If there is one thing our Community adores it's books! Book Club is one of the most popular groups (second only to newcomer Plant Parenthood). The question “What are you reading right now?” was heard often at our recent Uncharted Marketing & Strategy Conference. Here's a few of the must-have marketing books our Community members are raving about –
The favorite by a landslide was this marketing classic, “Start with Why”, by Simon Sinek. This book explores why certain organizations and leaders are more influential than others. Sinek claims that if you know the “WHY” that fuels you or your business, you'll discover a new way of thinking. In veterinary medicine, we often talk about what brought us into our work. One reason this book is so well-loved in the Uncharted Community is that we continue to ask “why” we aim for the goals in the futures of our careers, practices, and marketing efforts.
Second on the list was “The Power of Moments” by Chip Heath & Dan Heath. We love this marketing book so much that it was part of an Uncharted Conference swag bag! Creating a client experience and an experience for your veterinary team can be a game changer for your marketing efforts. When you capture a moment on camera of your veterinary technicians doing their job with a smile, how much more likely do you think you'll be to hire more? The Heath brothers share anecdotes about powerful moments and argue that you have the capability of creating these moments yourself.
Another recommended title was “Thinking, Fast & Slow” by Daniel Kahneman. Uncharted Community member, Summer listed this as her number one recommended marketing book. It discusses two systems of thinking, the first quick and emotional, the second more slow and logical. This concept comes from the brain of a behavioral psychologist and stimulates you to think about getting the attention of your clients and making decisions in practice in a whole new way.
If books are your jam and you want to continue the conversation about your favorite marketing books, find your people in the Uncharted Community.
For great conversations about leadership and more, take a listen to the Uncharted Veterinary Podcast with Stephanie Goss and Dr. Andy Roark.
Learn more about our upcoming Uncharted events (many are free for our Community members!)