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Vet Tech

Apr 17 2024

Why Are They All Leaving? What Am I Doing Wrong?

This week on the podcast, Dr. Andy Roark and practice management nerd Stephanie Goss are talking through an email they received in the mailbag. This letter might be short on details and the challenge this practice is facing is definitely long on the challenge. This practice has spent a lot of time and energy to work on their culture and the team that is there loves working together, loves their clients and the management. Yet people are still leaving the practice! We know we can't control losing people to life events and yet this writer is finding themselves shouting at the top of their lungs “What am I doing wrong!?!?!?” Let's get into this…

Uncharted Veterinary Podcast · UVP – 283 – Why Are They All Leaving What Am I Doing Wrong

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to roleplay on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


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Episode Transcript

Stephanie Goss: Hey everyone! The Uncharted Veterinary Conference is just around the corner. And I have to take a quick second to say thank you to our amazing industry partners, because without them, the Uncharted Veterinary Conference wouldn't be possible. So from the bottom of our Uncharted hearts, I just want to say thank you to this year's partners, Nationwide, Nutramax, Hill's Pet Nutrition, CareCredit and InTouch Practice Communications. This group is absolutely amazing. So thank you. Thank you. Thank you, from the whole crew.

Hey everybody, I am Stephanie Goss, and this is another episode of the Uncharted podcast. This week on the podcast, Andy and I are tackling a message from the mailbag. We got an email from someone who is in practice and really struggling. Because they have a culture that they've worked really, really hard on, and they have that kind of top of the world feeling that you get in the sense that their culture is stronger than it's ever been. Everybody loves work. 

Everybody enjoys their clients, their patients, everybody gets along. Things are going great with communication. And yet. this team has had the highest turnover rate that they've ever had. They've had a whole bunch of people leave and this person, we don't know whether they're a practice owner or practice manager. 

They're sitting there wondering what in the heck am I doing wrong? Andy and I didn't have a whole lot of details to work off of, but since when has the lack of details stopped, either one of us from telling a story. Let's get into this. 

Dr. Andy Roark: And we are back. It's me, Dr. Andy Roark, and the one and only Stephanie Please Don't Say Goodbye Goss.

Stephanie Goss:Hi, Andy Roark. How's it going?

Dr. Andy Roark: I, it's going, it's, you know what, it's going pretty darn well. 

Stephanie Goss: We got a great letter in the mailbag. Which I'm excited about because I think it is, you know, we get a lot of questions from people who are like, I've got this big challenge with, you know, people getting along or with culture, or, you know, there's lots of big scale problems.

And this one was quite the opposite, and I thought it was, I thought it was really interesting. I'm excited to hear your take on it, which was a practice who, it is someone who has written to the mailbag previously, so they were giving us an update on their practice. And they said that their practice culture is probably the strongest that it has ever been.

Everybody gets along really well, things are grooving, they're productive, everybody really seems to enjoy coming to work. They have had pretty significant turnover in the last year. And so like to the point where it's a, was a letter from a practice owner who said, you know, I feel like this might even be our highest turnover rate ever.

And so they were like, what am I doing wrong? You know, I feel like we're doing all the things and everybody seems happy and it's, you know, everybody likes coming to work and yet we're still losing people. And I thought it was a really, you know, interesting and unique question and so I'm excited to hear where your head is at with it.

Dr. Andy Roark: Oh man. Yeah, this is a good one. This is fun. This is interesting. I– there's so much about this and some of it is it's gonna be interesting to have this conversation without digging into the details because I don't exactly know what's going on But I definitely have some immediate thoughts The first thing that popped into my head as I chuckled immediately because whenever anyone's like hey this thing is happening across our entire practice What am I doing wrong?

And I'm like, You my friend, have a strange belief about how much control you have over the world. Which I think is funny, you know, and again, I, and I see it because, like, these things pop into my head when I have been that person, and the path looks real familiar, you know, and you go, oh, I think this is going to be really great.

Stephanie Goss: I recognize this forest.

Dr. Andy Roark: Yeah, totally. I said I know where that path goes. This will be a fun conversation because I don't think a lot of people talk about this. And so I like this a lot. There's a lot of head space here. I've got some action steps too, but I got a lot of head space. And so the first thing that I think we should talk about is good culture and people getting along and you know, it's amazing to me that people look at teams and I think we've been sold a false bill of goods, right?

I think we've been sold a false bill of goods. There is this narrative that's put forward that if you are a good leader or a good manager, you will have a great culture and everyone will get along. And your team will execute at a very high level every day. And, that's not true. Okay, like, that's not true.

So, like, hear this. And there's a lot of analogies of this. But in my work with leaders, whether they're practice owners or medical directors or managers or whatever over the last 15, 20 years, I have seen absolute great leaders and bosses go through times. when their culture was a dumpster fire, and they, you know, and their clinic was not a good place to be, and I have seen their clinics screw up and drop balls, and wait times were through the roof, and, they were unhappy clients, and, you know, and you go, what the heck, and they're like, I know this person.

And I've worked with them, and like, I know that they're good. And I have seen the best and the brightest really struggle. And I just don't think people say that because we want to have, a lot of it is, there's this, ego in vet medicine. There's so much ego in vet medicine. I love it. I mean, I love vet medicine, not the ego.

I love vet medicine. But it's like doctors can't show weakness in so many cases, right? They have to be right. The idea that I didn't know a thing. And the other doctors knew it is absolutely terrifying for people. And so I don't ever want to be perceived as a doctor who is less than in any way, shape or form.

And the same mentality extends to management and leadership in vet medicine, where it's like, I would be mortified to tell people. Look, man, everybody at my clinic is fighting with each other and, you know, and we do not get along and we've gotten more one star Google reviews in the last year than we did in nine years before.

People go, oh my god, I would never share that. I go, yeah. That's why there's a perception that good leaders have good teams and good cultures all the time. it's just not true. I think one of the things I've struggled with the most as a leader is giving myself permission to have rough patches with our business and with our team and there have been multiple times that I have been really down in the dumps and I have gone to mentors of mine who I'm so lucky to have and I will go to people who have run huge companies or I will go to people who have done inarguably incredible things in medicine and I'll be like man I'm getting my butt kicked and he's like what or he or she is like what's going on and I'll tell them and they're like, that totally, that happens all the time.

You know, like, they're like, ah, the number of times that I was right where you are, God, I can't even count them. And I'm like, what can I do to prevent myself from being here? And they're like, nothing, Like, that's just,

Stephanie Goss: Yeah.

Dr. Andy Roark: That's it. Now, don't get me wrong. I'm not saying that you're powerless, right?

One of my favorite things is I'll talk to people and they'll say, I don't have any power, I don't have any control. And I'll say, well, if you wanted to, could you make the situation worse? And they'll go, yeah, absolutely. I'll be like, great. Well, then if you could make the situation worse,

Stephanie Goss: You still have power. Yeah.

Dr. Andy Roark: You could also make it better. I mean, you have some power. Um, And they go, okay, fine. The some power. But I do think that's, I do think that false bill of goods is really important. I think that, Having the knowledge as someone who is trying to run a team, who is trying to run a practice, who is trying to run a company, that you're going to have times when your culture is great, and you're going to have times when it's not so great.

And that's just life. That is, the impermanence of life. And I think that one of the things we really want is, we desperately want control. We desperately want to achieve a good culture, to achieve a happy team, to achieve a system where we communicate with each other. And if we achieve that, then it will be achieved.

We can put a checkbox next to it, and then we can move past it, and it's on our, it's done. It's on our done list, which means we don't have to deal with it anymore, ever, because we did it, and now that's where we live forever. And I'm like, that is not true. 

Stephanie Goss: That's not how it works. 

Dr. Andy Roark: That’s not true. It's not true. Culture is a process. It's not a destination. It's not a destination. But so many of us are like, ah, I will get there and then we will hold it there. And like, I don't know. I think it's, I think it's depressing. I think it's depressing to realize. You can't, you're not going to hold it there. And, you're going to do all this work, and it's going to get better, and it's worth the work.

And, you might have it for a couple of years. You might have it for a decade or two. But at some point, the pendulum will swing back, and, you know, and things will happen, and you will have a not great time. culture for some amount of time. I think it's important for leaders. I also think it's important for people working in the clinic because I have seen people who are like, oh this I guess I guess it's time to leave because things are not as good right now as they have been and I'm like. 

Stephanie Goss: Right.

Dr. Andy Roark: I don't know, man. If you can't take it, then definitely leave. You know, if it's awful, and you, and if you don't think it's gonna get better, that's one thing. But for most people, it's like, especially if you're confident in the leadership, it just takes, it takes time. You know, it takes time to sort things out and bring them back.

So anyway, the first thing I wanted to start off with is this idea that good culture. Once you have it, it stays there forever. And then related to that is the idea that if you have a good culture, no one will leave. You will have complete stability of your people. And that is also just antithetical to the human experience. In my, you know, experience.

Stephanie Goss: Well, and I think a lot of it goes to your point when we think about how we share ourselves and our journeys, no one wants to look like a hot mess express, even if they acknowledge to themselves that they might be. And so, you know, I think about it a little bit like the way we present ourselves on social media, like we're putting out the best or the glimpse where you're, You know, house looks perfect, and then there's just out, out of, the screenshot, there's crap everywhere, right?

And like, that's kind of how, as a society, we have been conditioned to present ourselves. And I think it's really no different in our work. We have been set up for success in school by being rewarded, by being the ones who do the things right and follow the directions. And so you don't. You're, we're not taught to show that. weakness, I guess. And, the reality is, I, think one of, it's so, so cheesy, but I think one of the things that really stuck with me was early on in my career, I had there's really, there's been two things that have really made a big difference on how I kind of looked at the world as leader.

And early on in my career, I had the pleasure of getting to work with a consultant in my, in our practice. And I remember they were a big fan of like the cheesy, like, late nineties, early two thousands, like inspirational work posters. Um,

Dr. Andy Roark: Yes! You miss one hundred percent of the shots you don't take and there's a rim with a basketball. Yeah.

Stephanie Goss: Yes, and, but but I vividly remember there was one and like we would always laugh about it because like we would like stuff when we got together as a team and anything that they made would always have like inspirational quotes and it made me, laugh and the whole team week it was kind of a joke but I, I vividly remember there, there was one that was that way and it had, I'm sure, you, you've seen it there, it's like the poster and it has three different quotes and it defines the word fail and end and no with different words.

So fail is, failure is not a failure. It's like, if you fail, never give up because fail means first attempt in learning. Right. And so it's reframing those thoughts. And it's the same for end, like the end is not the end. In fact, end means effort never dies. And if you get no as an answer, remember that no means next opportunity.

And it was funny because it was like, It had, I don't remember what the background was, but it had the cheesiest of all the backgrounds that I had ever seen on those posters. But it really stuck with me because it was like, Oh, yeah. Okay. Like that is true. You think back to when you're really little and you're learning, you make the mistakes and you're encouraged to learn from them.

And at some point that stops along the way. Like you're, your parents or your cheerleaders in your life might still encourage you to learn from those things, but the failing is encouraged to keep that private, right? Like, don't show the world that weakness. And I think it's the same in business.

And so I think I think as leaders that has honestly, like you, has been one of the most liberating things for me. It's funny because I get told all the time, like, when you and I go places or are out at industry events, you know, people will come up to us and say, Oh, you know, I, love listening to you guys on the podcast and, you know, you just like, I want someone like you who can manage my practice.

And I get told that a lot. And it always like, I am, I immediately turn neon red because. I, the first thing that I will tell them is like, I don't, I'm going to screw it up. Like I'm going to screw it up probably as much if not more than I'm going to get it right. But that's what I love about what we do is getting to talk about those failures because I learned so much more by having people in my life who encouraged me to look at the failures not as the ending, but as the beginning.

And that, attempts to. Try again. You know, and fail different next time because you're still going to fail. Like, you're never going to perfect it. You're never going to, you're never going to get it right. I think that it's a smart thing to lean into that as a leader and recognize that it's not going to be permanent, like you said.

Dr. Andy Roark: Well, you and I talked about this not long ago. You know, I said you know, last year was a hard year. But I know that I am better at my job than I was a year ago. Like, I know I am. And the reason is because when I look back a year ago at the decisions that were going to be made and how things were being approached, I go, ugh, don't do it that way, past Andy.

Oh, Andy, past Andy, you're doing it. Oh, he's gonna do it. Like, I look back and I can't warn him he's gonna do it. I'm like, Ooh, I would not do it that way. I would not do it future. Andy would not do it that way. And again, I think past Andy knew that future Andy probably wouldn't do it this way, but I don't know what else to do, so we're going this way.

But like, I don't know if that makes sense, but it was true. My point when I was reflecting back and talking about this was, I know I'm better at my job because when I look at my position a year ago and the way I approached it, I know. A better way to do it than I knew how to do it then and but that only happens with failure because here's the thing If you look at your job and I say to you, are you better than you were a year ago and you're like I'm going to say yes because I feel like that's what i'm supposed to say.

My question to you would be, how do you know, and if you have not struggled, and you cannot look back and say, oh boy, that's how I would do it. I know exactly what I would do. If I could time travel back a year, I would fix this, or I would do this differently. If everything you have done has worked, then you don't have that.

You're like, I don't know, a year ago, I didn't make any mistakes. And now, I'm not making any mistakes. I'm like, great, seems to me that you, my friend, have probably plateaued. Like, you, like, you hit a– you're not pushing yourself. And so that, I think that's important. And so we're talking about, we're talking as if this is the leader's fault.

And it's not, but I just, I think it's important to talk about how hardship just exists when we talk about the, this whole, like, if you have not had hardship, are you pushing yourself hard enough? I think probably not. I heard this interview with this economist recently, and it was funny because he was talking about the media.

He was talking about problems with modern news and modern media. And one of the things he jumped on that I was, it was really interesting, but he really pounced on this. And he said, you know, one of the big problems with the media is we have a way of presenting Disasters as things that need to be fixed.

And so if there's an earthquake and a house falls down and people are hurt, our media is like, how do we make it? How do we prevent this from happening in the future? This should be let's get town council in here. Let's get the government in and fix this and make sure it didn't happen. And his point was, you don't want to live in a society where no houses fall down in earthquake. Because in order to live in a society where no houses fall down during an earthquake, you have to have the most ridiculous permitting process. The construction costs are going to be asked to make it so that no building falls down. If there's an earthquake, nothing falls. Like the build costs are enormous and We don't have infinite money, which means that money is not going to something else that our society probably needs and uses.

Stephanie Goss: Welcome. Welcome to life living in California.

Dr. Andy Roark: I mean, there you 

Stephanie Goss: I mean, it's a super, yeah, it's a great example.

Dr. Andy Roark: Now, of course you don't want buildings falling down all over the place when there's an earthquake. That's terrible, too. But, and this sounds crazy, but there is a right number of houses falling down.

Which means, like, if there's an earthquake,

Stephanie Goss: Right.

Dr. Andy Roark: And no houses ever fall down because of earthquakes.

You go, boy, we were probably over policing this. And housing affordability is a thing. Is it because we've got these restrictions, you know, that are just over the top. The same thing with policing, you go you know, we see crime and we're like, how do we stop this crime? And at some point go, you don't want to live in a society where there is zero crime, because that would be the biggest police state in the history of imagination.

You know, it was, it would be the end of privacy. and, almost certainly there would be terrible punishments or all the things you would do to have zero crime. You go, I don't want to live in a society. Where not a single crime happens, because that means there's no freedom. And so, all of those things to say, and so bear with me here, there is a right number of disasters. If you have fires all over your practice, that's probably bad.

And, if you never have a problem in your practice, What are you doing? Like, what kind of milk toast practice are you running? We're like, are you, I mean, clearly you have very limited services. Clearly you're doing minimal interaction with clients.

You know, like, if no pet ever dies on the surgery table. Are we doing all that we can to save pets? Or are we just going, nope, we're not risking surgery on this one? Like, you know what I mean? And again, I know that's a sort of extreme example. But my point here is, you should fail a certain amount of the time.

And if you're not failing a certain amount of the time, you're not pushing yourselves. And it's the earthquake example of, I know you think you want no disasters, but you don't want no disasters. You want the right number of disasters, which means there should be things that are going wrong in your practice.

And if there's not anything going wrong in your practice, you are probably stagnant. I have this in our own business, Stephanie, I get, I don't talk about this a lot, but there are times I a hundred percent look around. You and I have done this together. I will look around and I'll be like, things are really quiet.

Stephanie, like everybody, everybody is working industriously. Everyone is getting along. All of our clients seem happy. Our members are successful. And I'm like,

Stephanie Goss: Let's throw a monkey ratchet here.

Dr. Andy Roark: Something, I'm like, something is going to happen. And again, I love you to pieces, you do this too, you'll look around and you'll be like, something has happened.

And then, you'll be like, I think I'm sick, and like, you'll, just come up with something, you're like, I don't know, about this inflation? And you'll just point at inflation, like, what about inflation? and I'm primed for it, so I'm like, you're right, inflation's gonna get us. And it's like, it's because we can't just have a time when nothing is wrong because that's just, we know that's not how it's supposed to be. So anyway there's this. 

Stephanie Goss: Now Let's be clear. Andy and Stephanie are not saying go inventing catastrophes.

Dr. Andy Roark: No, that's not good.

Stephanie Goss: Nobody wants that either. But like, I love your point and I think it's I think the anesthesia example is a really good one because when you first said that, my thought was I can imagine countless numbers of people in veterinary medicine who would say no anesthetic death is acceptable.

And I can understand why they would say that because we care about our patients and we don't want to lose patients. And the point that you were making, which I think is, like, in my head, these are the mental gymnastics that I was doing while you said that. Then I was like, well, but if no patient ever dies under anesthesia, we don't have the learning opportunities that come from doing, you know, rounds postmortem after an anesthetic death.

We don't learn about how we could have done things better or differently or worked differently together as a team. Like, we don't have those opportunities. And the reality is, to your point, we also probably aren't putting patients who could benefit in the long run from what we're trying to do by putting them under anesthesia.

Under because we're probably just saying, you know, that we don't want to risk it, right? We're minimizing the risk by just avoiding it or sending them somewhere else. And that doesn't mean that the risk is not happening then elsewhere. It's just not happening in our backyard. And so like, I think that's actually a really good example.

And I will say like, as a technician, anesthetic desks suck. They stick with you. They haunt you. They're awful. And you learn.

Dr. Andy Roark: Well, I mean, I guess, I guess I would say this. And so I think of it as, I'm not saying it's okay for pets to die under anesthesia. do it, doing wellness procedures or dentistry. I'm not talking about, I'm talking about if you're an emergency vet and no patient ever dies in your hands, I have a hard time getting my head around how that happens.

You know what it—

Stephanie Goss: That’s just– I don't think that's reality.

Dr. Andy Roark: It's, but it's, and it's not supposed to be real. But that's the point. Now, if every patient you touch dies, that's bad. 

Stephanie Goss: Right. Yes.

Dr. Andy Roark: but if your patient

Stephanie Goss: Let's try for the middle.

Dr. Andy Roark:n never dies, I'm like, are you referring the really sick ones away? Are– you know what I mean? Like, what are you, how are you doing that?

Because that's not how life is. I think every vet should have a pile of bones. And again, I'm this, I may regret saying all this, but I hope not. I hope people hear, I hope people hear the intention in my voice is like, Every vet should have a pile of bones because if you don't have a pile of bones, I think that probably means that you are not wading into cases that are challenging.

You know what I mean? I mean the greatest clinicians I've ever met in my life talk about their pile of bones and like they are, these are the people writing the textbooks. These are the people I interview over at the Cone of Shame podcast. Like I interviewed them because they're geniuses and they talk about their pile of bones and I go.

These people are cutting edge. But here's the thing, if you never have something go wrong, how are you the expert? You know what I mean? Like, you're clearly not pushing yourself out there, you know what I mean? to stretch yourself and expand and learn. So anyway, I don't want to get too much bogged down in this.

I hope people sort of understand what I'm saying as far as the right number of disasters. It's going to be, there's definitely going to be some one star reviews of people talking about Andy is pro houses falling down and killing people. He likes earthquakes, he likes dead pets, he likes I don't know, whatever else I talked about.

Stephanie Goss: This is just going to be one of those episodes. Okay.

Dr. Andy Roark: Moving on. Moving on. Moving on. If you run a business and you don't ever have a disaster, I think you're probably doing something wrong.

Stephanie Goss: Well, and so let me take it, let me take it back and also take it back to or onto the, to the next point, which is if you run a practice or any kind of business and you have the same team for ever and ever, and you never have change in that team. Aren't you also then missing opportunity to grow and develop and learn the same way we would learn from an anesthetic death or a house falling down?

Like when you add somebody new to the team, You have that forced growth, you have to figure out how to integrate them, how to learn from them, how to absorb them into your culture, and vice versa. And like, so I think, I agreed with you when I read it, I thought, okay this, practice owner is doing what so many of us do, which is take something that isn't ours to That is not a monkey for us to carry and putting it squarely on their back.

And they're saying what, you know, because they specifically said, what am I doing wrong? And so your point about, there, it, you don't actually have the control here, number one. Number two you, we should want to have some turnover and we should want to have some change and growth in our team. And that's not to say that we want to lose good people, which is where I think this email was coming from . We have a great culture.

I like everybody. And it seems like they're all happy. So why are they leaving? And I think for me, like from a Headspace perspective, I love the, you know, your idea of what do you actually control here, because I think that's really important. And I think it's really important to recognize that there is a lot we can't control when it comes to turnover in our practice and not, just for us, for industries as a whole.

It was interesting when we were getting ready for this and I thought I want to, I'm curious, I was curious to see post COVID, like what is the current separation rate? And it's interesting because For 2020 one, the separation rate of all US jobs was about 47%. But it has grown tremendously since Covid has happened.

And so the US Bureau of labor and Statistics, and I'll put this in the show. It's for people who want to get nerdy on data, but they publish data every single month about turnover in across industries and across sectors. And historically, healthcare, which I would argue that we are a part of, has one of the highest sections of turnover.

And they actually look, did a look back now that we have become post COVID and the voluntary quitting has more than doubled over the last 10 years. Like the per, the percent, the rate at which people are quitting. And so this is a thing that has. Not only is not only happening in veterinary medicine, but it's happening across all industries and it has continued to grow and in frequency.

And so I think that when we think about what do we control here, I think what we don't control is the fact that people are going to quit. We know that they're going to quit. In fact, large percentages of them are going to quit. Right. And so I think part of the headspace has to be accepting our fate and recognizing that we can do more.

So, we can work as hard as humanly possible, we can have the best culture in the world and people are still going to leave. Babies are going to get born, marriages are going to happen, moves are going to happen, separations are going to happen, like there is so much as an employer that we cannot control and so, so much of that headspace has to start with recognizing what you don't, what you do control, how much of it you actually do control and also recognizing what we don't control.

Dr. Andy Roark: I'm right there with you. All right. Let me summarize. Because I know it's kind of rambled all over the place and then we kind of wrap this up. The things for me– I think your point is great. I use the phrase all the time. There's three things you can't control. The past, the future, and other people.

And your staff are other people. Which means you can't control them. I think People are going to leave and it has nothing to do with work. We have all left jobs that we liked for lots of reasons. And these things just happen. You and I, when we're recording this, we had our last episode that came out was there's something in the water, everybody's pregnant. And we just talked about like, I don't know why we have, you know, what seems like.

Stephanie Goss: An epidemic of babies.

Dr. Andy Roark: Pregnancy, yeah, an epidemic of babies, but, it just, like, it seems like it feels that way sometimes, and we just, you just have to deal with it. It's just what it is, and so, okay, we'll deal with it, and so that's it.

The big thing for me is, okay you can't control other people and so you don't have that control. Trying to own that you don't have that control is good. Remember that success is a process, it's not a destination, which means You are never going to be able to get the culture right and then not have to worry about losing people like it just it doesn't work or to get the culture right and not have to worry about culture issues in the future because it's right.

That's just it's always a moving target. You're always going to be tinkering with culture. You just are. You can have a great culture and people can still leave. I. believe that there's, I believe for whatever reason, that we're all meant to have a certain number of disasters. Like, I believe that sometimes we walk in the rain, which I've talked about, which is you do everything right.

And sometimes it just rains on you. I believe that sometimes the cosmos just decide to kick our butts for a while. And I don't know why, but we've all been through that. And it's like, it's not one thing. It's just everything. It's like you just get, you know, you, you wake up with a head cold and then your kid's school bus doesn't show up.

And then there's a traffic jam in a place where there's never a traffic jam. And that's like a two hour period of time and you're like, why? Why all of a sudden am I just getting absolutely dumped on? I don't know. But that's part of the package deal that you get with life. Yeah, it's just life. And so that's it.

The big takeaways here are, Number one, try not to take this personally, as a leader. Try not to take it personally. And that's been a long come around to that point of, try not to take it personally. And it's really hard. And everyone wants to believe, if I was better, people wouldn't leave.

And I would tell you, I really don't think that's true for most of us. You know, it's pretty rare, I think, that if you behave differently, people who seem to be happy would stick around. Like, I, that's pretty rare.

Stephanie Goss: Well, I think those things are, I think what's really important is recognizing that those are not mutually exclusive. Right? Like you, can be the best that you can be, and people will still leave, and so the question is not, what could I do better so that people don't leave? The question can be, what can I do better in the future?

Like, you can ask that of yourself, but putting that on yourself that if you do better, or if you strive to be better, that you'll get to that, You know, place where nobody ever leaves. That's the hallucination, right? Like, separate those two things in your head.

Dr. Andy Roark: Well, that's the other big headspace part for me is that culture is always changing, which means you have to constantly manage it. You have to always be making adjustments. You know, if you're running on autopilot, that's probably not good. You're going to have to engage and manage culture. So anyway, that's enough headspace.

That's, I think we've talked this kind of all the way around in kind of a weird way to basically say, try not to take it personally. These things happen. Keep doing your best.

Stephanie Goss: That was the long philosophical Andy and Stephanie pep talk. That's what that just was.

Dr. Andy Roark: We talked about, we talked about earthquakes and pets dying and surgery. God,

Stephanie Goss: What do you think? Should we take a break and then come back and talk about some action

Dr. Andy Roark: Let’s take a break and come back and, yeah, we'll, do action steps real 

Stephanie Goss: Okay.

Hey there, podcast listeners. I wanna take a second and talk to you about our Leadership Essential Certificate. Now, some of you have heard, Andy and I talk about it on the podcast, but if you're new or if you haven't heard this before, I think it's really important, which is why I'm gonna share it with you now, 

When our team sat down in the very beginning. We said, hey, look, we really believe that there is a foundational truth here to build off of. And that is everybody that's a part of the Uncharted team, everybody that is a part of the Uncharted community and finds us tends to believe that every single member of the practice has value and worth and deserves investment in.

That's number one. And number two is that everybody on the team is needed and needs to have some basic leadership, professional, personal development skills, and business development skills in order to help the practice and the team run as efficient, effective, and rockstar ish as they can. And so, our team sat down and said, what would that look like?

What would be some of those things that we would want every member of the team to have access to in terms of learnings? And after the last years of doing content for Uncharted, Andy and I pulled together the best of hits in terms of those foundational level content and workshop questions and discussion questions, and we put it together in one awesome, if I do say so myself, awesome, package.

And that is our Leadership Essentials Certificate. And so if you were like, hey, this I would like my team to be maximally efficient. I would like them to be maximally effective. I would love them to learn how to be better communicators and how to work together as a team. We've got you. And if you're someone on a team listening to this right now, and you're like, Hey, I would like to do that.

We've got you to, there's the ability to take one module at a time. You can buy the whole certificate. You can take it online. You can take it in a hybrid version where you do some workshop in virtual cohorts, but you also asynchronously watch videos. You can even come and do the whole thing in two days live with our team.

And you can find out information about all of it at unchartedvet.com/certificfates, thats certificate with an S at the end, because there's more where that came from. And now back to the podcast. Oh, but don't forget to go sign up. 

Dr. Andy Roark: All right. So action steps. The first thing I have to say, and everyone's gonna jump on this, the first thing you gotta do is, check your assumptions, right? Like, is it, is the culture really good? And I just, again, I said, don't take it personally. I was like, okay. We have, at least look in this box.

Like we just need to look in this box real quick. And so I don't know exactly how you do that in your practice, but just do a quick pulse check. Without talking about people leaving, I'll just be like, how do I confirm that people are like, yeah, it's good. We got it, it's good here. You know, just because I don't want to be totally naive and just go, look, I don't understand.

The culture here is great. Why is everybody leave? And meanwhile, they're screaming and, you know, they're like, I hate it so much.

Stephanie Goss: I so much love that you said that. And also I'm super proud of you. I'm slightly surprised because that was where I was gonna go as well. But in the– there's really like three things that I think that we should look at when it comes to metrics, if you will, because you know that I'm a data nerd and I love the numbers.

And so, one of those should be looking at how, like, who are we losing and how are we losing them? And that's probably maybe where you're going next. But like that one of the other ones for me was, why are the people that you have staying? Like, how do they really feel? And so, if you're not, to your point, if you're not doing something to measure how your culture, what your culture is, and how happy people actually are with it, like, that is, that is absolutely action step number one, which is figure that out.

And there's a whole host of ways that you can do that. You can do anonymous surveys. You can do 360 kind of feedback where you ask them to just tell them how they feel about working for you and at your practice. You can do like formal engagement surveys. There's a whole bunch of ways that you can do that.

But just like we survey our clients after their visit to find out how they felt about their experience. We should be doing that with our team. And it's that same idea of we get a net promoter score from our clients, right? The number of people who would recommend us to other people. What does that look like in your practice? What percent of your team is truly happy with their experience and would refer somebody else to come work for you?

You want a way to capture that net promoter score for your team as well. And so there's tons of ways to do it. If you honestly, it's like, If you don't know where to start, it does not have to, you do not have to have a big formal process. They are totally out there. It's something you can outsource. There are companies that absolutely can do engagement surveys for you and not at a super high price point either.

They have options that are for small teams as well, but just to simply administer some asking. That you got to ask them and you know, it can look as simple as you actually sitting down saying, Hey guys, I want, I just want to know how things are going to having a formal thing, but you have to have some way where you're actually trying to get data so that you know, why are they saying, are they truly happy here?

Dr. Andy Roark: Yeah. No, I think that's, I think that's really good. I like that you say that. So some of it is, what's going on here? Let's, let's check our assumptions. And so that's my first time I start with, right? The second thing I would do, and this kind of actually really fits into, I really like your, The second one for me is check your objectives, which is, what are you trying to do?

Like, what is the culture you want to create look like? Are you just making a culture based on kind of, I don't know how we feel. Have you stopped and thought for a moment like, what is a good culture? What do I think a good culture is? And a lot of us throw around the word good culture all the time, but we don't know what that is, or what it looks like, or what it feels like, or what it sounds like.

And if you're like, I'm at a complete loss, go ask your team. That's a great team exercise, is what does a great culture look like, feel like, and sound like? And have them talk about it, and then you guys can all talk together. And that's a great way to do it. You may have your own views on, like, these are what our values are.

This is what we care about in our practice. This is what we're aspiring to. I think asking the people, Why do you stay here? What do you love? I think that's a great way to go, Aha! Well, that's part of the culture, or that should be part of the culture. But, funny how we look around and you go, I don't know, do I have a good culture?

And my question back is always, What constitutes a good culture in your mind? What does that look like, sound like, and feel like? What are the values that drive a good culture? What are you trying to accomplish here? And so anyway, that's a big one for me. So, check your assumptions. What, what really matters here?

And what do people actually care about? And I think that's what you were getting at, so I love it. 

Stephanie Goss: I, oh, I, before you jump to your second one, I also think that part of that process, I love that you said just ask them and like, what does the objective look like? Because part of that should be, if we go back to the headspace, if part of it is accepting that people are always going to leave part of it.

Part of this process should be figuring out what is acceptable turnover because we are always going to have turnover. And so, you know, looking at that for yourself and your team and recognizing someone's always going to leave. And so figuring out what is acceptable. What is that threshold for yourself?

So that it isn't just this gut email that this practice owner sent us of like, everyone is leaving. Well, is everyone leaving? Or have you had one person leave and you're taking that super personally, right? Like you need to know what that kind of that threshold is to know.

Dr. Andy Roark: Hi. I'm kind of with you, I'm kind of not in that. I would say, I think it's, so we have what's called recency bias, right, where when something happens to us recently we're like, oh my god, this has a huge weight, you know, and having one person leave today feels really big, even though a couple of years ago, we had three or four people leave over the course of three months, but we've had two people this month.

Oh my god. And it's like, that's recency biases, because it just happened. It feels bigger than past events. Looking back and saying, like, what have we had in the past? Is this really abnormal? Or is this, you know, is this over time? Does this sort of make sense? I get that. I don't know what you do with, like, if you make a acceptable level, I guess my whole sort of thought at the beginning was often if you're doing what you can to control the culture, you just don't have that control, you know, if the, if you say the acceptable level is two people leaving in a month and three people come in and say, they're going to quit.

What am I going to tie myself to one of their cars? You know, like I like, Oh, that's what it is. I mean, I already knew this was not what I wanted. And now, you know, I don't know that I can set a limit and say, I'm sorry, we've had all the resignations we can have this month. You're going to have to wait until next year to put in your application to resign. So I don't know. So data for this, like, it's good to have some perspective. I think that's good. All right, so hold on, let me get back on this. So action steps, check your assumptions, check your objectives. What does a good culture look like? Figure that out, whether it's from your values or from talking to your team.

What do they care about? Number three for me is think of what is in your control. What is really in your control? So to Stephanie's point, like before of like, Is this an acceptable level of me sort of saying, I don't know what you're going to do about it. I can't stop people from leaving, but I can make a plan and say, this is, what we're going to try to do based on what we've learned based on what we think is going to help, whether it is. attracting and recruiting new people or making sure we keep old people or not old people, but keep our current people. I don't know, but I don't want to let the old people leave. Like look Cheryl, you really can't quit. You're almost 70. I've got to have you.

Stephanie Goss: I gotta keep you.

Dr. Andy Roark: I’ve got to keep you specifically because I'm keeping old people.

Anyway, almost 70 is not old. Just before the, before more. God, we're gonna get so much hate from this episode. So much hate. It's going to come to me at this episode. Anyway, you get to, just, anyway, what is in your control? Can you make a plan? Can you write it down? Every time you start worrying, look at the plan. And that leads me into my next step, which is– stop ruminating. And again, this eats people up. It's just, it's constant. It's the constant worry. What am I doing? What am I going to do? What am I, you know? If this is out of your control and they're leaving, worrying about it doesn't help.

And I know it's easy to say that and it's really hard to do. My it's action over anxiety is figure out what's in your control, do your research, talk to your people, make a plan. Run your plan. Whenever you start to ruminate, go back to your plan and say, What could I be doing right now to advance this plan?

And that's my thing. Just remember, continue recruiting people, continue developing the people that you have, continue to cross train, so that if and when people leave, you've got coverage. Like, those things need to be processes that are ongoing. But anyway, that's it. That's all I got.

All over the place, but that's there is a plan there. I promise. There's a plan. Check your assumptions. Check your objectives. Figure out what's in your control write a plan make it stop ruminating. Remember that recruiting and development should be ongoing processes.

Stephanie Goss: Okay, so I love that you said stop ruminating and make a plan because that's all, that's where my head immediately went to with the action steps. So step number one is if you aren't asking them why are they staying and starting to engage with that information and figure out what to do with it. That's one piece of it.

So I said there's three pieces for me. So why are the people staying? And then what do you do? Once you start to get that information, you have to make a plan for what you're going to do with it. Do more of it because you want, if you know why they're staying and they tell you why they're happy.

Okay. If you want them to stay and you want other people to stay, you just do more of that and figure out how to make that happen more frequently, right? So that's number one. Number two would be if you aren't looking at why people are leaving and tracking that and doing something with that information, that's the second step.

So that looks, that can look, again, that can look a whole bunch of ways, but minimally it should be for, your own sanity, keeping track, whether it's in your, payroll software or in a spreadsheet, just when you do have people leave, was it voluntary or involuntary? So did they choose to leave or did you terminate them? And then a reasoning, right? So that I can look back. And this is super, helpful for staying in that healthy headspace. Because let me tell you, I remember vividly, being in a place where I had a year that was my highest turnover yet. And I was feeling not dissimilar to this practice owner and really down on myself and was like, I'm a horrible manager.

All of these people have left over this last year. And when I sat down and looked at my little spreadsheet, All of those people, except for one, had a legitimate thing. Someone retired, we had marriages, we had babies, we had military separations. So like, I look back and I was like, could I control any of that?

No. Were they happy when they left? Did they tell me that they were sad that they were leaving us? Yes, all of them. So why would I freak out about that and make, turn this into a mountain when it really is a molehill? Because I had one person who I could have potentially impacted. So I thought then was able to choose to focus on what did they tell us?

Why did they leave and they gave some good nuggets because I was doing exit interviews in what we could do. And so figure out a process that allows you to look at why are your people leaving and then And you know me, I like looking at it from a statistical perspective, but also the, what, the information that you glean from that.

So if you're not asking them when they leave, if there's things that you could have done better, and is there something that could have convinced them to stay, like, that's an easy starting place. Ask everybody who leaves your practice, you know, why are they leaving? Could you have done anything better?

And is there anything you could do to convince them to stay? Not that you would. So, be able to do it, but just so that you know, because if you consistently start to hear people are leaving because of the pay, that is maybe something that's within your reach to change. And to your point, if then the next step is to continue to recruit and develop, like that's something actionable that we can put into play with our existing team and with future teams.

So look at why people are leaving, look at why they're staying. And then the last piece is to look at those two things together and figure out where the gap is. So if you're consistently getting told it has to be to do with pay or more opportunities or things that are a part of you, actually a part of your control as an owner, as a manager, as a leader, you can create that action plan.

If you're not getting those two pieces of data, you're just sitting there in the rumination place. And you're going to live in a box in the woods with Andy. So get out of the box and start asking them the questions. That's all I got.

Dr. Andy Roark: No, I agree. All right, let's wrap it up here guys. Thanks for tuning in to listen, everybody.

Stephanie Goss: This is a, this was fun, Andy. Thank you. Have a great week, everybody.

Dr. Andy Roark: Bye everybody!

Stephanie Goss: And that's a wrap on another episode of the Uncharted Podcast. Thanks for joining us and spending your week with us. If you enjoyed this week's episode, head over to wherever you get your podcasts and leave us a review. It's the best way to let us know that you love listening. We'll see you next time.

Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: communication, culture, management, Vet Tech

Apr 10 2024

Returning to Work Post Mental Health/Suicide Leave

What are some key practices in preparing the clinic for a team member returning from a mental health leave? Dr. Phil Richmond joins us to help a veterinary practice manager wondering how they can prepare a safe space within their clinic. Together, Stephanie Goss and Dr. Phil Richmond tackle many action steps and offer valuable resources to get the right work policy in place for any team. Let's get into this episode…

Content Warning: Mentions of suicide may be triggering to some listeners.

LINKS AND RESOURCES

JAVMA Article Suicide among veterinarians in the United States from 1979 through 2015: https://avmajournals.avma.org/view/journals/javma/254/1/javma.254.1.104.xml

EEOC Resources: https://www.eeoc.gov/laws/guidance/enforcement-guidance-ada-and-psychiatric-disabilities

AVMA EAP Resources: https://www.avma.org/news/exploring-employee-assistance-programs-veterinary-practices-are-they-bother-or-benefit

Return to Work Checklist (US Friendly) – Page 37: https://workplacesuicideprevention.com/wp-content/uploads/2022/06/20220630-FINAL-FINAL-HR-EmploymentLaw-WhitePaper.pdf

Not One More Vet: https://www.nomv.org/

Uncharted Veterinary Podcast · UVP – 282 – Returning To Work Post Mental Health Suicide Leave

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to roleplay on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


Upcoming Events

🌟 Join us for the Medical Director Summit!

This immersive 1-day virtual event is tailor-made for medical directors seeking balance in their roles while making a positive impact on their teams and patients at their veterinary practices. Led by seasoned speakers with firsthand experience tackling the daily challenges of medical directors, our interactive workshops will provide actionable insights to help you navigate the complexities of team management, clinical practice, and upholding standards in your clinic. Visit https://unchartedvet.com/uvc-membership/ to learn more and sign up today.

🌟 Unlock the potential of your veterinary leadership team by embarking on a transformative journey together! In this episode, we explore the power of continued education in aligning leadership perspectives and the Leadership Essentials Certificate is the perfect opportunity: https://unchartedvet.com/certificates/

This on-demand certificate program, spanning 8 hours of CE, is designed to equip veterinary professionals with the skills needed to lead high-performing and collaborative teams. Join forces with your practice owner and partner to enhance your leadership dynamics. For Uncharted members, this valuable resource is included in your membership – making now the perfect time to join our community and elevate your leadership game. Shape your practice's future by investing in the shared growth of your leadership team! Upcoming events: unchartedvet.com/upcoming-events/

All Links: linktr.ee/UnchartedVet

Upcoming events: unchartedvet.com/upcoming-events/


Episode Transcript

Stephanie Goss: Hey everyone! The Uncharted Veterinary Conference is just around the corner. And I have to take a quick second to say thank you to our amazing industry partners, because without them, the Uncharted Veterinary Conference wouldn't be possible. So from the bottom of our Uncharted hearts, I just want to say thank you to this year's partners, Nationwide, Nutramax, Hill's Pet Nutrition, CareCredit and InTouch Practice Communications. This group is absolutely amazing. So thank you. Thank you. Thank you from the whole crew. 

Stephanie Goss: Hey everybody. I am Stephanie Goss, and this is another episode of the uncharted podcast. This week on the podcast, I get to have one of my closest friends, Dr. Phil Richmond with me to handle a pretty serious question. And, I want to say right up front, we're going to be discussing, suicide. 

 So we've got some heavy subject matter today. So if this is something that is triggering to you. You may want to skip through this week's episode or read the transcripts. And, I think my favorite part about this episode was that Phil and I really got to talk about something that we're both super passionate about, which is breaking the silence around topics that generally feel uncomfortable or taboo to talk about and, really addressing some of the stigma and shame that comes with mental health. Talking about mental health in veterinary medicine that comes, from talking about suicide and the risk factors in our line of work and really any high stress line of work. 

And so I think that was my favorite part, but we really talked about a whole bunch. This is one of my favorite episodes, so let's get into it.

 And we're back. It's me, Stephanie Goss, and today I am joined by a very special, very, special co host and guest. My dear friend Dr. Phil Richmond is back by popular demand. I feel like everybody is like, Oh my God, I love when you and Phil podcast together. I feel like Andy better watch out.

Cause you know, you might be in the running to take over his sidekick gig with me. Phil, how's it going?

Dr. Phil Richmond: It's going well, it's going well. And I still think this holds true that I am the Wish app, Andy Roark or Temu. Maybe, is that new? They had a hell of a superbowl uh presence.

Stephanie Goss: The Temu Andy Roark.

Dr. Phil Richmond: But yeah, the Wish app Andy Roark. But yeah, so we've got, it sounds like we've got, we've. We've got something in the, mailbag that you mentioned that–

Stephanie Goss: Yeah, first of all, I want to start by giving a footnote up front that we did get a mailbag, a letter that has to do with mental health to do with talking about suicide in the team. And we're going to talk about some hard topics today.

And so if this is something that is triggering for you, this may be an episode that you want to skim through the transcript or skip all together. So I wanted to say that, that upfront. And when I got your, you're not wrong, Phil, when I got this mailbag email, I, the first person I thought of was So, I wanted to introduce you because although I think Andy and I are more than capable of having conversation about this, I think that your unique life experiences and the work that you do within veterinary medicine, give you a unique perspective that I wanted to, bring into this.

So, First of all, knowing that we're going to talk about some hard topics today. Second of all, knowing that we're going to drop some resources into the show notes. So if you don't normally check out the show notes for this one, we're going to have some HR resources, some scientific data study info as well.

So make sure to check out the show notes for this episode, but we did get a mailbag. So we got a mailbag letter from a practice manager. Who manages a hospital that has team members in the hospital overnight and they sent an email because they have they had their own personal first, which is and I'm going to use their words here.

They had a team member who attempted suicide due to personal struggles at home. And so they had some multifaceted questions that they wanted help with and they are struggling with. You know, they have done, oh, I think a wonderful job of supporting, supporting this, team member. They said, you know, we have given them a paid time off. We are supporting them with access to mental health resources and care. Which I think is wonderful. And usually sometimes the first step where we as managers panic, right, is knowing what do I do when something like this happens? But their questions are, okay, this has already happened.

They've gone out on leave. They're being supported and there is a return to work plan and a timeline for when they're at this point planning to come back to work. And they had a lot of questions about what happens when this team member comes back? How do I support them in the practice from a mental health perspective and standpoint?

What practices do, what steps do we as a practice take to support this team member and also protect the hospital, but protect them within the hospital? Because this is a credentialed team member who has access to the controlled drug cabinet and just drugs in genera and the unique circumstances are that, that while this team member is often buddied with someone else, there are absolutely times where this team member is working as the solo paraprofessional staff in the ER or ICU or overnights.

And so they said, you know, I have concerns about what the risk factors might be here and I want to support them and I want to know how do I do this? And they're struggling because they feel like the clinic has always been a very safe place for them. And they're They want it to be a safe place for this team member, and they're concerned about, are we doing them harm by letting them continue to have access to medications and it, and from the manager's perspective, feeling like they may be increasing the risk if they don't do some things.

And so I just thought, a great set of questions and the way that they asked them was wonderful. And I thought of you, Phil, and I thought this would be a good one for us to talk through together.

Dr. Phil Richmond: Yeah, absolutely. And just so, you know, I think one of the things that comes through when we hear what this person's concern was is that there's, you know, there's a couple of things. And one is that there's a genuine desire to support, you know, this person you know, and I think that certainly is, something across the board that we see, you know, in, in veterinary hospitals. You know, we're oftentimes, you know, when it's a relatively small group, we all, I mean, we all know each other very well.

And it's just, we want what's best and some of these things also remembering that we are veterinary professionals, but what we aren't as we're not mental health professionals. So we don't have to fix. We don't have to have. The answers for everything. You know, as far as, you know, healing this person or anything like that, but we can do the things that are evidence based that, you know, moving forward are going to be best to, you know, to help protect that person reintegrating. So we'll start. So this person is now on FMLA.

Stephanie Goss: They're on leave. Yep. They're on leave. Yep.

Dr. Phil Richmond: Likely FMLA. Yeah. Yeah.

Stephanie Goss: And then they're going to come back to the practice. And so let's start, let's start with headspace. I don't have a whole lot here. I just have a couple of things. I think when you and I talked about this, we both got really excited about digging into the action steps.

And I think from a headspace perspective recognizing that this is emotional. Like this is an emotional topic. It's emotionally charged for all the reasons you just mentioned. You have a team that cares about each other. We work in a compassion you know, a compassion focused environment.

And when you care about someone, no matter what happens and how And so I think owning that as a leader is really important and taking the time to process your own emotions and recognizing that it might not just be this team member that needs sup support from a mental health or emotional perspective right now that when something like this happens within a team environment, it's really important, yes.

To focus on this person and how we can support them and take a step back as the leader and let yourself be supported and support the rest of your team as well 'cause it is gonna be emotional.

Dr. Phil Richmond: I think what we can do, you know, and what I'd also say, you know, we said this is going to be emotional. And I think a couple of the emotions too, that we have to just be aware of as leaders is one is fear. You know, cause then there's, you know, there's a fear of, you know, and bias. And we talked about this a little bit.

And so what are guiding, you know, when, I have a fear, around having the person have access to the, you know, that they potentially have access to the, you know, to the box is right. Is asking, is it warranted? And I'm not saying it's not. However, there are some things that we want to know about.

And so what I, a couple of things that I want to say is, you know, when we talk about someone who's in a position that, you know, has has tried to take their own life Is that it's, always suicide is always multifactorial, meaning that there's not one single you know, event that's going to cause it.

There are oftentimes there are a number of other things. And one of the things we know is one of the bigger risk factors is, just undiagnosed mental illness is that, you know, and so if this person is out for three months, And that they're being treated, that's, you know, we, all, you know, we use the, you know, the broken leg analogy too.

And so is that, you know, if I'm going and getting treated for this is that I'm coming back and I'm hopefully, you know, not going to be in the same position that, you know, that I was before. So just knowing, you know, keeping that in mind is that now I am, under, I have a medical condition that is being treated and that I am, I'm in a mode of recovery.

And then, you know, and the other thing too, is just what is, you know, it's just looking at, you know, where does, we heard the birds.

Stephanie Goss: Yeah.

Dr. Phil Richmond: So the other thing is the yeah, yeah.

Stephanie Goss: It's part of what makes podcasting with you fun, Phil. There's just a menagerie always.

Dr. Phil Richmond: Indeed. Indeed. But so that, you know, that's just one of, one of the things that I think we want to keep in mind is that, you know, this person is a way and that they are being, you know, being treated.

And you know, and that's the, you know, that's really important. And so what is that going to look like, you know, when they come back. And so the question then as a leader, I think is on an individual basis, like what is our return to work policy? Do we have a return to work policy for mental illness?

Because a lot of us kind of do and probably do to some degree for, you know, like a back injury, you know, or, you know, whatever it is, you know, car, you know, whatever it is, we probably have some type of return to work. Do we have something in place? For a return to work after mental illness. Yeah.

Stephanie Goss: And I would say that's something that we don't talk about. And so I think part of this from a headspace perspective is recognizing that you know, we are, all human and I think that's important to, to recognize In this scenario with this team member, the manager is a human being, the team member is a human being, and we have to create space to, to be human and have that experience and recognizing that we don't know what someone else is, going through.

Right? And we don't know what we don't know. And so you're, you know, we're going to talk and get into the return to work policy when we dig into that, to the action steps. And that's a great example of where. A lot of times we don't know what we don't know and this manager said this is a first for them.

Like they've never experienced this. And so, it's interesting because you and I both picked up on the same thing when we read this email, which was so there was some language that we both picked up on. We talked about the, team member attempted suicide and both you and I from being in the recovery space are particularly sensitive and recognize that language is powerful and language matters.

And that's an example for me. A lot of times when I talk to other managers, we're human and we don't know what we don't know. And so we're using language that has been modeled for others or you know, put out there and it's interesting because I was looking and just refreshing myself on the the EEOC standards when it comes to return to work.

And even their language from the federal government I thought was really interesting because it, read something about making failed suicide attempts. And I was just like, really? We're using that kind of language that has a negative connotation when we say failed or when we say attempted.

You know, you and I were talking about when we use the word attempted it, we associate it often as humans with negative things like attempted suicide, murder or an attempted crime and it has a negative connotation associated with it. And so, you know, I think recognizing that we're human, we're not going to get this right and even professionals you know, because it is hard and it will probably get harder before it gets easier. And so I think recognizing that it's okay to know, it's okay to not know what you don't know and recognize that this is not going to be easy and don't stop asking the questions.

Don't stop talking about it. Don't stop looking at it. You know, because it is hard and it will probably get harder before it gets easier. Easier, but you're asking the right questions, it's though, from a headspace perspective, I thought that was really important. And I know you had some thoughts on the language as well.

Dr. Phil Richmond: Yeah. So the language the other thing that I wanted to touch on was, you know, the, fear. So is, you know, and there's been a lot of, a lot more research in, veterinarians and veterinary professionals around access to means. And so what, you know, one of the things that we do know is that there are tendencies of different genders, different professions, you know, of what, the method or choice of trying to take our own life might be.

And what's interesting is, so, so Dr. Tracy Wade from Auburn, and actually Andy just. Just you know, it was a coauthor on a paper with her from her lab at Auburn. But in 2019, I think it was September JAVMA 2019 you know, had published a paper. And what was interesting is when we look at the talks screen, the toxicology reports of the decedents is that in, in veterinary technicians there, there were no technicians. Now I'm not saying that doesn't happen, but there weren't technicians listed that kind of bar, you know, barbiturates were, you know, in, in their system. However and this is something, you know, of course, close to both of our hearts is, you know, being people in long term recovery from alcohol and substance use disorder is that half of the technicians you know, we're positive for opioids.

And so whether that, you know, and we don't know, all we know is that was present. We don't know if that was, if it was an accidental overdose.

Stephanie Goss: The fatal means are, right.

Dr. Phil Richmond: Or, you know, or potentially it was associated, you know, with, you know, with that. Because we do know that, you know, one of the, one of the higher, risks as well is you know, is alcohol and substance use disorder.

You know, as a risk factor for suicide. So again, one of the things on my soapbox of one of the things that I hope we do talk about more, but just saying is that and I think this is going to get into a little bit of our discussion on the return to work policy, but that may or may not. I mean, we want to, we always want to be cognizant of access to means but it may not be that may not be the, you know, the biggest risk potentially for, you know, for that person.

And that's where, you know, trying to be, you know, and again, we'll, discuss this as, you know, possibly being, you know, having the opportunity, not getting into the specifics of it, but consulting with that person's mental health professional about, you know, best practices. What would we be best, you know, for, this this particular person.

Stephanie Goss: The support plan.

Dr. Phil Richmond:Yeah. The support plan coming back. Yeah.

Stephanie Goss: And I, so I think, just recognize, so from a Headspace perspective, recognizing that it's going to be emotional. No one has answers. No one has all the answers. Right. And this is going to be something that we fumble our way through. first time that I handled the situation in my own management career.

I felt like I had no clue what I was doing and fumbled through the whole thing. And I don't even know that it's gotten any easier because it's always emotional because they're human beings and we care about each other. And so, you know, recognizing that it's going to be hard. Keep asking the questions recognizing that the language matters.

And one of the things that we can do as managers is work on educating ourselves about the power of language here, and then in turn, potentially educating the team. Hopefully this sparks some desire to bring mental health to the forefront in terms of both taking care of our team and also talking about it with the team.

And I think the last piece that ties to that though, from a headspace perspective, for me, that's really important as a manager is remembering that we have to be respectful of team members’ privacy, and we have to ask the team to do the same. And that's really hard. You know, when you mentioned, especially when you're working in a hospital environment that is maybe a smaller team or a particularly close knit team, everybody has a tendency to be all up in each other's lives.

And we have a tendency to know the details sometimes way too many details. And that goes for who's dating who all the way to the details of what happened potentially when someone You know, attempted to end their life. So I think that it is important to talk to the team about the fact that this is going to be hard.

And we need to respect this person's privacy and let them know. Be the guide and let them create boundaries and we need to be able to respect that and that's really, I think, sometimes as a manager, the hardest thing because we care about them and we see the team caring about them and when you care about somebody, the first thing you want to do is ask questions.

You know, and I think that's, I think that's a really important piece though, to recognize that you have to spend some time working through that from a headspace perspective and planning, how are you going to help support this person's privacy and how are you going to get the team to support their privacy as well?

Dr. Phil Richmond: Yeah. and I think that's the, you know, you really hit on it is if our guiding principle, you know, is empathy and respect, you know, in this transit is, that's our North Star is generally speaking. We're probably going to be okay. Like, you know, it's just no, or, but is, are we respecting the, are we respecting the privacy of the you know, the individual and then just going in with that with a, you know, a curious, but not judgmental You know, headspace, like you mentioned, just, you know, when they come in is like, is it, you know, is there the ability to have contact?

Like what, and, you know, discussing parameters like with, you know, what are the boundaries that. You know, each person that person is okay with because some, people may be okay, you know, with having the team want, you know, know what's going on and it's just, and it's just clarity around what the comfortable boundaries are. You know, and then, you know, and then just continuing, you know, in that transit, you know, when they're coming back is just letting them know, like you are, you know, You're a valuable part of the team.

Like, you know, we want you back and that you're what, you know, our, what we want is your wellbeing is the number one priority. So like any decision that we make is made, you know, anything that we do is going to be collaborative and that it's with that intention, you know, in mind. and so I think that's one of those things we can't ever do everything a hundred percent right, but in this case, I think, you know, again, if we're staying within the legal boundaries of, you know, certain things, but if that's our guiding, you know, guiding light you know, we're going to be, we're going to be okay. But we, I think we can, would it be okay now? You think kind of listing what some, what that might look like for a return to work policy?

Stephanie Goss: Yeah. Yeah. So let's do this because I think you and I both are like itching to get into some specifics about how to, how do we think through this? Because the questions here really had to do with what do I do when this person comes back? And so I think we've got some tools that we want to kind of talk through.

So let's do this. Let's take a quick break and then we'll come back and we'll dive into the Headspace as we go. Does that sound like a plan?

Dr. Phil Richmond: Indeed. The birds seem to agree as well.

Stephanie Goss: We'll be right back. 

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And we're back. So let's get back into this. Let's talk about the action steps, because I know you and I are both excited to get into this. So let's talk about what happens when we're prepping for and then working through someone's return to work after. Really like we're gonna, I think we're going to take the suicide piece out of this, I think is the healthiest way to do it because it really has to do with mental health.

Dr. Phil Richmond: Right. 100%.

Stephanie Goss: But really, I mean, because yes, there are circumstances and there are special scenarios that have to do with the mental health piece of it. But I think one of the healthiest things that we can do as managers is start to take the emotional, knee jerk reaction that has to do with it being associated with mental health and start to think about it the same way we would any other, you know, use the broken leg analogy.

Like, what would we do for an employee who has to go out on a leave? Does it really matter what the reason is? And, so I think that's part of the healthy piece of it from a manager perspective is, yes, let's be sensitive to the fact that there are additional things that we can do and should do when it comes to supporting mental health in our team.

And I think it makes the stigma effect less, for me, anyways, when I started associating it with the idea of what would I do for anybody else, you know, in, in any other situation.

Dr. Phil Richmond: And so, you know, I think that, and this is definitely twofold. So one is, okay, we're in the crisis, but thank goodness is the vast majority of veterinary hospitals, right in this moment, don't– aren't, having to create a return to work policy for, you know, for an individual. However, what do we have, you know, what have we done as an organization, you know, around education?

What have we done as leaders to decrease stigma, you know, in, in the workplace? Like what policies do we have in place? What are, what's the awareness around the resources we have? And then as leaders, are we, you know, do we, Look ourselves or have somebody come in to say, do we potentially need other resources?

Like, do we have everything we need? And so I think that first might be the plate, the place to start is because this facilitates, like if we have a good organizational mental health policy, you know, overarching policy. It's going to make this reintegration much better 'cause the team's gonna understand they're gonna be open, there's gonna be some education around this.

There's, more open con, you know, open conversation that's appropriate, you know, type thing around, around this. And then just, you know, and, certainly more understanding and more support for the person, you know, when they come back.

Stephanie Goss: And I agree with you a hundred percent. And I would hazard a guess that a lot of our listeners are going. Great. But I don't have any of that. That was me as a manager, right? Like when this first happened, there's the panic of, what do you do in the moment? Because like you said, how we're in the crisis.

How do we deal with it? Because we literally actively have someone who's trying to come back to work and how do we do it? And it feels very unrealistic to me. Now I've got to go do all of this education and learn all of these things. That felt really overwhelming. And so I think recognizing that, you know, It's important to talk about your point, it's so, so valid of the best way to have to deal with this is to be prepared for it, right?

And have some preparation and recognizing that for, I would argue most of us, when we get in situations like this, we're not actually prepared and we're flying by the seat of our pants.

Dr. Phil Richmond: Yeah, well, so what I want to say too is so not insinuating when this crisis happens. Oh now we've got to go do all of this stuff all at once. Like that's not, is, saying for the majority of listeners that, you know, here it is now the place to start is doing a mental health audit. And Marty agrees, is that, you know, it's just saying like, you know, the, most, probably most straightforward place to, to start is.

Do we have a, do we have an EAP and what's, you know, what's the level, you know, what's the level of awareness around that? And that's a, that's, you know, an initial, a good initial place, you know, to start. 

Stephanie Goss: So EAP employee assistance program for anyone who didn't recognize that alphabet soup. But yeah, I think that's a great place to start. Because that was also my starting place, it was like, let's look at what we have, what resources do we have for the team already?

Do they have access to mental health services through our employment through our insurance? If we offer insurance. Do they have access to an employee assistance program that offers mental health services? What are, if the answer to either or both of those is, no or none, what are the community resources in our individual community when it comes to mental health support?

Because there are often especially for clinics that are employing younger team members. There are often community resources for young adults teenagers through young adulthood that are accessible for you know, sliding scale, low cost, no cost. So I think those are three easy things that as a manager we can do, look at what do we offer, if we offer insurance, if we offer an employee assistant program, what are the resources and then what are the community resources?

And then to your point, Phil, it does no good if the team isn't aware of the access that they have through those resources.

Dr. Phil Richmond: Right, right, you know, to get on that part of the newest iteration of the Merck study or if it was separate, but I think the number was around like 32 percent of veterinary hospitals had an EAP and I just, I'm genuinely curious about that because all I have, and let me say this, they may have answered this and I, and all I have is this number, but that number is just has to be higher than that.

So I'm just curious if it's an aware, well, so let me say this is that oftentimes, even managers that the clinic itself, the hospital itself has access to an EAP and they don't know, like we ended up our group pretty sizable. I mean, we had a 3, you know, 3 practice group here, outside of Tampa.

And I ended up, you know, asking, it was, I don't know, maybe six, seven years ago, I asked you know, our practice manager, I'm like, do we have any EAP? She said, no. And what we ended up looking into was that we had it as a benefit associated with our payroll company and so, you know, it was like, there we have it.

It's like, you know, we have access to, you know, to this program. And so where I'm going with this, with the 32 percent is if we just look at, you know, not, I'm not going down this rattle hole, but if we look at the number of corporate, you know, corporate veterinary practices, I am almost certain that every, single one of those has an EAP.

And so if we just look at that means that then every other like private. You know, privately owned veterinary practice doesn't have an EAP. It's, you know, so the number, thank goodness is, it's probably an awareness gap versus, you know, actual, I'm hoping. 

Stephanie Goss: And there's three places that you should look if you don't know for your practice. like Phil said, one is your payroll company because they often, that's often lumped in with your package that you get through them. The second is through your medical insurance. insurance companies now have outsourced that piece and bundled it together with an EAP.

And the third is actually through your liability insurance for the practice and, or for your veterinarians. There are now I'm seeing more and more where they have put some EAP resources together with your liability insurance. So

Dr. Phil Richmond: just to put a shout to the state AVMAs doing the work. 

Stephanie Goss: Oh yeah. Yeah.

Dr. Phil Richmond: Is that probably, I think when we looked, it's probably about a quarter of state VMAs have a member assistance program. So they, that's also, you know, also available and like, depending on what program they have, there's access through, through that.

Plus a number of others, or, I mean, if we get into it, there is almost always a way. To get access free access or at least initial access to a mental health professional somehow in veterinary medicine went through it if it's through You know vin for I mean, we'll put all the resources up there, but like it vins you know vets for vets and veterinary support foundation NOMV. You know, there's the veterinary hope foundation.

There's, I mean, there's so many organizations you know, and then the FVMA right now, like we're putting, I'm really excited. We're putting together one with where we're going to have a veterinarian who's a therapist and then a veterinary social worker. So we're actually going to have those in addition to our you know, access to our EAP.

So, but just meaning that it's probably. Available and out there somewhere. And so again, like Stephanie was saying, it's just before, you know, we get into an issue, it's just knowing where, you know, where the resources are for that. 

Stephanie Goss: I love it. I, okay, so there's one, one last piece from an HR perspective that I have to drop in here before we get into the, how do we create a return to, to work plan? Cause I'm super interested. You've had a lot of experience working with and looking at stuff from countries outside of the states who are far more advanced when it comes to supporting mental health at work.

And so I'm super excited to dig into that. The thing that I think there's two pieces from an HR perspective that are really important. As a manager, you need to prepare yourself. And so you need to know what you need legally, and there are legal concerns here. And so I'll drop some resource information in the blog for the EEOC, because sometimes I slur that all together I'll drop it in the show notes because it's really important to know what your legal requirements are as an employer.

And the second piece of it is really important. We already talked about checking our biases. The number one thing. That's important, I think, as a manager is to consider what you actually know. And so it's really important. We tend to look at situations, especially when they involve an employee that we care about, we tend to look at it emotionally.

And it's really important for you to look at the situation objectively, and actively work against any bias or stigma that may come with the notion or idea about mental health, disease, mental health disorders, and conditions. The number one thing that I think for me that I had to work to overcome is recognizing that no two people are the same, and no two conditions are the same.

And so, you know, when you go through an experience with a team member and you think, okay, I've been through this and I know what this is like. It's really easy to put your, to project your experience and feelings and bias onto another person. And we don't do it intentionally, but I think it's really important to recognize that everybody's different and every situation is different and just because you had a team member who handled coming back from you know, a time off, a leave of absence for mental health in the past doesn't mean that the same person rules structure experience will apply to the next person.

And so thinking about that is, I think, really, important. And the way that I have learned to do that as a manager is to rely on the medical documentation that I'm being provided. It really helps with fighting your own bias and stigma. you have the ability to get information that tells you how to act as an employer.

What the rules are, what the restrictions are, what the supporting requirements are going to be. And if you lean into that I think it really helps it has certainly helped me look at the situation objectively. And so I think from that perspective, the other preparation piece that everybody needs to do is that if you do not have a solid background, job description for every single position in your hospital, and you do not have risk factors of that job and including potential access to lethal medications for those who have that access.

Now is the time to do that, because the way as a manager, part of the way that you work with mental health professionals who are supporting your team member in a situation like this, is to provide them a detailed job description with the risk factors so that they can help accurately assess the risk for this employee returning to, to work.

And far too often, I find that our job descriptions don't actually explain to people outside veterinary medicine What we do in veterinary medicine. And that goes for physical physical problems at work. I can't tell you how many times I've, you know, have seen someone say, well, this employee came back and there's no restrictions, but I know that they can't do this.

Well, what does the job description say? If the job description doesn't say that you have to be able to lift a 75 pound dog, on your own. How is the doctor that's trying to support this team member going to know that is potentially a risk factor for them, unless that employee tells them, and that's you putting the burden on the employees.

So from an employer perspective, this is where you have to do a little bit of homework and using the time for the leave of absence to dig into what are those requirements legally? What are you bound to do as an employer legally? Like now is the time to do that. Sorry. I had to insert that.

Dr. Phil Richmond: No, I mean, it's a hundred percent valid. And so, you know, I just, I was sitting in you and you, when you mentioned, you know, you want to do this now, like put these job descriptions together of everything and you know, and instantly it's like, Oh my God, like the anxiety of, Oh my God, I have to do that today.

Like, I'm listening to this and I'm driving into work and I'm a manager. It's like, Oh my God, I have to do this right now. And also know that. You don't have to reinvent the wheel. And so, you know, the thing that I would say too, is that in your manager groups, and I mean, certainly in, you know, pitch to the Uncharted group but you know, in different areas, there'll be a template, you know, where they're going to have…

Stephanie Goss: Your payroll company might have a template for you to start with.

Dr. Phil Richmond: And so, you know, people are, genuinely, you know, very open to sharing those resources. However, having the, you know, is that you do need to have that checklist and interestingly enough. So, you know, coming out this summer, we'll have some guidelines too for psychosocial risks.

You know, in veterinary workplaces and, you know, and factors for that, but you know, kind of OSHA for our brains, if you will. You know, it's things that we know that, you know, can increase our risk for psychological harm, you know, in the workplace as well.

Stephanie Goss: Let's talk a little bit about that because we've been talking about this return to work plan. And for someone who hasn't experienced that or hasn't seen it, I remember the first time that I was exposed to it, I was like, Oh, okay, this makes perfect sense. You have a team member who has had some sort of, whether it's illness or injury or they, mental or physical, and they've been out of work, it makes total sense to me now that there are questions that we should ask and some planning that should be done regardless of the circumstances to help support that person when they come back to work.

So let's start there because you've had a lot of experience. The resources almost all of the ones that I used came from outside the States. Cause there's not, I'm going to be honest there's not a lot, To go off of, the EEOC has done a great job of putting together some resources and there certainly are, resources that others have adapted, but there are other countries that are already doing what you referenced, Phil, which is basically OSHA for the mental health side for employees.

So let's start there.

Dr. Phil Richmond: Yeah and so what I would say too, is so the other thing we want to say is that like, let's split this into two, you know, two areas. So when we know, like, if we know that the person is going to be going away, you know, for, leave is that we've got that, pre, you know, pre leave talk as the manager.

And I think that's where knowing that they're supported a hundred percent, knowing that they're respectful. And then also set it, you know, setting those. Those boundaries of what, you know, what are the parameters? Like, how can we, what are we comfortable, you know, you mentioned like people, I mean, people are human and like, they want to know is like, can the manager reach out?

You know, can I reach out on, on, you know, occasion? To extend support. Like, can I, you know, is it okay if you know, if team members send personal, do you want to hear from the team? Like, is that, can we filter it through me? Do you want nothing? Like, is it okay if you know coworkers let you know that everything's gonna be okay?

You know what? Whatever that is like, but setting those things too, before. You know, if we know beforehand or, you know, when it's safe, like, can we, have that and then have that for as the, you know, again, empathy and respect as our guiding, guiding principle. And then on the return to work, you know, what are the boxes that we want to check off?

And you said, first thing, you know, you said was, what are the job duties? Like, what are the, things that if, we're going to do this, that we need, and then also the documentation, I mean, you know, having something you mentioned, you know, getting something from, you know, from the doctor or professional, like, what, you know, what does that look like?

Stephanie Goss: And I think that's, I think that was at the heart of it here for me the question that we got in the mailbag was really around wanting to make the clinic a safe space for this employee when they return and their immediate fear was that this, their job puts them and this is, I would say, this is where we have to check our bias, but this manager is like, okay, here's a team member who has maybe drugs were involved, but maybe they weren't.

And I have found that our automatic gut response as human beings is to go to, even if drugs weren't involved, there's drugs and they have access to it, right? Because we know that is a risk factor. The question here is, that a risk factor for this specific employee? And if so, in what ways?

And to your point at the very beginning of the episode, I think the really important thing is that we have to recognize we are not mental health professionals. And even if we are, even if you have a manager who happens to be a, you know, social worker or a you know, a therapist, you're not that employee's mental health professional.

And so, we need to step back and think about what are the risk factors valid that this manager is concerned about access to drugs and that concern should be no more than any other concern on that list. And so the best thing we can do to support this employee is to recognize, okay, they have access to controlled, they have access to drugs. What kind of drugs? They have access to the control drug box and everybody's mind goes to euthanasia solution.

And as you mentioned, Phil. We know from the studies that are out there that might not be the big concern for technicians. They have access to opiates. Okay, that's a valid concern because we know what the data shows there with technicians. And

Dr. Phil Richmond: And anybody, like, not, and also just want to say, like, not singling out technicians just as, yeah.

Stephanie Goss: Right. Yeah, but in this case, we're talking about a technician, right? So, so, but yes, no, like looking at it from that perspective and looking at, are there access to other potential lethal drugs? How many clinics keep insulin in the fridge? You know, and so looking at what are the actual risk factors for this team member, those ones and the physical ones, are they being asked to work 12 hour shifts?

You know, what are their breaks like? How does, when are they getting food? When they are, you know, calories are important. All of those things are part of it and it's not your job to figure out what to do with that information. And so part of the return to work policy is we do this together with the employee, right?

This is not us putting, projecting or putting our boundaries and barriers to try and keep ourselves safe as a practice and cover our own ass on someone else, which is how a lot of us are taught. to do it. Here's this form. You go deal with it. Right. That's not the way that I would want to approach it here.

We want to sit down and work with the employee and talk about those things.

Dr. Phil Richmond: Yeah. And one that, one of the things you just mentioned, and again, if we look at risk factors, you know, we look at these, risk factors in the workplace, that, that increase our, Likelihood for burnout, for mental illness psycho, psychological harm is one of the things that's interesting, you know, is that it's, we're looking at that this person is alone, but then we're saying, okay, they're alone with the drug, but it's like, this person is also potentially, you know, alone, like the doctor is, I think is, going to bed, but where is the, it's like, Is there, does this person then, like, what if I have a thought, like, what if I have, where, I, am now isolated and so isolated work 

Stephanie Goss: Right. 

Dr. Phil Richmond: is actually a risk factor for us. So what are, so not so much, you know, not even the drug, but then like, is the, is there something in place? Like how have we, you know, have we taken into account does this person, how, you know, is there a support network at, you know, three o'clock in the morning, like, you know, is there something, and this isn't just for this person, but any isolated work, you know, is that if I am by myself, like at work, if I'm isolated, like that is.

That is a risk factor. And like, what are the things that we're doing to potentially, you know, to potentially mitigate that. So that's, one of those other things that again, it's looking at the nature of work, looking at the work design for this particular, You know, particular places that, well, this particular person, but also for this, environment itself is that the risk factors aren't, you know, are for everybody, but, you know, we're, concerned about this person, but this is where I was going a little bit where it is, we want to do things that are specific, you know, to help this, individual, are there things just in the workplace in general that we can elevate that are going to, that are, going to both help that person and then help all the employees.

Stephanie Goss: And, I think making sure that you're doing this with the employee and there's questions. Phil and I are gonna drop some lists of questions. Because we could sit here and talk about this for three hours and I'm not sure, I'm not sure everybody would, keep listening.

And I want to make sure that there are some good resources here, because this is something that both you and I are particularly passionate about, Phil. But I think the, one of the number one questions that I think is really important for us to talk about before we go is, asking, are we okay, as your employer, are we okay to speak to your health professionals about your recovery and your work capacity?

If they contact us is one, and if the employee gives permission for you to reach out to the health professionals. That's where it gets a little dicey, right? And so the way that I like to ask the team member is, Hey, if you're, if your support team reaches out to us, I'm going to give you this information.

I, do I have your permission to talk to them? Because part of it is where that's part of working together, right? I don't. Okay. I’m not a mental health professional. And I want to take care of you here in the practice. And so can we create a team? Can we work together to help create a supportive environment? Getting that permission is so, so important.

Dr. Phil Richmond: Yeah. And, just, you know, looking at other, you know, we mentioned other countries, is other countries. This is part of the return to work program is that there is consultation, you know, with the workplace, with that person's, provider, you know, mental health provider to make sure that we are able to do the, you know, the appropriate accommodations or, you know, or, you know, as far as just like the pace of reintegration, like, is this, you know, here again, duties, this is the level, these are, you know, the potential stressors is this, you know, is this appropriate and like asking, you know, asking the mental health professional and the mental health professional then just guides you based on, you know, on that. And I just, that to me is, it's like, I understand it from, I guess, from a legal point of view, but it's challenging that we can't, that isn't more normalized, like, you know, like in Canada or, you know, in some, other countries where that's part of the return to work policy, like to make the best plan for the employee. 

Stephanie Goss: Well, I think the way we normalize that is to start to ask those, to start to ask those questions the way that we can, right? So there's that doctors are bound by, HIPAA, laws here and there, there is confidentiality. And You can absolutely, as a patient, give permission for that kind of thing.

And most people don't know that. And so making sure that you're as a manager, that you're asking that question of your team and encouraging that person that employee that you want to help support them. And so the best way to do that is for them to help facilitate that conversation with their with their health providers, I think is really important.

And I think, wrapping it up, I feel like we didn't. It's interesting cause I feel like we didn't talk so much about the access to drugs which was at the heart of this this ask. And I do think that we did in the sense that as managers, as practice owners, often the first place that our mind goes is to the drug box, whether it's someone who has, you know, in this case, attempted suicide, whether it is a team member who use disorder and has gone to treatment and is coming back to the practice, coming back to work our minds automatically go to the drug box.

And I'm not saying that they shouldn't, because that is a weakness. risk factor. It's always a risk factor. There are lethal, you know, it's access to lethal means. And I think we have to think about that. And I know that you and I are both really passionate about this from the stigma perspective. It's time that we start stepping back as employers and recognizing that the drugs are not the only risk factor, nor are they, I would say often the biggest risk factor for a lot of people.

Cause as you mentioned at the very beginning, it's multifactorial. And when you combine working isolated, when you combine the physical stresses of working nights. There's tons of published research on how much of a negative impact that has on our physical and mental wellbeing. When you can bind being, being, alone working overnights. Yes, the access to the drug box, but there are all of these other risk factors for team members that are as significant and could be more significant than access to the drug box.

And so I think it's, you and I agree, right, that it's time to start asking better questions. And I think that's, for me, the best thing we can do with this podcast is just recognizing that there is stigma. There's a lot of stigma. And the only way we start to overcome that is by having the conversation. 

Dr. Phil Richmond: Absolutely. 

Stephanie Goss: I feel like I could sit here, friend. I know we could sit here and talk for hours and hours. Thank you so much for doing this. Thanks for being here.

Dr. Phil Richmond: Thank you, my friend. 

Stephanie Goss: I feel like there's a lot more soap boxing that you could do. Maybe we need a second, we need a second part of this episode.

Dr. Phil Richmond: Yeah. But I think that too, I just, you know, before we wrap up is that there, you know, other, countries, when we talk about the, you know, workplace suicide risk, is that those are the main things that are looked at, you know, is, you know, social support, you know, in the workplace, job design you know, organizational justice, like, you know, are, things fair as the, as their job overload you know, is there poor change management?

You know, am I allowed to, you know, can I do my job in the way that I think is best, you know, best for me? Am I micromanaged? Those, all of those things. Are hugely impactful, you know, when we talk about and so that's what so I think is that is a box to, you know, for us to make sure that we're, you know, we've done everything we can to, you know, limit access.

And what I would say is that's that goes for, You know, for everybody, not just that person. And that would be something too, is not to single, you know, not to then single that person out, but just look at you know, the po the policy, yeah, the policy in general. but that these other factors in the workplace, you know, are, critical to, our mental health and, you know, workplace suicide prevention.

Stephanie Goss: Thank you, friend, for being here. This was this was good. I hope I hope that this conversation was helpful. We're going to drop some resources into the blog. The show notes, including a list of questions to ask when you're trying to create a return to work policy and some information from the EEOC and JAVMA on what we've talked about today.

So if you're not in the habit of checking that out, today is an episode that I would definitely suggest. I'm not doing just that. And you can find it at at the blog over at unchartedvet.com. So thank you so much, Dr. Phil Richmond for being back with me and talking this through. And I look forward to talking with you on the podcast again soon.

Dr. Phil Richmond: You too. Thank you, Stephanie Goss.

Stephanie Goss: Take care, friends.

Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: communication, culture, management, Vet Tech

Mar 27 2024

Work Is Good, Still Burned Out

This week on the Uncharted Podcast, Dr. Andy Roark and veterinary practice management whiz, Stephanie Goss dive into a heartfelt letter from a listener grappling with burnout in the veterinary world. Despite swimming in a sea of perks—great pay, abundant time off, and a tight-knit support system—the listener finds themselves treading water, feeling stuck in the profession's turbulent waves. They're struggling to keep their head above water amidst rising client demands and a sinking sense of passion. Andy and Stephanie embark on a buoyant journey through the listener's challenges, sprinkling in their trademark ride to Camp Tough Love. Together, they explore different mindsets and paddle through practical strategies to reignite the listener's love for veterinary medicine. Let's get into this…

Uncharted Veterinary Podcast · 280 – Work is Good, Still Burned Out

You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to roleplay on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


Upcoming Events


🐾 Dive into the Uncharted Veterinary Conference and elevate your practice to new heights! 🌊

Have you noticed a dip in appointment visits? It's happening across the country but we're staying on top of it at Uncharted. It's time to chart your course to success at the Uncharted Veterinary Conference, happening April 18-20, 2024, at the luxurious Westin Poinsett Hotel in Greenville, SC!

Join us for three days of immersive learning and networking as we help you rise above the surface of the veterinary industry. Discover how to make your practice stand out amidst the clamor, with insights from leading voices in veterinary medicine and beyond. At Uncharted, you'll learn how to navigate the currents of branding, community engagement, team recruitment, and client communication. Gain practical strategies and tools to create a standout brand that reflects your practice's unique vision and values. Plus, the Choose Your Own Adventures sessions let you hear what real practices are doing in their clinics right now! Don't miss your chance and register today.

⚓ Cant make it in person? All workshops and general sessions will be recorded and put in the community so register for a membership to get access.

As a leader in your veterinary practice, you understand the importance of continuous growth and development. However, with a packed schedule and pressing tasks, finding the support and resources you need can be challenging. That's where the Uncharted Community comes in. Joining the Uncharted online community gives you access to a wealth of resources and support from fellow veterinary professionals. Whether you're seeking advice on handling a tricky client situation, attending workshops to achieve your practice goals, or providing your team leads with specialized training, Uncharted has you covered. Join today!

Upcoming events: unchartedvet.com/upcoming-events/


Episode Transcript

Stephanie Goss: Hey everyone. The Uncharted Veterinary Conference is just around the corner. And I have to take a quick second to say thank you to our amazing industry partners, because without them, the Uncharted Veterinary Conference wouldn't be possible. So from the bottom of our uncharted hearts, I just want to say thank you to this year's partners Nationwide, Nutramax, Hill's Pet Nutrition, CareCredit and InTouch Practice Communications. This group is absolutely amazing. So thank you. Thank you. Thank you. From the whole crew.

Hey, everybody, I am Stephanie Goss, and this is another episode of the uncharted podcast. Today, we're back in the mailbag. We got an email from a podcast listener who is writing in response to a recent episode that Andy and I did on burnout. We got a great email, well, on that episode about how to recognize burnout. 

And this episode is the follow-up, it's not from our original writer, but from another podcast listener who said, “okay, okay. I listened to you all. And I recognize the burnout in myself and my clinic is not crazy. My job is not bad. In fact, I have a great job. I have a wonderful team and yet, I think I'm seeing some of those red flags that you and Andy talked about in myself. And I'm wondering what to do.” And this, um, this email was just put out there in such a kind and vulnerable way from our writer that I really enjoyed diving into the headspace and the conversation with Andy on this topic, because I think it's such an important one. And I'm really hoping that we did it justice. 

So let's get into this. Shall we?

Dr. Andy Roark: And we are back. It's me, Dr. Andy Roark, and the one and only Stephanie, I got the blues so bad, Goss.

Stephanie Goss: Oh, we could sing the blues right now. 

Dr. Andy Roark: My brother, he's good at gift giving. He pays attention and he gives gifts. And so my youngest daughter has a record player that she's really fired up about. And yes, we do have a subscription to Amazon Music. And yes, she could listen to any song in the world. And just by saying it out loud in one of the rooms in our house, but she would like to pay 50 to have that song on a piece of vinyl.

And she would like other people to do that. So anyway, that's another story. But my brother got her a Miles Davis album. Which is super freakin great. I think it's called Some Kind of Blue. And it's Oh man, it is an all time classic jazz album, and it is just so cool, and my 12 year old listens to Miles Davis, it is, it's pretty awesome, it's pretty awesome.

So we are listening to some blues around here.

Stephanie Goss: I love it. I love it so, so much. That is–

Dr. Andy Roark: Oh man.

Stephanie Goss: That's pretty fantastic. CDs. I'm going, well, I mean, vinyl probably will infiltrate my house at some point. But CDs have made a return in my house. Yes. So, my kid, one of my kids is a Swiftie and is obsessed. And so for Christmas, her aunt got her, Every one of the CDs that she didn't already have to complete her collection, which was amazing.

I pointed out the obvious, or what I thought was the obvious, which is, We don't have a CD player.

Dr. Andy Roark: Yeah!

Yep,

Stephanie Goss: Cause like you, I was like—

was like she just rolled her eyes at you No, do you know what, well she did, but the, you know what the answer was,

Andy Roark: What?

There's a CD player in my lexus. 

Dr. Andy Roark: oh

Stephanie Goss: which is my old almost broken down car that has been sitting in my driveway that she is hoping will become hers.

It's like a 2004 and it has like 200, 000 miles on it, but because it's a Toyota, it goes forever. And she's like, hit that stage where she can see driving happening. It's like just beyond the horizon. And so she literally. Asked for them for Christmas so that she could play them in the car. So now she goes and sits in the car and listens, turns the car on and runs it.

And so that the battery doesn't die. Of course, I'm helping you mama. Cause I'm making sure the battery doesn't die, but also I'm going to sit in here and listen to Taylor Swift, which was fine until my dad heard that sob story. And then my dad just came to visit. Leave it to him. I love him so much. He brought up a whole truckload full of audio crap, including a disc man, which still existed in my parents back in my parents garage, apparently.

And an old, I'm sure you had one of these, an old boom box with like a five disc changer and the detachable speakers. I mean, that was like the height of amazing when we were in. And so he, so now my kid has a boombox in her room and there's, but my younger son has discovered and become obsessed with the disc man.

And so he is all, he's literally walking around his house, holding this disc man with these old fashioned headphones in his ear is anyways. So you know, CDs have made a return in the Goss household.

Dr. Andy Roark: It’s amazing.

Stephanie Goss: We haven't made it to vinyl.

Dr. Andy Roark: It’s all cyclical isn’t it? Like it's all just it all circles 

Stephanie Goss: It’s hilarious because they're listening to, they got into like my old CD, because I was like, well I have some CD case, and I pulled out my old, like, binder that has 900 CDs in it, and they've been going through that, and their dad gave them a whole box of CDs, and so it's been like all of the stuff from, you know, 90s, and

Dr. Andy Roark: I bet I've got my CDs somewhere. I can't, I doubt I had the fortitude to chuck them in the, maybe I got fired up and chucked them in the trash. But I would, I'd be blown away because they were so important to me when I was young.

Stephanie Goss: You want a blast from the past.

Dr. Andy Roark: What the heck am I going to do with, you know, two binders full of CDs? But I don't know. But yeah. Oh man.

Stephanie Goss: Anyways, we're off the rails already. Um, 

Dr. Andy Roark: Yeah. 

Stephanie Goss: You started it. 

Andy Roark. I did. Boy, we've– We've got big stuff going on. We are to, as we record this, we are about to unveil Uncharted Anchor Fest, which is a new shindig that we're doing just, for our members. Um, It is the first Sunday of the month. Every month is kind of where we're going to start.

Get feedback and adjust it, but basically it is a huge dose of uncharted that you can either jump into and do the whole thing for the whole day, the whole half day, or you can just drop in for the parts that you want and we'll lay out the schedule and all that sort of stuff. But it has got 100 percent the uncharted challenges, the leadership challenges, communication challenges.

Case based learning. It's got workshops where you actually make a work product. It's got our hallway conversations, which are mini lectures followed by group discussions and all of it just stacked back to back. All on the same theme so you can show up and just deep dive the whole day and all stack and grow or you just pop in grab the hallway conversation and dip back out.

But this is a it is a new way of learning I think it really emphasizes the strength of Uncharted, which is active learning, it is case based learning, it is skill building over knowledge building, and again, knowledge building is important, but skills are what get it done in the clinic, and so it's focused on skill building, and it's only open to our members.

And so we are rolling this out right now big stuff coming up. I am doing I'm doing team training and turning pain into training in March, and then we have got let's see, we have got, what are we doing in April? In April, we've got Tyler and Maria, and they are doing efficiency.

They are doing team efficiency. Maria is going to lean, I think, into sort of back Team building efficiency and Tyler's going to lead into moving clients, giving them a great experience while focusing on efficiency and moving clients to the building. And so that's going to be the April one. Anyway, we go on from there, but it's going to be, it's going to be really cool.

So we're just laying out those programs and rolling that stuff out to the community. But it's a big deal, man. It's a great time to be an Uncharted member. You get the Leadership Essentials Certificate for free. You get the Uncharted Anchor Fest on the first Sunday of the month, you've got our knowledge library, you've got our online community, and it's almost the same price as buying the Leadership Essentials Certificate.

It's a freaking ridiculous deal.

Stephanie Goss: we're having a lot of fun and I think what I'm most excited about in this besides kind of being able to dive into a theme in multiple different ways is that is that little like jolt of the Uncharted magic every couple of weeks. Cause I, it really, like, I mean, it's at the heart of what we do creating this, like the idea that it's the conference that never ends.

And people ask us about Uncharted and you and I have wrestled with this over the years. Like. how do we explain what we, because, yes, it's a conference, now it's multiple conferences, now it's multiple events, and it has grown to be this thing, but at the end of the day, almost everybody comes back to, it's this community, and it's this ongoing connection, and I think there's something very true and real to that, and so I am really looking forward to being able to see everybody's faces and connect and kind of, In the sense of like, it's, fun to come together and hear, Hey, if we're talking about team training, like I get, it's my jam to like, talk about ideas and hear what other people are doing in their practice and, you know, collaborate together.

And so I'm really excited for this. I think it's going to be fun. 

Dr. Andy Roark: It's easy, like there's a lot of hand waving and a lot of people talking about what you should do and how it should be done. It's a whole different conversation when somebody says, well this is what we're doing. And this is how it's worked and this is how it has not quite worked the way we wanted to.

Like that's, those are conversations worth paying attention to. And we focus on making this happen. Which is why I really wanted to have this different format stacked on top of each other. So we could really unpack that and it's not, it ain't. It ain't a half day of sitting in lecture. I'll tell you that.

It's not what we're doing. Anyway, let’s get into this!

Stephanie Goss: Anyway, yeah, this one, okay, so we got a mail bag that is, a little bit different. We had a writer who loves this, loves the podcast and I appreciate that. Apparently we have good banter and camaraderie and we're pretty funny which I can appreciate sometimes. And they were saying that they just listened to a podcast that we did not too long ago about actually knowing what burnout is.

And they had a follow up question. And they said, my question is this, what if you have good boundaries and you have a great work life balance and you love your team and you rest, you do all the things that you guys talked about. What if you're doing all of that, but you still feel like you're burned out?

And they said, I often feel like I have no right to feel like I'm burned out because I am only working three days a week. I have a great work team. I'm paid really well. I'm compensated really well for my time and energy, but I just feel this lack of motivation and it has been lasting for a while. And they were like, you know, I'm, I've been out of school a while.

I'm in a, you know, small area. My family and my partner feel like this was my dream job and they don't understand why I'm not happy and you know, they were just like, I feel. And they, anyways, they went on to describe some of the changes that they felt in the job and feeling like this, there's more pressure from clients because they're more involved in their pets lives and everything is emotional.

And they were like, I feel emotionally drained a lot of the time when I'm at work. And so they were describing things. And as I was reading it, it's interesting because I was like, okay, I know they listened to the show. And so I'm like ticking the boxes that we talked about, about is this burnout? And I'm like, Oh, okay.

I can see some red flags here. Right? And they were like, look, I'm seeing this in myself. They're recognizing it in themselves as well. And they said, you know, is. Is it that— they said, what advice would you give someone who thinks that they're falling out of love with the profession? I just thought that this was such a wonderfully wonderfully written ask and a really I just appreciated them putting themselves out in a vulnerable way and asking some questions.

And so I'm excited to dig into this with you.

Dr. Andy Roark: Yeah. I really love this question. And the first thing I loved about it was the honesty up at the very beginning and the self awareness. And so I hear stuff all the time about like. I'm not paid enough, and I work so hard, and I work so long, and I'm not saying this stuff's not true. That may be true, but that is the common complaint is, I'm unhappy because of this external thing.

And we get that a lot, and what you do about it depends on what the external thing is.

Stephanie Goss: Right.

Dr. Andy Roark: However, I do think that they're, I think it's refreshing to have someone say, I think I got it pretty good, and it's not doing it for me. And I think that is an interesting question, and I have been there. I, like, this is, this spoke to me in a sort of a deep way.

Yeah, and I think this is worth unpacking. So, I'm super excited about it. I think, so, we'll start with headspace here as we start to look at this. I guess basically the premise for me today is, I feel like I got it pretty good, why am I not happy? And so I want to kind of talk about that and a little bit about what it means to be happy in vet medicine.

And so, You know, I think self awareness is a good start. I think the ability to look at ourselves and sort of say, I don't know. Why? Why do I feel this way? What's going on with me? I think that's really important. I think our writer did a good job of sort of saying, I feel like the clients are emotional and there's sort of emotional burden there didn't used to be.

I have sort of this feeling of exhaustion. And so I think that I think that's the first thing you have to do is audit, right? The first thing you have to do is check your metrics. Like, where are we? What's really going on? And I feel like they did that. And the second thing, then, when you start to look at this is, what is the purpose?

That's the next question I would ask, is to say, if someone says, I think I got it pretty good, but man, I'm just, I'm not feeling this. And then my next question would be, what are you looking for? What are you looking for? Why do you do this job? What does success look like to you? And if you weren't going to do this job, what else would you do?

And those are exploratory, sort of probing questions. I'm not trying to get at much of anything other than to say, you judging yourself against? And the purpose, I think, is really important. I think here's the thing is, I think a lot of us, what happened is there's something that we cared about.

And so we decided to go to vet school and become a veterinarian, or go to tech school and become a technician, or go to become a manager who would run a hospital that you'd be proud of. And somewhere along the way, when we went from purpose, to training, to position, we forgot purpose, and now we're just like, I wanted to go to vet school, and now I did it, and now I'm here, and it's, and I'm not happy.

And the answer lies back before vet school and says, well, why did you go to vet school? And you're like, Oh, because I wanted to make this difference. Oh, because this thing was important to me. But we forgot why we went to vet school, why we went to tech school, why we decided to become a manager, why we decided that medicine was important to us.

And so part of us reconnecting with that purpose is, a good thing of saying, Why did you get here? What were you trying to accomplish? And don't tell me you just like animals. Like something happened at some point where you were like, Yeah, this is what success looks like to me. And that's why I asked, what does success look like?

Because often the reason the purpose we got into this is deeply tied to what we actually think that success is. And then what would you do instead? That's just sort of a quick check. If you were like, Oh, I would Yeah, teach in elementary school in a heartbeat, I would say, “Oh, there might be something there.” If you're like, I don't know, then that actually kind of makes me rest a little bit more easily. And that's like, that's just sort of malaise. You know, that's this sort of general, I don't, I'm not happy, but I also don't know what's going to make me happy. And that makes me say, well, it's probably not that medicine.

Then if you're like, I have no idea what alternatives would necessarily be good for me. I'm not sure that you're necessarily burning out on that medicine. If nothing else looks good, that can be a marker for depression and it could be a marker for burnout, right? Because again, when you're depressed, you're like, I don't want to do anything.

And so there's that, but anyway, those are just some of the questions I ask. I would ask someone who's in this position to try to get my head around like. What are you doing and what do you see as your alternatives? And if they have clear alternatives, I would say this might be a vet medicine problem.

If they don't tend to have alternatives or they don't really know what success looks like, that's okay, but that makes me less sure that this is a vet medicine problem and think more of this is a, life in figuring out what we want to do when we grow up and what the meaning of it all is. And so that, that's where, my head is to start off with headspace.

Stephanie Goss: I got to kind of a similar ending spot as you, but I think we have to take a trip to Camp Tough Love.

Dr. Andy Roark: Oooh, Camp Tough Love

Stephanie Goss: So buckle up.

Dustin Bays: All aboard! Well, it's Camp Tough Love, like drinking dish suds. See the creation of determination. Get ready for a safe talk, you might need a stress walk. That's what we do at Camp Tough Love.

Stephanie Goss: The first thing I want to say is, I think that you have to to our writer is you have to put That I have no, the concept that you have no right to feel the way that you're feeling, you have knocked that off.

And you have got to take that out of your vocabulary because you're starting with comparison. You are comparing yourself to someone else and feeling like You have different circumstances than someone else does, and therefore you shouldn't feel this way or you should feel this way instead. And that is a dangerous s that's a slippery path to walk down because the reality is the only thing that you control is your own And I'm going to be talking about how to feel better about your own circumstances and your own self and how you feel.

And so you've got to stop with the comparison and it starts right there with the word choices of I don't have any right to feel this way. And I appreciate what you said, Andy, about having self awareness to recognize that the circumstances may not be what’s contributing to this problem. I am a hundred percent on board with that, like recognizing the fact that maybe you are working a schedule that you want to work and you are supported by boundaries and by family and you, all of the things that they listed about their compensation and support and their team.

That is all supportive and wonderful and it doesn't mean that your, when you frame it, when you frame it the way that they did, it is very negative self talk and it took me a long time to, like realize that vocabulary has a big impact and the words we use matter and so stop comparing ourselves.

And that's really important from a tough love perspective because the other thing when I read this that I thought of is I thought a lot about friends of mine who did a thing. And in this case, this, you know, you talk about someone who makes the investment in themselves and goes to vet school, whether you were the five year old kid who said, I always want to be a vet, or you were the person who was just like, I discovered a love of science and I took an animal. You know, health class to satisfy a requirement, and I fell in love with vet med. Like, whatever, however you got to vet school, you put all of this time and energy into it. And I think I have talked to, over the years, so many people in veterinary medicine who think that The path in clinical practice is the only thing that they can do in veterinary medicine because they went to vet school and they got this degree and therefore this is the path that is in front of them.

And, there's so much, you and I have talked on the podcast before about how much self identity so many of us in veterinary medicine tie up in. Um, and so I think from a tough love perspective, I read the part about them feeling like their family is looking at them and think, you know, they don't understand my, you know, my complaints or my concerns because this should be my dream job. Cause it's, you know, and from that I inferred like, this is what you wanted, right?

It's okay to change your mind. It's okay to want to do something different. It's okay to lose your way on the path. And just because you've done the thing, just because you went to school, doesn't mean that you can't change that. And so I think that from a headspace perspective, like it really is important to, if you really truly want to get at the root of this for yourself, it's gonna take the self awareness that they're already demonstrating, and it's going to involve having to ask yourself some really honest questions.

And I think it's really important to not be afraid if the answers aren't what you think other people might want to hear.

Dr. Andy Roark: Yeah, I do agree with that. I'm gonna jump onto that and say, so there's sort of three questions that I would ask, too. And these are just, I'm just shooting in the dark. But number one is, this a comparison problem? Meaning, are you comparing yourself to other people? I see this a lot, especially with heavy Instagram, TikTok users.

People who are on there and they're looking, and you're seeing the front stage of someone else's life, and you're comparing it to yours. And it can make you feel crappy about yourself. And if you're really looking and you're like, These other veterinarians look so happy in there. And look, that woman's actually dancing in the exam room.

Look, I'm not that happy. Like I know that sounds silly. I see that. And so we're not made to compare ourselves to a billion people. We're not. And so if start paying attention to the things that you do that exacerbate those feelings of unhappiness or discomfort. And if you get off of social media feeling worse than when you got on it, you need to recognize that.

And my advice to you is get the hell off social media. I mean, seriously, just, you need to recognize this is not good for you. Take it off your phone, and you can check it once a day on your laptop or whatever, but just recognize that. I see comparison really sucking joy for a lot of people.

Number two, is this an expectation problem? And a lot of times, it's like, you can have a good job. But if you expected people to stop and bow and throw rose petals when you walked into the room, you're gonna feel like you're not getting what you signed up for. And that's ridiculous. And I'm not saying that's what this person says.

But, it's like when I start thinking about the clients and she says or he says, Boy, the clients are more emotional and demanding and blah blah blah. I would stop and say, okay, it that the clients are particularly bad or is it that I had the expectation that people would behave differently and I'm holding on to this idea that I would be perceived as the hero or I would be celebrated or I would be beloved and now that I've actually gotten out here and the inflation is high and people are holding on tightly to their money I'm not getting the love that I thought that I would and so I'm unhappy and I would say, well, you have to let go of that expectation of what it was going to be like to be in this position.

But expectations, you know, people don't get upset about what they get. They get upset about the difference between their expectation and what they get. And so anyway, you should look at your expectations if that's the case. And the last part is, is this a second mountain problem? And so there's this guy, David Brooks, and he wrote a book years ago called the second mountain.

And basically his idea was that in this society, we are sold this idea that there is a mountain and we all kind of identify the mountain a little bit differently. But basically, it's the success mountain, whatever that means to you. It's wealth. It's power. It's education level. It's fame, whatever it is.

But we all look at this mountain. We're like, Yeah, that's clearly what matters. And when I get this degree, make my first million dollars, you know, get a million followers on Instagram, you know, host the Oscars, then I will be successful. I will know I'm successful. Everyone else will know that I'm successful, and I'll be happy at the top of that mountain.

And then one or two things happens. Either, you don't make it to the top of the mountain. You don't make that million dollars that you hope to, and that happens to a lot of people. Or, you get the second one, and this is the one that I relate to, is you make it to the top of the mountain. And then when you get there, you realize it's just a barren freakin rock.

And you're like, I don't feel successful. I don't know one. I still question my value or my worth or you know what I mean? Or I still look around and wonder what I'm going to do to fill my days and, you know, and want to make a difference. And I don't know if I'm making it or not. Like, whatever your thing is, if you get to the top of the mountain, you have the same experience as the people who stall out on the side of the mountain.

At some point, you're going to recognize this is not the fulfilling thing. That we were sold on. It was, it is not the thing that's going to make us happy. There's a great speech by Jim Carrey when he was talking about the Golden Globes. And it's, you should Google like Jim Carrey, two time Golden Globe winner.

Because he comes out and he does this speech and he's like, I'm Jim Carrey, two time Golden Globe winner, and I am standing here and wishing that I was a three time Golden Globe winner because then I feel like I would be enough. And I'm like, that's so true. I just thought, I felt that so, I thought that was so good.

And, that's the first mountain. For him, it's the Golden Globes. For somebody else, it's a million bucks. It's whatever it is. But anyway, in this book, Second Mountain, David Brooks says that basically we're all destined to figure out the first mountain is fake. 

Stephanie Goss: Okay. 

Dr. Andy Roark: And then we stop and we look around and we look around and if we're lucky, we find the second mountain.

And according to David Brooks, the second mountain is interconnectivity. It's being part of a fabric. It's about having people that rely on you and you relying on other people and having that interconnectedness. And that connectedness, that is the fulfillment that we seek. And it's not flashy, you know what I mean?

it's not spectacular, but that. Connection and being a part of something. That's what he says really matters. And so anyway, I really, I, really like the book is okay. I think the idea is really wonderful. It's really, it would be a really good article more than a book. But anyway, I think a lot about the second mountain.

And I say, is this a second mountain problem? Because here we are. And What I'm hearing in this letter is, I've got a good schedule. I make plenty of money. I'm treated well. I make enough money. I'm being treated well at work. I, my team is great. I, you know, like, I like my community. I'm happily married. Why in the heck am I unhappy?

And I would say, Oh, maybe you climb the first mountain, you know, and so maybe the second mountain is what we need to look at is, okay, that stuff is not going to make us happy. It's probably not really about your job. What are you a part of? You know, what would make you feel good just to be a part of and can you be a part of that thing?

And so anyway, those are sort of some of my big questions and all of that kind of comes around in the end to the big question that defines it all is. What experience are you trying to have? And so we're wired in a way where we always pick these things and we say, I want a million bucks.

I want to own my own practice. I want to be the a veterinary neurologist. And the truth is, none of those things are going to make you happy. You're not even imagining those things. When you say, I want to be a veterinary neurologist, you're not imagining a degree. You're imagining an experience. And so what I say to that person is, how does it feel when you're a veterinary neurologist?

And you say, oh, well, I would feel like I am unquestionably smart. And people would know that I, my knowledge is valuable. And I would say, great, you don't need to be a neurologist, honestly. You need to think about how you're going to feel okay about your knowledge level. And, it sounds to me like you're trying to pile up degrees so that you can be validated by other people.

And I think that's probably a bad path. And so, let's figure out how to get you that feeling of intellectual validation. In a way that's maybe a little bit more realistic, or maybe a little bit more in line with what you actually want. And so that was, that's kind of part of it here too, is to say, I would sort of ask this person, say, All of those things I lay down, what experience are you trying to have?

Is it, I don't feel excited, I don't feel thrilled, I don't feel surprised, I feel like my life is on cruise control. Then I would say, I don't know that you need to change your job. I think you need to figure out what's going to make, give you that. that thrill that you're looking for, that feeling that you're growing or doing something different.

If it's like, I don't know, I really, I want to feel appreciated by my community. I would say, great. You don't have to do that in the vet clinic if you don't want to. You can go, you can, get involved in volunteer work. You can work at Meals on Wheels or the local homeless shelter or, at the local animal shelter, or you can go do missionary work if that's your thing. Or you can go and do a humanitarian aid tour, do any of those things. But you don't, it doesn't necessarily have to come down to this fulfillment has to come from my job. my big question is what are you what experience you're trying to have? So anyway, I know it's a lot of questions, but this is this can go so many ways depending on the individual.

Stephanie Goss: Yeah. No, I love that. And I think that is part of where I was going to with the, because they said something that really stuck out to me, which was, you know, their question, which is what advice would you give someone who is falling out of love with the profession? And I think part of this is, are you falling out of love with the profession?

Are you not in love with the job that you're currently doing? And the, I say that because on a personal level, like for me, I experienced pretty significant burnout and clinical depression over the last few years. And what I realized was I actually. I thought that I was this person in the sense that I thought that the answer was I was falling out of love with veterinary medicine and I needed to leave veterinary medicine.

And what I was fortunate to realize is that I was just in a place where the job that I was doing every day wasn't making me happy anymore. And that there still absolutely were things about veterinary medicine that I loved very much and that gave me that sense of purpose and fulfillment and happiness and all of those things.

And the answer may be no, and that's also okay. And so I think, but I think it's really important distinction to think about is what you're doing right now. And that's what I meant about. the path that you set on out of that school or, you know, the path that this person is on now, that's not the only path.

And I think for our, certainly for our families and for our partners, people who are not in veterinary medicine. Of course, they would look at you and say, well, what else would you do? You know, like, yeah, this should be, this was your dream job. You went to vet school to do this thing. Well, there's 10 million things that you can do with your vet degree in the field or outside of the field.

And so I think part of it is stepping back. And I think the ultimate, like headspace piece of this is that there's a lot of questions that you have to ask yourself. And a lot of self reflection work that I think that you have to do. 

Dr. Andy Roark: Well, I like this. I like your point about, I think I'm falling out of love with vet medicine. Let's take this and turn this into a relationship metaphor, which works a lot for me. I talk a lot about looking at your job as a relationship and you say, well, I'm falling out of love with my partner.

I go, okay, maybe you are because that happens because people change and grow apart. And so maybe that's it. Or is it possible that you are unhappy for other reasons and your partner is failing to make you happy and you're like, Oh, well, I must not be in love. And it's well, sometimes if we're relying on our partner for validation and, and to make, and to be happy, that's a lot of weight to put onto your partner.

And so I go, well, if I don't know, you see what I'm kind of getting at here, I was like, maybe, it's vet medicine, maybe it's not vet medicine, maybe it's just a general malaise. And we go, boy, I'm not happy when I go to work. And I go, well, are you happy when you get off of work? I don't know.

I'm just digging around at that a little bit of like, how much is the actual job? And here's the other thing too, let's keep the relationship metaphor just for one more beat. And what I would say is, sometimes we fall out of love with someone who's a good person and they're not toxic and they're not terrible.

It's just not What we thought it was going to be or we're growing apart or whatever. And so When this person says I got a good job and I got a good team and they treat me. Well, why am I not happy? The idea that they're not broken or awful, and so I must be wrong in how I'm feeling, that's not necessarily true either.

And so it's sort of complicated in that way, but I keep circling back around. And that was actually why I asked the question early on is, what would you do differently? Where else would you work? And if you're like, oh, well, this is the place that I would go where this is what I would do. That might give you a little bit more clarity that maybe, they're not bad at all.

They're just, you're just, you just need something different. You know, I've had people you know, I've always just been so proud of the fact that Jessica Vogelsang used to work for us. So, Dr. Jessica Vogelsang is now the chief medical officer at AAHA. And she worked with me for years back on the Dr. Andy Roark site and things like that. And ultimately we parted ways and it wasn't even. It wasn't even bad feelings or anything, but she was like, I've done this for a couple of years, and I'm, you know, I'm gonna go, I'm gonna go do these other things. And she went on and got, she's a chief medical officer at a telehealth company and did some other stuff.

And it was like, I never, I was always just thrilled that she was with us when she was with us. And, it was like, that happens where you just say, I've enjoyed this. And I've kind of done what I can sort of do here, and I'm ready to go do other things. And so, I think the mature way is to kind of say, Well, maybe this isn't what I want it to be.

So, anyway, that's a lot of head space. It's a lot of kind of nebulous feelings, but I hope we kind of, at least started to give some clarity asking some questions while we get our heads around it. Let's take a break, and we'll come back, and let's actually do some action steps. So, I'm going to start, for anyone who is like, Boy, this is kind of woo and sort of nebulous.

Alright, let's not worry. Let's get this into some hard action steps. And this is the process by which I'd approach it.

Stephanie Goss: Hey friends, our dear friend, Dr. Amanda Donnelley, just released a new book that you should have on your shelf as a practice resource, it's called Leading and managing veterinary Teams: the Definitive Guide to Veterinary Practice Management. Not familiar with Dr. Donnelley? Well, you should be. She recently did an episode on this very podcast about accountability in our teams.

And if you missed it, you should definitely check out episode number 273. When the vet won't go faster because Amanda is a wonderful guest. And if you don't have a copy of her book on your bookshelf, you need to head over to Amazon and get yourself one today. You'll thank me when you're loading up your brain with tips and tricks on how to affect positive change in areas like culture, team development, daily operations in your practice. How to implement effective team training programs, how to recruit and retain the best employees and so much more. Amanda has absolutely jam packed this book with amazing resources and you can find even more on her website to download after you purchased the book. The resources are like a hidden treasure map.

And the book is the key, which is so Uncharted. I absolutely loved it. So head on over to Amazon and grab your copy. Now there's a link in the show notes below. And now back to the podcast.

Andy Roark: All right. You ready?

Stephanie Goss: Yes. 

Dr. Andy Roark: Let's get serious about this. So we did all the kind of the squinting and the staring into the smoke and the flames and gazing in the crystal ball. It's time to get to work. Okay. First thing, if you want to try to get out of this spot, you got to do some root cause analysis.

Basically, I don't know how you're going to fix this if you don't know why you're feeling this way. And that's not, that's sort of Camp Tough Love. I'm not trying to be a jerk, but it's like, I if I don't know what the problem is, I can't fix the problem. And if you don't know what the problem is, you can't fix the problem.

And so root cause analysis, is this really a work problem or is this a life problem? Is this an expectation problem? Is this a comparison problem? Is this a, I'm not having the experience that I want to have. I don't feel safe. I don't feel competent. I don't feel appreciated. Then great. What are we going to do to get you that experience?

But figure out what that root cause analysis is. Oftentimes, for me, when I see people, especially people who are rolling around with this, is a go to reason for me to say, if you haven't tried therapy, I really think that you should. Now, people have different views on therapy. I'm not going to debate other people about the value of therapy or things like that.

I'm not interested in that. I will just tell you for me, I like to take therapy and put it in the same category as business consulting, which means if I have a problem in my business and I am rolling around with it and rolling around with it and rolling around with it and my team is sick of hearing me talk about it, and my spouse is sick of hearing me talking about it, and nobody else wants to talk to me about it, I'm gonna pay somebody to talk to me about it.

And ideally, they're going to bring some real insight. And I am willing to stroke that check and be on that call to talk through this with somebody. But I will pay someone for their time to talk to me if everyone else is talked out or sick about hearing it or I'm not getting the help that I need. I'll pay for that.

The same thing is true with my personal life and my mental health. It's like, look, if I'm at work and I don't know why I'm not happy and I don't know why I'm not happy and I've talked to my spouse and they don't know why I'm not happy and my kids don't know why I'm not happy and my employer doesn't know why I'm not happy, I'm willing to pay someone to say, look, I need to figure out why I'm unhappy at work.

I feel like I'm falling in love with my job. I don't wanna fall in love with my job. I need to get my head around this. And I think that there is a popular perception that if you go into therapy, you should stay in therapy forever. And that's, I, don't think that's true. Maybe some people should, but there is nothing wrong with a six week course of therapy or a three month course of therapy.

We were like, I'm gonna do this for, I'm gonna do this for six weeks. I'm going to get in here and I'm going to talk to this and we're going to work this thing out and that's what I want to work on. And I would not pull the plug at six weeks if you're like, boy, I'm getting a ton out of this, but that's six weeks.

But my point is, you don't have to do this forever. And in my experience, a lot of people get in, if you know what you're going into therapy for and you say, this is what I'm wrestling with, this is what I want to work on, you can actually make it very action oriented and really valuable. And so if you're struggling with root cause analysis, therapy is probably your go to tool.

Stephanie Goss: Yeah. I'm so glad you put that at the top. I was going to be like still on my Camp Tough Loves train, which is you have to, I think you have to talk to someone and you have to talk to a professional because, it does, like, there was enough, for me in reading the letter that we got and knowing that they listened to the first podcast, I'm like, Oh, you're checking this box and you're checking this box at that, like, at that point, you're recognizing things in yourself.

And the thing that I appreciate about therapy. I have, I'm like you, Andy, I'm a big advocate for it. And I know that often the conversation in veterinary medicine around access to mental health services, it has, is a cost conversation. And I totally understand that. And there are resources that are accessible.

I've never been in a community where there aren't resources that are accessible at low or no cost for people who need them. And so I know that I know that there are places where there, I live in the middle of nowhere and let me tell you, finding someone who does sliding scale therapy services is hard because there's not a lot of choices, but.

I think the point is don't, put up a barrier here, like find out what the options are, whether it's your employer assistance program whether it is through your insurance checking with your own, you know, your own doctor or asking you know, locally what the services are like, check it out and find find an option.

And I think we kind of, I think sometimes I feel like we avoid having that conversation in Vet Med because it's all about the money and I don't think it is. But I appreciate that you put it at the forefront because to me, the biggest value in therapy is someone who sees me objectively.

And I, And, to your point about paying a professional, you know, you can talk to someone, you can talk to your spouse, you can talk to your partner, you can talk to your best friend. They may tell you you know, one of my, one of my best friends in the whole world is our our dear friend, Jen Galvin. Jen will absolutely tell me the tough things. Like, she will look at me straight up and say, You were being an asshole like she would have no problem looking at me and saying that if I told her something that made her think that she would tell me that and

Dr. Andy Roark: She's hurt my feelings. Yeah. I'll tell you that. In the kindest, most friendly way possible. She has 100 percent hurt my feelings.

Stephanie Goss: She will be honest and tell you the things and everybody should have friends like that in their life to be honest like I were better for it and She, at the end of the day, Jen still loves me. And so I don't know, like, there is always going to be a skewed perspective when you're talking to people that are a part of your life and love you and care about you, even if they can be honest with you, right?

They're, in it for your, your taking care of yourself. Like they care about you. So they want to help you fix the problem at the end of the day, no matter how honest they really are. And for me, having the object, the objectivity of a neutral third party to like just pour out all the word vomit and then sift through it with somebody is absolutely been the best gift because to your point, you're, looking at a professional who can ask and I think that's really important here because a lot of the questions, if I was this writer, a lot of the questions that have to be answered

It's a lot of like thinking and a lot of you know, talking about things that might be tied to other pieces of your life. And to your point when you are burnt out and when you are, especially when you're you know, experiencing ongoing depression, I mean, Jen would answer me even if I called her, but I know there's been times where she's like, I can't with you anymore, you know?

Dr. Andy Roark: Yeah. I'm, yes. I'm with you. I mean, yes. And that goes to my point of, at some point, pay somebody for it.

Stephanie Goss: Right, right.

Dr. Andy Roark: So that's it. Okay. So, root cause analysis. Why are you feeling this way? And it can be self questions. Talk therapy is a great diagnostic tool, but that's how I look at it as a diagnostic tool.

What are we doing and then how do we move forward? Alright, other important points to stack in underneath that. This is just a big one for my vet people out there. If you're in this profession and you hear this, do not think that you are the helper, not someone who gets help. And that is a huge deal.

And I carried that burden too, of, I would tell you in my heart of heart, I believe that I am the person who helps other people. I'm not the one who takes help. I don't need help because I'm helping others because I'm a strong one. And I see that again and again in us. We have a lot of people who have made it through life by putting the boulder on the burden on their shoulders and carrying others.

And that's destructive behavior if you're wrestling with depression or you're trying to figure out, you know, how you sort of, how you avoid burnout or rekindle your enjoyment, silently giving to others without accepting help, for yourself. That is a real problem and I see it. You are not above taking help.

Like, that's not how this works. And so, 

Stephanie Goss: just, it's destructive behavior, full stop. Like when you get on an airplane, the first thing that they tell you is to put on your mask first. And that applies across the board. It doesn't matter, you know, it doesn't matter whether you're a healer or caretaker or any of those things like it is destructive behavior to think that we don't have to take care of ourselves.

Dr. Andy Roark: You need to set aside your view of yourself as a veterinary professional and see yourself as a whole person. When we look at depression, burnout, things like that, I know a lot of people are like, Oh, vet medicine is so bad. The truth is, I don't know that it really is. I think we do have a uniquely challenging and stressful job.

But the truth is when you look at depression and what makes people depressed, what makes people burn out, it's multifactorial. It is not, I have a stressful job and so I'm burned out. It is generally, top of the list is, I have a chronic illness. I have relationship problems with my spouse or family members.

I have you know, some, I have one of my close family members has a chronic illness or has illness or things like that. It is eating habits. It is genetic history. It is a ton of things that can make you feel depressed. Your stressful job is one component. And so a lot of people get mad because they're like don't tell me that I don't take away my suffering award Andy I'm like, no, it's a hard job.

Don't get me wrong and this stuff is multifactorial and you need to set down the vet mantle and just look at yourself as a whole person and say how do I feel what am I trying to do here? Are these other things going on is basically i'm trying to say what if it's not? What if burnout doesn't come from your job?

What if it's coming from relationships with toxic people with family members with illness with financial strain? All those things can happen so anyway, look at yourself as a whole person because if you just focus on this one aspect You're really reducing your ability to make changes because you're only looking at one knob that you can turn.

Stephanie Goss: Sure. and I also think it's important to look at it from the flip side of that in that, being a veterinarian is what you do. It's not who you are. And, that is for so many of us in veterinary medicine, we tie up our identity and we can't separate those two. And for this veterinarian, it may be very well that it's not tied to any of those other things.

That they are happy in other ways. It may very well be tied to the job. Okay. Well, that's just the job that you do. Who says you can't change that job like that? You know what I mean? That's an easy action step. But I think for a lot of us, we get hung up on that. This is my identity. This is who I have to be.

Dr. Andy Roark: Yeah, I completely agree. And so, know that everything is going to vary a little bit with your situation and who you are as a person. And right, so, there's nothing where somebody goes, This works! And everyone goes, Yes! It also worked for us. But, if you're walking through these steps, the big thing for me is, about getting into the right headspace to go into the clinic.

And We have to address the underlying issues, but when we go into the clinic, one of my big things is get present and mindful, right? Try to set down the existential dread. Try to be, try to focus on what you're doing. Try not to carry around. The emotional clients with you. Try not to spend your time worrying about what's going to be like when they get there and try not to carry around the experience after they leave.

Just try to be present in the moment. And that could be mindfulness meditation. It can be breathing. It can be just focusing. You know what really helps me meditate is petting an animal. Like if I sit and I'll stroke a cat and I will think about that cat's fur and how it feels and I will look into their eyes and really just focus on being here.

And this is the creature that I'm here to help. I can focus on that and that's being very present and it helps me sort of shake off a lot of that stuff. And so just focus on being present and being mindful in the clinic. Remember your stress reduction exercises and techniques.

And this person said, I'm doing this stuff. I'm exercising, I'm eating well, just make sure you're getting your sleep, all of that kind of stuff. Remember your purpose before you go into the clinic. And this is something, we talked early on about what is your purpose, and I always say, you know, we have, usually have a purpose.

And so we go to vet school, and so we become a vet. And by the time we get to be a vet, we forgot the purpose that originally drove us here. But if you recognize, what do you care about? What are you trying to do? Why did you become a vet? I think it's good to stop and think about that before you walk into the building.

And just get that back into your mind, because it will remind you why you're here. I think a lot of us need a reminder. About why we're here.

Stephanie Goss: Well, and I think if you're thinking about that, you will find that opportunities to feel that present itself. Whereas if you don't think about it and you don't focus on it, our friend and colleague Maria Pirita calls it manifesting. But you know, it is really true when you focus on something, generally the opportunities present themselves because you're looking for them.

Dr. Andy Roark: Remember, remember the stories we tell ourselves matter. I think that's what kind of what you were saying. We choose what stories we tell ourselves, and I have seen people tell themselves the story that these pet owners are stupid, or they don't listen. And they tell themselves that story, and every time a client asks a question, the person goes, Oh, that's them.

So stupid. So not listening. And I'm like, man, you're telling yourself that story, and then every time they say anything, you're reinforcing that story. How are you not gonna be miserable? If you decide to tell yourself the story that people are doing their best, they are doing their best. And I am here to try to meet them where they are.

And when they have questions, you say they're doing their best, and I'm going to try to meet them where they are. You can tell yourself that story. At the end of the day, it does not change what you're doing with your time. It is not foolish or naive to assume good intent and to decide to be optimistic.

The story that we tell ourselves matter. Now, I'm not telling you just to be toxically positive, but I am saying you need to pay attention to the stories you tell yourself when you're in the clinic. And this is why toxicity in the workplace is so bad. It's because that's people start telling you stories, and then you start telling yourself stories.

And then everything looks like it fits into this narrative of, I work for a company that only cares about money, the pet owners are stupid, the people I work with are lazy, and everything I see, I'm going to plug it in, I'm going to use confirmation bias to support the story I'm telling myself. And now I'm hugely miserable, and I could choose to tell myself a different story and I'd be a heck of a lot happier.

And so, I think that checking the stories we're telling ourselves, and deciding what stories we're going to tell ourselves, I think that's really important.

Stephanie Goss: Yeah. I think to one of the things that helped me a lot to, to the points that you just made about focusing on what's on and focusing on what's in front of you and the stories we're telling is I think a really important tool is that so many of us, I know I, was this way when I was struggling with burnout and I was struggling with depression, I didn't talk to my team about it because we didn't have a culture where that was normalized at all, at first. And so I felt kind of embarrassed. Like I would find, I would have days where I was really angry or I was crying and I felt like I couldn't talk to the team about it. And so one of my, one of my stress reduction techniques was not dissimilar to your idea of petting the cat. I would go and sit out in the kennels.

And I would just pick a boarder's cage and just sit in their cage with them and just give them some love and talk to them and like, calm myself down. And one of our team members noticed me out there one day and said something to me about it. And I was like, you know, as a manager, like I don't get as much time to connect with the animals and, you know, really enjoy them.

And so it really makes me happy. Like when I can just spend some time connecting. And I was like, you know, of course I love. I love puppies and kittens the most but even just spending time with the pets makes me happy. And that team member took that and the next day they popped up in my office with and pulled a kitten out of their scrub pockets.

And they were like, I just brought you a kitten. I thought it would make you smile. And I, that it became a pattern and a trend just because I said this was something that makes me. That makes me happy. And over time, we had conversation and changed the culture and I started normalizing and talking to them about going to therapy and making time for myself.

And I will tell you like, I don't, it made a profound difference for me in focusing on what was in front of me by having other people be aware of that, that was something I wanted or needed. And so if there is something that reduces your stress or there is something that you– is your purpose, tell your team, because they can help make that happen more frequently, I think.

And I think that's a tool that, like, we don't, we think we just have to be on our own. That's the, our hurt brains talking to us. And I know for me it was like, oh, don't tell anybody. Like it's, you know, shameful that you're feeling this way. But I found a whole lot more support when I, you know, when I started talking about it.

Dr. Andy Roark: One of the things that really worked for me very well was a sort of good day journal, and the way it was shown to me that it is one of the things I still keep up is I got a little journal, and then I just wrote down, all I wrote down, it wasn't a journal entry, all I wrote down was three good things that happened today, and I did it before bed.

And that serves a couple of purposes. Number one, it gets you to reflect back on what was good today and kind of to hold that trophy, which is important. But number two is, if you keep it up over time, and first of all, it's only, you can add more than three if you want, but it's just a bullet pointed list of what was good today.

I put the date in that. And so it was easy to do, it didn't take a lot of time. And, very quickly, when you look back over just a week or two, you might be surprised at what constitutes a good day for you. And so, none of it was medical outcomes. Every, very rarely there would be some outcome, or some client compliment.

Mostly it was about spending time with my kid. It was about making my wife laugh until she had to leave. You know, like that, goes in my journal. Like I made, I was telling her that I was making jokes about this thing and she laughed so hard she had to leave the room. Like, you know, it’s stuff like that.

But it helps you come to understand What is good in your life and what really makes a good life. And so anyway, but just keep it up for a little while and then you'll quickly see the patterns that make a good day. And it just gives you something to aim for. I think it's good for resetting expectations and going, Oh, the vet clinic almost never makes the list.

That's okay because these other things make the list. And so I think that's really important. The last thing is just And I'll leave it here, but my number one piece of career advice to people is figure out what you enjoy doing and figure out how to do more of it, and then figure out what you don't enjoy doing and figure out how to do less of it.

And that doesn't have to be career advice. That's largely life advice. You know, if you like hiking and camping with your family, figure out how to do more hiking and camping with your family. And if you really don't like I don't know, going to social gatherings, like, figure out, you know, figure out how you can do less of that.

Maybe that doesn't mean, that doesn't mean stomp your foot and cross your arms and tell your spouse you're not going to do this thing, it's important to them. But it's saying, alright, I'm going to do these specific things that are very important to you, but other than that, I'm going to make some changes and reduce this sort of social stress.

Anyway, that's what I got.

Stephanie Goss: I love that so much. And I think the, I think for me, I would take that and add to it because I, that's such a powerful tool. And it seems so simple and, you know, it's like, just do more of the thing. And I think the important part is to remember, like, it's a journey. You just, you're going to make one step at a time.

Because I know for me, like thinking about where I was, especially if you're not in a good place, or you are deeply unhappy. Thinking about where you are and where you want to get to can be overwhelming. And so, you know, just thinking about what can I do today that's going to give me, you know, a little bit more.

Happiness or a little bit more of doing the thing, you know? 

Dr. Andy Roark: Yup, mm-hmm. 

Stephanie Goss: It's, you know, it often when we think, oh, it's so simple, we should just be doing that. And then I know for me it was like, well, why can't I just do that? And it perpetuated the negative self-talk cycle for myself. And so I think one of the things that's really important is to remember like.

This didn't happen overnight, probably for most of us, it's a slide to where we are. And so to think about like, it just take one step at a time,

Dr. Andy Roark: Yep.

Stephanie Goss: One, one thing, you know, can you find one, like, to your point, can you add one thing? Maybe yesterday you didn't write anything in your journal about what was good today.

Can you come up with one thing, you know, just do one thing at a time?

Dr. Andy Roark: Definitely. Well, thanks everybody. Thanks for tuning in.

Stephanie Goss: Have a great week, everybody.

Dr. Andy Roark: Take care.Stephanie Goss: And that's a wrap on another episode of the Uncharted Podcast. Thanks for joining us and spending your week with us. If you enjoyed this week's episode, head over to wherever you get your podcasts and leave us a review. It's the best way to let us know that you love listening. We'll see you next time.

Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: communication, culture, management, Vet Tech

Mar 20 2024

Our Manager is Gossiping About the Team

In this week's episode of The Uncharted Podcast, Dr. Andy Roark and Stephanie Goss dive into a letter from the mailbag. It's from a kennel technician grappling with a toxic workplace culture. This dedicated individual is working tirelessly in the kennels for experience requirements for vet school. However, the atmosphere within the kennels is far from supportive, with the kennel manager engaging in gossiping and making side remarks. Despite reaching out to the practice manager for assistance, the situation remains unchanged, leaving the kennel attendant feeling frustrated and unheard. Andy and Stephanie provide valuable insight about looking at the big picture and how to navigate these kinds of conversations. Let's get into this episode….

Uncharted Veterinary Podcast · 279 – How to Get What I Want
You can also listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or wherever you get your podcasts.

Do you have something that you would love Andy and Stephanie to roleplay on the podcast – a situation where you would love some examples of what someone else would say and how they would say it? If so, send us a message through the mailbag! We want to hear your challenges and would love to feature your scenario on the podcast.

Submit your questions here: unchartedvet.com/mailbag


Upcoming Events

🚀🎉 Get ready to ignite your leadership potential!

Join Dr. Andy Roark, Stephanie Goss, Maria Pirita, CVPM and Tyler Grogan, RVT for an unforgettable experience at the Uncharted Leadership Essentials Roadshow in Atlanta, Georgia, on May 5th and 6th. Embark on a two-day journey packed with dynamic discussions and hands-on training tailored to YOUR veterinary practice. Atlanta in May offers the perfect backdrop for learning and growth, with its vibrant atmosphere and bustling energy. This isn't your typical CE event – it's a transformative adventure filled with insights, camaraderie, and actionable strategies to elevate your clinic's success. Don't miss out on this opportunity to align with your practice leaders and make a lasting impact.

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Elevate your leadership game with the Uncharted Leadership Essentials Certificate program at home! Whether you're aspiring to take on a management role or looking to fine-tune your leadership skills, this comprehensive program is your pathway to success. Tailored for veterinary professionals at all stages of their careers, the Leadership Essentials Certificate consists of seven essential courses designed to empower you with the tools and knowledge needed to thrive in your role. From understanding the trust economy to mastering strategic planning and communication styles, each course focuses on key aspects of effective leadership.

Upcoming events: unchartedvet.com/upcoming-events/

All Links: linktr.ee/UnchartedVet


Episode Transcript

Stephanie Goss: Hey everybody, I am Stephanie Goss and this is another episode of the Uncharted podcast. This week on the podcast, Andy and I are getting into an email that we got through the mail bag asking about how we can encourage change in processes and flow in the hospital.

This one was a really great question and it led Andy and I to have some conversation obviously about the question that we got asked, but as we do we may have sidetracked a little bit down a few rabbit holes and talked about our own experience with change, particularly change in our team over this last few years as we have grown and learned the hard lessons of what happens when a team grows and gets bigger and you have communication challenges and you have to learn how to work together without stepping on everybody's toes. It is super relevant to this example. Let's get into this.

Dr. Andy Roark: And we are back, it's me, Dr. Andy Roark, and the one and only Stephanie Goss.

Stephanie Goss: How's it going Andy Roark?

Dr. Andy Roark: It's good. It's crazy. My life is radically changing by the day and I am holding on by my fingertips as things take off. 

Stephanie Goss: 2024 is a year of, is a year of change.

Dr. Andy Roark: It's like changing a bull rider on the saddle, and a bull rider not on the saddle, that kind of change is how it feels. I was traveling and I, my daughter came down to me, my oldest daughter, who recently got her driver's license, and I said to her, I'm leaving.

I'm flying away. I'll be gone for a week. And my flight is at 7am, and I have to leave the house at 5:30am, and tomorrow's the school day. And, if you still want to drop me at the airport, you can have the car while I'm gone. Otherwise, it'll be parked at the airport and she was like, see you at five, dad. And she did it. 

Stephanie Goss: All right. Look at her go.

Dr. Andy Roark: She got up and did it and she's just, she is living her best life. She's just living her best life. It's awesome to watch someone who gets great joy from being able to go to Starbucks and then consignment shop. And then just read things at the bookstore and come home and she's like boom freedom.

Stephanie Goss: Oh man. But also, I mean, how convenient to be like, Hey, we need some more milk to be able to make dinner. Do you want to go to the store and not have to be the one to leave.

Dr. Andy Roark: Yeah. Oh I have been looking for things for her to do 

Stephanie Goss: For sure. 

Dr. Andy Roark: Just to let her do them but is a hundred percent like I want A different flavor of toothpaste today. I need  you to go to the store.

Stephanie Goss: Go to the store. 

Dr. Andy Roark: And she does yeah, I should I have resisted the urge to send her looking for products that don't exist like I need a left handed toothbrush. Let's go ahead.

Stephanie Goss: You're  so mean.

Dr. Andy Roark: I need you to go, I need you to go get the the electric muzzles from the vet clinic. I don't want 

Stephanie Goss: They’d be like–

Dr. Andy Roark: I want the ones with the USB, I want the ones with the USB plug. Those are the muzzles I want. 

Stephanie Goss: Oh man, I can totally see their faces. 

Dr. Andy Roark: One time, 

Stephanie Goss: My dad is a big giant jerk.

Dr. Andy Roark: It would work one time. Yeah. 

Stephanie Goss: No, it is. it's a year of, it's a year of change. It's a busy year too. Like it started off with a bang and Oh we're rapidly coming up on our April conference and 

Andy Roark: we're reaching ludicrous speed here. 

Stephanie Goss: It is starting to reach lightspeed.

Andy Roark: It, we started with a bang. We rolled out the Uncharted Leadership Essentials Certificate at VMX and then everybody saw it, and then they were like, Holy crap! We've got two people that we moved into a management role who got zero training when they got promoted, and this is eight hours of the best Uncharted leadership content training stuff on demand, on their phone, whenever they want, This is, they should have this immediately. And also could they do the hybrid model where they do the uncharted cohorts so they meet in person as well? And I was like, yeah, that sounds great. And after the thousandth person I was like, We should assess we, do we, have the time to train all these people?

Stephanie Goss: Yeah do we even have the time to train because we're also, we're hitting the road and we've got our May road show. Everybody keeps asking me and it, that was so funny at VMX. Everybody was like, I heard you guys are hitting the road. Does this mean an Andy and Stephanie tour bus? Because I want to get in on that party bus.

Dr. Andy Roark: It is. It's a big, it's a big bus with our faces on the side.

Stephanie Goss: I was like, could you imagine an Uncharted party bus? it would be quite. Quite amazing. But,

Dr. Andy Roark: driven, it'd be driven by my 16 year old. Cause that's all that's in the budget. And it would be a death trap.

Stephanie Goss: but I'm excited about, we're going to be in Atlanta in May. And so I'm excited about meeting some local clinics. And it also sounds like we have some Uncharted clinics from out, you know, other areas that are bringing some of their team down to work on team training and, you know, kind of bulking up the leadership essential skills within their team.

So it's going to be 2024, man. It is. It is the year of change. Lots is happening.

Dr. Andy Roark: Yeah, it is. It is. So, anyway, the boy, the April conference is right on top of us. Communicating in a sea of noise I think is a real good topic right now. It's a lot of tightening the screws, getting those client reminders on point, getting clients back in the building, keeping them engaged, because, like, boy, the floodgates that opened up during the pandemic are closing, and it's gonna start.

It's going to start being more and more important to, to engage those clients, get them back on the program, and like, this is what we did forever and ever, but I think a lot of us just, we just gave up on that because we didn't have to when, we were book solid all the time, and so, anyway, I think a lot of people are probably starting to panic.

It's not, you're not alone but now is the time. It's been great to ride this raging river, but now it's time to start paddling again but, start paddling before you come to a full stop is all I'd say. That's what we're doing in April.

Stephanie Goss: But going back to your, going back to your my least favorite lyric choice we've got it. We've got a good one this week because we got a mailbag from a kennel technician, which is awesome. I said to you, it's been a hot minute since we had something from the kennels. And this one is actually a really good one because it's a kennel attendant who is also working in addition to their relief in the kennel, they are working on their volunteer hours for vet school and their experience hours for vet school. And they are struggling because they feel like the culture in the kennels in their practice is pretty, pretty toxic. And so There is a kennel manager for whom this kennel attendant feels like they are acting fairly unprofessional.

It seems like they are gossiping with the other team about this person making side remarks. They're hearing things You know second hand from the other kennel team members about the kennel manager talking smack basically about them and they're super frustrated. You know, they said that they've talked to the, practice manager and it, they're getting reassurances that the situation is being dealt with, but it doesn't seem like the behavior is changing at all.

And so they're like, look, I don't like, I have too much stuff on my plate. I'm trying to get ready for vet school. I'm trying to get my hours. I don't have time for the drama and it's exhausting to try and do. My job in an environment where I feel like the rest of the team is being poisoned against me.

And it just seems like from everything that they shared, this is a pretty toxic environment. And so they are like, look, I know that this isn't good on my mental health, but I really need the hours for vet school. what, would you guys do? And so I thought this one was was an interesting one.

Dr. Andy Roark: Oh we could totally–

Stephanie Goss: It could get a little spicy.

Dr. Andy Roark: Oh yeah, it's definitely, it's, I gotta, I don't know, I'll tell you what I would do. But, first, we gotta set up some headspace here. But, yeah, this is challenging. I sat with this letter when it came in a little bit, and I was trying to get my head around the perspective of the person who wrote to us.

And, often I'm like, okay, how do we get into this position? I wonder, and this is just It's just sort of, sort of thoughts in my mind, but when I look at this, part of the thing I wonder about, the first question I would ask someone who's looking at it is our writer, are they? Are they willing to advocate for themselves?

Because I see a lot of situations kind of like this. And I'm not saying it's the writer's fault at all. Don't get me wrong. But I'm kind of like, how did we get here and how did this shape up? And sometimes it's around self advocacy. Where if we're someone who goes along to get along, there are toxic dumps that we can end up in.

And it's just funny, I've just been thinking a lot about it. Life is interesting that way. Where, you know, I don't buy the idea that you should be the squeaky wheel all the time. And I don't really, I don't think that people who are the first to complain whenever something is not exactly what they want, I don't think those people ultimately get ahead.

I think that there's a lot of people who are quick to jump in and talk about they're unhappy and this is not okay. And at some point, if it's a rarity, you listen to them. And if it's every day, there's something they're unhappy about, there's something new. Those people quickly kind of get tuned out.

And so, I don't think that's the way we want to go. At the same time, if you're somebody who doesn't advocate for yourself, you don't stand up, you don't say, “I'm not doing this.” Oftentimes, people will just assume you're okay, and just Keep going the direction they were going, and sometimes that means not that you're stuck in a bad place, but you're in a place that's actively getting worse.

Like, whatever the water you don't like is, they're continuing just to kind of pour it into your bucket, because you haven't said that is not what you want. And so, so there's kind of that too. And again, I'm trying to put this on” the writer, but I'm just kind of rolling it around of “how exactly do we get here?

I think that there's a big question that I have here as well that I would put back to our writer also. The big question at Headspace for me is, What do you want? Like, what are you trying to do here? And I I had this really great conversation at a recent vet conference and this guy I know said to me, How do you assess your strengths and weaknesses, Andy?

I want to figure out where my weaknesses are and I want to work on them. And so how do you do that? And I sat there and I thought about it for a while and finally I said back to him, I think you're asking the wrong question. Like, I, that's, I don't think that's a good question. And I said, I really think that just thinking about your weaknesses for the sake of cataloging your weaknesses so you can work on the things you're not good at, I think that's a really bad strategy.

I think we all have a limited amount of time and a limited amount of energy, and working on something you're not good at just because you feel like you should, that's, I, don't think that's a good use of time. I said, I would not frame it that way. I would say to you, what the heck do you want to do next?

And then you tell me what you want to do next, and then we'll look at the personal barriers you have to getting there, and that's what I would work on. But cataloging your strengths and your weaknesses, that doesn't make any sense to me, really from a functional, practical standpoint. So that's been sort of my mindset of really, I think a lot of us need to be kind of pragmatic, and what the heck are we doing here, and what are we doing next?

And so in the case of our writer here, who says, I'm in the kennel, I'm putting up with this horrible situation. I've gone to the manager and it's not getting better, what do I do? I'll say, what's your next play? What are you trying to go, like, where are you trying to go? Because I don't know. Looking at what I'm looking at here, I'm going, I'm trying to, I'm struggling a bit to see how we get from where we are to someplace positive.

I don't know that I buy– and again, I could be wrong. You know, our writer says, I want to go to vet school, I want to go to vet school. I'm doing my internship. I'm getting my hours so I can go to vet school. And it's just, this is, I'm not saying they're wrong. And that may be what's required, but to me, that would be the picture of a stupid system where the hours I put in getting beaten up in the kennel are supposed to somehow make me a better doctor? That's ridiculous.

Stephanie Goss: I agree with you. And I think for me, from a Headspace perspective, like one of the first questions I think that if I was in their shoes that I'd be asking myself is what am I, to your point, where am I trying to go? What am I trying to accomplish here? Because if I want to get into vet school, I can check the box and say, I've worked 9,000 hours in a hospital, but if I can't. I'm going to bring some pretty damn good reasons why working 9,000 hours in the hospital impacted me on a personal, professional, developmental level for going to vet school that I'm giving the same kind of answer as the person who says, I've known since I was five years old that I wanted to be a vet, right?

Like it's, that everybody has to do something. So how is it setting you apart? And while diversity in your answers. Is very important and overcoming adversity is very important. You also have personal choice in this matter, whereas when you think about other circumstances of diversity not, you know, not being able to access the same kind of resources as your peers growing up in a foreign country and having to struggle with, you know, migrating to the U.S. to be able to accomplish your dreams. Those kind of examples of challenge and adversity are significantly different than saying, I had a job in a kennel, and it was awful and toxic, and I didn't do anything about it. Right? Or I chose to, or I chose to just put up with it because I knew that I needed my hours and I hated it and I learned about what I don't want to do.

But, you have freedom of choice in a way that others, in circumstances of adversity don't necessarily. And so I think for me, the headspace piece is, what are you, trying to accomplish? And what are your priorities? Because I do actually think that you have a lot of choice in this situation.

And it's really easy when you are in an environment where it's just sucking the life out of you to feel like you have no choice. I empathize greatly with the writer. Because I've been there in plenty of situations in my life. Where it's like, this is horrible and I feel like I don't have any other options.

Dr. Andy Roark: Well, I think that there's this old school mentality in vet medicine that you have to pay your dues. And I still hear people talk about that. You have to pay your dues. 

Stephanie Goss: It drives me crazy.

Dr. Andy Roark: Well, I mean, this is the classic example of paying your dues in that, here's this person, they're working in the kennel, getting knocked around, and it's like, okay, help me get my head around, if I'm on the admission board, how this person taking a beating in the kennel is, it means anything as far as whether or not they will be a good doctor.

And so I think that's, I think that's bonkers. Even taking the kennel part out of it and just being like, I'm putting my hours in the vet clinic. At some point, I'm skeptical of the value of this. All I can get out of talking to admissions groups for vet school is this, and I think this is valid.

A lot of people don't know what they're getting into when they say they want to be a vet. And it's a hard job, and you get your butt kicked a lot, and it's frustrating. And it ain't a puppy kitten business. It's a human being's business. That's what it is. And so if you get into vet school with the idea that you're going to snuggle puppies and kittens, and you're here because people are gross and you don't like people, I would say that was a failure on the part of the admission board, because you shouldn't be here.

Stephanie Goss: Those shouldn't be your only reasons, and if they are, you shouldn't be here, yeah, for sure.

Dr. Andy Roark: Correct. Exactly right. And so, I do think that you can make a strong case for looking more. I don't know, looking upon a vet school applicant who says, I understand the life of a veterinarian because I have spent a significant amount of time in the clinic. I have worked with clients.

I have worked with pets. I have handled the workload, the stress load. I have gone through the experience of going home and trying to unplug and I have coping strategies for those things. And I. understand the demands that are going to be put on me emotionally and from a time management standpoint as a doctor.

I do think I go, okay, well, that is a strong position for an applicant that it's hard to teach in vet school. And so to me, I go, yep. But I always thought that the reason to do hours in a vet clinic ahead of time is so that you can go into veterinary medicine as a doctor, eyes wide open. And so again, I circle back around to our writer and I go “I don't know how being in the kennel is necessarily helping you understand what you'd be getting into as a doctor” and again, I don't want this to be critical of a writer, but it's just, it's where my head is when I'm sort of thinking about what do we do here. So anyway, to your point about the, you said, well, you said, you know, well, I've got these 9,000 hours.

I think if you're going to go this route, and there are hours and things that you're going to try to get to go to vet school, at some point you check the box for having enough. And I think a lot of people miss that. I think a lot of people are like, Why did he get to go to vet school? I had 8,000 hours in a vet clinic and he only had 2,000 hours in a vet clinic.

And I'm like, 2,000 hours is plenty to know what a vet clinic is. and how it feels and how it works. I don't think you're scoring bonus points when you get beyond a certain number. That's probably in the low hundreds more than it is in the thousands, you know?

Stephanie Goss: Yeah, for sure. And, the other thing too that I think is important going back to what you were saying before this is that when you're looking at the length of time that you were in the clinic, I think that there's probably, it would be interesting– we should pick somebody's brain who's on an admissions committee or one of, one of the deans and ask them the perspective because I would think if I, just me as a, human being with my experience in vet med, if I sat on an admissions committee, for me, it would absolutely be I mean quality over quantity. I’m looking for someone who went into a clinic and had the opportunity to try all kinds of things. If you have someone who said, well  I worked over ten thousands of hours over the last, you know, five years, but I was in the kennel.

It was a super toxic environment. I learned a lot about what I don't want to do in veterinary medicine. My assumption, and I, we all know what assuming, you know, what they say about assuming, right? So I could be wrong, but my assumption would be. Oh, you didn't probably get a lot of other opportunities because if you were in a toxic environment, there's two pieces of play.

One is there has to be trust to allow for opportunities to happen in a practice. And so if you were working in a toxic practice, did you get opportunities to go work in the exam room with clients? Did you get opportunities to sit in on surgery? Or were you not given those opportunities? So from, the practice side of it, and the other part going back to the writer that I think sits on your shoulders when you are in a bad environment or you have something that truly makes you miserable. I think about it in the school context, like, I will admit I am a procrastinator my, my, ADHD and anxiety, like, I, I can procrastinate things, and I will tell you when I have a thing that I have, like, been dreading or that I don't want to do either because I don't understand it or I don't like it or whatever, I don't get a hundred percent return on the investment that I put into it because I'm so focused on getting through the awful thing that I don't want to do that I'm not looking at it with a whole and open heart and mind, if that makes sense.

And so I think when you think about our writer, if they are existing in this truly toxic kennel environment. How much are they actually absorbing from their experience in the clinic? Because they're probably dreading it. They're probably just trying to get their work done at a quality level that matters to them and get the hell out of there.

I would, if that was me and I was going to work every day and I, and someone, or multiple someone's were making me miserable, I would want to show up. Do the minimum that I needed to do to be professional and get the job done. And then I would want to go home. And so from an admissions perspective, I would definitely have to question that. And I would look at it from a quality over quantity perspective.

Dr. Andy Roark: Yeah. No, I completely agree with that. I think the lessons here I like to put forward to people is beware of the implied shortcuts where people are like, okay, what, you want to go to vet school? You should get hours in the vet clinic. And my question would be, why? And so if I'm on the admission committee and you come in and you sit down and you say, I worked 3,000 hours in a vet clinic, then, all I'm going to say to you is, What did you do there?

Stephanie Goss: What did you learn?

Dr. Andy Roark: What did you learn? And you're like, I can mop a floor. Like, boy, you wouldn't believe the messes I know how to clean up. I'm like, I, that doesn't, it doesn't help. You know, but again, the only reason that you would ever buy into that is because you buy into the. paying your dues model, which is just, it's, garbage.

It's, and I don't really think it gets people where they want, where they think it takes them either. So I think there's a lot of people paying dues that nobody really cares about. And so anyway, I'm not trying to dunk on this other than to say, I think you and I are both in agreement about what are you doing this job for?

That's it. I think we're both probably asking the question of. If you have gone to the manager and you have said, this is going on and they say we're working through it, what is your incentive to wait it out? You know, because now we're starting to get into where we're going to go with that. Some action steps.

But for me, it's about there's going to be some cost benefit analysis here. And if you have said. This is what's going on and it's making me miserable and they're like, Hey, trust us. we're working on it. That may be totally true. They may entirely be working on it and it takes time to work these processes and they cannot be public.

They have to be private and that is true. And do not owe it to them to spend your life waiting. For them to fix it and that like, and I hate saying that as a business owner because there's lots of times when I say, Hey guys, we're working on something. It's going to take a little bit of time before it gets smoothed out and run smoothly.

If somebody was like, I don't owe it to you to wait like that would hurt. That would hurt my feelings. but also if you're like, Hey, look, I'm going to leave in three months and I don't think you're going to fix it in the next three months. And I don't want to be miserable for three months that, you know, that would change that math and so I don't know that's part of it as well as you've gone forward and you've advocated and now they've said we're working through it I want to say that's a very valid thing for them to respond and I think it's good to not have the expectation That they're doing they've done something wrong.

I don't think that's true. But also Let's call a spade a spade and look at where we're trying to go, what we're trying to do, what our timeline looks like, and, where we hope to end up with. You know, the last thing I would say too, is again, jumping back to our, what are you, trying to do here? I suspect besides getting the hours, they're probably hoping to get like a letter of recommendation and things like that.

Stephanie Goss: Sure.

Dr. Andy Roark: If you're in the kennel working with a kennel manager who hates your guts and is toxic and is terrible.

Stephanie Goss: Right. What kind of letter of recommendation are you gonna get?

Dr. Andy Roark: Yeah, exactly right. Now you're not even gonna get that. You know, I don't know. That's, that, those are all the questions I kind of have from a headspace standpoint, is really, what is the math that we're doing here?

I think to turn this to a positive way in Headspace, you've always got to believe that you have options. You've always got to believe you have options. You always have to believe that you have power to make your situation better. And sometimes that's by leaving, and sometimes it's by advocating for yourself, and sometimes it's modeling the behavior that you want to see in the culture, and being relentlessly Ted Lasso optimistic. Like, you always have power.

You're not trapped here, you do have choices. I just, I think that's kind of where I want to kind of leave headspace and say, okay, we've done these things and we're, I think a good deep thought about, what am I trying to accomplish here really? And, You've got to eject the sunk cost fallacy. The idea that I have stuck it out here for a year, and it's been terrible, and if I leave now

Stephanie Goss: I’m starting over. 

Dr. Andy Roark: and, then I'm starting over, and the vet, school's gonna ask me, why did you leave this clinic? And I'm gonna have to say I couldn't take it. And like, that's, catastrophizing, that sunk cost fallacy. If you would not start working at the clinic now, then I'm not sure that you should continue working at the clinic.

Stephanie Goss: Yeah. Yeah. I think the last thing that I would say from headspace perspective, cause I, I agree with you on, that piece. I think the last thing that I would say is that there are right and there are wrong actions and sometimes managers do get it wrong. And so going back to what you said, I absolutely agree.

Like as a manager, I know that I can't tell the team all of the information, like navigating things on the backend from an HR perspective is hard and tricky. And it is my job as an employer to provide a safe workspace for every employee on my team and that includes being a psychologically safe workplace. And so if I have a team member who comes to me and tells me particularly about bullying I have a responsibility to do something about it.

Now that doesn't mean I have to tell them what I'm going to do, but if our writer went to their manager and they said, Hey, this is what's happening in the kennels. This is what the kennel manager is doing. I need help. If I was the writer and that manager didn't look at me and say, I'm really, you know, like, I'm really sorry that this is happening.

I want you to know that we're dealing about it. You know, we're dealing with it. we're working on it and I need you to be patient. If they didn't say something to you, like, I can assure you that no further bullying will be tolerated, especially if you have a zero tolerance policy in your handbook as a team member.

Like, if they're not giving you reassurance, if it's just an open ended, yes, we're working on it. It's okay for you to say, I. I need to, like, I need to know what are, is there a timeline? is there an active plan? So for me as a manager, my goal was always to not share details, but make the team member know what they could expect.

And so if I absolutely, if we had a zero tolerance policy against bullying, which it did in my practice, if somebody came to me in this situation, I would absolutely tell them. This is unacceptable. We do not tolerate it. We do not tolerate bullying. I, you know, I can't talk about individual cases and rest assured that this kind of behavior and using a specific behavior will not be tolerated.

Right. If I was that employee, I would feel I'm not really good about that, leaving that meeting because I would be able to walk away feeling the assumption that they are going to action what I just shared with them. And going back to your point about control, then the control goes back to me. So if I feel like nothing has changed, then I have a, then I have a choice to make.

Do I go back to them and say, “hey, you told me that things were going to change and they haven't.” Do you choose to walk away because somebody told you, Hey, they were going to change it and they didn't. There's lots of things that could go. It could go lots of different directions after that, but the control is still yours.

And so I guess I would say from that perspective, like If you have a manager who is being toxic and involving themselves in negative behaviors, like that's, wrong behavior from a man. It's wrong behavior from anybody's perspective. If it's a bull, if it's a bullying situation and if it's just toxic, it's still wrong from a  manager’s perspective.  

That’s where your point early on about asking for help is so important and I would encourage our writer, I would try again, maybe. But maybe you're also at the place where you're like, Pfft, I can't handle this anymore. Which is okay, you know, it's okay. No judgment. But I think that's important. 

Dr. Andy Roark: Just get out of my action steps. Get out of my action steps. Stop it. We're going to take.

Stephanie Goss: Sorry, sorry! It's like we're, it's like we're mind melding. It's 

Dr. Andy Roark: It's, it's kind of scary.

Stephanie Goss: We need a break. I can't handle it.

Dr. Andy Roark: We do need, we need a break. We need a break from each other. We're like, we clearly spent too much time together. Well, that's it. I will always…

Stephanie Goss: Well, let’s take a quick break.

Andy Roark: Well, we will, but I have to say now, I will always remember when Maria Prita came on to work with the two of us, and we would just look at each other, and a decision would be made, and she was like, I don't understand. No, we'd never discussed this. I was like, you were standing there when it was decided.

Stephanie Goss: It's just, this is happening.

Dr. Andy Roark: Stephanie said, well, I don't care. And then you raised your left eyebrow. And then we all started walking. I don't know what happened. Anyway, alright, that's it. Let's take a break.

Stephanie Goss: Hey friends, you have heard Andy and I talk on the podcast about our Uncharted Leadership Essentials Certificate. And because you have, you know that we designed it with every member of the team in mind, because we believe that everybody on the team should have basic, professional, personal business development skills in their toolbox to be able to help make, maximally effective, efficient, and excellent team.

And so we are bringing you one more way to have access to our certificate. That's right, you can take it asynchronously. our wonderful partners at NAVC are bringing it to you through Vetfolio. So if you want to take the certificate online, you can do that today.

​And if you are the kind of person who's like, I need my CE to be in person, or you have learners on your team who you think would do better going through it together in a group live. We've got you, because we are hitting the road. We are going to be live and in person in Atlanta, Georgia May 5th and 6th, and we are going to jam pack two days full of the entire certificate program, but it's going to be live and in person and we're going to do it Uncharted style, which means we're going to talk about your practices. And so, if you have been thinking about, man, I would love to do this certificate, but I would love to do it in person. Now's your chance.

Head over to UnchartedVet.com/ONTHEROAD. That's O N T H E R O A D, and, you will find out all the information about this upcoming road show that is happening in Atlanta, in May, and future dates and locations. And now, back to the podcast.

Dr. Andy Roark: Alright, let's get back into this. I've got a fairly tight little action plan here that I would put forward.

Stephanie Goss: Let’s see how much we're in each other's heads this

Dr. Andy Roark: Okay, do you want me to go first or do you want me to go tit for tat? Like I'll go, all right, here's my first one is make a contingency plan.

And I would do this for a couple reasons. Number one, it's always good to have a plan. Number two, it will make you feel better about your situation. If this is awful and you're out. What are you gonna do? And lemme tell you, I promise you, the path to vet school will not be closed because you leave a kennel job that's crappy.

Like I, I promise you it won't be. But you should have a plan so you're not just sitting at home playing Balder's Gate three on your PlayStation. And I don't know, I think people play that. I'm not allowed to have a PlayStation. It was when we had a…

Stephanie Goss: I was like, I don't even know what that is.

Dr. Andy Roark: Oh yeah, no, because you're not, you clearly don't hang out with the 20 year old male technicians like I do, and they tell me about their video games and I'm not allowed to have a PlayStation because it got taken away when we had a baby we had a baby, Allison also took my PlayStation away, I've not been allowed to have one again.

Stephanie Goss: No, my video game nerdiness is, Animal Crossing or Dreamlight Valley.

Dr. Andy Roark: Yeah, anyway. Don't, not, that's not the contingency plan.

The contingency plan should not be to play video games.

Stephanie Goss: Don’t go play video games.

Dr. Andy Roark: It should not be that. It should be something different than that. Anyway, step one, make a contingency plan. Because, one, if the worst thing you think can happen is that you leave, or you If you quit or you get fired, we can make that go away real fast by making a nice little contingency plan of what would you do?

And so I think you should, you should Go ahead and lay that down. If you have friends that work at other vet clinics in the area, you might be time to go for some Starbucks. Uh, It might be time to get a beer and just sort of say, you know, I'm sort of looking around for my next opportunity.

I'm just kind of wanting to know if there might be other things I could do. Start kind of warming up that, the possibilities for you to go somewhere else. But that's the first thing I would start with.

Stephanie Goss: And, I think you know, we have gotten mailbag letters before from people who have shared details that, you know, we may not have talked about, but if you are someone who lives rurally, because I want to recognize the challenges. As someone who lives in a rural location, we still have a decent amount of vet hospitals and we have friends who are part of Uncharted who like the next closest vet hospital is like a two hour drive or a three hour drive.

So I want to recognize the challenges that go along with that. And sometimes there, we have gotten letters where people are like, there is no other option. if I, leave this clinic, there's no other option and I hear, that and I want you to feel like we see you and I would also say that this goes back to, and I recognize that, take this with a grain of salt because I'm not on a vet school admissions committee and I would say if as a professional, if you told me you had this experience, here's what you learned from it, And because you're located in an area and might have circumstances that make it so that you can't leave that area, there are still experiences, life experiences, and job experiences that you absolutely can get that are going to look as good, if not better, on a vet school application that show your dedication because you can speak to what you did in addition.

And so for a lot of us, like when a door closes especially if we were in love with the idea of like, Oh, I'm going to get a job at my local clinic and I, this is going to be great because it's five minutes from my house and I'll get all my hours when we fall in love with an idea like that. And then things change.

It can be really easy to feel like I have literally no other options. And so I just want to say to like, step back and think about that because you really have no other options. I don't think so.

Dr. Andy Roark: Yep. You and I met someone who just got accepted to vet school when we were in Orlando. And we went to Universal Studios to do the Jurassic Park Escape Room. And the person running the game was like, Oh, I

start vet school in the fall. Yeah, exactly. Like, I start in the fall. I'm like, Oh, well, she's out there running escape rooms at Universal Studios and got into vet school.

Vet school is really about– the best thing you can do is make yourself interesting. I think it's that. but anyway, we'll circle back to that. I think you're, spot on. So make a contingency plan. What are you doing? Where do you go from here? I think the next thing for me is, at this point, I would state my position to the management, and I would state it clearly.

I would go to them and I would say, look, we've talked about this. I know you guys are working on it. And then I would, not in a bold way, not in a threatening way, not in an aggressive way, but in a clear is kind way, I would tell them what I need in order to continue to be here. And basically at this point I would say, I need to move out of the kennel.

And be where I am closer to medicine so I can get the experience that I need. And where I cannot be in this environment because it's really, it's not working for me. And so I don't know if you have a position for me like that or if there's a spot for me. but I am going to need to if I'm going to stay with the clinic, I'm going to need to move out of the clinic, out of the kennel.

And I'm going to need to do it probably in the next week or two. And I would say it to them, and I, and that's the thing, I would mean it. I would 100 percent mean it.

Stephanie Goss: Yes. And taking one like half step back. The only thing that I would do first is I would probably just. Even if you think you did it clearly the first time, I would reiterate and address. Or if you didn't do it the first time, I would address the things that you know for a fact or that you have experienced yourself directly.

So in terms of giving them examples of behavior particularly with the manager and like the reason that you, you need to, make the change, like lay that out for them. So, you know, I came into work and I heard, you know, I walked in and I heard, You don't have to say who it is, but I heard two kennel team members talking about this.

And the only other person who had that information was this manager, Sarah. So I didn't tell them. And so the only way that they could have found out is through this person. And I really need your help addressing this because I feel however, you know, however it is that you're feeling, but like when you say to them what you need, and I love your idea of saying very clearly what you need to have change.

Like, make sure to talk about the things that you've experienced yourself and not just, like, relying on the stories of others, 

Dr. Andy Roark: I don't know if I would, I don't know if I'm with you on this one. Like, so, I hear what you're saying. So, let me talk through my thoughts here. So, I hear what you're saying, and you're saying, I'm going to go in and for the record, I want to state that this is what was said, or this is what was done, or these are the specifics of what is bothering me. And I can see value in that. I think that my concern walking in, and some of this is your communication style and what you want to do, I think. I think my concern is, if I was going to go have this meeting, I would have already done what you said, so I'm not saying I wouldn't do it, but you're saying restate it, and for me, I'm okay, if I'm going to this meeting, what I don't want is for this meeting to turn into a debate about what happened in the past.

Stephanie Goss: Oh yeah. I was trying to say, if you haven't done that, I would do that now so that you are, you're addressing the issues so that when you ask for help and you say, hey, in order for me to stay here, like, I, this is really, you know, like, I'm not happy. And this is really impacting me.

I can't stay in this kennel position. So in order for me to stay here at the clinic, this is what I need. Like, if that comes out of left field for somebody, like as a manager, if you just said, Hey, in order to stay here, I'm going to need a, you know, a 20 an hour raise. If I have no context for that, I'm going to look at you and say goodbye.

You know what I mean? So like the half step back would be if you didn't do that the first time, and they may have when they talk to them, but we didn't get that information. So if you're in a situation like this and you haven't had that clear conversation with your manager, like I would absolutely make sure to have that conversation

Dr. Andy Roark: I can get on board with that, but I would be wary, I would read the room really well, as well as I could, and I would make sure that this is not turning into a debate or a, you know, a court case about what happened. 'cause at this point, I don't care. All I care about is I'm getting outta here.

I, and like, and at this point I would say. I'm moving, and that you've already told them that they were, you know, what you needed, and it's not happening. I want to move out of here. I don't want to be in the kennel anymore. And so I think that would be the statement I would make is I need to not be in the kennel.

And I will take another half step back and say, I would open up with talking about what I like about the clinic, how I think the clinic practices a good medicine, why I think the clinic is a great place for me to be, being grateful for the opportunity to be here, and I would say all of those positive things.

And then I would say, I don't feel like I'm getting what I need in the kennel. I'm not having a good experience. I, it's really, I'm becoming quite frustrated here and I've really decided that in order for me to continue to be here, I'm going to need to be out of the kennel. I'm going to need to move into the treatment rooms or work as an assistant or help with the front desk or whatever the other options are, but I'm going to need to move there.

But I, I think that for me, that's, very much it as I have to say to them, this is my position. And again, clear is kind and it's not. Threatening or confrontational and I would tell them all the great things about their clinic and why I want to still be at their Clinic and then you got to follow through and so if you say I need to move and they don't move you Then you need to tell them know that you're you'll be gone in two weeks Or whatever the exit plan is but to me It's not a negotiation if I'm this unhappy.

This is a, this is, yeah, it's not a threat, it's a promise. This is me saying, this is where I am and this is what I'm going to need. And if you can't give this to me, I understand. And I will always say good things about your practice, but I'm not going to be able to be here. And then I’m going to follow through.

Stephanie Goss: I love what you said about saying the good things about the clinic. And I think that is really important because I think every single one of us should have some sort of litmus test that allows us to say that it is, true or not. Like if you can't look at them in the face and say that you're learning things that are going to help you for vet school.

Like, what's the point? You know what I mean? Like, if you can't, if you can't do that, then I, for, on a personal level, then I, like, for me, I would be like, this is not the place for me. Like, that would make my decision for me. So, from a headspace perspective, on a personal level, like, deciding do I stay or do I go, one of the questions you know, we've gotten that question a lot in the mailbox, and I think this kind of falls in line with that.

If you can't. So if you don't think about good things about your experience there, then why are you there?

Dr. Andy Roark: Yep.

Stephanie Goss: You know, and it really, it seems simple, but like, that is the number one piece of advice that I share with people is like, take the time, sit down, you know, write yourself a list. And if you can't think of like, Three positive things, because sometimes, the answer absolutely is, it's a paycheck that pays the bills and meets my needs.

And that is okay. And if that's the only reason and you can't come up with at least one, if not two more other reasons that make being in that position worthwhile. Life's too short for me on a personal level. Like, I don't want to stay there. And so I, you know, I ask people like, sit down and really think about like, what are some of the positives?

And if you can't come up with like three, maybe take a look at that, is all I'm saying.

Dr. Andy Roark: Yeah, it kind of related, related to that for me. The last step for me would be, if I decided I was leaving, I would sit down and I would write down why I was leaving. And I would write that for me, because I tend to have a, you know, I tend to have rose colored glasses later on or get nostalgic. And this is not about anything other than, I want to remember what happened.

Stephanie Goss: Yep, mm hmm.

Dr. Andy Roark: That away, and so I would write that down, kind of like, when you have a termination or you have a hard conversation with an employee and you document it. What did they say? What happened? but you never know when it'll come in handy and you'll want to be able to say, well this is what happened, or this is why I felt this way.

And so I would write it down. And then I would put it away, and then I would leave it alone for a couple weeks, maybe a couple months, and then I would come back, and I would pick it back up, and I would think about the time that I was there, and I would think about the reasons that I left, and then I would start figuring out how to tell the story of what I learned. So that when you go and you interview for vet school and they say, tell us about a time you dealt with adversity, or tell us about a time that you, or tell us what motivates you to want to be here. I would say, well, I worked at a place that and this is what happened, and this is sort of the hardship that I had there, and this is what I learned from dealing with it, and this is how I want to make vet medicine better, or these are the things that I would take forward when I wanted to create a place for, pets to come and for people to work.

And I just, I think that you can always make, well not always, but sometimes you can make lemonade out of lemons that life gives you. This doesn't have to be a mark of shame and I wouldn't, you know, I'm not talking about shaming a clinic or bashing them or talking about them by name even. But, you can learn a lot from working in a bad job.

And honestly, some of the best, some of the best leaders I know are people who got their butts kicked and don't want other people to have their butts kicked. Like we've worked with a number of, I mean, this independent practice, but a lot of the corporate groups, there's a lot of wonderful doctor mentors and chief of staff and regional leaders who came out of that school and got absolutely smoked and said, Ooh, I don't, ever want someone to have an experience like I had and so I'm dedicated to smoothing the way and growing doctors and making sure they have a good experience coming in and they're dead serious about it, but it's because of that exact story that I'm encouraging you to write down and that's where it comes from. So anyway, you can take that and turn it into something that's meaningful and motivating and something that you can talk about what you hope to accomplish as a veterinarian.Yeah.

Stephanie Goss: Yeah and I think from a leadership perspective, I think that is the mark of a good leader is that sometimes it doesn't go right. Like we want it to be a great experience, right? And like the reality is sometimes it doesn't. It doesn't go right. Sometimes it is an absolute shitshow and it's what you learn from the mistakes.

It's what you choose to make out of the situation. It's how you approach the adversity that matters in the long run. That's just like for me, that's a personal core, belief. And like I, you know, when you were talking about what did you learn from it? Like that for me, honestly, is a big part of why I do the educating that I do now, because I had a horrific experience in terms of leading in a practice and that was just a toxic, dysfunctional environment, and I look back and I wouldn't undo it, really. I wish that there was things that had gone differently, but I wouldn't, if I could do my life over again, because I learned a lot of lessons about what I– about what I don't want, what my boundaries are, what they need to be moving forward because they weren't in that moment, what I want from a mentorship position, what I want in a work relationship. Like I learned a lot of valuable lessons that maybe I would have still learned them otherwise, but that shaped me into who I am and so I wouldn't choose to undo it.

And so I think that I love your part about reflecting on it and really thinking about it because I know that helped me. Immensely as a leader, moving forward to say, I don't want my team to feel the way that I feel now. And so I'm going to do something about it.

Dr. Andy Roark: Well, the middle of success feels like failure, you know, and 

Stephanie Goss: mmm-hmm. 

Dr. Andy Roark: you’re not at the admission to vet school success. You're halfway there, which feels like failure a lot of the time. So yeah, that's all I got. I hope this helps.

Stephanie Goss: Yeah. This was a fun one. Take care everybody and 

Dr. Andy Roark: Maybe we'll see you in April at the Uncharted conference in Greenville. We'll see.

Stephanie Goss: Or in Atlanta in May.

Dr. Andy Roark: Oh yeah. All right. See you guys.

Stephanie Goss: Take care.

And that's a wrap on another episode of the Uncharted Podcast. Thanks for joining us and spending your week with us. If you enjoyed this week's episode, head over to wherever you get your podcasts and leave us a review. It's the best way to let us know that you love listening. We'll see you next time.

Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: communication, culture, management, Technician, Vet Tech

Mar 13 2024

Top 3 Things Practices MUST Be Doing to Keep Clients Coming In The Doors

This week on the Uncharted Podcast, practice management super nerd, Stephanie Goss invited special guest Bill Schroeder to come discuss something all of our practices should be getting ready for – the big slow down. We know that some clinics still have clients coming out their ears while others are experiencing a very rapid slowing of appointment volume. So many of us have been focusing on hiring and retaining team members to support our case loads that we've put things like marketing, updating reminder protocols and website updates on the back burner.

Bill Schroeder owns InTouch Practice Communications, a full-service digital marketing agency built specifically for the veterinary community. As an entrepreneur, international speaker, veterinary thought leader, and digital marketing enthusiast who has leveraged his love of people and pets to help veterinary practices grow and thrive – Stephanie thought Bill would be the perfect guest to talk strategy with. Bill's team and their more than 8,000 client success stories are the basis for his speaking sessions and his drive to help practices learn how to actually implement these things in your practice. Bill serves on the Board of Directors for VetPartners, teaches within the MBA program at Purdue University, and can be found teaching from many of the veterinary conference stages around the world.

Stephanie asked Bill to come discuss the three most important things every clinic should be doing right now to keep clients coming in the doors. Between outsourcing google ads and online reputation management, Stephanie and Bill give you realistic tips that you can put into practice today. Let's get into this episode…

Uncharted Veterinary Podcast · 277 – Top 3 Things Practices MUST Be Doing To Keep Clients Coming In The Doors

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In a world filled with noise—news, content, and promotions bombarding us from all directions—your business struggles to be heard above the clamor. Amid countless messages vying for attention, how can you ensure your message stands out? How can you craft a narrative that gives your brand a distinctive voice and resonates with your community without resorting to shouting?

It's time to anchor down and rise above the sea of noise. Join us this April at the Uncharted Veterinary Conference, where prominent voices in veterinary medicine and beyond will converge to explore how veterinary brands can break through the surface. Prepare to learn, share insights, and make waves in your veterinary practice. Register now to be part of this transformative experience in April 2024 at Uncharted.

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Episode Transcript

Stephanie Goss:

Hey everyone, I am Stephanie Goss, and this is another episode of the Uncharted Podcast. This week on the podcast. I have the pleasure of being joined by my dear friend, Bill Schroeder. We recently were having some conversation in our uncharted community about how some of our members practice schedules seem to be slowing down.

And for some of them visits have really kind of slowed down and dropped off. And we know that we're seeing that across the veterinary space, there's been some studies recently by AVMA and looking at the economics of practice. We know things are slowing down and some people are starting to feel that squeeze and panic.

And so Bill and I had a conversation about what some are, what are some of those things. That practices should be doing at all times to keep clients coming in the door, whether we've got clients coming out our ears, or whether we are in a position where it is really slow. And we're really consciously thinking about our marketing efforts for the first time, probably since COVID hit.

So I asked bill to come join me to have that conversation here with all of you. And I asked him to bring his top three tips for you all. And he brought it. And then some, so let's get into this. .

Stephanie Goss: And we are back. I, Stephanie Goss, am here with my dear friend, not Dr. Andy Roark, but in fact, I am here with Bill Schroeder. And for those of you who don't have the pleasure of knowing Bill, he is funny. He is fun. He is kind. He throws an amazing party but none of that has to do with what he does for business.

Bill owns InTouch Practice Communications, which is a full service digital marketing agency that is built specific for the veterinary community. They love to focus on, you know, empowering and driving business for their clients, empowering their clients to take control of their own digital presence.

Bill has a genius brain, I think, when it comes to these things. He has spoken at Uncharted Veterinary Conference. You may have seen him or heard him present at conferences all over the world. And he is just brilliant. A ball of fun. And so I was really excited to have him here with me. We've had some conversation in the Uncharted community recently about a topic that I know is near and dear to Bill's heart.

And so I said, hey Bill, you want to come do a podcast with me? And he said, sure, I would love to!

Bill Schroeder: Yeah, and thank you Stephanie. I really appreciate the kind words. It's really fun to be here and I can't believe that I'm knocking on the door of 30 years and, you know, of doing this. I, want to thank the, like the whole community for making this my home and it's like one of, it's, really great and it's a pleasure to be here and I guess while I'm thanking you, I want to thank you for what happens when you get scheduled to do a podcast like this, right?

It's like the hygiene things that happen, like, yeah. Like look at this desk.

Stephanie Goss: Bill's desktop is, it's 

Bill Schroeder: Um, that whiteboard back there does not look like you know a Madden like play

Stephanie Goss: Uh-huh, with scribbles written all over it.

Bill Schroeder: I was able to dust all my pictures. Although you can't see the pictures that I keep on my desk…

Stephanie Goss: of Andy? Of Andy’s face? 

Bill Schroeder: I was able to get them all clean so in case you were able to see them…

Stephanie Goss: we're never going to fit his head through the door. Once he finds out that Bill has a picture of him on his desk. 

Bill Schroeder: Well, we’re not going to. I’m just going to put it where it normally resides so that we can let him know that I’m always let him know that I'm thinking about him. So anyways, it's a pleasure to be here and yeah, I'm so glad that you've offered me this platform to kind of help because it's really a topic that is quite serious right now.

You know, we're coming out of this unknown time, which is that COVID bubble that we all scrambled around.

Stephanie Goss: Right. 

Bill Schroeder: It was this period of time where we didn't know what to do. We had to incorporate all of these new things like curbside and, you know, running, you know, and isolating staff and all of those changes to our operations.

And a lot of people were so busy that they stopped focusing on what is important. And that's growing the business, whether it be through existing clients and making certain that they understand all the opportunities and we'll speak to that in a little bit here but also growing because I mean, we're all human, right?

It became one of those situations where, quite frankly, it was easy to make certain that your appointment book is full, right?

Stephanie Goss: Yeah. Yeah 

Bill Schroeder: So yeah, and I wish I had the answer for exactly what's going to happen next or exactly what to do right now. From a data standpoint, and I'm, I love the data. I know what to do from, I know it's working for our existing clients, but anyone that says, here's the formula for a time exactly like right now, I would kind of run away from that person, just because of the fact that we've never been here before.

Stephanie Goss: Right, exactly. I was going to say there, I don't think there has been a time like right now and who knows whether there will ever be the exact same circumstances in the future for sure. It's kind of, it's kind of weird. It's that post feels like that in a way that, you know, kind of post apocalyptic. We did this whole thing, we created this whole new world and then just as quickly as we adapted when COVID hit, now things have changed and I think it's happened slower and, and I think that has given practices more time to adapt, but it has still changed dramatically.

Bill Schroeder: It has and, you know, there's some scary stuff that's going on out there. And, you know, one of the things that everyone needs to be aware of is that we've built these, well, internally at the agency, we've built these systems that allow us to monitor what's going on like real time out there within the market.

We're utilizing our client experience, the data that we are tracking and then listening posts that we have out there in, in the real world that are telling us. What's actually happening and the one thing before I get into like the tips and the things that you need to be doing, you need to realize that the intent- pet owners are that the intent is down to the point that we have seen things in markets where we're talking year over year comparison for search volume or searches for topics that are driving business within practices in a local market, we're seeing individual markets beat down as much as 40%.

Stephanie Goss: Wow.

Bill Schroeder: So, when I talk, and very specifically, to be very clear, it's like when we look at how many times very valuable search terms are being used within a market, sometimes we're seeing that year over year, like Or especially year over during COVID period of time, we're seeing 40 percent drops in the actual searches, people are busy, they're back at work, they're not, they no longer have the availability to take their pets out and they've take their pets to the practice, you know, like they could during COVID and to be very frank, in many instances, they've checked that box.

Stephanie Goss: Mmm-hmmm.  

Bill Schroeder: the people that hadn't done it in years and aren't the incredibly compliant. They're like, Oh, I did that. You know, I did that. You know, I took them into the practice, right?

Stephanie Goss: I'm good for another three or four years.

Bill Schroeder: Unfortunately, we're seeing some of that. So the problem and I just had this conversation yesterday where I was called in with one of my teams where there we had a client who was looking at Google ads.

And they were looking at their performance right now, and then comparing it to two years ago and saying, wait, something's broken. And I'm talking about the fact that they're about seven points up on on, you know, the average practice out there. And they're not satisfied with that, right? Well, there are markets that are 40 percent down, so 7 percent up, you're like, you're killing me.  

Stephanie Goss: Right. Yeah. Okay. So the heart of what I want to talk about today, we, you and I were talking about the fact that there has been, which I think is a good thing. There's started to be a lot of conversation in our Uncharted community. I've seen it in the other manager groups that I'm in, VHMA the management books groups on Facebook where people are starting to experience a drop off in appointments.

And a lot of people were scrambling for staff and for doctors during COVID and business was crazy. And we all know, I mean, how many podcasts did Andy and I do about the fact that everybody had clients coming out their ears and everybody was struggling to keep up with the client volume because there weren't enough hours in the day, there weren't enough team members.

And I think for some people that is still true. There are certain areas of veterinary medicine where it is still overwhelming and a lot of people are starting to experience significant drop offs. So clinics that had been booked six weeks, eight weeks, 12 weeks out now are like we're only booked a week out and we've got same day openings again.

And I think the biggest thing. For a lot of managers that hit was we had to really shift our mindset when COVID happened. Where as a manager, there's a fine line that you want to teach the team to walk between having enough space as a GP practice to have clients be able to be seen quickly and not gatekeeping, too many appointments on the books, where then you have the team standing around if sick pets don't happen to come in that day.

Right. And so we, over the years, kind of learned to excel at walking that line. And then COVID hit. And it was like everybody who kept to that line was drowning because there was nowhere to put the clients that had sick pets that needed to come in. So we all shifted that workflow and everybody started holding more same day appointments, creating spaces to take emergencies, all of that kind of stuff.

So we shifted the whole workflow and now that the schedules have changed and appointments have dropped off and everybody's like, Oh, I have all these. And so I'm starting to hear conversation amongst my friends and colleagues who are saying, okay, I'm going to admit this. I stopped trying to get new clients.

I stopped focusing on marketing. I stopped running Google ads. I didn't care about updating the website except for when we got new team members. Because the whole point for a lot of us who just are doing the everyday job was all of the marketing tools, all of the communication tools, it either was  either ways to get new clients or to make our lives easier dealing with the existing clients that we had. And it felt like for most of us, unless you were a startup or a new practice trying to get clients in the door, stopped thinking about new clients. And so now there's all these practices who are like, “How do I go back to getting clients coming in the door?”

And so I asked Bill to come and talk today about it. I said, Bill, you are so smart and you have all of these ideas. And I always love talking to you because I get so excited for the possibilities in practice when we talk. And I said, can you come and talk to to the top, like the top three things that you would suggest every practice should be doing to keep clients coming in the door.

Bill Schroeder: And we did not practice this. And I promise you that everyone should see just how in tune we are here, because you're going to see.

Stephanie Goss: Okay, 

Bill Schroeder: I put together the top three things that we're going to do.

For those of you who are listening and not watching, I'm showing a hand of five because I just don't know three.

I cheated. I did. We're going to do the top three to five.

Stephanie Goss: the top three to five things. Let's do it.

Bill Schroeder: But my point and you're going to hear where I start very planned and I could show you my notes just to prove it, but I'll be less dramatic.

I've been here before, right? And when the market as a whole or the economy is in a bad place, it's pressured and we're talking about the cost of groceries, we're talking about the cost of gasoline, we're talking about, you know, the general economy not being good, we feel it in veterinary medicine.

And the AVMA came out with a study real recently, and I think that their number was 55 percent of our clients are saying that they are, they define themselves as being transient. And I'm not, I'm, categorizing what they did. That's not word for word how it came in, but it's like 55 percent of your clients in practice would move.

Okay. And when you combine that with how price sensitive the market is, I believe that there is an unfortunate opportunity for people to move from your practice to the next.

So, my very first is to capitalize on your same day availability and the trend that is in urgent care. Now, back, I mean, I've been in this game for, like I said, like 30 years, and we've gone through these trends, right?

And when we're really busy, you hear practices speak about “Well, let's charge a same day appointment fee, right?” Like, okay, like if you're in that position, you can always be in that position. You're probably not tuned in right now because you're busting at the seams and, you know, keeping the door swinging is not something that's a concern to you.

Congratulations. However, I am routinely speaking to practices that used to book up three weeks in advance and they don't know what they're gonna do at the end of the week. Okay, so, And when you've, we're seeing a massive trend in people finding practices that will be able to serve them, whether it be just because of their convenience or because of the urgent care system that they've got.

So, because they have an urgent need, right? So, I, and I, the balance is different, so I can't give you the formula here that is like, reserve like nine, three spots per, you know, FTE, I mean, I can't do that because it, really depends upon your market, but to make certain that you and your team are capitalizing on that and they realize everyone from the CSR to whoever is handling your marketing needs to realize that this is important because what's happening is people, those people that are coming to you are the people that are the opportunity leaving.

They're that 55 percent that we talked about that migrated from or are trying to migrate from another practice. So, it's a two edged sword. We've got to capitalize on that and realize that's an opportunity for you. In order for you to capitalize on that, you need to make certain that you're marketing to that.

And that your team understands that same day availability is not bad. Your practice is a business. And the, at the end of the day, we should be filling up as many of those appointments as possible and marketing to the opportunity that is an open time slot. 

Stephanie Goss: That makes sense to me. And I think that clients too are becoming, at least I can speak to my own personal experience, like in human healthcare, right? Like I probably even five years ago, it would not have occurred to me that there were choices other than your regular GP, right? And specialists, obviously– and the emergency room. Like, those were your two options. You either were sick enough to go to the hospital or you waited and went and saw your, GP and on the human side, like the shift, and I will admit it, I have, we have a great urgent care here locally and I discovered it when I had a sick kid who I thought had strep.

I couldn't get her in during COVID to the regular doctor. And so I said, okay, I'm going to try this place. I can, they had an app I could book online. And I said, I'm going to go and I'm going to take her. And I don't really care about the experience because I just want to get seen. Right. And so I think experiencing that in our own lives on the human healthcare side has led clients to actively seek that as well, right, in the veterinary space. And so I love that idea about capitalizing on it. And I think that there are a lot of practices who have always had that, you know, we have same day spaces, but you're talking about not only doing it, but marketing to the clients who are looking for it and also clients who might not know that you have it, that are existing clients.

Bill Schroeder: Right, because urgent care really is having the availability to see someone right away, right? And it allows you then to kind of differentiate yourself. Like, there's this thing, and when we talk to pet owners, and we talk to clients about this, There's this thing that, and I'm sorry ER people that are out there, I mean, but I think you know this, right?

ER equals expensive. ER equals, it's gonna be a thousand dollars when I walk through the door, right? And that's rightfully so, right? You're, the ER practices are there to solve that problem. Right. It's a specialty place. But when you've got the GP and the ER and there's no, let's just, let's not talk about the finances between, let's talk about pet care.

And there's not a gap. I don't have another finger to point. I'm going to use my nose. there's, oh look at what I'm doing right now. I can move this without moving my nose. There's a gap here that exists, right? That can be filled by just creating a space within your schedule to see that.

And then label it as an urgent care. And that, that, that allows you to capitalize on that transient client. And see the pets. You know, regardless of the finance behind it, you know, because I think there's a huge amount and I'm going to be frank, I've kind of fallen victim. I think I'm a really good pet owner, but it's been like, you know, I have schnauzers.

So, you know, they have stomach issues, right. You know, and, you know, so you wind up going like, okay, this can wait till tomorrow. I've been down this road. Pancreatitis and I are very good friends.

Something that's never been said before. I think if that's not a t- shirt, if you don't take the t-shirt, I'm taking it.

Stephanie Goss: Pancreatitis and I are friends. I own schnauzers.

Bill Schroeder: Yes. So, but when that's the case, you know, you wait, but I would absolutely capitalize on that if I knew my vet had availability. Okay, so can I move into number two? 

Stephanie Goss: Well, and you can, I just want to say too, I think the flip side of that, you know, is that we automatically go to that. Let's not. upset the ERs, right? Because we do, we really want to take business away from them? And I will say that our local ER, so we, my clinic here had been doing prompt care model before COVID, our sister hospital and ours, we had a doctor who was assigned every day to be able to just take those cases.

Our ERs loved it because they were like, please, Take the ear infections, take the, you know, mild absent, take the stuff that we're seeing that we don't really need to or want to see, they, want to see the cases that need their specialty training and skill set and, pace of an ER. And so I think that there is some really beautiful relationship that can happen between practices that are offering urgent care.

So when you're thinking about marketing, and I've had this conversation with colleagues, if you're doing urgent care or you have spaces that you're able to market as urgent care, market to the clients, your current clients, market to potential new clients. Like you said, market to your ERs as a client as well, because if they know that you can do that, you can build your own backward referral.

Like we think about ERs having us as clients, as referrals, it works both ways.

Bill Schroeder: Yeah, that's a really good point. If you remember during COVID, we had criticalists that were doing, you know, wellness.

Stephanie Goss: right?

Bill Schroeder: Right. I mean, you know, and that was because of it, you know, just, you know, workload at the GP level and all that jazz.

They're really aware that they don't want that type of work. So, yeah, but I really think that having your front, your CSRs And your current clients and the, ER practice that you refer to understand what you need and want are really good first steps. And celebrate that availability.

Don't penalize people for making that transition in and tack that, you know, extra same day fee on there. Don't do it.

Stephanie Goss: Right. Right. 

Bill Schroeder: Okay. So number two.

Okay. Focus on Google Business Profile. We call it GBP. It's the old Google My Business, right? Make certain that it's optimized. And that's, for those who don't know, it used to be Google My Business, and in true Google fashion, they keep changing things so that there's something new to talk about, I guess.

But it's now the GBP. Same. Same ice cream, different, you know, label on it. It's the thing that is powered by your practice's location, the number and quality of Google reviews, and it is the Google Maps section. We see the greatest amount of organic traffic. Come through there. So make certain that you've got all your images correctly that your hours are correct, that you've linked your website And all the opportunities I could spend an entire hour go deep diving on this but make certain that you've optimized that and you Continuously, look for ways to make sure that it's up to date.

Furthermore, here's something that nobody's talking about. Did I cut you off stuff?

Stephanie Goss: no, I just was going to ask when you say make sure, like when you say make sure that your pictures and stuff are updated, you're talking about actual pictures of life in the practice, not pictures of your building. Right. Right. Cause I, like as a, as a. Consumer, when I pick up my iPhone and I go into my Apple Maps and I type in like what I'm kind of looking for and I click on a business, I want to see, I don't care what the building looks like.

I want to see what their food looks like, or I want to see what the environment right?

Bill Schroeder: You are so blowing my mind right now. You don’t even realize what you just did. I swear this was not practiced or anything. Okay so first off, you need those building pictures to some degree. I like building streets from the street because I understand. You know, I'm not fluent in the algorithm. Nobody should be, right? That Google in particular has matched up the Google Street View with the things and they can see what aligns based upon that.

So, that's necessary, but you shouldn't stop there. To your point, you should be able to reflect the culture, happy people, you know, not, surgeries, that cool tumor, that That you found that we all are like, wow, that's cool.

Stephanie Goss: That giant splenic mass.

Bill Schroeder: Yeah. Yeah. Yeah. Yeah. Could you please like send me pics? You know and we like that, pet owners don't but the thing that you walked into and I promise you when I pause this is exactly what I was gonna say.

Nobody's talking about this. Everybody talks about Google a business profile, but nobody talks about Apple Maps. Now, I guess cat's out of the bag now, right? I mean, you know, if more than one person watches this, we optimize Google Maps, and we do really well because of it. Okay? And no one else is we're watching.

People don't do it. Well, they're going to do it now, so Okay, well, welcome to the party, everybody. But the thing that people don't realize is Apple Maps is driven, and so is Yahoo! is driven by Yelp reviews. So go ahead and go into, right,

Stephanie Goss: Yes. I actually noticed that because when I Google a business, when I say Google, but when I am an Apple user through and through. So I look at my maps and I click on the business and the first thing I notice is what are the Yelp reviews that are there. And as a consumer, like I, that's something that I look at.

Bill Schroeder: right, and so, so, and I do too, and a little bit of it is because my car has Apple CarPlay, and it plays really nicely with Apple Maps rather than Google Maps. So I wind up hanging out in that space, right? So for those of you who don't understand what we're talking about, go on your iPhone. And then click on the Maps, not Google Maps, but Apple Maps, it'll just be called Maps on there.

And then, like, insert your practice name, right, to find it, as if you're looking for directions. And then go into the profile there. And look at the photos that are there, and you will find some photos that are powered by Yelp. And if it's not your practice, look at other businesses. It'll literally say that in the corner of the photo.

Now, the reason that I bring this up is because we have this negative, I guess stigma or stereotype, whatever we're going to say 

Stephanie Goss: We hate Yelp

Bill Schroeder: We hate Yelp. 

Stephanie Goss: Yes.

Bill Schroeder: But you got to play there, right? So the, key is working and letting the Yelpers know that you are participating there and celebrate it so that you can rank really well there.

So that's my second one. GBP Google business profile and Apple maps need to be atop of their game. Because that's serving up and directly connecting with the local pet owners.

Stephanie Goss: Okay. 

Bill Schroeder: Third, Google ads. You got to pay to play. the internet is, and I use this all the time. I've used this for a handful of years.

It's like a piece of electrical conduit.

Stephanie Goss: Okay.

Bill Schroeder: Organic in particular is a piece of conduit that we have beaten to death. And if, just like a piece of conduit, which is that pipe that holds electrical wire, the more wires you put through it, the more difficult it is to get that next wire from one end to the next.

It's clogged, right? So, you've got to build that very efficient side piece of conduit, so your wire can more directly make its way through. Now, you said quite accurately, and I really appreciate this at the beginning of our talk here, that I like to empower people to do the things that I teach on their own.

And I'm going to say that about 85 percent of the stuff that I talk about or I teach, and by the way, Uncharted, I'm going to be doing a workshop in Greenville, a hint, hint, shameless plug, on building your practice. So, I hope to see you there. But you can leave one of my talks or my workshops.

Empowered to do the things that I believe that you can do, which is a good percentage, 85 to 90%. I don't think you can do Google Ads. Not well, at least, unless you've been trained. Unless you're continuously going through the things that, like, I've got a team of people that do it. And the amount of time that we carve out to train independently, and the out, we literally have a consultant that, that we pay every Thursday to come into the agency and teach our Google Ads people that do this every day, all day, the new things that happened that week.

Stephanie Goss: Right, 

Bill Schroeder: So Google ads is really important. The things that I get asked about are how much should I spend? I shrug my shoulders and I say, if you're spending less than 500 a month on the actual ad spend, you're probably not spending enough and you need to question the quality of the ad and, such because it should turn into something where you're wanting to spend more.

Stephanie Goss: Right. And here's the thing. I think as a manager, this is what is so hard because Google ads has always been kind of, at least I'm just going to speak for myself as a manager. It was always confusing to me. It was the thing that I knew that I needed to do. But I didn't, to your point, I didn't know what I was doing.

And even though I took some classes and I like, you know, took some webinars, I watched your stuff. I looked at, you know, what, you know, people like you, Eric Garcia, Caitlin DeWild, all these people are saying, Hey, these are things that you should do. And at the time I was working with our friend, Brandon Brashear.

Is it? And I was like, Brandon, what do I? And he's like, yes, you have to do it. Okay. So I threw money at it and tried the thing. But I think as a manager, like, I love that you say, this is a piece. It's okay that this is a piece that you outsource and that you throw money at, because I think a lot of us have this experience where we try it.

And we're like, I spent 300 on that. And I got nothing back. That's the frustrating experience because we don't know what we don't know. And so it feels like we're just throwing money up in the air and setting it on fire because we don't know what we're supposed to do with it. We think that there's supposed to be this return on it, but we don't have that knowledge.

And so I will say that was a great relief to me to be able to say, Oh, okay. This isn't something that I have to figure out how to do or have somebody in the practice who knows how to do. This is something that I can take to professionals and say, Please help. And also get that kind of advice that this is what a realistic price and spend for your market should look like based on your particular market.

And this is how you can make that money work for you. It's kind of like when you, I thought about it at the time, like working with a financial advisor. It was like, Oh, all of these things that were really mysterious to me now are suddenly making sense.

Bill Schroeder: My lack of self control is going to come through here because I can't help but take a little bit of a deeper dive and kind of, you know, give some tips here around what I would do. And I'm going to rattle these off a little bit just so that you can take notes on them.

And the first thing, if you're going to work with a firm, make sure that the firm is charging a flat fee and not a fee that is based upon your spend. If you charge a fee that is based upon your spend, there is no incentive for them to increase the number of conversions and decrease the cost per conversion.

So it, whatever the flat fee is, if it's a good flat fee, that's what you should do because of exactly what I stated. Secondly, you should have a deep understanding of what a conversion actually is, and a conversion is taking someone from one state to the next, meaning they haven't called the practice, you need them to call the practice, or you need them to book an appointment, and then they actually book the appointment.

Now here's where the details get a little bit fuzzy. People can call conversions whatever they want, and people, some firms, drive traffic. Based upon their definition of a conversion and it makes things look crazy. Like I literally just quoted a project against another firm in the veterinary industry and they were claiming that they can drive conversions at four dollars a conversion. Well, I told the doctor I said, well, I guess if they can drive conversions at 4 a conversion, please tell me who they are because I would like to then funnel all my work through them because this is brilliant.

And if you spend 500, that's what, 250 appointments that you should have, right? So if you can't tie those appointments back to a conversion, it's not really a conversion. And what people do is they put garbage ads out there. To because I can make your phone ring for garbage. I can make it ring, you know, for low cost things or for ambiguous things that will just tie up your front desk.

But I'd rather use these numbers. I can make your phone ring for between like 12 and 15 dollars. But responsibly, I think that we should be talking between 40 and 50 to actually get an appointment through the door.

Stephanie Goss: Sure.

Bill Schroeder: Okay, so there's that.

Stephanie Goss: Hey friends, you have heard Andy and I talk on the podcast about our Uncharted Leadership Essentials Certificate. And because you have, you know that we designed it with every member of the team in mind, because we believe that everybody on the team should have basic, professional, personal business development skills in their toolbox to be able to help make, maximally effective, efficient, and excellent team.

And so we are bringing you one more way to have access to our certificate. That's right, you can take it asynchronously. our wonderful partners at NAVC are bringing it to you through Vetfolio. So if you want to take the certificate online, you can do that today.

And if you are the kind of person who's like, I need my CE to be in person, or you have learners on your team who you think would do better going through it together in a group live. We've got you, because we are hitting the road. We are going to be live and in person in Atlanta, Georgia May 5th and 6th, and we are going to jam pack two days full of the entire certificate program, but it's going to be live and in person and we're going to do it Uncharted style, which means we're going to talk about your practices. And so, if you have been thinking about, man, I would love to do this certificate, but I would love to do it in person. Now's your chance head over to UnchartedVet.com/ONTHEROAD. O N T H E R O A D, and, you will find out all the information about this upcoming road show that is happening in Atlanta, in May, and future dates and locations. And now, back to the podcast.

Bill Schroeder: and I guess the last thing that I want to say is that when you're doing call when you're doing Ads, you should always be using call tracking so that you can listen to the calls. Which means that you can get a separate number that is specific for that ad and only available through the ad That allows you to then listen to the phone calls that come through. It's brilliant what happens.

You can listen to your CSR, how they're receiving the ads, how they're receiving the traffic that comes through, and validate that the things that are coming through are actually the right type of traffic. So, when you're doing that, you're operating responsibly, and that's what it takes to run a responsible campaign, and a whole bunch of other really good, creative, and smart people.

But I will hit on that when we get to Greenville, and if anyone wants Any more information. It's one of my favorite topics to talk about. So ring me up and I'll drop what I'm doing and I'll spout about Google Ads.

Stephanie Goss: Okay. So Google ads are, so we've got to have our Google business profile optimized. We need to look at Apple and maps. And what is, the, does the Android phones where I don't, I haven't had an Android phone in like a hundred years. Do they run on the Google, maps?

Bill Schroeder: Yeah, it would be Google.

Stephanie Goss: Okay. So you're using Google Maps or using Apple Maps and you need to optimize both of those.

You need to be looking at Google ads and you need to be realistic about how you're approaching that. And so I would say what I have started saying to my manager friends is, I think for a lot of us, we think about it not dissimilarly to Yelp, there's not the hatred for Google ads like there is for Yelp. But a lot of us have tried it and have had no success because we had no idea what we were doing. So we were like “I’m never doing that again” Because I just burned that money, right? But we’ve got to do Google ads, what’s the next step?

Bill Schroeder: Okay, so, let me just clarify. I don't want anyone advertising on Yelp. I haven't had success there, but you need to be active there. There are quotes out there my friend..

Stephanie Goss: Yes, Google reviews. Yes. Okay. I mean, Yelp reviews. Okay. Okay.

Bill Schroeder: I'd want to make it a product, I can't make it work, and if somebody can, well then, God bless them, but I can tell you in the end, it doesn't convert well.

Okay, I got two more things. First, with the importance of reviews, whether they be through Yelp, like I just said, or through GBP, and the transient nature of today's people, we need to focus on the client experience. Okay, and we need– I talk about the word remarkable and how every single team member needs to know what's out there and meaning the potential, the growth that happens through positive reviews and a positive experience.

It should be something that's talked about during your meetings in the practice. So that you have the ability to celebrate those things and realize that we all grow if the reputation is good. Now, it hits both on the pet owner side and on the employee side. Like, nobody wants to work at the one star practice.

Nobody wants to show up at their state VMA and go, Hey, Steph, I saw you left ABC Animal Hospital. Where'd you go? Oh, I went to XYZ.

Stephanie Goss: Right.

Bill Schroeder: I don't know anything about it, but people say it's dirty and people are dirty.

Stephanie Goss: Yeah. I got a bad reputation. 

Bill Schroeder: So if you're gonna attract the brilliance that is folks like Steph, you've got to have a good reputation Okay, lastly, this is something I'm super proud of. Like I said over the years…

Stephanie Goss: Okay. Wait, before you go on. So you're moving on to your last tip. Cause I want to talk about, I want to talk about the reviews for a second. 

Bill Schroeder: Sure.

Stephanie Goss: So question, cause I love how you just talked about Celebrating the reviews and using them within the practice. And I think that was one of the best things that I tried with my team.

Because one of the, one of the benefits I will say of my, my last practice was a corporate practice and they used a program that compiled all of our reviews from all the different places and we got it spit out in a report and it was great. And. I was like, what do I do with this?

And I was, the team is so used to hearing about the clients who came in the lobby and screamed at the CSRs or the client who was rude in the exam room who's now getting fired or whatever. And I really wanted to focus on the positive and so I started taking those reviews. And we started reading them out loud at our team meetings and recognizing the team members when somebody gets called out.

Because I think it takes a lot, we all know it takes a lot for a client to leave a review anyways. Just to start. When we get clients who make it personal and say, you know, “Caitlin was the best was the best. She was so great with, you know, fluffy and she was, she just loved on her like she was her own.”

That means something and the team doesn't often see that unless we help put it in front of their faces. And so as a manager, I would say I learned to love the reviews by. I'm not actually reading them. And instead of turning it into, even the negative reviews or the reviews that had feedback that we weren't so excited to hear became a learning opportunity to say, okay, what could be valid here?

And what could we learn from it? Not, Hey, Dr. A, this client called you out. Like you need to fix this situation because I've been in practices where that has been the way that it's handled. Right? It's like, here's a client complaint, deal with it. But how do we turn those into celebrations for the team and also learning opportunities?

And so I love that you called out, like making it a part of the practice some ways, somehow so that the whole team is aware of it.

Because then it makes it easier for them to say to the clients who are just at the front desk and say, I just love you guys so much. You're so, so fantastic. It becomes more natural and easy for them to say, Oh, thank you so much.

For saying that we really love hearing that if you have a second, we would really appreciate it. If you would share that on our Google business page, you know, leave us a review that becomes easier because I think that has been the hardest thing for my teams to get on board with is how do we ask clients to leave reviews?

You know, how do we, push that without seeming salesy or unnatural, you know, because nobody on a veterinary team wants to be salesy like that. 

Bill Schroeder: You know, I think that there's an element, I think there's a couple of things here. So the first is accountability. It is when you're celebrating those things and you're talking about the positive and the negatives, people automatically become responsible for their actions because, Hey, I might hear about this.

You know, I can't be abrasive. You know, I've got to be on my game or I shouldn't be in the practice. Okay. And we all have bad days. I understand what it is and we're going to get those unreasonable clients that are going to give the inaccurate reviews. I'm not talking about that. I'm talking about the caustic person that needs to control themselves or be a professional.

So you've got that. And then you've got the benefit that comes off of celebrating the positive. So if we're talking about combat, combating, compassion, fatigue, Or all of the wellness type issues that we should be focusing on. Reviews can really help when that's a bright space as we start our day or we start our meeting and we've got somebody stand up and I mean, I could tell you tons of stories, as could everyone in practice, of the tear provoking moments that are brought on by the way that we can impact people's lives.

So there's there are those things and Yeah, so you mentioned how to get the reviews and you know what I like to do I like to listen to people speak and then I like to say something along the lines of wow I really like working with you and I'd like to work with more people just like you, you know, I mean, I really would I'd like to meet more Stephanie's in the world and Stephanie's families.

This is why I became a veterinarian and this is exactly why like you all in this room are my people. Would you mind leaving us a review because I think that and I don't care what you say, but I really use your words that will attract people like you. And I, so you've got that, and then there's something else that isn't done. And I'm just going to ask you a question.

Stephanie Goss: Okay.

Bill Schroeder: When's the last time that you've left a review? And everybody out there in the world, think about the last time you left a review.

Stephanie Goss: Uh – Huh.

Bill Schroeder: And then think about the last time that a business owner, that business owner called you and thanked you for the review. Think about it.

Stephanie Goss: Okay.

Bill Schroeder: It's never happened. It's never happened unless you've come to my lectures because like and I know don't roll your eyes Don't I know you some of you have probably jumped off the treadmill at this point Thinking that I have actually lost my mind and thinking that you've got enough time to be calling I haven't lost my mind What I'm talking about is exactly this for every five star review that you've got and every one star review if you care to do It for all your reviews you call and say hey This is, you know, Dr. Reynolds calling. I literally just read your review online, and I had to shut my door because you touched me. And I really appreciate what you did. I value your comments and I just wanted to say thank you very much. That's how you leave a voicemail. Now, if they pick up the phone, maybe you want to say, Hey, I'm surprised you picked up the phone.

And I was expecting your voicemail. I'm about to walk into an appointment. That's how you start the call, so you're not trapped for 15 minutes. And you say, Hey, but I just read your review and then you go through that. Before I step in, I wanted to stop everything and call you and say thank you. And the reason you're doing that is because that could be the only signal that you're putting out there that you've actually valued it.

Like, responding is fine, but unless you're going to get in depth and they're going to go back and read it, If you want more reviews, especially from that family, please let them know. And then I love that. the other side. You know, if you've got a bad review, I would call them. And in part of the resolution, if you are able to get to that point offline, you're stopping the conversation that people can read online,

Stephanie Goss: Right.

Bill Schroeder: And then you're taking it behind closed doors.

Hopefully you can come to some sort of resolution and, you know, you can get to the place where you could go. Can I ask you to take the review down? Did we satisfy that?

Stephanie Goss: Right.

Bill Schroeder: You know, so, and the last thing on reviews, unless you've got further questions or comments I need you to, need the market to know that 82 percent of all reviews, This is not veterinary related, okay, this is all small business reviews, 82 percent only come after an ask for such.

Stephanie Goss: So you got to be asking.

Bill Schroeder: So if you’re not asking. 

Stephanie Goss: You're not getting. Okay. What's the last tip?

Bill Schroeder: The last tip is something I've built up to for decades. Literally, and it's just dawning on me actually, Steph, that this is intertwined. This was not intended to be a reputation management like talk. I promise you it wasn't. But it shows you how much it intertwines.

There is someone that's out there that is listening. If they're part of the community. That I've known for many years.

Stephanie Goss: Huh. And, she called me and this is about 15 years ago.

Bill Schroeder: She calls me and she goes. Hey, do you have time to talk, you know? Glass of win? You might as well get a bottle of wine because I need to talk and so we had a bottle of wine over the phone and in the course of the conversation She's like I think I'm done and it was all about a review and how she just got like slayed and she did she got slayed it was inappropriate, She's a wonderful veterinarian many of you know this person and this person was done, you know, truly done where they were like, I'm selling my practice and it was not during the high point of practice sales where people were, you know, going at 18 times.

This was like, I'm leaving veterinary medicine and I spoke with her and I was like, you, perform such wonderful, you know, medicine, you're a beautiful person that is helping all these other people, right? And I wish I had a way to show you whether or not your business is working well. Like, like, the negative review that you've got is like two, like you dropped like one little bit on the big scale.

We need to take a look at all the other factors that go into your business and give you credit for that and be able to look at it. So I always envisioned this as being like this health score and that's what we call it now and it's I have this vision of like a thermometer right and being able to show where you're at and say hey this sucks right and I know I'm you know we're crying together right now because I can hear how exhausted you are this too will pass and it should not overshadow the brilliance the genius that you have in practice so I This last tip deals with data.

It's understanding your market, knowing what data points are most important within the market,

okay, and then being able to look at a health score for the practice. And if you want, this is a proprietary tool that we have that I'm happy to share with everyone in the audience. So if you want to give me a call, we can share contact information at the end here.

Or reach out to me, come see me speak in in Greenville, but it's a way to look at your practice in the market and score it against other practices that are of the same sort. And then ultimately there is scoring that puts up that says you're doing a good job. And sometimes it's like golf, like, and let me use an exaggerated situation here.

If you weren't looking at all the other practices. in the space with the data points that were really important, right? And you weren't comparing yourself. It would be like going out and golfing by yourself and, you know, shooting 200 one year and consistently hitting 200. Next year, you drop, you know, I don't know, 50 strokes off of your game and you think that you're ready for the PGA because you're not paying attention to everybody else. The great golfers are, you know, in their 70s.

Stephanie Goss: Right.

Bill Schroeder: You know, so you're still like a horrible golf,

Stephanie Goss: Yeah. Right.

Bill Schroeder: right? So, I mean, it's the realization and the comparativeness that we can provide. But data is super duper important. And with the availability of data that we've compiled over the last 30 years through AI's impact in space.

And these listening posts that I talked about earlier in our chat we can literally show you how you compare to other people. And to the point that I made earlier about the decline in appointment inventory or decline in intent that's out there. If you're seven points up on where you on what the rest of the market of practices that look like yours is doing, you're winning the game.

Stephanie Goss: Yeah.

Bill Schroeder: So pay attention to your data make sure it's right and make decisions that are data driven just like the scientists that you are.

Stephanie Goss: And I love that because I, well, the people who know me, I'm a huge data nerd. I love spreadsheets. I love numbers. I love to geek out. And for years as a manager, the only way to have a pulse check was to talk to other managers and say, “Hey, how's it going? how are you doing this?” And try and figure out some sort of comparison, right?

Like we had. the AAHA numbers for financials, like what you're charging for things and staff salaries and stuff like that. There was industry data between AAHA and Well Managed Practice, like we got some data there, but that was really all that was out there for a really long time. And I remember that's a big part, honestly, that's a big part of why building a community for me of, manager colleagues was really important because I had the ability to pulse check some of those other things against my peers and I love the advancements that have happened over the last 10 years, but really have flown since COVID. So, you know, this is one of those areas where I think it's a very positive change for us, and in terms of integrating AI into veterinary medicine is the ability to be able to connect and network and pulse check in that way, and to your point, be able to pulse check against  similar practices because it doesn't, it does you no good to be that golfer who's out there golfing alone and thinks that they're ready for the PGA. It also does you no good to be looking at practices that have or are completely different than yours. You know, our attend doctor practice compared to your two or our ER compared to your GP, like those things are different animals and we have to look at it.

It's the same thing we tell clients about, you know, trying to explain a dental estimate to them. You have to compare apples to apples. And so, you know, yes, somebody else down the street might have given a hundred dollar dental estimate and you gave them a, you know, a 700 dental estimate. Well, first that question that I asked the clients is what is included in that, you know, estimate, in that treatment plan? And I think it's the same here. And so I love the advancements that we've made. I love what you guys are working on in particular and getting super nerdy. There's options out there for all different aspects of comparing practice data. But what I love about this piece of it, Bill, and what, you are doing in terms of the marketing aspect, is I think for the average manager or practice owner, practice leader. I know every CE I went to, the conversation was, you need to pay attention to the reviews because, and this makes sense, you're getting real time feedback from your clients and it is a pulse check for you on how it's doing customer service, on your prices, on the experience in your practice, all of those things like your team, you're getting real time data.

From your clients and you're getting the feedback. And we as a society have been conditioned to leave reviews when things don't go so well. And so we know that clients tend to, on their own, leave reviews when things have been not so great as compared to when it has been great. And we have to change that behavior by asking them to leave positive reviews for us.

But I think that for the average manager, we were taught to look at the reviews from the perspective, not so much of the data, but like that was our pulse check. And I think to your point, if that's the only piece that you're looking at, it's really easy to get lost in the weeds focused on that one negative review.

Because here's someone who's giving you real time feedback and it's, it feels like the end of the world sometimes. I mean, I've talked to manager friends who are just unhinged over a review and I'm like, I'm done. I, same reaction as you. So what? Like look at the hundred other clients that you helped today who left you and who were happy with how the day went.

But that's not, that's not the volume of what we generally get unless we're actively trying to seek those kind of reviews online. And so I think it's really easy to slide down that rabbit hole of negativity. And so I love the pivot that you guys have made and the focus that you're leading the industry in terms of getting us to look at the bigger picture and not just focus on that negative, pulse point.

And so I hope we start to see more data and more nerdiness, not because I want you guys to have competition here, but because it's good for us. It's healthy for us as an industry to start to think about things like a business. Like, yes, we are a healthcare provider. Yes, we provide a service.That doesn't mean that we shouldn't be scientists.

That doesn't mean that we shouldn't be data driven. That doesn't mean that we shouldn't run our businesses like a business.

Bill Schroeder: You know, our account managers are so excited about these advancements and you know, there's two like two other examples like, you know. We know that like particularly like a new practice a de novo practice that comes out You know the race is to get as many reviews as you possibly can and you know before like AI and all this data and looking at this data and these this tool that I'm talking about It used to be, you know, Steph, you'd call talk to an account manager and it'd be like, okay Let's get as many five star reviews as we can and you go Well, I'm breaking into this market where the leader in the market has 300 reviews and you know a 4.85 rating how many reviews do you need and they'd be like, okay, don't worry about that Just get as many as you possibly can we can set up campaigns where we're literally saying it's going to take you, you know, 500 reviews to get to this space to win this market. So what are we going to do to get the 500 reviews and it becomes a campaign and a goal?

Furthermore, when we're talking about like Google ads to go back there, we've built this way, this line of, this frame of mind that is, and I'm happy to share this with you all, that it's like, we can look at markets and look at individual households, zip codes, not individual households, but individual zip codes in the households within and say, this is what the actual spend is on dogs within that market, right?

Within that zip code and then we can take that data and look at how much you're capturing by running data through your PIM. And then say, well, look, you've got based upon the market and what we know of the market, you've got about, I don't know, 60 percent of that market that's available out there.

Let's leave that alone and not spend any Google ad money over there and let that go. And let's go over here, a desirable market, not because everybody's driving a Mercedes, which we know can be so fast, flipping dangerous, you know, about just targeting based upon where we think the money is, but there's an opportunity and you're only capturing 5 percent of that market.

So let's go out there and focus on that. And making decisions like that is the difference between marketing and just spending money out there. And like I, real marketing that works is not easy. It takes work on both people's part. And some, experience and things like that, and those practices that do it, they succeed.

Stephanie Goss: I think that's the hard part for your average practice is that we experience the, we're just spending money because we know it's a thing that we should be doing and it's, and it is hard. And so I think I, for me, I'm excited to see. More and more of the, I mean, part of it has been my work with Uncharted because we're, we started as, you know, a marketing and social media conference and being exposed to it.

And part of it is just an awareness and a growth within the industry that, Hey, this is something that we should be paying attention to. And not only that, but like, here's how you pay attention to it. So, I love that. That's a great tip. That's a great place to end us on, Bill. I love it so much.

Bill Schroeder: Thank you.

Stephanie Goss: Thank you! This has been super fun. I hope that your top three?

Bill Schroeder: My top three (holds pu five fingers).

Stephanie Goss: I'm holding up my five fingers, Bill's top three tips for things that we have to be doing so that we keep clients in the door. I hope that is helpful for everyone. I certainly think that it was from a practice perspective and I was taking notes.

Bill Schroeder: Well, thank you so much for this opportunity. I love working with your group. You know, sometimes it just clicks, right? Where it's like You know, I've over, you know, done this for so long, we're very fortunate that we get to choose the people that we work with and we're fortunate to be able to choose to work with y'all and I love every moment of it. I can't wait for Greenville.

For those of you who haven't seen me speak before, we're gonna have some fun. I'm doing a workshop, teaching it twice, so there should be enough time for everybody to come through if they'd like to learn about all the current things that are going on. It's gonna be workshop style.

Stephanie Goss: And I'm going to, I'm going to, I'm going to fluff your pillows for a second here, Bill.

Andy always fluffs my pillows on the podcast. I'm going to fluff your pillows because you said in the beginning, you gave yourself a shameless plug and I love it so much. You, are going to be at the conference and you said something completely unrelated, which is absolutely true.

One of the things that I love about going to your workshops in particular, but your lectures is that, I have never left one without feeling like I had a tangible resource or an action oriented plan and the resources or materials to support it. That's one of the things I love about going to your sessions.

There are a few uh, speakers in our industry who wrote just consistently, not only talk about the big picture and the important things that you should know but also make it really practical and like, here's how to do the thing. And so if you are someone who is like that, I would really love to learn more about how to do those things that Bill was talking about on the podcast today.

I think it is completely okay to give a shameless plug that you should join us. You should join us in Greenville for our April conference. Because it is an opportunity to. dive into an extended workshop with you, not just like a 50 minute lecture at a conference and really walk away with some actionable tools.

And so that is something that I appreciate about you as a speaker, Bill. And I just, you know, high five, two thumbs up, five star review for you. Yeah.

Bill Schroeder: That’s so kind. I mean, that's my why. Like, you hit, like you hit exact, thank you that was such a great compliment because that's exactly why I do this. I started lecturing years and years ago, like over 20 years ago, because I walked out of a marketing lecture at a major veterinary conference and I went, but now what?

You just told me these things, like, but wait a second, why aren't we like telling these people how to do this stuff? And so thank you so much. I really appreciate that. That means a tremendous amount to me. 

Stephanie Goss: Yeah, you're welcome. And that's, that's, I mean, that's, part of why we love having you at Uncharted and why I love how different our format is. Not that I, I love going to the big conferences and the small conferences in our industry. And that's something as a manager that I always struggled with.

And it's my why too, for, working with Uncharted and in our community, because. Then what? What do I do now? Like I get excited about these things, but then what do I do with it when I get back to my practice? How do I make it applicable? How do I dive in? And so I think that is like, like you said, that is the highest compliment that someone like you or I can get is I, actually can, I know what to do with these things in my practice, or even if I still am not sure exactly how to do it. I have the tangible things to get me started and I know where to come back when I need help, need more help. And that's what the community and the conferences are all about. So I can't wait to see your face. I'm going to get to see you so, so soon in Greenville. And thank you again for being here today.

Bill Schroeder: Thank you everyone. I hope you're all well out there. Thanks for spending some of your time with me today. And I appreciate each and every one of you.

Stephanie Goss: Take care, everybody. Have a great rest of your week. 

Bill Schroeder: See ya.

Stephanie Goss: And that's a wrap on another episode of the Uncharted Podcast. Thanks for joining us and spending your week with us. If you enjoyed this week's episode, head over to wherever you get your podcasts and leave us a review. It's the best way to let us know that you love listening. We'll see you next time.

Written by Maria Pirita · Categorized: Blog, Podcast · Tagged: communication, culture, management, Vet Tech

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