manifestation of this. Human healthcare in America, one of the reasons it is so ridiculously expensive is the layers and layers of management, administration and bureaucracy. It's completely out of control.
You've got these healthcare providers at the bottom supporting all of this management and administrative infrastructure and the whole system is broken. It's the same in universities. Anyway, it happens in our government, don't even get me started. But it's that sort of thing of you add these things that add things that add things. Now that's not always. I'm not, absolutely not saying that managers aren't important and there's no benefits to having manager or anything of that. But I want to call this out because I do think people quickly jump right to, “We are not getting along. If we had a manager involved or more management or more systems or protocols or rules, we could get out of this interpersonal problem.” And I would say I want you to really analyze that assumption and think about it. Okay, cool. Just full stop. I'm doing the thing that I do where I'm not saying they're wrong, but I want to punch holes into that bedrock belief of we need to add a manager. That's what we need.
It's funny, this letter ended a little differently than I thought it was going to. We often get these emails, and I started reading this one, and it felt this way, where people will be like, “Hey Andy and Stephanie, here's the problem. Here is the obvious solution that I have. Question, how do I get everyone to recognize that I am right and do what I want to do?”

Stephanie Goss:
It's true.

Dr Andy Roark:
You know. We get those letters all time.

Stephanie Goss:
We do.

Dr Andy Roark:
And yes, I laugh. I chuckle every time I read them, “Here's the problem. Here's the obvious solution that I have that is clearly correct. Question, how do I get other people to recognize my correctness in this matter and do what I think we should do?” And I'm like, “That is not an interesting question for me.” Well-

Stephanie Goss:
And to be clear-

Dr Andy Roark:
… of course, I did not say that.

Stephanie Goss:
… sometimes we do agree with them. But sometimes it's like, “That would make a boring conversation.” Yes, we agree with you, end of podcast.

Dr Andy Roark:
A lot of times they're not entirely right. A lot of times they have made some… Generally when I say, “There is one correct solution and here's what it is.” If your team has not bought into it, if other people don't feel any ownership of this solution, it's probably not the correct solution even if you can make a stronger case for it than anything else. Anyway, that's not what they did here. They did not end with, “How do I get the practice owner to hire a manager?” They ended with, “What's our best option?” I was like, “Okay, I'll pivot here. I do appreciate that.”
But anyway, I have those thoughts a lot and we see a lot of those. Anyway, when it came down to, “We don't have a manager, what do we do?” I needed to call out the idea of like, okay, I would just want to punch some holes in the assumption that a manager is the right answer to this problem. It might be, definitely might be. But there should be at least enough uncertainty that we can discuss other options. If there's not that level of uncertainty, I think it's going to be hard to move forward towards a resolution everybody feels good about.

Stephanie Goss:
I would agree with that and I think you presented a good headspace challenge. I think the answer… For me a lot of the time in veterinary medicine, I used to drive my team nuts because my answer was it depends. Because so much of veterinary medicine and life in general exists in the middle gray zone. And so this was one when I read through it that I was like, “Oh, okay. The answer probably is somewhere in the middle.” It wasn't a clear, this is the only right answer, because there's no one-size-fits-all approach to this. Every practice is different. Every business owner has different needs and every team has different needs. But from a headspace perspective, I think you presented a great challenge, which is I would say action step-wise, sit yourself down and think about one end of the extreme, like you presented, and think about the levels of bureaucracy that get layered in the bigger you get.
Human healthcare is a great example. Is that what you want or need for your practice? Let yourself go there from a headspace perspective. Then on the opposite end, it sounds from their email like it might be a little bit closer to the end that they feel like they're at, where it's a free-for-all and everybody can do whatever they want. There's no rules. There's no structure. There's no systems. It is a total free-for-all. Because once you wrap your head around what those two extremes look like, it is a lot easier in my experience to try and find multiple different paths that start in the middle and take the pros out of both ends and find the path that works for you and your team that feels individual.

Dr Andy Roark:
I want to touch on both of those two extremes real quick and again, I haven't yet revealed my position here and I want to be clear about that. I'm just shaking the construct that has been laid down to let everybody see that it's not as rock solid as people like to think it is. It's funny. There are a lot of… There's a tendency to think that managers are the answer to interpersonal problems. I've not found that to be true in a lot of cases. Meaning, people will say to me, “We have this person who is an absolute toxic person.” And they don't have a strong manager. And I'm like, “Let me give you a little piece of bad news. If they're an absolute toxic person, it doesn't matter if they have a strong manager. They're going to be a toxic person.”
There's a lot of people who have this. They tell themselves that if this person who I despise was managed, I wouldn't despise them. They're like, “I hate Carol and what I need is a manager that will make Carol not act like Carol, but like the ideal version of Carol I have in my mind.” And I'm like, there is no manager that-

Stephanie Goss:
That's not how-

Dr Andy Roark:
… is going to-

Stephanie Goss:
… that works.

Dr Andy Roark:
… make that happen. That's a magician, not a manager.

Stephanie Goss:
Yeah, you're so spot on. That's not how that works guys.

Dr Andy Roark:
Anyway, I just want to say that and put that in the con manager camp. So I have beaten my anti-manager drum here. Now let me beat my pro manager drum for a second. You and I talked about our vacation and going to Maine. We took tents and we went camping. There was four of us and we flew to Maine and then rented a minivan. Then we tent camped and we did all these different things to everything. Do you know how we packed? We did not have four people run around and pack everything that they thought we needed for this trip. That is not at all how we packed.

Stephanie Goss:
Let me guess. I would guess that Alison Roark was the general and said, “This is what we're going to pack and how we're going to do it.”

Dr Andy Roark:
Exactly. Alison had the list.

Stephanie Goss:
The list.

Dr Andy Roark:
I don't want people to think that Alison did this by herself. Absolutely did not. I was involved in planning and all of those sorts of things. Do not think she was abandoned and that's why. I was very involved in this, still, when it came down to packing, given that I was very involved in this and very excited about it and we went through everything together and I made sure that we had what we needed off of her list and things like that. It's important to say I was very invested in this and I put a lot of time and effort into it. When it came time to pack, Alison Roark with her checklist pointing where things went and asking for this and telling what she needed. This goes here and this goes in the car first and this goes and those things are going to be packed together and that's in a check bag and we're going to carry these things on. That was the way to get this done.
It was having a manager, an organizer, a general, a conductor. And we were exponentially more efficient and effective for having one person whose job was to organize the three of us, me and my two daughters, running around, packing the things, bringing things, loading things into the car. It made so much more sense for her to stand back and coordinate us as opposed to throwing in herself into the chaos and running around and doing things. That's how we packed. There's absolutely a point, a tipping point, where you say, “We are not organized and having someone step back and get us organized, that makes a ton of sense for efficiency and effectiveness.”

Stephanie Goss:
Yes, I agree with all of that. I love it.

Dr Andy Roark:
Okay. So we talked about the pros and the cons. There is a way to avoid bureaucracy and to own the difficulties of interpersonal relationships. Also, to say, we are not organized and we have to get organized, that do not necessarily involve hiring a full-time manager for a staff of 15. It's definitely possible. It's really hard because now you're really starting to get into how would you do this and it really depends on the talent that you have on the floor as far as what your options are. And so anyway, I just want to start to lay that out. The last part of headspace before we start to get into how I would try to start, what your options are or how I should line this up, the last part I want to lay out is I am a big believer in flat organizations or flat-ish organizations. I am not 100% bought into the idea that a hierarchy is required to get things done and create a good place to work.
I think you can do it that way and you and I have both seen it done that way where everybody has a clear manager. The manager manages the people right underneath them and everybody moves in that clear lockstep, direct boss looking over your shoulder, maybe micromanaging, maybe not. But everything has a clear direct hierarchy of if you don't like what this person did, you can go directly to their boss and blah blah, blah, blah, blah. I think that there's a lot of benefit in hiring good people and supporting them as communicators and giving them autonomy to say, “Hey, these are our values and this is the general system in which we work.” I want you to look around and assess what's going on and make it the best decision in the moment rather than following some cookbook protocol that was laid out with no thought to this specific situation.
I think it is not too much to ask that grownup people do some actual relationship building and a little bit of conflict management. I think that there is a problem with conflict management skills, a lack of conflict management skills in our profession and I'm not convinced that if you have people who are not good at conflict management, the obvious answer is a babysitter to wade in and fix their problems. I think that you can make a strong case for facilitating conversations and giving responsibility back to people to fix their own issues. I do think that there is a tendency sometimes to say, “These people are not getting along. Bring to me, the manager, your problems and let me sort out your interpersonal issues.”
And we both know where that goes because we've seen managers who do nothing except deal with interpersonal issues all day long. They should have pushed those issues back onto the people who were having them a long time ago and said, “I want you both to go. Here's a $25 gift card to Starbucks. I want you guys to go to Starbucks. I don't want you to come back until you're able to work together.” That may sound archaic, but I promise you it absolutely can work. Sometimes it doesn't. We have to escalate. But I see a lot of people who are way too quick to take interpersonal issues and take them up the chain as opposed to empowering people and expecting people to handle their own issues. Then it just becomes management time is completely saturated dealing with interpersonal issues.

Stephanie Goss:
Well, let me shout out a big positive here because this team member called out their practice owner wanting and expecting the team to be empowered to solve their problems on their own. From a headspace/action step perspective, I agree with you. I think a lot of practices would look at this situation and say, “We're going to put a manager in place.” And go about it the way you said, which is, “Okay, the manager is going to be the one to solve the problem.” While it may resolve some of the conflict, I promise and guarantee you that that approach is absolutely going to create a whole new set of problems. It is because then you are not empowering anybody. Then you are creating a bottleneck where everybody has to go to one person to get answers to their questions and their solutions. And so now you have a whole new problem on your hands.
I love that they pointed it out in this practice owner's defense. I do absolutely think that every member of our team, part of our role as leaders, whether you're a practice owner or you're a practice manager, when you run a hospital, part of the tools in your toolkit should absolutely be that the members of your team get taught interpersonal skills in conflict resolution. Because the reality is we're human and we're working with other humans and it is never going to be all kumbaya, everything is hunky-dory 100% of the time. That is just not reality. If we don't teach them how to mediate conflict themselves, how to work things out, how to speak to each other with kindness and compassion and it seems… I know. I hear in my head the practice owners who are listening right now going, “But why is it my job to parent them? Why didn't they already come to me with those skills? I'm hiring adults.”
That is not reality. We can be mad about that or we can just accept the fact that even if they do have skills, we can still help them get more skills, and so get over the mad. I'm saying that with all the love and kindness but camped off love because I've been there. You can get sucked down in the mad or you can teach them how to do the thing that you're frustrated that they can't do, and in this case it's a soft skill. I think when we look at it, shout out to this practice owner because they are expecting them to work things out and we don't know because we didn't get all of the information. We're only getting one side of this story.
But if they're expecting that and not equipping the team with the tools to actually do it, then they're shooting themselves in the foot. Because you don't get that many people, especially like, I'm just going to go out on a limb and make a generalization, veterinary medicine is very female-dominated at this point in our industry. You don't get that many people or that many women in the same space without having conflict. It just doesn't happen. You are crazy to think that that is a thing. It is irrational for us to think that you could put 15 people on a team in close-knit space and not expect there to be conflict at some point in time. If you are not helping them equip with the skills to deal with that, you're just shooting yourself in the foot.

Dr Andy Roark:
Well, there was four of us in the minivan and we all love each other deeply and there was conflict. There was conflict. No, I really like this about people sorting out their own issues. I just want to call out, because I'm not saying that this is going on here necessarily, but whenever we get into this I need to call out either-or thinking, and this is a behavioral psychology trap that people follow too. And so people are like, “Well, either they need to solve their own problems.” Or, “If I weighed in, then they're always going to come to me and I will be stuck doing this forever.” And I go, “That's either-or thinking. That's not true.” That's not true. You can be very cognizant of the desire to not be involved in a lot of interpersonal issues and also recognize that sometimes we do have to get involved and we can get involved in a way that does not mean that we're going to see an increase frequency in this. But I think a lot of people are afraid of that. They're like, “If I weigh into this, I'll have to weigh into every one.”
Here's my last piece of headspace, when do I wade into interpersonal conflicts? I'll tell you when. This goes down to the thing you've heard me say many times before. The difference in a struggling business and a thriving business is this. A thriving business has a new during problem every day and a struggling business has the same during problem every day. And when I feel like we're having the same during problem every day, at some point I have to intervene and that can be, “Hey, you guys need to sort this out.” Or if in fact we've tried that and that has not yielded results and we're still stuck on this problem, I am going to get increasingly involved in this problem one way or another. How it turns out will remain to be seen. It may turn out with one less team member than we had going in. It may, two less team members. Hopefully it won't.
But that for me, just so you know, when I'm like, “When do I know to keep pushing this back to them and pushing this back to them versus letting it go.” To me, it's that, if there is a problem that I see in our team, in our business and it's the same problem again and again and I have nudged them and I have told them they need to work this out and the same problem persists, at some point you're picking your poison. You're either deciding to live with this problem which may very well go ahead and escalate or you are deciding to get involved in this specific problem. But not many problems rise to that level and that's important or else you get stuck in either-or thinking of, “If I help these people, if I get involved, I'm getting involved in everything.” I go, “No.” You're only going to get involved in things that you have pushed and tried to have them resolve themselves again and again and again and they are past frustrated and now you're going to get involved. I think that's okay. That's what I got for headspace.

Stephanie Goss:
I love it. Should we pause here and take a quick break and then come back and talk about action steps?

Dr Andy Roark:
Let's do it.

Stephanie Goss:
Did you know that we offer workshops for our Uncharted members and for our non-members? So if you're listening to today's podcast and you are not a member of Uncharted yet, you should be. But this is not a conversation about joining Uncharted. This is a conversation about all of the amazing content that we have coming at all of you, whether or not you're a member, through our workshop series. You should head over to the website at unchartedvet.com/events and check out what is coming. We have got an amazing lineup on the regular. We've got something every month, sometimes two or three things in a month, coming at you to expand your brain, to talk about leadership, to talk about practice management, and dive into the kind of topics that Andy and I talk about on the podcast every week.
Now's your chance. Stop what you're doing, pick up your cell phone, I know it's not far from you, and type in unchartedvet.com/events, see what's coming and sign up. They are always free to our Uncharted members and they have a small fee attached to them if you are not currently a member. You can get all of the details, pricing, dates, times, and register, head over to the website now. I want to see you there.

Dr Andy Roark:
All right, so let's get into action steps here. The question that was asked was the owner is opposed to having a manager, what are the best options? I would start to lay this down in my responses to our technician that was writing. This is how I would coach that person who's asking me what do I do? Where do I go from here? The first part of headspace for me is assume good intent.
If you decide the practice owner is stupid, that he's a jerk, he doesn't know what he's doing, he doesn't know how to run a business, you are setting yourself up for a really hard go of it and you're not going to be very effective in talking this out. You're not going to be very effective in finding solutions. The first thing is I would just say assume that there is a good reason that the practice owner feels this way and assume that the practice owner is trying his best and he really wants to have a good place to work. Just go ahead and get that in your head. To me that is the low bar for engaging in this conversation.

Stephanie Goss:
I think one of the best tools that I've ever been taught to help do that… Because when you're sitting there looking at it from your perspective, it is hard to get yourself out sometimes of the emotions that go along with viewing it through your lens. One of the most helpful tools that I was ever given was someone taught me to ask the question, what else could this mean or what else could be going on here? And so when I actually forced myself to sit down and answer that question, what could be happening, there are a million other things besides the fact that they truly are just trying to make my life more difficult by not hiring a manager. Let's be real. When you're in that situation, that is a part of how you're probably feeling, which is my life is immeasurably more difficult because none of these people are getting along and I have to come to work and deal with this BS every day. That could absolutely be where this technician is sitting.
There could also be a million other reasons, why. When I ask myself that question and I let myself hallucinate in that way of what else could this mean? Why else could they be making this choice? Maybe they can't afford it yet. Maybe they're not sure that it will solve the problem. Maybe they had bad experiences in the past with a manager. When you let yourself go down that road and hallucinate different answers it, in my experience, has become a lot easier for me to find that place of not only assuming good intent but also putting on my empathy shoes so that when I sit down to have this conversation with them and try and understand, I am ready and prepared to do that.

Dr Andy Roark:
Yeah, I agree. That takes me right to the next step. I think this is probably two different conversations. I don't know that you can do this in the same conversation about what I'm going to say. The first thing that I would like to do is seek first to understand why does the owner not want a manager? Honestly, there is so much value there and you have to figure out how to ask this question in a way that doesn't come off as challenging. Because just imagine that Stephanie has been just writing me about hiring a manager and she's like, “Andy, we need a manager. Andy, we need a manager. Why aren't we hiring a manager?” It's a match. Then she comes to me one day and says, “I have a question for you. Why won't you hire a manager?” There's a very good chance that that's going to sound like challenging. It sounds like we're headed right back into this argument again. You're not going to get good information on me.
I'm going to put my guard up. I may not be totally honest with you, especially if it's because I'm afraid I can't afford a manager. It's because I had a bad experience with a manager before. They embezzled a bunch from the practice. Say something like that. If I'm feeling defensive, I'm probably not going to share that information with you. So you really want to try to figure out the best way to broach this subject in a way that feels safe and allows the person to be open. It's sort of genuine curiosity. But I would like to know why this person who's got a team of 15 does not want to have a manager. I'm not saying they're wrong, that's why I laid that down up front.
It's like I made great reasons. I said, “I absolutely had a mentor that I worked with who had a practice manager and she took him for $90,000, I think, embezzlement. He felt so betrayed and taken that he did not want to have a manager. He wanted to be the one who knew all this stuff and he did not want to delegate to someone else because he had been so burned and felt so betrayed.” I'm not saying that's how you should feel, that's how he felt. I'm not saying he's right, but I'm saying I get it. It may not mean like they get it-

Stephanie Goss:
There may be reasons for their behavior. There may be motivation behind their behavior in that sense of something that they've experienced.

Dr Andy Roark:
There may be constraints on the business that we don't know. He might be like, “Look, we have not been profitable in the last three years. And having someone who comes in who does not generate revenue directly does not make sense for us.” I think you can make an argument that the person could justify their salary, but if that's what he thinks, at least we can understand, “Okay, we've got significant financial constraints,” that changes the picture. All of these things affect what is our best option because the question was what's our best option? He goes, “I can't tell you because I don't know where all these… I don't know where the pinch points are. I don't know what's holding us back. I don't know what the real internal obstacles are.” But we got to understand that before we can pick our next move. Anyway, to me, why are we opposed to having a manager? And the more clear answer I can get to that, the more I can understand what options are in play.

Stephanie Goss:
Okay, when you were talking about potentially feeling challenged when somebody asks you about this, I immediately flashed to… I remember before I became a parent and I swore that I would not tell my kids, “Because I told you so.” Then I can think of a lot of times in the heat of the moment when I'm super frustrated and I've gone on the defensive and the answer is because I told you so. And that's the end of story and will walk away. Because it's that feeling challenge. So how do we set up that question in a way that makes somebody less likely to be defensive?

Dr Andy Roark:
Sure, everybody's a little bit different, of course. Ideally you have a good personal relationship with this person. You know them as a person, they like you. You have a good relationship and that makes it a little easier. But basically I think probably if I was going to do it, start shooting from the hip. I think this is how I'd step it up. I would step in, I would lead with vulnerability and then appreciation.
Basically how this would start off is I would say something along the lines of, “Hey, I love working here. I love this clinic. I love being here. I really appreciate the opportunity to be here. I enjoy what we do here. I really want our clinic to be very successful. I look at what we're doing and we've got 15 people. I look at all the other vet practices that I knew of that have 15 people and they have someone who's in a designated manager role and we don't. Obviously, that's an intentional decision and I was wondering why you made that choice. What's important about not having a manager? I want to understand because I want to be helpful and I know a lot of other places that have gone this way, and so are you willing to tell me what you think?” So it would sound something like that.
Again, when would I do it, ideally? I don't know. The time and the place, all that stuff matters. You know what I mean? There's a lot of different ways to do it. But basically, that would be it, is to say, “I really love it here. I like this practice. I respect what you're doing. I want to be a contributor to this practice, growing and growing. I look around, I see other practices that have a designated manager, and it seems like we're getting to that size, but you've made it clear that's not something that you plan for. I want to understand why that was. What is your philosophy on managers?” And then I would honestly listen. I would not argue. I would not be like, “But, but, but…” Nope, you asked the question, just listen.

Stephanie Goss:
No, you need to let them be heard.

Dr Andy Roark:
And now you got to let them be heard. I would just go, “Okay, I got it. No, I just wanted to understand. Thank you.” I would take that and I would probably go away with it, but I would not let it turn into a debate because otherwise, and then a lot of people mess this up because they'll even get the question right and the other person will open up and share the information and then the person asking the question will disagree with the perspective of the person who's explaining their why, and then it will turn right back into the same old argument and it goes nowhere. That's not the point. The end result we're looking for here is to understand. Anyway, that's how I would set that up and sort of how I would try to frame it.

Stephanie Goss:
Yeah, I love that. I would probably do very similar. I would start with talking about how you care about the team and about them. You have noticed that there seem to be challenges in the team. One of the things that you thought of that might help the situation would be someone to play that conductor role.
Like you were talking about Alison in that role being the conductor to help solve some of the flow and challenges and take… I would frame it in the way of helping them take some of the burden of that off of their shoulders and then ask them, “I really would love to help you. I would just love to understand where your head is at when it comes to having someone in a position to manage the day-to-day of the practice. Tell me why it looks the way that it looks in your head and really just open up the door from that hopeful… I want to help you. I want to understand.” I think that that feels very different than when, fellow parents will understand, when my kid is like, “But why?” That's just immediately going to make me be like, “Because I freaking said so.”

Dr Andy Roark:
Yeah.

Stephanie Goss:
That's your point about arguing back, right? Then you're right back in that argument loop and the answer has not changed. When you ask it from a place of curiosity and then say, “Thanks, I really appreciate that. I would love to… You've given me a lot to think about.” My phrase is, “I want to marinate on that, I want to process that.” Then I agree with you, this is not one conversation, this is, potentially, multiple conversations. Then I would walk away, change the subject, let it drop.

Dr Andy Roark:
Yeah, I agree with that. That's the first conversation I would try to get is this, is why is this person opposed to a manager? There's a second conversation you can have and you do not have to have the first conversation before we go to the second one. Doing that conversation and understanding where the person's coming from can be helpful. It's not required to have the other conversation. The other conversation is this, okay, the other conversation that we want to have is we want to step back one rung on the decision making ladder. Imagine this for a second. Imagine that we're in a vet hospital and we've got this place and we are having front versus back issues, meaning the techs and the CSRs are fighting and it's going on.
So Stephanie Goss is sitting here and she's thinking about this and she's working the practice and she says, “The front and the back are fighting, so we need a manager.” She goes to me and she says, “Andy, we need a manager.” I'm like, “Goss, we're not getting a manager.” She's like, “We need a manager.” “We're not getting a manager. Not going to.” Well, what's the obvious next step? I've told her we're not getting a manager. We can either continue to fight about a manager and why can't we get a manager? And what if we got a part-time manager or we can step back one rung and say, “Andy, the front and the back continue to fight and here are examples of them fighting. Here is the impact this has had on the clients. This is how the fight manifested yesterday and this is how it manifested last week. They are clearly fighting. What are we going to do about the front and the back fighting?”

Stephanie Goss:
And I would add one thing in there that would be really powerful, which is that I would say, “I know your expectation is that we're empowered to solve this ourselves, and these are the things that we have tried,” especially from your perspective of what have you done to help solve the problem, call that out too. And then say, “I need your help because I feel like I'm stuck and I don't know what the next step is. This is what I've tried. These are the examples, this is what I've tried to solve the problem. I'm at a loss for where to go and I would love your perspective and your help on how you would like us to approach this situation, or how you would approach the situation if you were me.”

Dr Andy Roark:
I really like that, asking for help. I like that, asking for help. That's a really good play. I also like, “This is what we've tried,” and I really think that that's the play in my mind, is you need to put the manager thing aside and don't take him a request for a manager, take him the problems and say, “These problems persist. This is what we've tried. We're really stuck. How do we want to move forward from here?” And then have that conversation. It's very possible that the owner will look at the problem and ultimately say, “You know what might help this?”

Stephanie Goss:
“A manager.”

Dr Andy Roark:
“A manager.” And then it's their idea. And don't make them feel stupid. Don't say, “I told you so.”

Stephanie Goss:
That's a great idea.

Dr Andy Roark:
Yeah, that's a great idea. That's exactly it. It really is. That is to say, “Here's the problem,” or if there's three different problems, I would say, “These are the problems that I see that persist,” and lay it out one, two, and three. It might be that a manager would fix all those problems. It might not be, I don't know. I don't have the insight or the background to be able to know what those are. But regardless, that's how I would lay it out. I think that there's probably some people who've listened to this whole episode and they're just mad because they're like, “Andy, it's a team of 15 and they don't have a manager. How could you tell them that they don't need a manager?” But every team is different in what they're trying to do and that the players on the field really matter.
I have seen putting a weak manager over a strong team generally just frustrates people. You can absolutely do more… Managers can do more harm than good. Don't think they can't.

Stephanie Goss:
Oh yes, absolutely.

Dr Andy Roark:
They can absolutely make things worse.

Stephanie Goss:
Yes.

Dr Andy Roark:
And so just the presence of a human being with a pulse in a management role, I don't know that's worth anything.

Stephanie Goss:
No.

Dr Andy Roark:
I mean I can a hundred percent say, and this is just kind of how my mind works and stuff too, it depends on the people you have. So we said we got 15 people, so just walk with me for a second. Imagine that one of these people is an office manager, this is the person that does the administrative stuff for the practice, they pay the bills, do inventory, whatever, office manager. All right, so you got that person, you got three doctors, so that's four employees. You got four people at the front desk. So now we're at eight. We got seven support staff, right? I don't know, two techs, five assistants, stuff like that. That's your 15 people. I can a hundred percent see a high functioning team that has an office manager.
The practice owner is the lead doctor, let's say. You elevate one of your CSRs to be the lead CSR, and you elevate one of your techs or support staff to be the lead tech or a lead support staff or whatever. Well now you've got a lead doctor, a lead tech, and a lead CSR and an administrative support person. I think you can run a damn good team of 15 with a lead doctor, a lead tech and a lead CSR. I think you can do it. And again, but it depends on the people that you've got and things like that. Anybody who's just like, “The obvious answer is this,” I would say there's a lot of different ways to make a team work and function. Anyway, that's kind of where I come out.

Stephanie Goss:
Well, and I think that that goes back to where we started from the headspace perspective is remember the two extreme ends of the spectrum. You can have the layers of bureaucracy at one end where you have managers who have managers who have managers, or you could have, it's just a total free for all and there's no rules and it's total anarchy. We said finding that space in the middle. Part of it is thinking outside the box of what those solutions could be to find the right fit for you and your team and asking the question, why do I think we need a manager? What am I looking? Am I looking for someone to be a mediator or a problem solver? Because if that's the reason you think you need a manager, you don't need a manager. You need to teach everybody on your team the tools to be able to mediate the conflict management and be able to mediate the problems themselves and someone on the team who can act in that mediator role.
And that might be your practice owner, it might be somebody else on the team, might be somebody from outside the hospital, but you can solve that problem without saying, “We're going to hire a full-time, 40-hour-a-week person to fill this role.” So it goes back to the why are you asking, are you also asking because the practice owner is overwhelmed and you're getting paid a day late sometimes because they're trying to do payroll and they're trying to be all things, all people. What is the why behind it? Because I don't think that you can get to that creative problem solving space on both parts, the practice owner's part and on the team's part in terms of trying to help, without having asked yourself the question of what does that middle ground look like? Why are we asking this question? What do I think the practice manager's just job is actually going?

Dr Andy Roark:
Yeah, I think you're spot on. Anyway, that's how I'd approach it. I think that's my big take. I enjoyed this a lot. I like to be a bit of an anarchist and a little bit contrary about some of these things.

Stephanie Goss:
You do?

Dr Andy Roark:
I do. I like to push back on the idea that more rules and more managers and administrators is always the answer for a more harmonious workplace. I do not buy that. In some cases obviously, adding managers and systems makes all the sense in the world, but there's a point of diminishing returns and it's not always the obvious answer that people think it is. So anyway, I'm glad we got to talk about that and why.

Stephanie Goss:
Yeah, me too. This was fun. Take care everybody. Have a fantastic rest of your week.

Dr Andy Roark:
Yeah, thanks guys.

Stephanie Goss:
Well, gang, that's a wrap on another episode of the podcast. As always, this was so fun to dive into the mailbag and answer this question. I would really love to see more things like this come through the mailbag. If there is something that you would love to have us talk about on the podcast or a question that you are hoping that we might be able to help with, feel free to reach out and send us a message. You can always find the mailbag at the website. The address is unchartedvet.com/mailbag, or you can email us at podcast@unchartedvet.com. Take care everybody, and have a great week. We'll see you again next time.


Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: culture, fatigue, management, Practice ownership, Training

Sep 27 2023

Burnout is Real – True Stories of Leadership with Phil Richmond

Uncharted Veterinary Podcast Episode 251 Cover Image

This week on the podcast…

This week on the Uncharted Podcast, practice management geek Stephanie Goss invited Dr. Phil Richmond back to the podcast to tackle a personal perspective on burnout together. Dr. Richmond is the Founder of Flourishing Phoenix Veterinary Consultants and a practicing veterinarian. He is an advocate for positive culture and individual, team and organizational psychological health, safety, and wellbeing in veterinary workplaces. Dr. Richmond both leads and is involved in state, national and international projects for the advancement of wellbeing and culture in veterinary medicine. This episode was inspired by a mailbag email but led Stephanie and Phil on a journey through some of the tricks and tips they each have learned while on the winding journey of aiming to become better leaders than the day before. Let's get into this…

Uncharted Veterinary Podcast · UVP – 251 – Burnout Is Real – True Stories Of Leadership With Phil Richmond

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to role play on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


Upcoming Events

Calling all Team Leads – if you are a lead CSR, a lead Technician, a lead Kennel tech – we want you to come connect with your peers and our Uncharted Community! We have a brand new event we want to see your faces at.

Uncharted’s Team Leads Summit is an immersive 1-day virtual event designed to connect team leads and help you tackle the challenges unique to your role in veterinary practice. Kick off the day with an inspiring general session, learn from some of the brightest minds in vet med, and then dive in to gain exactly what you need with a discussion-based format to create game-changing connections for your career. This Summit features interactive workshops and Choose Your Own Adventure sessions, a signature of Uncharted events. Start the day telling us what you need RIGHT NOW, and leave having worked on exactly that.

✨ Sessions on navigating burnout, thriving in veterinary practice, motivating your teams and team training techniques

✨ Small group discussions to cultivate connections with people who understand your role

✨ A day that will make your boss thrilled they gave you a CE budget

✨ Inspiration and a recharge to continue to make waves!

SIGN UP TODAY

Upcoming events: unchartedvet.com/upcoming-events/


Episode Transcript

Stephanie Goss:
Hey, everybody. I'm Stephanie Goss, and this is another episode of the Uncharted Podcast. This week on the podcast, I am joined by one of my favorite people in veterinary medicine. He is a beacon of light and positivity. He is an Uncharted member. He is a colleague. And he is truly a dear, dear personal friend, Dr. Phil Richmond, joins me as my co-host. And we are having a conversation about burnout.
But before you turn the podcast off because you're like, “Not another burnout conversation,” Phil is one of the most positive people that I know, which says a lot because I feel like I'm pretty positive and bubbly. But Phil is truly a beacon of light, and we have a mailbag question that started with addressing burnout in teams, especially in on-call settings.
And as it does, our conversation meandered and we wound up talking about our own experiences with exhaustion and some burnouts in veterinary medicine, and giving some candid stories. But also, really some leadership lessons that we wish that we had learned before we became leaders. So, I had a lot of fun recording this episode. I hope you all enjoy it. And now, let's get into it.

Speaker 2:
And now, the Uncharted Podcast.

Stephanie Goss:
And we're back. It is me, myself, and I. I am here today but I am, sans Andy, but I am instead joined by one of my most favorite human beings on planet Earth, my dear friend and colleague, Dr. Phil Richmond. Hi, Phil.

Dr. Phil Richmond:
Hi, Stephanie. And as I like to call myself the Wish app, Andy Roark.

Stephanie Goss:
Oh, man. So many ways I could respond to that.

Dr. Phil Richmond:
It doesn't really look like or sound like him.

Stephanie Goss:
No, it isn't. It doesn't.

Dr. Phil Richmond:
But, okay.

Stephanie Goss:
This episode is not going to look or sounds like a typical Unchartered Podcast episode in the slightest. There's going to be lots of laughing, probably lots of squirreling. But we are together today because we got a mailbag topic. And we're not actually going to answer the direct question that was asked in the mailbag as I do with you, because when I read it, I was like, “Ooh, I want to have a conversation with Phil about this,” because it involves some bigger themes that relate to you, what you do in veterinary medicine. And I just thought it would be a good chance for you and I to have some good conversation.
And since Andy is on vacation when we're filming this, while the cat is away, the mice will play. So, let's begin and have some fun. So, for our listeners who don't know you, welcome to the podcast. If you have not had the opportunity to interact with or talk to or hear Dr. Phil Richmond's present, you are missing out because you are an amazing human being, and you have a lot of wonderful things that you are sharing with our profession. And we're going to get into by way of the mailbag, get into some of what you're doing.
So, the mailbag topic I got was about a hospital who is a specialty practice there, specialty surgery practice. And by the nature of their work, they have after hours on-call rotations for their team. So, they're taking care of their patients postoperatively. So, they have on-call hours, overnights, and weekends. And so, it is one of those things that is inescapable in some facets of veterinary medicine. On-call has to happen for them to support patients postoperatively. And I totally get that.
And the manager who wrote in was like, “This takes an incredible toll on the team because being on-call is hard.” And they were looking for some tips and tricks that we'll get into in another episode in terms of how do we structure that and support it from a systems perspective. But what interested me in talking with you with the burnout aspect, and because we have big pieces of veterinary medicine and specialty practices in ER practices. And even GP practices that… Particularly, the ones that are more rural and don't have overnight.
There's lots of people in veterinary medicine who can't avoid being on-call. And this manager's point was that, burnout is a real thing and it impacts the team. And so, when I was thinking about it, I was like, “Who better to talk about this with than my friend, Phil?” So, tell us a little bit, Phil, about who you are and why you and I would want to talk about this because it's right up your alley in terms of the work that you're doing in veterinary medicine.

Dr. Phil Richmond:
Yeah. Thanks, Steph. And it's just always a pleasure for us to get together and talk. And we just have so many things in common, and I just love being able to share space with you.

Stephanie Goss:
We love your face, friend.

Dr. Phil Richmond:
Thank you. And it is. So, I jokingly say, those of us that are working in this field, none of us… I wasn't in vet school fourth year going, “You know what? I cannot wait to work on wellbeing and burnout in the profession.” And I say that like, “This is someone tongue in cheek, but where it is, is that most of us have lived experience or personal story, why it's so important for us.”

Stephanie Goss:
Sure.

Dr. Phil Richmond:
And so, briefly, I was a new grad. It was about 2008, dating myself a little bit. But I was working, I mean, this is right up this alley. I was working 60, 70, sometimes 80 hours a week. Now, that was self-imposed. I also want to say is that, I was working on my days off at a clinic that I grew up working at. And then, I was picking up emergency shifts on the weekends.
I would come in on my days off to do surgeries that I hadn't done before, which I'm not suggesting that you shouldn't do that because there's some benefit to doing those things. However, even the owner of the practice was like, “Hey, you need to throttle it down.”

Stephanie Goss:
That's a lot.

Dr. Phil Richmond:
Yeah, that's a lot.

Stephanie Goss:
Right.

Dr. Phil Richmond:
But some of that stuff was not… It was self-imposed for me. And so, what I found was is that, I got to this point where I had the hallmark signs of burnout are exhaustion, cynicism, and inefficacy. It's just taking us longer to do things. We just can't get through stuff, that type of thing. And I only had one tool in the toolbox, and you and I have shared our stories, but I just had alcohol and substances like, that was it.
And so, add that to all the stresses of veterinary medicine and all of this. And then, getting into burnout. And I really was in a dark place, and I'm going to mention suicidal ideation, but that was where I got. So, what I realized was, is I ended up going to treatment. I got a lot of tools, individual tools that were very helpful for me, and they helped save my life, and helped me love veterinary medicine again.
What I realized though is that, when I went back into practice is that it wasn't the whole story, is that I played a big part in some of that like, I misinterpreted things. And how I viewed situations, that was stressful for me and burned a lot of emotional energy. But even when I do that, there can be external factors, which is really what burnout is, is burnout is really a systems issue. It's not a personal failure.

Stephanie Goss:
Right.

Dr. Phil Richmond:
And when I learned that both of those things were true, it was one of the things that pushed me to want to help our colleagues and because it's so common for all of us. And especially now, with COVID and that type of thing. So, not only leaning into the individual nature, the things that we can do with resilience training, with gratitude, with intentional induction and positive emotion, and these types of things as well as seeking mental health support from professionals.
But then, also the importance of team level, wellbeing team level, psychological safety, where our leaders and how we work as a team is vital. And then, the third thing is organizationally, or when we talk about the me, we, us. And I just love that model. So, me being the individual. We being team and leadership. And then, us, being the organization.
And then, organizationally, looking as the organization, do we have policies in place? Are we measuring burnout? Are we measuring the wellbeing? I mean, we're all clinicians listening to this. We all know, “Hey, if something's going on with our patients, we run tests.” How often are we doing that in veterinary medicine? How often are we taking the pulse? Excuse me, if our team… To find out what's going on.
So, those things are important. And then, okay, now we get this information, what do we do with it? And so, those things are just, what I found is that I want… I have a vision, like a lot of us in veterinary medicine, I want it to be here for years to come. And it's a beautiful profession. It really, there's a lot of joy and a lot of reward that can come from this profession. And we just need to… There's some things that need to be in place to make that happen.
So, the sky is not falling. But there's things that we need to address that are challenging. And then, we also need to lift up the positive aspects of the profession. So, in a nutshell, that's what I do is working on psychological health and safety, and team cohesion and individual skills of resiliency, and that type of thing. And how important that is to patient care, how important that is to longevity and sustainability as a veterinary professional.
It's things that we don't generally get taught. I mean, we're much better now, I should say. But just not taught in vet school or tech school, or I think it's more now in the CVPM that's part of, part of that as some of the leadership development and wellbeing of the teams. So, I'm glad there's much more awareness, but yeah.

Stephanie Goss:
Okay. So, as you do… I love you so much. There's so much to unpack there because you just crammed 10 pounds in a 5-pound bags there, friends. Okay. So, let's go back to a little bit about… So, what you're doing now with your work has to do with falling in love with the profession again and wanting to help yourself and help your peers, which led you to where you are? Let's go back for a second because this topic resonated with you because you found yourself in a place of burnouts.
And you and I have similar steps along our path where we found ourselves in dark places, and feeling really overwhelmed and exhausted. And you and I, both being long-term members of the recovery community. I think both found ourselves looking inward as you do when you're in recovery, you do a lot of work on yourself, hopefully.
But also, looking outside of ourselves and recognizing that we can only do so much on a personal level. And I love… You're actually going to be talking about this topic at the Uncharted Culture Conference…

Dr. Phil Richmond:
I am.

Stephanie Goss:
… shameless plug here, because you were going to be doing a session specifically on your… You mentioned the idea of we, me and us, right? How do we as individuals exist in veterinary medicine? There is responsibility and work that we can do on an individual level. And it doesn't exist in a vacuum, right?
The burnout on us can't only be on the individual because as you mentioned, there's external factors that impact from a team level, and team dynamics, and the safety that the team has in being able to talk to each other, ask for help, support each other, all of that. And then, there's the systems piece of it in the organizational structure.
And so, I'm super pumped. You are actually going to be doing a session for everybody who is attending the Culture Conference in October, and I'm super excited about that. So, if you're listening to this and you're already like, “I want to hear more about what Phil has to say,” you should head over to the website and sign up for that. Because it's virtual, so anybody can come, you don't have to be an Uncharted member, and you're going to be doing a general session.
And so, I don't want to spoiler too much of the details of what you're going to talk about there, but I do want to dig a little bit about where you started and empathizing with that on the personal me level. And then, talk a little bit about the organizational stuff.
So, when you found yourself out of school and getting into practice and you found yourself at the place where you recognized that you were burned out, was that a place where you could see what you were doing to your… So, you said that you were doing it to yourself regularly or you were working extra hours and you were taking on more and more and more in that space though, was that something that you recognized in yourself? Or was that something that others pointed out to you? Because like you said, your practice owner even said to you like, “Hey, you need to throttle this down.” What did that look like for you?

Dr. Phil Richmond:
No. So, I had an incorrect assumption on what I was supposed to do and what I was supposed to be capable of my first years out. And I thought, I just had this idea that I was going to go in, that I came out of vet school, I should have all the answers. If something went wrong, it was this weird thing is, for me, one of my thinking traps was, is that if something went wrong, I would blame everything else. But I also would then question like, “How responsible am I?” But it was almost like a defense mechanism.
And so, a lot of us in recovery have that. But when I'm going with this is that, the biggest thing was, is that I had… Now, I can see the signs of burnout in myself. And those signs were so clear back then, but I looked at them as they were failure. And instead of saying, “Hey, I need a break,” it was like, that horrible negative self-talk was, “You're just weak. You should be able to do this.”

Stephanie Goss:
You can't get it all done.

Dr. Phil Richmond:
Yeah.

Stephanie Goss:
You can't hang.

Dr. Phil Richmond:
Yeah. The reason why is, you're just not working hard enough. You need to be up later. You need to…

Stephanie Goss:
Just work harder, yeah.

Dr. Phil Richmond:
Just work harder, right?

Stephanie Goss:
Yeah.

Dr. Phil Richmond:
And as we know, I mean, it's like the battery analogy and the phone, you're just not even magically going to put all that in there. The spoon's theory is that, we've got a certain number of spoons we can use during the day. And it's like, when they're gone, they're gone. And that whole concept was just… I didn't have that, and I didn't know. I just thought the answer to everything was work harder.

Stephanie Goss:
And so, going back, you said the three of the classic hallmarks of burnout are the inability to focus and stay focused. Tell me what the three that you said again.

Dr. Phil Richmond:
Right. Yeah, absolutely. So, and there are different definitions certainly, but this is what the World Health Organization describes it as. So, there's exhaustion. So, that's really a feeling. I think we can obviously all relate to just that physical, mental, emotional drain that we feel.

Stephanie Goss:
Yeah.

Dr. Phil Richmond:
And what happens is, when we go through that just chronically, we begin to isolate. And as we know in recovery like isolation is that's when we start spiraling, is that when I disconnect from people, that's a challenge. So, exhaustion is one.
The second is cynicism and, “Ooh, do I… Yeah, leaning in the negative?” So, and to give you an idea of what this looks like on the ground in a veterinary hospital, our clinic, I should say the practice that I love… I'm getting to go back to the great group of practices. We worked really hard on psychological safety on all of these things and teamwork. And we just, generally speaking, I mean, we just didn't talk stuff about clients or one another. I mean, we were very intentional about that over the years.
And it was a red flag for me, is that I noticed when our team started, and this was during COVID. When they started talking stuff about clients. It wasn't normal for us. It was out of the norm.

Stephanie Goss:
Sure.

Dr. Phil Richmond:
And for myself, because I've been in some burnout lately, and I just become… The negativity bias kicks in. And instead of looking at the positive, I start going into the negativity bias. And so, that cynicism of the everything is bad, everything is this. And then, what happens is that, that creates a spiral as well. And then, the last thing is the inefficacy. So, go ahead. Yeah, I think the cynicism is…

Stephanie Goss:
No, no, I was just… You're getting there. It's funny because listening to you describe those things and you were saying like, “What does it look like in veterinary medicine?” I can totally recognize that exhaustion. And we talk about it jokingly in a lot of the manager groups that I'm in. But when you think about painting that picture and you think about how many… Everybody wakes up and is like, everybody has bad days, right?

Dr. Phil Richmond:
Yeah.

Stephanie Goss:
Everybody has stuff going on in their lives. And there are absolutely times where you wake up and you're just like, “I don't want to go to work today.” You feel tired. You wake up and you're just like, “I can't… I'm dragging.” I mean, I knew I was getting up and getting to talk to you today, and I still was like, “I'm so tired. I just want to go back to bed,” where everybody has those days.
And when you were talking and thinking about it from the burnout perspective, and then leading to the place of cynicism, I think about when I was really struggling in the practice. It's that every day you wake up and you're like, “I just am so freaking exhausted. I don't want to get up. I don't like, I can't.” I got it. I'm getting up, and I'm pounding multiple energy drinks in the morning. And then, I walk in the door of the clinic and that cynicism immediately kicks in, and it's that that.
When I'm going in the door with that frame of mind of what such hell is awaiting me or everything is just like, “Can't you guys just leave me?” Somebody asked me, “Hey, when you're ready and you're settled in, can we talk about something for a second?” And I'm like, “For the love of God, why can't you just leave me alone?” I found myself in that place where it was like everything was reactive, everything was negative. And so, hearing you talk about that immediately, I can empathize with that because I can see it in myself.

Dr. Phil Richmond:
Yeah. And so, what's interesting about these concepts is that, I mean, it's a blurry line. It's not all overload necessarily. And that's where the recovery stuff came in is that, I found that I learned ways to challenge my negativity bias like, “Oh, this person did that.” And it's like, “Really? Did that like, am I filling in the blanks with stuff?” And that was something that I learned over time.
What was interesting to me is almost like an experiment is like, here, I have the tools and I still can't overcome it. I'm going… And that's what's been not just personally, but that's what's fascinating, if I can even say that about burnout, is that again, it's an external issue. And man, that's cynicism. I mean, we have our great friend Josh Weissman, amazing human being. And I shared that with him a few weeks ago. I was like, “I can just tell, because it's not my norm to be looking at the bad side of things. Or, oh, this is crap, or this is that.” It's like, “Damn, what's going on with me?” It's a sign. It's a clinical, almost like a clinical sign.

Stephanie Goss:
It's a sign, yeah.

Dr. Phil Richmond:
Yeah. But it's also, sometimes, when you're inside the pickle jar, it's hard to read the label. And so, if you have people that can… When you're in it, sometimes you don't know that you're in it, you're just… But I had friends, and then my wife is very kind of, to let me know, “Hey, you've mentioned this.”

Stephanie Goss:
You're not yourself.

Dr. Phil Richmond:
Yeah, that you're bitching about for the fifth time. Maybe you need to…

Stephanie Goss:
Nineteenth time.

Dr. Phil Richmond:
Yeah, right, right, right, yeah.

Stephanie Goss:
Hey, friends, you have heard Andy and I talking about some of the big things that are coming in the back half of 2023 for Uncharted, but we are not done. In fact, we are not even close to done with releasing all of the new fun and exciting stuff that our team has been working on.
So, I want to make sure you don't miss out on it. Now, if you listen to the podcast, you're going to hear about it. But if you want to guarantee that you are the first to hear about the big giant announcement that we have coming soon. So, so, so soon, but not soon enough.
You want to head over to the website, unchartedvet.com/insight, that's I-N-S-I-G-H-T, unchartedvet.com/insight, and sign up for the newsletter. That will get you on the list and guarantee that you have first dibs access to the big, big news that is coming soon. Don't miss it. I promise. You're not going to want to miss out. And now, back to the podcast.
Okay. So, the exhaustion and the cynicism, and then I was emphasizing and cut you off with the last one, yeah.

Dr. Phil Richmond:
Which here comes the shame spiral like Brené Brown. Inefficacy. is that the harder we try to push, the less efficient we can be, which is ironically, which is why, we well, burn out, is that when we do that, the cure for it is rest and changing the system. But what we do?

Stephanie Goss:
Oh, we just try and work harder.

Dr. Phil Richmond:
We do the opposite. And that's what all the evidence shows us is that, we can't do those things. And that, maybe we can go 110% on the reactor for a few weeks maybe, but it can't be a chronic state. Our bodies then physiologically, the release, excuse me, the chronic release of the stress hormones and all of these things, our bodies are not meant to function at that level. We can only do it for so long before body's just kind like, “Hey, I'm out.” And then, we start to see physical manifestations. And we get into that.

Stephanie Goss:
That feeds right back into the loop, right?

Dr. Phil Richmond:
100%.

Stephanie Goss:
Then, you're exhausted.

Dr. Phil Richmond:
Yup, yeah, right.

Stephanie Goss:
And it feeds the exhaustion model because you're physically feeling the toll of that. And then, it spirals and you feel like, you can't get out of it.

Dr. Phil Richmond:
And then, you're not doing… You can't do as much work as you did even though you're trying. And then, what happened?

Stephanie Goss:
Inefficient?

Dr. Phil Richmond:
And then, inefficient. And then, oh… And then, as I said in the Uncharted Conference, my inner critic's name is Carl. And then, Carl's up here going, “Oh, Phil, you are POS like, you really, you shouldn't even be doing this job. You can't do this. You can't do this. You're not getting this done. You are… Man, you are worthless.” And all that negative self-talk.
So, and we'll get into a little bit of what are some of the ways that we can combat that. I think as we go in the future. And just really, I have to do a shout-out to Dr. Michelle McQuaid and Dr. Danielle Jacobs from the Wellbeing Lab in Australia because they've done a lot of the work on this that I really lean into. And so, anyway, I just wanted to say like, yeah.

Stephanie Goss:
Yeah, okay. So, let's talk about that. So, you like career wise and path wise, you got out in vet school…

Dr. Phil Richmond:
Right.

Stephanie Goss:
… and you were a new grad, and you almost crashed and burned, right? Because you were…

Dr. Phil Richmond:
Definitely, yeah. I mean, I would say by… I mean, I was out of practice. So, I reached the bottom, I guess we can say to where I was pulled out of practice. I was in a treatment facility for 90 days, which by the way, is way more common than we just don't hear about it. But that saved my life. Not only did it give me the rest because of that. Remember we were talking about the physiologic stuff, chronic stuff, and then filling my cup back with tools that I then had to go back into that environment that I didn't have before. So, yeah.

Stephanie Goss:
And so, that kicked off the passion for you because when you meet Phil, one of the words that immediately comes to mind, if you have had the pleasure of spending time in your company, Phil is passionate. And I think that you are passionate about just life in general, which is one of the things that I love about you.
You just have great energy and being around you is wonderful, but you're so passionate about looking at veterinary medicine, and it would have been very easy for you to come out of treatment and stepping back into practice. It would've been very easy for you to look at it in a very cynical way because there is a lot that is challenging. And so many people will say, veterinary medicine is broken, and we're a hot mess. And there are a lot of people that look at it from a negative perspective, and feel like it's so systemically, we have so many problems, it's not fixable.
And you chose to look at it from the perspective that resonates with me, which is there is so much that is wonderful about veterinary medicine, and we need some help. And so, I feel like that kickstarted getting those tools and starting to fill your toolbox, kickstarted for you very much the same way my own experiences and my own… I mean, I was in recovery before veterinary medicine. But very much, we have similar paths in that way of like, it became a passion project for you.

Dr. Phil Richmond:
Yeah, yeah.

Stephanie Goss:
And so, you started doing education and work around wellbeing and burnout, which led you down a path of positive psychology and the wellbeing work that you're doing now with Dr. McQuaid and the team in Australia. So, tell us a little bit about where your winding path took you next.

Dr. Phil Richmond:
Yeah, so quickly. So, there was a 10-year area where I was in practice. I was going to meetings. I was trying to help medical professionals in recovery. But I was really quiet about it because of the stigma. And then, just as we know, the anonymous nature of 12-step recovery.
And then, there was just a point where I got to where I had the opportunity to be of service for the FVMA. And where I'm going with this is that it was like, now I knew these things worked. I knew these concepts and these principles and these things worked. But how was I going to go into talking to veterinary professionals and say, “Hey, I'm in AA, and this works.” And it's like… And then, so what happened was, is that I got put in a position of… And this is where Carl comes in, by the way. Carl, it was like, “Hey, you're just some drunk that learned some stuff and it just makes your life.” But…

Stephanie Goss:
What qualifies you to talk?

Dr. Phil Richmond:
… what qualifies you to… And then, I was like, “Shit. Shoot, sorry.” I was like, “Maybe I should go do…” So, I looked into potentially getting a master's. But then, so now, I'm a certification nut.

Stephanie Goss:
Junkie?

Dr. Phil Richmond:
Yeah, yeah. I mean, anyhow. But yes, I do. So, yeah.

Stephanie Goss:
I know, I know. Trying to change our language.

Dr. Phil Richmond:
Trying to change our language because it does matter. It does matter, by the way, everybody that's listening. However…

Stephanie Goss:
It does matter. It does matter.

Dr. Phil Richmond:
So, the first certification I took was… But I ended up taking the compassion fatigue professional certification. At the end of that, it talks about the cure for compassion fatigue or the treatment for compassion fatigue is skills of resiliency. I look at these and I say, “Steph,” if we knew each other back then.

Stephanie Goss:
Yeah.

Dr. Phil Richmond:
I'm like, “Oh, my gosh. This is exactly the same stuff that I learned in 12-step recovery.” It's just there's… I jokingly said, “There's $20 words associated with it.” And I'm like, “That's it. And truths are truths.” So, I just got down. I was like it, “This is it. This is it.”
So, I got into positive psychology and cognitive behavioral coaching. And all these things that basically take the same, they take very similar principles and put that together. But then, I remembered also is that there is an importance to the self-portion of this or the me portion of this. But it is multifactorial, is that we do need, our leaders have an outsized influence on that. And how we work as a team is vitally important, and is the organization there. So, I ended up getting a bunch of certifications because Carl told me that I needed to.

Stephanie Goss:
Qualified.

Dr. Phil Richmond:
Yeah. And so, now, I don't know. It's like, 22… I think, yeah, I have 22.

Stephanie Goss:
I was going to say, you have an alphabet. You have an alphabet after your name.

Dr. Phil Richmond:
So, but I mean, I also, one of my strengths is love of learning. So, my wife's like, “Well, whatever. At least he's not doing what he was doing 15 years ago.” So, she was with me, by the way, through all that. God bless her. She's a veterinarian as well. She's amazing that she is.

Stephanie Goss:
She's a wonderful, wonderful human being.

Dr. Phil Richmond:
Carl… So, where were we?

Stephanie Goss:
You were heading towards what you're doing now…

Dr. Phil Richmond:
Yes, that's right.

Stephanie Goss:
… and looking at other countries that are doing way more about it, less than we are in the United States. Because you recognized, as did I, that while you… Especially as a person who is in recovery, you're hyperfocused on the me part, right?

Dr. Phil Richmond:
Right.

Stephanie Goss:
Because you're working on yourself, you're working on what can I control? What can I do to make amends? Like fix your own backyard first before you go fix in anybody else's, right?

Dr. Phil Richmond:
Right. Which is as the phrase that we use in recovery stuff, as you know, is what is my part? What's my part in this situation? And so, while that is vitally important for us in veterinary medicine, if the organization has a part or if the team or the leader has a part, we do need to work on both. So…

Stephanie Goss:
Right. They don't exist in a vacuum.

Dr. Phil Richmond:
Yeah, right.

Stephanie Goss:
You can't just solve your way out of burnout or fatigue by looking onto me.

Dr. Phil Richmond:
Right. And then, what happens, as we know, and this gets into what we were talking about is that, if I am at as close to 100% spiritual… I'm doing all the things right. If the environment I'm in, if I'm having to see 50, 60 patients a day, I'm short staff, and my boss doesn't care about me, it doesn't like…

Stephanie Goss:
It doesn't matter how hard you work.

Dr. Phil Richmond:
It doesn't overcome those things.

Stephanie Goss:
Yeah, yeah.

Dr. Phil Richmond:
So, we need to help those things. Now, the flip side is, if I have a great leader and they're doing all these things and I'm like, “Oh, this is just… Everything's crap and this is crap, and this is…”

Stephanie Goss:
Right.

Dr. Phil Richmond:
That part is on, I need…

Stephanie Goss:
If you're not taking the ownership.

Dr. Phil Richmond:
Right. But usually, again, it's not a black and white line. There's parts of all of this.

Stephanie Goss:
They've study you make sure of all three.

Dr. Phil Richmond:
Right. And so, intuitively, it's like you start looking at, “What are these things in the workplace?” And so, come to find… So, when I did my positive psychology certification, I also did a certification and positive psychology consulting. So, actually, taking positive psychology into workplaces like, how does this actually…

Stephanie Goss:
Right.

Dr. Phil Richmond:
These concepts sound all good, but what's the evidence that this actually works in a workplace? Obviously, there's ton. There's a whole field of study. We know Adam Grant from University of Pennsylvania is one person that we really hear a lot about. But this field of positive organizational scholarship, which means, how does this stuff work in business? How does this stuff work in the workplace?

Stephanie Goss:
Right. Right.

Dr. Phil Richmond:
And so, that led to finding out about the ISO 45003. And ISO is like international OSHA. And 45003 are the psychological health and safety standards, international psychological health and safety standards. So, things that need to be in place in workplaces. So, the way that I like to describe it to veterinary professionals is, we go in and take x-rays on a patient. What do we do, Steph? Do I go into my scrubs?

Stephanie Goss:
No.

Dr. Phil Richmond:
No, I don't because I know that that x-ray is dangerous. So, I take precautions. I put on my lead down.

Stephanie Goss:
Put on your lead down.

Dr. Phil Richmond:
Put on my thyroid shield. I put on my gloves. Yes, wear your gloves.

Stephanie Goss:
Yes, yes, yup. Put on your gloves and dosimetry badge.

Dr. Phil Richmond:
Because I know that's a hazard.

Stephanie Goss:
Right.

Dr. Phil Richmond:
Well, guess what is that? Those things… There are psychological hazards in our workplaces that we can take the same precautions of. Or if we can't remove them, at least we can mitigate them, is that we can do that.

Stephanie Goss:
Sure.

Dr. Phil Richmond:
And that's one. And then, the other aspect is that we have to actively promote flourishing and thriving. We have to do the positive things as well. And it's not enough to… We're not coming in and just saying, “Oh, everything's… Good vibes only.” I'm not saying that.

Stephanie Goss:
Right.

Dr. Phil Richmond:
There are evidence-based ways of inducing positive emotion, engagement using our strengths, building positive relationships at work. All of those things are vital. And saying, for instance, conflict management. Saying, we know that if I want to implement a change at work, and I just go in and I say, “Okay, we're getting a new PiMS system. It's starting Monday. I'm changing the prices on everything, and you guys are now all responsible for…” We're also doing 12 new initiatives around all these things. “And we're going to do them all at once and we're going to do them now, and that starts Monday. Cool, everybody good? Bye.” That's poor change management. And however, we're not…

Stephanie Goss:
I'm laughing because I guarantee that there are people who are listening to this episode who are like, “Oh, my God, he just described what the hospital…”

Dr. Phil Richmond:
Describe the what? How? How? The part of it…

Stephanie Goss:
I'm laughing. I'm laughing not because I empathize with that because I have been there in the organization…

Dr. Phil Richmond:
You know what? 100%.

Stephanie Goss:
… that has changes…

Dr. Phil Richmond:
And by the way, everyone that's listening, that's in recovery. Somebody shares something to the outside would seem horrible, and then the whole room laughs because we all know like, we've all been there. It's all the same thing, yeah.

Stephanie Goss:
Yeah. Get it, yeah.

Dr. Phil Richmond:
So, but in all seriousness, poor change management, and they found this out in Australia through McQuaid's research. Is that poor change management was one of the highest psycho… So, these things that we see are called psychosocial risks or psychosocial hazards. That was one of the biggest areas that caused psychological harm, and workplaces was poor change management.
So, knowing when I do that, I'm going to instantly drop the level of like, if I just say, “Hey, we're switching PiMS, and go in. If I don't know the level of stress or the things that are going to happen to my team in doing that, and not throttle the schedule, and not do this, and not do things to mitigate that, knowing that I've just… I don't want to say throw a grenade. But I've put something into my team that is going to negatively affect their mental health because it takes time to learn. It's like onboarding.

Stephanie Goss:
Right, right.

Dr. Phil Richmond:
We can't just throw somebody into a clinic and just expect them to know everything day one. Same thing with the PiMS like, it's going to take us… No matter what it is, no matter how great the system is, it's going to take us… We're human beings probably, take us three months to catch our groove.

Stephanie Goss:
Right, right.

Dr. Phil Richmond:
If we haven't scheduled that in, we're setting our teams up for psychological harm. We're setting them up for burnout. The other thing…

Stephanie Goss:
And so, there are places where… There are actually, places in the world shocking because as Americans, having had the privilege of living in multiple countries, it's funny how I can see the American viewpoint. And this feels like very one of them because shocking to know that there are countries outside of the United States. We are not the center of the world. And there are places in the rest of the world where like, you were telling us that there's the ISO standards…

Dr. Phil Richmond:
Yeah.

Stephanie Goss:
There are actually places that say, “Hey, not only can you not do this…” And here's what the… But they set the bar in terms of expectation for employers, just like OSHA would hear with setting the safety standards, you have to take care of your team and protect them safety wise.

Dr. Phil Richmond:
Yeah.

Stephanie Goss:
There are standards that are applicable in other countries that say, “Hey, when it comes to your team and their wellbeing and their mental health and their emotional, you're responsible for that emotional safety. And here's what the expectation is.” And that's fascinating to me like, fascinating to me because I'm like, it makes perfect sense. And also, it makes me sad that we are once again, so behind other countries.

Dr. Phil Richmond:
Yes, but there's more. There's chapter two, which is exciting. So, one, just knock on your roof. I know you're in Washington. Just knock on your roof and wave to our neighbors, to the North.

Stephanie Goss:
Canadian neighbors, yup.

Dr. Phil Richmond:
Yeah, one of those certifications I have is I'm a certified psychological health and safety advisor, and I had to get that from Canada because we don't have…

Stephanie Goss:
You can't get it here, yeah.

Dr. Phil Richmond:
No. So, shout out to the Surgeon General of the United States. Surgeon General's Office, just put out recommendations for US workplaces. So, they're great. So, there's a five spoke area on that that's all centered around worker voice and equity. So, that's the central cog, if you will, in the wheel. And so, it's protection from harm.
So, we want to mitigate these things, connection to community, creating belonging, work-life harmony, creating opportunities for us, knowing that leaving our stuff at the door is BS like, that doesn't work, mattering at work. And then, having opportunities to grow. And mattering means, as a leader, as a team, you let me know through reward and recognition. You let me know I'm doing a good job. You give me constructive feedback. You do these things. And then, obviously, opportunities to learn and grow and that sort of thing.
So, in general, the ISO 45003 standards encompass a lot of those things. So, now, each country, most countries or many countries have their own psychological health and safety standards. And again, the US has come out with that and kind of cool things. It's not super-secret, but I'm on this awesome team. Josh is on it, Makenzie Peterson from used to be with AVMC, working with veterinary visionaries to help create psychological health and safety standards for US veterinary organizations.
So, but what is that again? How do we protect our brains? How do we protect our brains and souls from the stuff that we see in veterinary medicine? Because there are things that are specific to veterinary medicine. But the interesting thing is that most of the things like conflict management, we're not the only ones that have conflict management. Oh, yeah, poor change management? We're not the only ones that…
But yet, those are the things that cause it and role clarity. That was, by the way, in Australia in the study that McQuaid's group just put out, low like, not understanding, not being very clear on what my job is and who do I go to for what? And when this happens, when low role clarity was the most encountered psychosocial risks that caused harm. So, that's amazing. Yeah, go ahead.

Stephanie Goss:
It would shock no one to think about veterinary medicine, and think about how many of us have worked in jobs in veterinary medicine where we have no idea what our actual role is…

Dr. Phil Richmond:
I didn't know… Yeah, and then what happened? And then, throwing out all these terms, low psychological safety. Doctor comes in or owner, “Why didn't you do, whatever?” I didn't know…

Stephanie Goss:
I didn't know…

Dr. Phil Richmond:
And then, that person gets mad, then they're blaming you for something that you didn't even know that you were responsible for. And that is not… And everybody listening has been in a situation similar to that where it's like, we're almost held… Why didn't you know? Like, I don't know. How am I supposed to know that? I can't intuitively know it.
And so, again, it becomes how important it is. And this starts to even go into onboarding, why it's so important to connect people to onboarding and what role clarity and where you go to for what. Because when that stuff hits the fan, we want to know what the plan is.

Stephanie Goss:
Right.

Dr. Phil Richmond:
And also, that increases efficiency, which efficiency is, it's not sexy, so to speak. But that is a huge area of importance for wellbeing in the workplace is practice efficiency, is if I'm doing…

Stephanie Goss:
Right. Yeah, well… And, I mean…

Dr. Phil Richmond:
Yeah, go ahead.

Stephanie Goss:
That makes perfect sense because it's the third, the inefficiency is the third wheel of the burnout. So, it makes total sense that those two things are tied super closely together.

Dr. Phil Richmond:
Yeah, yup.

Stephanie Goss:
Okay. Don't give away the…

Dr. Phil Richmond:
No, this just the sprinkles. This isn't even the cake.

Stephanie Goss:
Okay. Friend, I can talk to you all day long. But…

Dr. Phil Richmond:
Yeah. Oh, my gosh.

Stephanie Goss:
Andy will kill me if we do a five-hour podcast. But I have a question for you before we wrap up.

Dr. Phil Richmond:
Yeah, that's right.

Stephanie Goss:
So, one of the…

Dr. Phil Richmond:
Can I say just some of the things to try to look into combat, and this won't give stuff away?

Stephanie Goss:
Oh, yes, of course, of course.

Dr. Phil Richmond:
If we've got these, because I don't want to go, “Oh, here's all the crap.” The things that is going on is making sure… So, four things, and this was actually from McQuaid research as well, is that Carl…

Stephanie Goss:
Okay. And we'll put links to…

Dr. Phil Richmond:
Yeah, we'll put links to the article.

Stephanie Goss:
… what the thing that Carl is talking about the article and the research in the show notes. So, don't worry about that. Okay. So, Carl…

Dr. Phil Richmond:
So, Carl's talking crap about me. There's a concept that's called self-compassion, and we've talked about it. Our friend Jamie at Uncharted, really leans into this. I found coaching wise, that is the tool that I lean into more than anything else with people is self-compassion, replacing self-criticism with self-compassion.
Kristin Neff, N-E-F-F, we'll put a link to her stuff in the notes as well. She's the Founder of the Concept of Self-Compassion. Great, great stuff. It really helps change our thinking. What are we crappy at setting for ourselves as veterinary professionals?

Stephanie Goss:
Yeah, boundaries.

Dr. Phil Richmond:
Boundaries, that's what…

Stephanie Goss:
Boundaries.

Dr. Phil Richmond:
Yeah, we got to learn how to do that. That's another… I'll just leave that. I'll leave in that, yeah.

Stephanie Goss:
All right. So, I was going to say, you just gave us two giant boulders because…

Dr. Phil Richmond:
Boulders. So, lean and self… Yeah.

Stephanie Goss:
Self-compassion is hard, AF. And boundaries…

Dr. Phil Richmond:
Yeah, but get curious, get curious.

Stephanie Goss:
… are real hard.

Dr. Phil Richmond:
Yeah.

Stephanie Goss:
Okay. All right. So, we got some mountains to climb. Keep going.

Dr. Phil Richmond:
So, then rest… When people take vacation, make that reward and recognition like honor people for taking vacation. Like, “Hey, make this a good thing.” Not, “Oh, I can't believe you're leaving us in the lurch.” It's like, because again, remember, if we get beat up chronically, our bodies can't… They can't recover. We have to prioritize rest and recovery. We have to prioritize rest and recovery. We have to prioritize rest and recovery.

Stephanie Goss:
Yeah, rest and recovery. That is what we are doing right now because we are reporting this. You and I are not resting and recovering, but we are doing this because Andy is resting and recovering…

Dr. Phil Richmond:
Fearless leader.

Stephanie Goss:
… and taking… The fearless leader is taking a break. And I will tell you that that, I mean, some of you heard the podcast that I did with our dear friend Eric Garcia, and my colleague and amazing partner in crime, Tyler Grogan from our team last year…

Dr. Phil Richmond:
Oh, my God. Such great people.

Stephanie Goss:
… on unplugging, they are both amazing. But we talked about unplugging and rest and recovery. And we are actually, about to record a follow-up to that episode for everybody because we've been getting a lot of questions about how it's going now. And all of us took some unplugged time off this summer, and we're talking about that.
But I love that because your point is a really valid one because that's another boulder for veterinary medicine. Because what do we do? What do you think about it in the burnout spiral? And you think about Carl sitting on your shoulder and being the negative self-talker in your ear, we just tell ourselves, “Oh, just keep working. Work harder, work harder, work harder.” And you'll dig yourself out of this hole. And we do not think about it in terms of rest and recovery. And we just try and work harder as the answer. And that is exactly what leads us to the place of burnout.

Dr. Phil Richmond:
Yeah. And the last…

Stephanie Goss:
Okay.

Dr. Phil Richmond:
Prioritizing opportunities to experience positive emotion, gratitude.

Stephanie Goss:
What?

Dr. Phil Richmond:
What? That's the evidence. I'm not just making that up because the sun shine. That is literally prioritizing positive emotion is that… And as I said in Unchartered, celebrate the wins, hold the trophy, hunt the good stuff. I love saying that, is that be intentional because good stuff is like, Teflon and bad stuff is like Velcro, is that we have to be very intentional about experiencing positive emotions in veterinary hospitals.
And what does that mean is that, as leaders, we need to do that, is that we have to stop and celebrate the wins. We have to sit down and let the puppy kiss us in the face that we saved, sit with those things. And so, what's wonderful is I, now because we've been so intentional about it, I can remember those things in the workplace. Yes, Stephanie.

Stephanie Goss:
That does not mean you sit down and let the puppy give you kisses in the face, and then bring that puppy home. Just throwing it out there, friends. Because…

Dr. Phil Richmond:
One puppy, maybe. I can't…

Stephanie Goss:
No. No more puppies. So…

Dr. Phil Richmond:
I'm wrong. So…

Stephanie Goss:
You're the problem.

Dr. Phil Richmond:
So, this awesome like, super quick. So, I got to go back and help a mentor, a new grad vet that used or works where I used to work. And they sent me a text message like 9:00 at night and were like, “Hey, sent me pictures of this fracture.” And I was like, “Y'all want me to come up and give you a hand?” And they're like, “Would you?” And I'm like, “Yeah.”
So, I came up. We're doing the fracture repair and Dr. Ortiz does it. I look at, and he's just trying to help this kitten. It's a 10-week-old kitten that got hit by a car. It's got a fractured femur. So, we fixed it. And I look up at him and I said, “You know, this is your cat, right?” And he's like, I mean, he's like, “I thought about it.” I was like, “No, no, no, no.” I said, “This is your cat.” I said, “That's the rule.” I said, “Because that's what I did.”

Stephanie Goss:
It's not a rule!

Dr. Phil Richmond:
It is a rule. Hold on, let me qualify that. Let me qualify that. Your first fracture repair on a kitten that got dumped and like, it can be your cat. It's not a rule. It's not a rule. But it can be. It doesn't have to be a rule. But it happened to me, is what I was saying.
So, 15 years ago or whatever, that's what happened. I had a kitty that got… She got shot 18 times with a BB gun, and had a fractured femur. And they brought her in. She was on the news, and everything. And we fixed it. And she was on national news. And our receptionist was like, she's like, “You're going to keep this kitten, aren't you?” I was like… I mean… She's like, “Will you just please?” Because she's like, “I'm getting calls from all over the country to adopt this kitten. Will you please just tell me that you're taking the kitten?”

Stephanie Goss:
That you're keeping it?

Dr. Phil Richmond:
Yeah. And so, I did. And her name was BB. And she was great.

Stephanie Goss:
So, that's fantastic. So, did Dr. Ortiz adopt the little kitten?

Dr. Phil Richmond:
He did. He did. The kitten is great.

Stephanie Goss:
Shut up.

Dr. Phil Richmond:
Of course, he did!

Stephanie Goss:
You're such an enabler.

Dr. Phil Richmond:
But I will say… I will say, is that that's part… So, you don't have to have 20 cats. But you could have one, if you're not allergic. You could have one kitten that you saved. You could. Everybody's got… I mean…most

Stephanie Goss:
I want to do a whole podcast series on the stories of the animals…

Dr. Phil Richmond:
How did people got…

Stephanie Goss:
… from, yeah.

Dr. Phil Richmond:
Oh, yeah.

Stephanie Goss:
Because you are the shining representation of having no boundaries in veterinary medicine when it comes to animals. And saying…

Dr. Phil Richmond:
That's my wife. My wonderful wife that we described like, how many animals are in this house that I'm directly responsible of for? None. Like zero now. None. None of them. She brought everyone in the house. She brought every one of them all. Every one of them. But…

Stephanie Goss:
But wouldn't that make a fun podcast series?

Dr. Phil Richmond:
It would. I mean, yeah, we'd have to be a video podcast and that we… We probably should have like a Nat Geo show. I don't even know. I told you we got finches now too.

Stephanie Goss:
Oh, my Gosh.

Dr. Phil Richmond:
So, everyone, we had zero birds in January of 2022, and we have 17 birds now.

Stephanie Goss:
Because Carl can't say no.

Dr. Phil Richmond:
Because I was at VLC with Tasha, and we were speaking and I get a message and she's like, “This happened.” And there's a giant cage in the back of her sister's huge pickup truck because she bought a Macaw, and we had no birds January 2022, we had no birds. And now, we have a Macaw, two Caiques, and a Conure and 13… We have 11 finches and two canaries. But it brings us joy. It brings us joy.

Stephanie Goss:
Oh, my gosh. I can't.

Dr. Phil Richmond:
I know.

Stephanie Goss:
But it brings you joy.

Dr. Phil Richmond:
Send help. And help us, please. Please, anyone.

Stephanie Goss:
We are going to drop… We've done it now. It's done completely.

Dr. Phil Richmond:
We squirrel, we squirrel.

Stephanie Goss:
Normally, Andy and I go off the rails in the beginning of an episode. But we, you and I, I think mostly saved it until the end of it.

Dr. Phil Richmond:
Yeah.

Stephanie Goss:
We did good. We did good.

Dr. Phil Richmond:
Yeah, we did good. We did good.

Stephanie Goss:
Okay. So, if people want to find you, we're going to drop in the show notes links to some of the resources and research that you were talking about. But if people want to find you, they can find you at Uncharted in October, as I already said. But besides that, where can people find you on social media?

Dr. Phil Richmond:
Yeah. So, I am at Flourishing Phoenix Vet on Facebook and Instagram and www.flourishingphoenix.com. And then, on LinkedIn it's preferred. Pretty positive like, I like LinkedIn. So, LinkedIn, I think it's Dr. Phil Richmond is my account, yeah.

Stephanie Goss:
Okay, I love it. I love it so much. Thanks for having this conversation with me today, friend.

Dr. Phil Richmond:
Yeah, thank you.

Stephanie Goss:
This has been fun. Thank you all for listening. We'll see how many people got to the end of this one because as always, we did some squirreling. But we stayed… High-five friends because we stayed decently for two people that have as much in common as we do, whose brains work very similarly.

Dr. Phil Richmond:
Yeah, we feel good.

Stephanie Goss:
I feel like, we did justice.

Dr. Phil Richmond:
We did good.

Stephanie Goss:
So, we're staying a little bit on target with this. We're knocking Carl, I'm flicking him off my shoulder. We're patting ourselves on the back with this one.

Dr. Phil Richmond:
And by the way, if not… So, I worked with an amazing human being named Carl Ashman. Carl, if you happen like, it's not you at all. This was long before I knew you. So, I just want you to know it's 100% not you.

Stephanie Goss:
Disclaimer.

Dr. Phil Richmond:
Yeah, disclaimer. Carl is not that Carl at all. Carl is a wonderful human being.

Stephanie Goss:
Thanks so much for joining me today, Phil. And thank you all for listening and have a fantastic rest of the week, everybody. We'll see you next time.

Dr. Phil Richmond:
Bye. Thank you.

Stephanie Goss:
And that's a wrap on another episode of the Uncharted Podcast. Thanks for joining us and spending your week with us. If you enjoyed this week's episode, head over to wherever you get your podcast and leave us a review. It's the best way to let us know that you love listening. We'll see you next time.


Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: culture, fatigue, management, Practice ownership, Training

Sep 20 2023

I Should Switch From Salary to Pro-Sal Right?

This week on the podcast…

This week on the Uncharted Podcast, Dr. Andy Roark and practice management geek, Stephanie Goss, are back and taking a fantastic email from our mailbag. A young associate is writing in to ask some questions about pro-sal. They started at their practice out of vet school on salary, which suited them fine. The practice was everything they were hoping for in a first job – good culture, good mentorship, good people. Now that they are a few years in to practicing, they find themselves hearing a lot about what colleagues are making. It seems like everyone else is on pro-sal and making the financial rewards that come from jam packed summer schedules. Our associate has a schedule that comes and goes in terms of busy-ness and they are wondering if they should be asking for a different setup than they have now. This episode is full of shoulds, which means Andy and Stephanie approach the word with caution because it can be dangerous. Let's get into this…

Uncharted Veterinary Podcast · UVP – 250 – I Should Switch From Salary To Pro – Sal, Right?

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to role play on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


Upcoming Events

Calling all Practice Managers and Practice Owners!

Every partnership (like every veterinary practice) is unique and faces very specific challenges. To be successful, you must identify your strengths and weaknesses as individuals and as a pair. By working to further your skills within your respective role, then coming together to work collaboratively with your partner, you can quickly break problems down into manageable pieces and move forward as a team. 

This December, The Uncharted Practice Leaders Summit is here to infuse the powerful veterinary partnership of practice owners and practice managers with renewed energy and understanding. You both want a strengthened foundation to guide the practice (or practices!) you lead so that it can continue on to future success.

Upcoming events: unchartedvet.com/upcoming-events/


Episode Transcript

Stephanie Goss:
Hey, everybody. I am Stephanie Goss and this is another episode of the Uncharted Podcast. This week on the podcast, we're taking an email from the mailbag. We've got an associate doctor who fell in love with their practice as a new grad coming out and they found mentorship, support, and a lot of the things that they were looking for in a job. Now they've been out of practice a few years and they are wondering: “Should my circumstances here change? Should I be getting paid more? Should I be getting paid differently? Should I get things that are different now than I needed them to be when I'd just got out of school?” There's lot of shoulds in this episode. It was really fun to dive into all the questions. Let's get into this.

Speaker 2:
And now: the Uncharted Podcast.

Dr. Andy Roark:
And we are back. It's me, Dr. Andy Roark, and the one and only Stephanie where-the-ocean-meets-the-sky-I'll-be-sailing Goss. How are you doing?

Stephanie Goss:
I want to hear you sing that one.

Dr. Andy Roark:
I've been working on my… Anyway, it's not gravely enough. I'm working on it.

Stephanie Goss:
I'm good. How are you?

Dr. Andy Roark:
I'm good. I was in the car with Allison and that song had been on. It had been on and it was long over, and I was thinking about it. And I turned to Allison, my wife, and I said, “You know who I have become a fan of, who I really didn't appreciate until recently?” And she said, “Who?” and I said, “Rod Stewart.” And she did not look at me. She just said, “God, you're old.”
And I wonder if there's a phase in every man's life when Rod Stewart just takes on a different level of meaning. You know how old I am? I'm “Rod Stewart fan” years old. That's how old I am. I'm just like, “Oh man. Wake up, Maggie. I think I've got something to say to you.” It's like, Rod, you're speaking to me in a way that you didn't when I was in my thirties.

Stephanie Goss:
That is fantastic. You just completely dated yourself as middle-aged.

Dr. Andy Roark:
Oh, totally!

Stephanie Goss:
… and I love it so much.

Dr. Andy Roark:
Yeah. You're like, “How old is Andy?” It's like, “I think he's getting into Rod Stewart.”

Stephanie Goss:
Oh God, that's fantastic. It's so funny, because I was listening to the nineties channel on my Sirius XM in my car, and Bryan Adams came on. And I had that same kind of moment where I was like, “Oh, I remember this.” And I remember my parents listening to this and thinking, “God, this is so old,” and I'm jamming along, and I was like, “Maybe I've hit that stage.”

Dr. Andy Roark:
Oh man. Yeah, I think there's phases. I am not “Tony Bennett fan” old. I like Frank Sinatra just fine, but I could see another level that I will go to in the… You know what I mean?

Stephanie Goss:
Uh-huh. Yes, yes, yes! Absolutely!

Dr. Andy Roark:
I get Frank Sinatra. I do enjoy some Frank Sinatra, but there's a level of fandom that I could absolutely move to. I'm just not there yet. I'm just not there yet.

Stephanie Goss:
You're not that old.

Dr. Andy Roark:
I'm not that old. You're exactly right. But 10 years from now, ask me again. I'll turn to Allison in 10 years and be like, “You know, I never really appreciated…”

Stephanie Goss:
Tony Bennett.

Dr. Andy Roark:
“Tony Bennett.”

Stephanie Goss:
And you know what your kids are going to say to you? Your kids are going to say, “Isn't that guy that was like 100 that sang with Lady Gaga?”

Dr. Andy Roark:
Yeah. Yeah.

Stephanie Goss:
That's going to be how your kids know who you're talking about.

Dr. Andy Roark:
Yeah. And then, when they come to me on my deathbed, I'll be laying there and I'll be like, “You know who they play in the hospital? Barry Manilow. And I like it. I just realized that I really like Barry Manilow.” And they'll cry and cry and cry. “He's leaving us.”

Stephanie Goss:
This is off to a fantastic start. We're off the rails. We're off the rails already and we're three minutes in.

Dr. Andy Roark:
Yeah.

Stephanie Goss:
It's fantastic.

Dr. Andy Roark:
Well, we can reign this back in and get started. Hey. Just like people that know where I am in my life-

Stephanie Goss:
All right, so-

Dr. Andy Roark:
… and how things are going.

Stephanie Goss:
… we are at the Rod Stewart level. Just so y'all know, that is where we're starting this episode today. And I guarantee you that there are people listening right now who are going, “Who the hell is Rod Stewart?”

Dr. Andy Roark:
Mm-hmm.

Stephanie Goss:
Because-

Dr. Andy Roark:
Young people.

Stephanie Goss:
… you and I are old.

Dr. Andy Roark:
Yeah, young people.

Stephanie Goss:
Exactly.

Dr. Andy Roark:
Yeah. Worth a Google. He's worth a Google.

Stephanie Goss:
There's young whipper-snapper team members who are listening to this going, “Who the hell are these two talking about?”

Dr. Andy Roark:
I know. A lot of name-dropping people. People that are not remembered. All right.

Stephanie Goss:
That's where we're at today. Okay. I am excited about today because we have got a ProSal conversation that I think is going to be a fun one. We got a mailbag letter from a young associate who has been in practice for a few years now since getting out of vet school, and they joined their practice. And it had all the things that they wanted in a first practice out of vet school. They had good culture. Good people. They really liked the team. They liked the practice owner. They had good mentorship, which was really important to them and still is. And they took a salary and they felt good about that coming out of vet school, right? Because a good security blanket so you don't have to stress that about anything. “I'm just going to make a good salary and I feel good about this.”
And now a few years out, they are thinking about the advice that they got in vet school about financial compensation and looking at their setup and wondering, “Is it time that I should make the switch to ProSal? Because it seems like I could be making more money than I am if I looked at switching to that model.” And so, they're kind of looking at: What are they doing? Which I thought was a great first step. They looked at: What are they producing? What are they doing now? And they're in a practice where it seems kind of cyclical with their appointments. Sometimes it's up; sometimes it's down. Sometimes they're super busy and sometimes they're not. And they're just wondering: “When it is super busy, if I'm on ProSal, I get compensated for that, right?” So, lots of questions and just wondering: Where do they go?
So, they went to their boss and said, “I would like to make some more money,” and they asked for a raise; and good for them for advocating for themselves. But they apparently were turned down and the conversation was about taking more time off, which they were initially excited about, but also wondering: “How much time should I take off? How much time is too much time to ask for?” And so, lots of questions about compensation and how to be maximizing what they are making. They're happy where they are. They love the clients. They love the team and they recognize that they have benefits at this practice that they might not get other places that are non-monetary benefits. And at the same time, they are feeling like they are getting the short end of the stick when it comes to salary. And so, they asked: “Should I be advocating for more money at this point in my career given all of the things that I've shared with you guys?”

Dr. Andy Roark:
Yeah. I like this question a lot, because I think that the asker is in a headspace that I see a whole lot. And so, I have advice. I have thoughts.

Stephanie Goss:
Okay.

Dr. Andy Roark:
So, let's start with this. There's two things that I want to put out at the very beginning in headspace right here. Right. So, the two things: Nothing matters except that this is a healthy relationship and both sides are getting what they need. There is no right contract. There is no right way to work.

Stephanie Goss:
Sure.

Dr. Andy Roark:
There is no: “This is how it has to be.” All that matters is that you as an employee are in a healthy relationship and you're getting what you need, and that your employers are in a healthy relationship and they're getting what they need. There's not, “I should be on this,” or, “I should be on that,” or, “This is how it should be,” or, “This is how much paid time off I should have,” and, “That's too much time off,” and, “This is not enough time off.” None of that matters. There is no judge or jury who's going to look at your contract and say, “This is not right.” If it works for you and it works for them, then you guys should just go on.
And again, I just think, philosophically, that is really important, because I see so many people who just chew their fingernails about the agreement that they have. And I say, “Does this agreement suck? Does this agreement work for you?” And they're like, “Well, yeah.” And I was like, “Does it work for the other side?” They're like, “Well, yeah.” And I'm like, “Okay, good. Then I don't think that you should sit and ruminate over what it should be or what other people are going to think about the agreement. If it works for you and it works for them, the mission accomplished. Go on.” And so, that's the first place I just want to put down, because a lot of people are like, “Is this right?” And I'm like, “There is no right. No one's going to grade your agreement and say, ‘Ooh, you got a good agreement,' or, ‘You didn't get a good agreement.'” There's no such thing. And so, the other thing I want to call out, and this is a big part of headspace for me, is: Boy, this email is packed full of “should.”

Stephanie Goss:
Mm-hmm.

Dr. Andy Roark:
“Should I be paid on ProSal? Other people are paid on ProSal. How much time should I take off? Should I get this perk? Should I have that perk? Should I get paid for when the place is busy? Should I be held accountable for when the clinic is not busy?” Should, should, should, should, should. Should is a dead end every time. There is no should. “Should I be on ProSal? How much vacation should a vet take? How should my salary stack up to my classmates'? Shouldn't I make as much as them, or more than them?”
Again, should doesn't matter and we make ourselves so miserable talking about what “should be” and how we “should have” this or we “should have” that; and there's no right there. And so, anyway, I don't mean to be critical of the person writing the email. I hope it doesn't sound that way. But just in headspace, at the very beginning, the answer to my question is going to be a hundred percent predicated on the idea that: There is no right relationship. All that matters is having a good relationship that gives you what you need and gives them what they need, and then going on. And then, the other part is: Beware of the word “should.” And we can start to dig into those things.

Stephanie Goss:
Yeah. And I think that there's two pieces that go along with that, right? The first one that you lay down, and you say this a lot, which is: Comparison is the thief of joy.

Dr. Andy Roark:
Right.

Stephanie Goss:
And I think that culturally, especially here in the States, we are conditioned to look at others and compare. Our whole lives, it's like… I will give an example from my own life. As a young… I'm not young. I'm old. We just talked about how old we are. But as a middle-aged mom-

Dr. Andy Roark:
Are you into Rod Stewart yet-

Stephanie Goss:
No.

Dr. Andy Roark:
… or are you still not there?

Stephanie Goss:
I'm still not there. I'm “Bryan Adams” level.

Dr. Andy Roark:
Oh, okay, you're “Bryan Adams” old. Oh, I remember that phase. Yeah, that was good. Back in the day. I remember that. Okay.

Stephanie Goss:
I remember vividly being a mom with toddlers and working a more-than-full-time job in the clinic, and I would come home and I would look at Instagram. And all I could think was that all of my friends, who I loved dearly and who also had kids my same age that I had known from playgroup and stuff, all I saw was: Their houses were clean. There wasn't kids' toys everywhere. There wasn't dishes piled in the sink. And all I could ever do was compare myself to them.

Dr. Andy Roark:
Yeah.

Stephanie Goss:
And I wasn't looking at it and thinking, “God, they suck.” I was looking at it thinking, “God, I suck.”

Dr. Andy Roark:
Yeah. Mm-hmm.

Stephanie Goss:
“Why can't I keep it together? Why can't I have the time and energy?” And so, I think that is just a thing, especially with social media, it makes it really, really easy to compare ourselves to others. So, number one, just recognizing that that is something that we are subconsciously, and sometimes consciously, conditioned to do to ourselves is compare. So, that's-

Dr. Andy Roark:
What-

Stephanie Goss:
Oh, go ahead.

Dr. Andy Roark:
No, I just want to jump in on this, because I completely agree on the social media part; but I just want to jump in real quick, because I've been thinking about this a lot recently. Now, I think there are good things about social media and people being connected and our industry being much more connected. It's kind of like knowing what's going on with the neighbors, where if there's something you're struggling with and you understand that the neighbors are also struggling, it's validating. You go, “Oh. Yeah.”

Stephanie Goss:
Sure.

Dr. Andy Roark:
And so, I think there's a lot of stuff with burnout and mental health that has been really good so that people don't feel like they're so alone.

Stephanie Goss:
Sure.

Dr. Andy Roark:
I also think that at some point you can know too much about the neighbors-

Stephanie Goss:
Right.

Dr. Andy Roark:
… and you can get wrapped up in what the neighbors are doing and: “How do we compare to the neighbors”? And I think that those are two sides of the same coin.

Stephanie Goss:
Yes.

Dr. Andy Roark:
I don't know how you could ever have social media in a way where you got all the good parts of being connected, but not the comparison parts of being connected.

Stephanie Goss:
Yes.

Dr. Andy Roark:
So, anyway, I've just been thinking about this recently, the whole “comparison's the thief of joy.” I think social media ratcheted that up for people in a way that it didn't use to.

Stephanie Goss:
Yes. Yes.

Dr. Andy Roark:
We just didn't have access to people constantly to compare ourselves to them. The neighbors went to work and we went to work, and then you might see them watering their lawn later in the day.

Stephanie Goss:
Right.

Dr. Andy Roark:
But it's not now. It's like you're with them at work and you're seeing inside their house and all of these things and it's just… I don't know. I use “neighbors” as a metaphor for other professionals, but I think you get it.

Stephanie Goss:
Yeah.

Dr. Andy Roark:
So, anyway, I'm right there with you.

Stephanie Goss:
Yeah. So, that's the first piece. And then, the second piece that you talked about is the shoulds.

Dr. Andy Roark:
Yeah.

Stephanie Goss:
And I think it's worth talking about a point that I have discussed a lot with my colleagues in practice, but also with vet students and with newer grads. And I think that there is a movement in the vet schools which is very positive in that they are teaching the students to advocate for themselves and really talking about the different options for salary, and when it comes to contract negotiations, and they're getting a lot of education, which is wonderful. And the way that the information is being received… I'm not currently in vet school so I can't judge it firsthand.
The way that the information seems to be received, and therefore the perception of professionals engaging with young students who are coming out of school and trying to hire them, is that they are being told what they should do. Not that it's being presented in, “Here's all the options,” but that there's a lot of advocacy for a gold standard, if you will, of: “This is what a contract should look like when you get out of school.” And I think that that is adding to this comparison anxiety for a lot of these young grads coming out, which is: “Oh, this is what they told me in school that I should ask for or that I should get.” And I've had conversations with some of them and have asked point-blank, “Tell me what you learned about in school. Tell me what they taught you about contract negotiations, about salary, and how this works in the real world.”
And the perception as a professional interviewing these new grads is very much that they are getting, from some of their professors, a very specific view that seems to be slanted towards “should,” which has very strong pros and cons, right? I'm really glad that they are advocating for themselves and I'm glad that they are having conversations that a lot of people didn't feel empowered to do even just a 5-year or 10-year generation ago of vets, right? I think about vets who went to vet school around the time that you did and they were just like, “I came out and was like, ‘I just need this amount of money to pay my loans,' and I am not really going to have in-depth conversations about what I want or what I think I should get.” It was like, “This is the going salary rate. As long as you're offering me that, it's great.” Right?

Dr. Andy Roark:
Yeah.

Stephanie Goss:
And now it is a very much a: “Well, in school they told me that I should get this and I should get this and I should get this,” and so I think that some of that should-ing is coming from a place that has very good intentions but has ill-advised consequences when it comes to the new grads comparing themselves to each other or comparing themselves to a standard that a professor has shared with them that they should be setting.

Dr. Andy Roark:
Yeah. So, I'm going to pause here and talk about “should,” and then we'll talk about ProSal specifically. We'll get into that. But I just want to pause here. I have seen people wreck so many wonderful opportunities because they get hung up on what “should” be and how this “should” go.

Stephanie Goss:
Mm-hmm.

Dr. Andy Roark:
So, for example, I cannot tell you, because the weird job I have, how many people I've interacted with in the last, say, 15 years who have had opportunities that they were genuinely very excited about, and they went and they researched these opportunities and said, “What should I get paid for this and how should this go?” And they have grabbed onto these numbers, or these conditions, that they went and they found and they made them deal-breakers.

Stephanie Goss:
Right.

Dr. Andy Roark:
Like, “I need to get this or else I'm not doing it.” And for whatever reason, the other side is like, “We can't do that,” and then the whole thing falls apart. And I'm like, “Man, you ended up not getting to do this thing you were excited about because you found some sort of arbitrary number that you thought you should get paid, or title that you should have, or perk that you didn't really care about but you thought you should get this, and because the other side was not able to give you this thing that you found, you were like, ‘Well, I should get that, and I'm not getting that, so I'm not going to do this.'” And ultimately, you go, “Great. You gained nothing. You went right back to where you were because you didn't get your employee parking spot that you were told you should have.”

Stephanie Goss:
Right, right.

Dr. Andy Roark:
And I was like, “Was that really worth it?” I'll give you another example. So, I remember distinctly I was working with somebody and there was a marketing position in their own practice that was being created. And so, they worked on the floor. They were a technician. Something like that. And the practice was going to have a marketing position. It was going to be a couple hours a week or whatever, and they were just going to do marketing and things like that. And this person went, and they really wanted to do it. They liked marketing. They wanted to do social media. It was a skillset they wanted to grow and expand. They looked up salaries for marketing managers, and if you find salaries for marketing managers in other industries, those numbers don't line up with what you can expect to get paid in that medicine, in my experience.

Stephanie Goss:
Right.

Dr. Andy Roark:
But this person was like, “No, this is what I should get paid.”

Stephanie Goss:
Right.

Dr. Andy Roark:
And ultimately, of course the vet clinic was like, “Look, we can't pay that.” And she said, “Well, that's what I should get paid, and so I just can't do it if I don't get this. Because this is what I should make.” And she didn't get the position and somebody else got it, and somebody else happily got a little pay bump and then got to go and do these things and learn these skills and shake up their job a little bit and try new things.
I look at that and I was like, “You could have gotten a little pay bump and done work that you were excited about doing and grown yourself. And maybe after you had gotten these skills, if you wanted to leave the industry and go to a different industry where that is the pay scale, then you could have had the opportunity. But now you don't have that experience and so you can't even do that in the future because of what you decided you should get paid.” And again, there's always a line here, right? Everything's on a spectrum. Stephanie and I are not saying, “Oh, you should take whatever people offer you.” You know what I mean? “And you should be naive about what your time and your energy is worth.”

Stephanie Goss:
Right.

Dr. Andy Roark:
But I've just seen so many people who grab onto something in their mind and they don't do something that could make them really happy purely because they “should” get something else or they “should” be able to achieve something they're not achieving or they “should” be treated in a way they don't feel like they're being treated. And so, I've just seen that tank so many opportunities that people could have been happy about if they had just said, “All right, how much do I want to do this?”

Stephanie Goss:
Right.

Dr. Andy Roark:
“Am I happy? What would this allow me to do… Not monetarily, but just as far as my enjoyment and my skills and my development. Okay, great. What do I need to make here so that I don't feel taken advantage of and so my needs are met?” And I have found that that is such a healthy way to approach it, where everybody feels good. And then, if you get into it and you're like, “Oh man, this is way more work than I thought. I'm not being compensated where I should be. I'm going to go back and say, ‘Hey, this is way more than I thought it was. I want to talk about the compensation here based on the amount of hours and the time and…'” blah, blah, blah, blah, blah, and you should be able to go back and have those discussions. But, again, people… Oftentimes, they just kind of freak themselves out about what should be. And I think it's driven a lot by… There's a lot of perfectionism around it of: “I need to get this right.”

Stephanie Goss:
Right.

Dr. Andy Roark:
Yeah. And what is “right” is so arbitrary. Anyway, that's the “should.” Let me talk about ProSal for a second, because that's another big part of this that people have sort of put forward.

Stephanie Goss:
Yeah.

Dr. Andy Roark:
And, again, I don't know exactly what people… I think everyone probably has a slightly different approach to this. I don't know how common it's for vet schools to say, “You need to make ProSal.” I don't know. So, for people who don't know, ProSal is this way of paying, generally, doctors, where you guarantee the doctor a base salary. And this should be a low base salary, but the idea is, “Hey, no matter what happens, you can expect to make this amount of money.”

Stephanie Goss:
Right.

Dr. Andy Roark:
And so, the basic thing is they give you a floor in what you will earn, and then they track your production numbers. And they pay you either the base salary or 20%, 22%, 24% of what you produce, whichever one is greater. And the idea is if things are slim and there's not a lot of people coming in the practice, you're still going to get paid. You're going to get paid at your base salary. So you know that you can count on that.
But if you were absolutely slam bonkers, you're not going to work yourself like crazy and make the salary. You are going to benefit from the extra work that you do, because you're going to get paid for that extra work. And so, that's how ProSal works. And you can see that there are benefits of it, because if you think that you are going to do X amount of work and when you get there, you're actually doing 2X amount of work, that's still probably very stressful.

Stephanie Goss:
Sure.

Dr. Andy Roark:
But you're going to get compensated for that higher amount of work that you're doing. And so, in that way, you don't feel taken advantage of; and that's good. However, there are drawbacks to ProSal that I would put forward here. And there's really two big ones for me. The first drawback to paying doctors on ProSal, for me, is the ethical concern. And, again, I'm not saying that ProSal is bad; however, I do think that you can make a strong argument… And I heard this argument made this week. And I've had this argument in my head for a long time, but I had heard it out loud from someone else just this week. And it is: “How do you feel about doctors that are paid on commission?”
Because that's what it is. Do you feel okay if you were a pet owner and a doctor was like, “Hey, I think what we're going to need to do is we're going to need to do these extra tests,” or, “We're going to do these tests and here's the estimate for a dental cleaning, and I really think you should get this dental cleaning done”? If you knew the doctor was taken home 22% of whatever you spent, would you feel differently about those recommendations than if you knew that the doctor was paid on salary and she doesn't really care? Whether you do it or not do it, it doesn't mean anything to her. She's making this recommendation because she think it's the right thing to do. Does that matter to you?

Stephanie Goss:
Sure.

Dr. Andy Roark:
And, to me, that's always bothered me a little bit, just in the back of my mind. And when pet owners get mad and they say, “Well, you're just doing this for the money,” the fact that there is a direct relation between this person following my recommendation and me getting paid: I don't like that. It makes their criticism feel a little bit more defendable than it would if I got a salary and I'm like, “I don't care what you do, lady. I'm just telling you what I think is best for your pet.” And so, this was said back to me this week. I was talking to an emergency vet, and he talked about being paid on salary. And he said he had a pet owner that flipped out and was screaming at him that he was just doing this for his own-

Stephanie Goss:
For the money.

Dr. Andy Roark:
Yeah, for the money and his own salary.

Stephanie Goss:
Sure.

Dr. Andy Roark:
And he got to look at her and say, “Ma'am, I'm paid on a salary. I get paid exactly the same if you say yes and I do this, or if you leave and I go to bed. I get paid the exact same.” And that kind of diffused that situation for her, and I thought, “Man, there's power in that position.”

Stephanie Goss:
Well, I think we have framed the discussion around it… Because people in veterinary medicine are compassionate, caring people and they are doing it for the patients, and the money conversation has never sat well for the majority of people in veterinary medicine… Although, there are people in veterinary medicine who are money-motivated and that is a motivator for them.

Dr. Andy Roark:
Mm-hmm. Sure.

Stephanie Goss:
But the vast majority of them have looked at it in the sense of how hard they work and the volume of cases that they're seeing versus the individual “I'm going to make recommendations that I don't believe in,” that has always been the line, I think, with anybody that I have worked with. It has been like, “I don't want to be the used car salesman.” Right?

Dr. Andy Roark:
Totally. Yeah.

Stephanie Goss:
I don't ever want to make a client feel like I am upselling them for my recommendations. I want them to trust me. And I can see your point that, regardless of how we frame it, the end result is their pay is still impacted by what the owner decides and you can't back away from that.

Dr. Andy Roark:
Yeah. Yeah.

Stephanie Goss:
That is the reality. And I think most people don't look at it that way because it has been framed, we have consciously or unconsciously framed it for ourselves as an industry, about: “If I work this hard or if I work this much harder or I see this many patients…” And honestly, for most of the veterinarians that I've worked with, the conversation in their head has been, “If I skip lunch, if I take this hour away from my kids, if I stay late and give up something for my patients, then I should benefit.”
And I think, when you think about it, like talking this out loud, that argument is just as dangerous as the financial argument of: “Are we upselling them to get more money in our paychecks?” Because I can see the truth of it there, and I can see a lot of truth in the way that we have chosen to frame that conversation for ourselves as an industry in the direct impact to mental health and the way that the burnout and the stress factor that veterinarians have. Because veterinarians who are on ProSal, that is absolutely the way that it is framed in a lot of their minds and the way that they're looking at it is, “If I just give up being home in time for dinner with my kids, I'll see these patients and…”
They're not thinking about it, “I'll see these patients and therefore I'll get paid more in the moment.” Right? To be clear, I am not judging anybody. I have never worked with a veterinarian who in the moment is like, “Well, I'm going to see this case because when I get my paycheck, it's going to be bigger.” It has always been about, “I'm going to take care of this patient,” and the reason in the very back of their mind that they say yes is because the trade-off is there financially. That's the security net at the end of the month, right? And so, I think that there is something to that about how it impacts the mental health and the burnout rates in veterinary medicine, because we've conditioned ourselves to look at it that way.

Dr. Andy Roark:
Yeah. So, I'm going to jump in here and I want to agree strongly with something you said at the beginning. Let me be clear about my position on ProSal. I am not anti-ProSal. I am explaining why I don't think ProSal is a perfect solution, and they are valid criticisms against it that I see. And so, I agree with you completely, Stephanie. I'd like to say I don't know any, but I don't know many at all who I feel like are financially motivated and using production pay in an unethical way.

Stephanie Goss:
Yes. Yes. Yes.

Dr. Andy Roark:
And I do think that if you do ProSal in your practice, it's your responsibility as management to watch that and manage that. Which means if people are doing sleazy stuff to run up-

Stephanie Goss:
Right.

Dr. Andy Roark:
You need to manage that.

Stephanie Goss:
Right. Absolutely.

Dr. Andy Roark:
That is not okay. And that's what ProSal going off the rails looks like. Now, every system needs management, so that's not a deal-breaker. I completely agree that, for most vets, they look at it as, “Hey, when I work really hard, at least I feel like I benefit from that.”

Stephanie Goss:
Right.

Dr. Andy Roark:
It's not, “I'm getting paid on commission and I'm going to act like a sleazy salesman.” I'm saying that, one way or another, and I know that it's not how most vets act or behave, we are getting paid on commission, basically, with that.

Stephanie Goss:
Yeah. Yeah.

Dr. Andy Roark:
And I think we need to talk about what that looks like. And it's always bothered me that I wouldn't want the pet owners to know that. And if there's ever something that I look around and I'm like, “I'm dealing with this person, I don't want them to know something,” I always stop and check myself, because I go, “Ooh, I don't”-

Stephanie Goss:
Sure.

Dr. Andy Roark:
You know what I mean?

Stephanie Goss:
Yeah.

Dr. Andy Roark:
I like to be completely transparent. And anytime I'm embarrassed about how I get compensated, that bothers me. And so, anyway, I think it's true. I think you're totally right, too. And, again, I'm not trying to push on this too, too hard because I'm not anti-ProSal. I'm really not. But if you get into ProSal and you're making your bonus pay, you're just disincentivized to take vacation.

Stephanie Goss:
Right.

Dr. Andy Roark:
You are disincentivized to take your lunch break. You are disincentivized to use your time off just in general. You just are. It's how you look at it. So, you look at this and you're like: Man, when you're in the clinic, you're earning your bonus. Well, what that means is when you're not in the clinic, you're not earning your bonus. And so, it can flip around, and so by that compensation strategy, there is this certain pressure for you as the vet to be there and be seeing patients and cases.

Stephanie Goss:
Sure.

Dr. Andy Roark:
And so, I think that that's just true and it kind of puts an extra sort of level of stress onto what we're doing. And the last thing I'm going to say about ProSal is this, and I've just seen this just in people in general: The grass is always greener on the other side. And so, what happens is when I see doctors who are on salary and they're busy, they're like, “Ugh, why am I not on ProSal? Why am I not getting paid production?” But then, when the clinic slows way down, if they're on ProSal, they're like, “Ugh, why am I on salary?”

Stephanie Goss:
Right. Yes. Yes.

Dr. Andy Roark:
“It's not my fault this isn't coming in.” I think some people paint this picture that ProSal is basically salary, and if you do any more work than you think is warranted, then you get paid extra for that. And I'm like, “Hmm, that's not really how it is.” The difference in ProSal and salary is… One of the benefits of ProSal is, for the owners: If they put you on it and things slow down, you're not earning bonuses. So your salary is not as big as it would otherwise be, and that gives them some peace of mind if they're not sure that they're going to stay busy.

Stephanie Goss:
Sure.

Dr. Andy Roark:
That's just how it works. It's not, “Let me figure out what to pay you in salary and then I'll just bonus you on top of that.” Generally, the way to really look at salary too, and then I'll move off of this: I think salary done well is basically ProSal on a very long cycle; which means, for the most part, if I was going to put a doctor on salary, especially a doctor who'd been there, I would look at what the doctor produced last year, and that would be a pretty strong guide in what their salary for this year was going to be.

Stephanie Goss:
Yes. Yes.

Dr. Andy Roark:
And you say, “But, Andy, that's the same thing.” I would say: Yeah, it is, but it's over a whole year. And so, those day-to-day pressures of, “I should skip my lunch break and see this patient,” that's just not there, because over the course of the year, it's not the same driver as: Boy, every three months you're going to get this bonus check if you do this. It takes a lot of the pressure off and the spreads everything out. But, again, I'm sure coming out of this, people are going to be like, “Andy Roark says we should all get paid on salary.” Didn't say that. Just saying, I'm laying all of this down, because I need to make the point here that I think there are some very good reasons that a clinic would not pay a doctor on ProSal. And it's not about taking advantage of them. It's just saying, “Hey, we have beliefs about work-life balance. We have beliefs about what we're going to tell pet owners about how our people are compensated, about whatever. This is just our business model. We are getting started as practice owners and we know that we can pay this salary. We can put it into our budget. It makes sense for us. We're going to do it.” I think that there's just a lot of reasons to not pay ProSal. Again, not wrong to want to be paid that way, but there are some good arguments against it.

Stephanie Goss:
Yeah. I agree with you. We talked about ProSal, but from the headspace perspective, is there anything else headspace-wise that you can think of before we jump into action steps?

Dr. Andy Roark:
Yeah. Yeah. Last things I'm going to throw in for headspace is: Empathy for the bosses that are starting out. So, and this request is like, “Hey, we've got these doctors and they're getting this new practice up and going,” and I would try to have some empathy for the other side and say: Boy, when you're starting a new practice, you don't know what you're getting into. You don't know if pet owners are going to show up or not. You've got these hopes.
I'll tell you as a business owner, boy, I've had plenty of times where I thought, “Boy, this is really going to grow,” and it did not grow. Or it grew, but it took five times longer than I thought it was going to take; and you just don't know. And so, I think having some empathy for the other side when they're like, “We don't exactly know where things are going to be a year from now, and so we're trying to couch this.” When this person says, “They say I can have unlimited vacation,” to me, that's often a strategy where someone says, “I don't know how much cash I'm going to have. I just don't know much cash I'm going to have, but vacation is valuable and we will figure out how to let you be off because we know we can do that.”

Stephanie Goss:
Right?

Dr. Andy Roark:
You know what I mean?

Stephanie Goss:
Yes, absolutely.

Dr. Andy Roark:
And so, having some empathy for them I think is important. This all goes back to: How much time off should a veterinarian take? There's not a right answer about what you should be. If they say, “Take this time off,” and you take a month off and, yeah, your salary is lower than your peers, but you got a month off.

Stephanie Goss:
Right. Yes. Yes.

Dr. Andy Roark:
If you're happy about that, then go and rock out. And it's not wrong if you say, “No, I really need to make more money than these people can pay us.” It doesn't make you bad.

Stephanie Goss:
Right.

Dr. Andy Roark:
It doesn't make you bad. It's just, they can't pay you that, and it's not good or bad. I think it'd be important to not get caught up in “should,” what I “should” make, and say, “Is this working for me and is it working for them?”

Stephanie Goss:
Right. Yep.

Dr. Andy Roark:
Enjoy your time off. When I graduated from vet school, I had a classmate who went on to be wildly successful as a doctor. Wildly successful. She took the lowest salary of any of my friends, and she got six weeks off a year because she liked to travel. And so, she was like, “Yeah.” She'd had the lowest salary of any of the vets that I knew, and she was off two to three times more than the rest of us. And she turned out just fine. But that's what she wanted.
And so, anyway, the last thing is: Remember that first job concerns are common. Right? You don't know yourself starting your first job. You don't know what you're going to need. You don't know how you're going to want to work. Don't beat yourself up and say, “Oh, this doesn't look right,” or I don't know. Just know that it's much easier to have these conversations after you practice for a while and you know what you care about and you know what your priorities are. You just don't have the experience usually starting your first job as a doctor to do that. So, anyway, that's my headspace.

Stephanie Goss:
I love it. Okay. You started to steer into some of my thoughts for action steps, so let's take a break here and then we'll come back and dive into: Okay, how do we answer the “should” questions that were asked?

Dr. Andy Roark:
Let's do it.

Stephanie Goss:
Hey, friends. Are you a veterinary practice owner? No? Well, are you a veterinary practice manager? If the answer to either of these questions is yes, I want you to keep listening. If it's not yes, you can take a quick pee break or get some water before we head back into the podcast, because I've got something for my practice owners and my practice managers. We are hosting our first ever practice leader summit. And if you're not an owner or manager and you're still listening and you're thinking, “But I'm a practice leader,” don't worry. We've got you. We've got more events coming. But this first one is happening in December in Greenville, South Carolina. It will be decorated for the holidays. We are going to come together.
Now, we're going to come together, but we're going to be separate. What are you talking about, Stephanie? Well, Andy and I have planned a whole bunch of new content with our team, and we are excited to bring managers together to talk to other managers, and owners together to talk to other practice owners, and then we're going to put everybody together and we are going to get to work. That's right. We are going to work on our practices. Our ideal hope would be that manager and owner combos can come together, but we recognize that won't work for some practices, so we have plans to hook you up with other owners and managers if you're coming solo on either side. So don't worry, but don't delay.
Head over to the website unchartedvet.com/events because we want to see you there, and that means you have to sign up because this will sell out. Don't miss your chance to come work on your practice with your practice owner, with your practice manager. You can find out more information, including a letter that you can use to convince your boss if you are a practice manager. Or maybe practice owners: some reverse psychology to use on your manager to get them to come to Greenville with you. Again, it's all up at the website at unchartedvet.com/events. And now, back to the podcast.

Dr. Andy Roark:
All right, so what do you want to do for action steps?

Stephanie Goss:
Well, I think one of the action steps you already started to call out, which for me is a little bit of a headspace, but it's action in the sense that I think that this veterinarian, and anyone who finds similarities between their situation and this veterinarian's situation, is that you have to sit down and look at yourself. Stop thinking about “should.” Stop comparing yourself to other people. Think about yourself. Are you happy or are you not happy? And if you're not happy, why? Have your circumstances changed? Do you need to make more money than you're actually making? What is that floor that you need to feel good about your job? And asking all of those questions on a personal level is very, very important, because I don't think you can have a conversation with your bosses about what you need and advocate for yourself in any way until you have actually answered the questions of: What is it that you want? Are you truly looking at this because you feel like you should?
And as you pointed out, Andy, earlier: Stop looking at the “shoulds.” Look at yourself, and if you don't have a problem with it, then let it go and move on with your life. Right? Or if you're looking at it and you're like, “Well, I asked for more money and they gave me more time off,” are you okay with that? Does that suit you? Does that suit your lifestyle? Stop looking at yourself compared to other people and sit down and do the mental gymnastics of: “What do I actually want?” And then, there's also a step in between “where I am now” and “what I want,” which is: “What do I need?” And figuring out for yourself where those three lines are. Where am I now? What do I need? And what do I want? And then, I think only when you have done that work are you actually ready to think about: “How do I actually have this conversation with them?”

Dr. Andy Roark:
Yep. Yeah. I'm right there with you. Remember, it's not about good or bad. They're not trying to rip you off. It does not sound at all like anyone's trying to take advantage of anyone. They're trying to do what they can do and they're trying to offer you what they can offer you. And you've got to figure out what you need and go back, and know that for everything you asked for, you're probably going to have to give something else up, and it's about making it work for everybody.

Stephanie Goss:
Yes.

Dr. Andy Roark:
That's what it is.

Stephanie Goss:
Yes.

Dr. Andy Roark:
All right. And so then, yeah, we're ready to have the conversation. But first, you have to know yourself, and you have to put aside what you should have and figure out: What do you really need? What do you really want? And then, go in and have a SAFE conversation; and we talk about this a lot. We talk about SAFE. SAFE is… “S” is: Can you sit next to this person? Can you smile at them? Do not go in there when you're angry. Just do not.

Stephanie Goss:
Right.

Dr. Andy Roark:
You should just get into a healthy headspace.

Stephanie Goss:
Or when you've had a long day or you're angry.

Dr. Andy Roark:
Yes.

Stephanie Goss:
Like you've been seeing patients and you skip lunch, that's not the day to have this conversation.

Dr. Andy Roark:
Exactly.

Stephanie Goss:
Even if you have it scheduled, that's not the day to have the conversation.

Dr. Andy Roark:
“A” is: Assume good intent, which means it's in your best interest to believe these people are doing their best. They're trying to run a practice. They're trying to make you happy and also not overcommit and put themselves out of business in their mind. Things like that.

Stephanie Goss:
Right. Yeah.

Dr. Andy Roark:
Assume that they're doing their best and they're trying. “F:” have they been set up to fail? What here is your fault? And what I mean is: It helps me to go in and say, “What have I not told them?” If I'm upset about my salary, but I haven't told them that I'm upset about my salary, then that's on me.

Stephanie Goss:
Right.

Dr. Andy Roark:
If I have something that's changing in my life that's going to require more money, and so that's weighing on me, but I haven't communicated to them that I'm feeling this financial pressure, I can't be mad at them for something I didn't tell them or that they don't know.

Stephanie Goss:
Right.

Dr. Andy Roark:
So, “Have they been set up to fail?” meaning: Is there information they haven't had? Things I haven't communicated? What's my fault? Same thing. And the last thing is “E,” which is: End result, which is, “What do you want the end result to be?” And I think that that's part of knowing what your needs are going in. And I would say the other part for end result is, remember, a lot of times the end result is not to get what we want. A lot of times, the end result is to inform them of where our head's at, ask some good questions, acquire some more information, and continue the conversation forward. A lot of times, it's not, “I'm going in there, I'm going to tell them what they need, and they're going to give it to me or there's going to be consequences.” That's a terrible way to go to this meeting. It's to go in. It's to communicate. It's to try to understand where they're coming from, to communicate what I need, and then see if we can move this conversation forward.

Stephanie Goss:
And I think the step for me that comes there along with SAFE that has to do with the prep work is that: If the end result is to have both sides be seen and understand where they're coming from and acknowledge the fact that they're not out to get you, they're not out to rip you off, they're taking care of you, from the business side, I think part of that prep work is you should know what your total compensation looks like. Because as this associate mentioned in their email, they understand that the money, the salary is only a piece of it.
There are also the benefits, both financial fringe benefits, things like paid time off, things like healthcare benefits or that kind of thing, that actually has a hard cost for the business, and there are the soft costs benefits; being able to truly have mentorship that you feel supported and believed in by. Being able to have a high staff to doctor ratio. There's a lot of those things that often don't get factored in when someone is… My experience as a manager is that I have had countless conversations with team members, from paraprofessional staff to my doctors, where we have sat down and nothing but the salary has been factored into the conversation.

Dr. Andy Roark:
Mm-hmm.

Stephanie Goss:
And so, from a prep perspective, part of getting SAFE is to understand that as a business owner, I am absolutely going to look at the conversation from the big picture. And so, as an employee, in terms of how have you been set up to fail, but also maybe how have they been set up to fail, if you haven't done your homework and you haven't looked at what is your actual total compensation, my suggestion would be don't have the conversation yet. Don't skip that step. Sit down and do it, because the first thing that I'm going to do as a business owner, whether I do it with you or whether I do it when we're done with that first conversation, is look at: What is your total compensation and where does that percentage fall? Because that is an absolutely important critical piece of the mathematical equation for whether I am breaking even with an employee or not.

Dr. Andy Roark:
Yeah. I agree. I think you start this conversation with appreciation and stating your desire to maintain the relationship. And that seems like a small thing.

Stephanie Goss:
Sure.

Dr. Andy Roark:
It's a huge thing, and people miss it, is: Open up the conversation talking about your appreciation for them and the clinic that they're running and the culture that they've built. And I would go ahead and start by laying out all the things I love about being at this hospital.

Stephanie Goss:
Right. Being supported, having the mentorship, all of those things.

Dr. Andy Roark:
Absolutely.

Stephanie Goss:
Yep.

Dr. Andy Roark:
Exactly. I would lay all those things down so that they feel seen and appreciated. There's nothing worse, as a business owner or a boss, when you are doing all that you can for somebody and they walk in and they look at you and they say, “My friends make more money than I do.”

Stephanie Goss:
Right.

Dr. Andy Roark:
And it just discounts all of the things that you have tried to do for them because, in that moment, it sounds like all they care about is the dollars.

Stephanie Goss:
Sure.

Dr. Andy Roark:
And it's so demoralizing and it makes you feel so unseen and so unappreciated. And so, anyway, start with appreciation. And state up front: “I want to be here. I like this place. I want to be here.” And that will just lower the stakes a bit for everybody. Because as a manager, again, when somebody comes in and goes, “I need to make more money,” for whatever reason, we catastrophize right away as, “Oh, she's saying she needs to make more money or she's going to leave.”

Stephanie Goss:
Yes. Absolutely.

Dr. Andy Roark:
Right.

Stephanie Goss:
I was going to say, even if you don't phrase it in any way, shape, or form like an ultimatum, when you start with the money and there is not the appreciation tie, it absolutely already, in my head, feels like an ultimatum, even before more words have come out of your mouth. That's our little caveman brains. That's where it jumps to every time.

Dr. Andy Roark:
Yeah. And so, then after that, the next step for me is ask questions. I wouldn't even go in and say, “I need to make more money.” I would go in and say, “Are you open to talking about salaries and how the doctors here are compensated?”

Stephanie Goss:
Right.

Dr. Andy Roark:
“And why you chose to pay salary to the doctors.”

Stephanie Goss:
Sure.

Dr. Andy Roark:
“Would you be open to talking about that?”

Stephanie Goss:
Sure.

Dr. Andy Roark:
And ask questions. “Why do they pay salary? Why don't they do ProSal?”

Stephanie Goss:
Right.

Dr. Andy Roark:
“Would you be open to talking about production-based compensation or a ProSal model?”

Stephanie Goss:
Right. Yeah, I love that.

Dr. Andy Roark:
“Do you have concerns about that?” And I'm sure that the thought has crossed their mind, but again, it's seek first to understand and just asking those questions of: “Why is this set up the way that it is?” And they might say, “Look, I'm going to be honest with you. We have startup costs and we try to avoid taking loans early on and we are really strapped for cash. And so, this allows us to be safe. And we try to give you guys a bunch of vacation to make up, because we know that we can't pay what other people pay, and this is why we're doing it.” And then, at least you know what they're up against and what you're dealing with. You're just so much better off having this conversation that way.

Stephanie Goss:
Yeah. Because I think on the flip side, too: I have absolutely worked with practice owners where the conversation has been: “I guess I just never considered it because I figured you would feel safer getting a salary and not having to worry about whether you're going to make your check or not.” Right? It is not always in our heads. We frame ourselves for the negative argument, and I think that you absolutely have to look at it that there is not always a negative argument. Sometimes it is that they made that choice because they thought it was what you wanted or because they thought that it was what was going to be most supportive. And so, just by asking the question, it opens the door for them to be like, “Yeah, let's talk about it, because I never thought that that'd be something you'd be interested in.”

Dr. Andy Roark:
Oh, totally. What if… And I'm just spitballing. What if they were like, “Man, when I was a vet, I wanted time off. I wanted to be able to walk away from the practice. We really care about burnout, so we're going to let you be away. And if we give you a bunch of time off but we pay you on production, you're not going to use the time off and it totally undermines the whole central thing we're trying to do that we think you'll love”? And, again, I can see that being the rationale, but you just got to ask the question. You already mentioned it. Beware ultimatums. People do not like the “old tomato,” as we used to say at my house. Do not give them the old tomato.

Stephanie Goss:
Yes.

Dr. Andy Roark:
No one wants to feel stuck of, “We're having a negotiation and you're going to make me happy, or else.” That's just bad juju. And, again, I hope that that's not the plan. Some people actually make plans to do that, which is terrible. More often than not, we don't think about how we're presenting ourself and we end up giving the impression that, “You make me happy or I'm going to walk,” and that just makes everybody's cortisol shoot up. They get really tense. People do not like to feel threatened and ultimatums could feel like threats. Just don't frame as ultimatum. Ask questions. Ask them what's possible.
Remember that clear is kind, and I think between talking about looking at your total package, your total compensation, thinking about what you actually need, what you actually want, what's going to make you happy, and then communicating to them what you think you need, ideally why you think you need that, that's just good business. As an employer, I would much rather someone come to me and say, “Hey, I'm really struggling. I'm not getting what I need to get. These are my financial realities.” And I would love them to say that to me as opposed to not saying that to me and just take another job and be like, “Hey, I took another job because I'm not getting what I need here.” I would feel stabbed in the back. I'd feel like you didn't give me an opportunity to try to figure out how to meet your needs. I would much rather know where your head's at, in a non-accusatory way, than to be surprised.

Stephanie Goss:
Yeah. Yeah, because you can't help if you don't have the information. And I'm not talking about you need to spill your whole life story and the details of your bank account to your boss, but if there is a place that you are at where you're like, “I can't help you if I don't know what you need,” and so you have to be able to communicate that. Is it you need $1,000 more a month or is it $10,000 more a month? I need that kind of information to know what is feasible for me as a business, right? And I can just guess, really, because without that information, that's what I'm doing. It's just taking a shot in the dark and hoping that it works.

Dr. Andy Roark:
Yeah. And the last thing for me is: Get creative. I think a lot of times, especially when we talk about money, we're like, “All right, we're talking about money.”

Stephanie Goss:
Right.

Dr. Andy Roark:
And the problem with money is money is a zero-sum game every time, which is: “The more you get, the less I have.” One of us is getting money and the other one is giving up money-

Stephanie Goss:
Is not. Yeah, yeah.

Dr. Andy Roark:
… and there's no way around that. That's what money is. However, if you look at this conversation as a mutually beneficial problem-solving exercise, suddenly everything gets so much easier. Do you need money or are there schedule flexibilities that you would like to have? Do we need to get over this guilt about taking time off and feel good? I don't know. Are there ways that the practice could help you out that's not bumping your sound up? Maybe not. But the more ways that we can approach this, the more tools that we can use to meet my needs and meet your needs, the more likely we are to succeed.
If there's only one tool and that's dollars, well, if I don't have the dollars to give to you, I don't know how we make this work; and that's sad. Oftentimes, it's not really just about straight dollars. A lot of times, there's other things that we can do. We can get creative in how to get our needs met. But I've seen a lot of people shut all the doors except the money door, and then no resolution is met and everyone's unhappy and whole thing falls apart. And so, that's it.
The last, last thing I would say is: You signed a one-year commitment, and that's it. That's all. You should not feel guilty about leaving if this doesn't work for you. And, again, that's how I look at a lot of these things is: When I do an agreement as a doctor, or as an employer, we look at this and we say, “All right, look, you're going to come here and this is what we're going to pay you and we're going to see how it goes.” And honestly, your contract should have termination clauses in it which says, “If either side is unhappy, this is how we end this agreement.”
That stuff is all laid out that you can end that agreement. And my advice is just be professional and be kind, and try not to take this personally. Sometimes relationships don't work out, and that's okay; as long as you've done the other things and you've communicated and you've tried to make it work. I see some people who were like, “Man, I took this job. I did it for a year and then when my contract came up, I didn't renew and I feel terrible about it.” And honestly, one of our most popular episodes ever, it may be the single most popular Uncharted Podcast episode ever, is how to put in our notice without the guilt.

Stephanie Goss:
Mm-hmm. Yeah.

Dr. Andy Roark:
And I think we had an episode on that.

Stephanie Goss:
Yeah.

Dr. Andy Roark:
But anyway, that's my last thing is to say: Sometimes these things don't work out. It's not a moral failing. It is what it is. It doesn't mean that they're villains because they couldn't keep you there. It doesn't mean that you're a jerk because your needs were not getting met after a year and you wanted to go try another type of practice. It is what it is.

Stephanie Goss:
Oh, this was a fun one.

Dr. Andy Roark:
There's a lot here. Yeah.

Stephanie Goss:
I think we had unpacked quite a bit into that. There was lots of gems, including how old you are and that you have hit middle-aged dad status.

Dr. Andy Roark:
Yeah. Yeah.

Stephanie Goss:
Rod Stewart.

Dr. Andy Roark:
Rod Stewart.

Stephanie Goss:
I can't wait to see the magic that Dustin does with that gem when he edits it.

Dr. Andy Roark:
With Rod Stewart? Oh, man.

Stephanie Goss:
I'm going to be highly disappointed if I don't hear some Rod Stewart in the background.

Dr. Andy Roark:
I don't know that we can sample Rod Stewart. I have no idea what's involved in that.

Stephanie Goss:
Take care, everybody.

Dr. Andy Roark:
All right.

Stephanie Goss:
Have a fantastic week.

Dr. Andy Roark:
Thanks, guys. Bye.

Stephanie Goss:
Well, gang, that's a wrap on another episode of the podcast. And as always, this was so fun to dive into the mailbag and answer this question. And I would really love to see more things like this come through the mailbag. If there is something that you would love to have us talk about on the podcast or a question that you are hoping that we might be able to help with, feel free to reach out and send us a message. You can always find the mailbag at the website. The address is unchartedvet.com/mailbag, or you can email us at podcast@unchartedvet.com. Take care everybody, and have a great week. We'll see you again next time.


Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: culture, management, Practice ownership, Training

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