Leading With Your Voice: How to Get Groups to Listen presented by Andy Roark, DVM MS
Are you ready for an unprecedented public speaking workshop? As a renowned professional speaker, Dr. Roark will share his messaging strategies, strategic objectives when working with a group, as well as the importance of message form. He has designed exercises to help you create concise presentations that will achieve results within veterinary practices – whether you are talking to veterinarians, staff or groups of pet owners.
The Lasting Power of Your Practice presented by Adam Little, DVM
As the pace of change accelerates, it can be easy to become overwhelmed. What is the next big thing? How do I implement all of these new tools and solutions? I am already struggling to keep up with the day to day and now I need to consider everything from competing against Chewy and Amazon to offering new services to maintain a 24/7 relationship with our clients. This session will take a different approach and instead focus on the parts of veterinary practice that are built to last. We will explore how to responsibly and thoughtfully think about implementing change and why your long-term competitive advantages might be right in front of you.
What Vet Medicine Can Learn from Improv
Whether responding to a bad review online, confronting misconceptions from Dr. Google, or de-escalating a frustrated client interaction, veterinarians need to be creative and adaptable to a variety of situations. This workshop will focus on group activities which will help participants creatively (and with a bit of humor) address common issues felt in practice. This approach will allow us to build empathy for other stakeholders in the veterinary practice relationship, generate new creative approaches to dealing with these challenges, and work on methods to break down barriers in teams that can paralyze progress.
Building a Practice from the Ground Up presented by Alan Knott, DVM
This workshop is designed to give you an inside look at taking an existing veterinary hospital, growing it to the need for expansion, and then the process to build from the ground up a new state of the art veterinary hospital to allow for continued growth. The design is to focus on what you do daily to be about why you are doing it. Are you happy and is that what drives you day in and day out?
Why Not You? All You Need to Know to Start Your Podcast presented by Alec Failor and Katie Berlin, DVM
Podcasting is only growing in popularity as people seek out new ways to feel connected and informed. We will talk about how to get started producing your own podcast, from choosing a name and cover art to figuring out how to record, edit, and release it. We’ll talk about common reasons podcasting can seem difficult, and we’ll help you start the process and break those barriers down.
Watch What You EAT… a Lesson in Satisfying Google presented by Bill Schroeder
This past year I have tracked trends that point to Google focusing on practices that serve up the content that Google and pet owners like to consume. Indications are that this trend will increase over the next few years as Google seeks to make great client/business matchups. Great success can be gained by creating content that demonstrates a practice’s Expertise, Authority, and Trustworthiness (EAT)… see what I did there? During this session, you will learn what sort of content fits the bill, tips on how to involve your staff and explore great tools to make content creation a breeze.
It’s Good to Be the King (or Queen). How to Win Your Local Market
Google loves pairing people with local businesses. Unless you have a strategy for winning the “local search game” you are most probably missing an opportunity to control the local conversation and be the preferred veterinary practice. In this session, you’ll learn how to develop a strategy, how to involve mobile, and what performance metrics are most important. Basically, if you want to meet more local pet owners, you need to be in this session.
Embrace A Reset to Resilience presented by Betsy Charles, DVM
Often, in veterinary medicine, we feel trapped and unable to make decisions that allow us to thrive in our jobs. By shifting from an external locus of control to an internal locus of control we can better shape our environments and our responses to them so we no longer feel trapped. Effective leadership within the profession depends on our ability as veterinary professionals to do this. Through an interactive format, this presentation will help participants begin to see how they can reset their mindset to one that focuses on resilience instead of victimhood.
Thrive: Finding the Joy in Vet Med
Veterinary medical professionals are often working from a place of reaction instead of taking proactive steps to determine their destiny which often leads to unhappiness and burnout. Through discussion and interactive activities, participants attending this workshop will consider why we are not currently thriving in veterinary medicine and what skill sets we need to develop in order to change the landscape from one of negativity to one of positivity.
Level-Up Your Decision-Making Capabilities
presented by Ericka Mendez, DVM
Every day we make decisions. Most of the time we make many tiny inconsequential decisions. And some days we make really big important decisions. We agonize over these decisions, we lose sleep over these decisions and we ask others for advice regarding these decisions. So many times we just don’t know what to do. In this workshop, we will discover what is holding you back, develop strategies for clarity, and give you a guide to uplevel your ability to make decisions that will move you closer to your goals.
You’re a Creative Genius, You Just Don’t Know It Yet presented by Kelsey Beth Carpenter, RVT
Every single one of us is creative. Yes, even you. If you haven’t found your creative side just yet, chances are, you just aren’t looking in the right places! In this workshop, we’ll learn how to find inspiration in a pinch, we’ll establish your creative process (from inception to creation), and we’ll master the art of creating unique social media content that speaks to your particular audience. Curiosity may have killed the cat, but creativity made it a viral social media sensation!
LEAN Principles in Practice presented by Mark Nunez, DVM
In this LEAN seminar, you will learn how to effectively institute change in your practice and improve the effectiveness of your processes and protocols in a structured, non-confrontational way WHILE getting team buy-in!
Say goodbye to the suggestion box and the on the fly “hey, we should change this,” and hello to the LEAN board!
7 Ways to Repurpose Content for Your Clinic presented by Melanie Kramer
Repurposing content is essential to strategic marketing efforts. Content generation is expensive and time-consuming – and you need to be able to get the most out of that piece of content. Not only does repurposing content generate cost-savings with reuse, but it can cause less stress for staff who feel obligated to keep churning out brand new posts or videos. In this workshop, you will learn how to make the most of your blog articles, videos, social media content, videos – any type of content you produce for your clinic.
This session has prerequisites. Bring 2-3 pieces of content (blog, podcast, video, newsletter, etc.,) that your clinic has created and your editorial calendar if available.
D.U.M.P. Your Overwhelm presented by Phil Zeltzman, DVM, DACVS, CVJ
In this interactive and fun workshop, we will discuss a recurrent situation in the veterinary community and among high achievers in general: overwhelm. Following a thorough undercover investigation, I created a simple four-step “D.U.M.P. your overwhelm” program to help you get clarity and order in your life.
#Engageyourclients With a Cohesive Brand Story presented by Senani Ratnayake, BSc RVT
Learning how to create a language style guide for your social media and marketing strategies creates consistency, and gives you a stronger voice with your audience. Helping the team to understand what does and doesn’t fit Who We Are will build confidence that the entire team knows how their individual roles can support messaging. Their collaboration will ensure that clients not only understand Who You Are but also Why it should matter to them. Strengthening your presence will allow you to positively influence and educate your clients – all to the benefit of your client relationships and the health and happiness of their pets.
But Can I Afford It? Practice Finance & Planning presented by Stephanie Goss
Have you ever felt like you were so busy, you needed more team members? And then heard that voice in your head asking “but can I afford it?” And then promptly ignored the voice, hired new people and struggled to figure out how to balance your payroll expenses? If you are shouting #thestruggleisreal, then this workshop is for you.
Practice Manager Stephanie Goss will work with you, using your own staff member information, your own practice finances and a little bit of Excel pixie dust and you will walk away with a set of tools to take back to your practice and confidently make financial decisions for deciding if you can afford new team members if you can afford team member raises (and when to do them) and long term planning for when and how to add more members to your team.
How to Act Large and Be Small: Lessons from 1 Solo Person Running a Major Marketing Operation presented by Vicky Hammond
With a diverse background across the agency side and client-side in a wide variety of industries, Victoria Hammond has 15+ years of building and executing data-driven marketing and testing/optimization plans.
Victoria will share lessons from 1 solo person running a major marketing operation to help you better utilize the power of automation and reduce the manual workloads you experience every day in practice.
Trusting Your Traffic
A practical guide to know what you are doing to drive traffic to your practice and understanding how it performs. During this lecture, we will get an understanding of the importance of tracking our digital efforts and we will build a simple way to track any URL we are sending out to be able to know that.
This session has prerequisites. If your practice currently uses Google Analytics as their website analytics platform make sure you are added to be able to view and edit it prior to this workshop.