Join us in Greenville, SC from April 26-29th. REGISTER

UVC, April 26-29, 2018

Uncharted Veterinary Conference 2018 (UVC) is like nothing you’ve experienced before. It’s an immersive, workshop and discussion-driven marketing and strategy smorgasbord for anyone obsessed with growing a business or brand in veterinary medicine. This conference is all about growth!

Uncharted Vet 2017

ADVANCED EDUCATION

One test every workshop must pass before being added to the Uncharted program is whether it would be done at another veterinary conference. If the topic is something that’s commonly being covered elsewhere, or if it is feels remedial, then it won’t be at UVC. This program is for people who already have a basic understanding of marketing and want to push themselves to learn new and advanced marketing and strategy skills.
Uncharted Vet Conference 2017

INTIMATE SETTING

Uncharted limits attendance to 150 people to ensure you will have access to the instructors and conversations that will help you grow your career or business. Workshops average less than 25 individuals per session, and each attendee has multiple opportunities to attend each workshop. Previous attendees have priority in claiming registration spots, and this event will sell out quickly.
Uncharted Vet Conference 2017

AMAZING ATMOSPHERE & ACCOMMODATIONS

Great food brings people together, and the paramount goal of Uncharted is to grow and maintain our vibrant and supportive community. Socializing and building friendships are thus key components to this conference. If you come to Uncharted, you won’t be lonely (or hungry). All meals and drinks are included in registration!
UVC 2017

Join us in Greenville, SC from April 26-29th. REGISTER

WORLD CLASS INSTRUCTORS

Maurice Allin

Maurice Allin

Maurice Allin is the vice president of strategic insight at Quarry, a privately held marketing communications and advertising agency. He works with a range of clients providing marketing and customer strategy based on solid insight into technology and cultural trends as well as a deep background in business. His focus is based on understanding the “fit” between a brands “story” and the customers “self-story” and using that understanding to create innovations in the customer experience. He is particularly interested in the topic of customer centricity and what that means in the context of marketing to farmers and to veterinarians.

Maurice’s list of credentials in the animal health industry is impressive. He was the principal author of Industry Science and Technology Canada’s Strategy on Animal Biotechnology, has been a key advisor on mergers and acquisitions within the animal health industry, and has consulted to a long list of animal health and pet food companies in North America, Europe and the Pacific Rim.

After graduating with a BSc in Resource Economics, Maurice spent 10 years working with a global management-consulting firm, specializing in agriculture and biotechnology and working with diverse clients such as Pfizer, The Upjohn Company, Schering Plough, Merck AgVet and Hills Pet Foods.

Since joining Quarry in 1996, he has worked with numerous clients such as John Deere, Sprint, Elanco, Syngenta, Gilead, Symantec, BlackBerry, BASF, Novartis Animal Health, FedEx, and Windstream.

Maurice is an accomplished interviewer, facilitator, presenter, and ethnographer and was a faculty member at the Institute of Communications Agencies for over a decade, focusing on branding, customer insight and communication strategy. He regularly speaks to organizations and companies on the topics of communications strategy, customer centricity and decision making.
Cody Creelman, DVM

Cody Creelman, DVM

Dr. Cody Creelman is a managing partner of Veterinary Agri-Health Services, a beef cattle only veterinary practice located in Airdrie, Alberta, Canada. He is passionate about the use of mobile technology in the veterinary field. Dr. Creelman consults and speaks on veterinary application design projects, social media use in practice, and actively leveraging various social media platforms to market veterinary services. His professional interests include pathology, large animal surgery, cow/calf and feedlot production medicine.
Sue Ettinger, DVM, DACVIM

Sue Ettinger, DVM, DACVIM

Dr. Sue Ettinger is a practicing veterinary cancer specialist, international speaker, book author, and vlogger (video blogger). She is currently at the Veterinary Cancer Center in Norwalk, CT - part of the Compassion-First Pet Hospitals family of Hospitals. She is one of approximately 400 board-certified specialists in medical oncology in North America. She received her veterinary training at Cornell University College of Veterinary Medicine. She completed her residency in medical oncology at the Animal Medical Center in NYC in 2003. She has recently received awards for Exceptional Doctor Performance and the Public Relations Achievement Awards.

Also known as Dr Sue Cancer Vet®, Dr. Sue is the co-author of the Second Edition of The Dog Cancer Survival Guide, which is a best-selling book in small animal health for the last several years. She is a frequent contributor to Todays’ Veterinary Practice, Clinician’s Brief, Veterinary Team Brief, & DVM360. She co-hosts the podcast The Pet Cancer Vet and is a Certified Veterinary Journalist. Dr. Sue is most passionate about raising cancer awareness, and she has developed “See Something, Do Something, Why Wait? Aspirate.®” to promote early cancer detection and diagnosis.

Dr Sue’s popular Facebook page has over 33,000 fans. She can also be found on Instagram, Twitter, and YouTube.
Danielle Lambert

Danielle Lambert

As a veterinary practice manager at Quinebaug Valley Veterinary Hospital, Danielle became a little obsessed with social media and online marketing. In 2013, she started SnoutSchool.com, a website dedicated to teaching vet clinics the power of social media. Nearly 2000 veterinary professionals have read her e-book, The Ultimate Guide to Facebook for Veterinary Hospitals.

Danielle is the marketing director for Dr. Andy Roark and Uncharted Veterinary Conference. She is a frequent contributor to veterinary publications, such as Veterinary Team Brief and DrAndyRoark.com.
Dave Nicol, BVMS, Cert Mgmt, MRCVS

Dave Nicol, BVMS, Cert Mgmt, MRCVS

Dr. Dave Nicol is a graduate of Glasgow University Veterinary School. His initial plan was to become a surgeon, but almost immediately he was drawn into general practice by the interaction with pet owners and the problem solving opportunities that cropped up each day. At first this meant finding and fixing animal problems, but quickly it became clear that there were plenty of problems with how veterinary practices operated as well. Inevitably, this meant Dave was almost constant pain in his boss’s backside and eventually, probably because they got sick of his nagging, he was given the opportunity to mentor his first junior vets.

After his initial attempts fell someway short of expectations, he realised that raw enthusiasm alone was not going to be enough. So he began a journey to educate himself on how to be a better leader, coach and manager. Fast-forward more than fifteen years and Dave has undertaken a huge amount of training and research; building a reputation as a successful leader within the veterinary profession. He has been head vet with a large group practice in London, worked as a clinical performance coach for a 50 vet group in the UK and has owned, managed and successfully sold his two veterinary hospitals in Australia.

Prior to relocating back to the UK, he worked as the Chief Veterinary Officer for a corporate group where his principle responsibilities were maintaining the standard of clinical care and leading the clinical teams. In 2011 he made a “pay it forward” commitment to hire a new graduate in every hospital he owns and give them a great start in veterinary practice and subsequently set up the first Australian graduate training internship in general practice. This program is now available in his UK practice too. He is also the creative brain behind and program director of VetX™, an online education, support and mentoring community for new and recent graduates who wish to rapidly accelerate their careers under his guidance.

Dave has just published his third book “So You’re A Vet, Now What?” a title to help new graduate vets settle into their new careers. He is a columnist for the Veterinary Business Journal and DVM360, writes the weekly Hamster Wheel Blog and produces the Blunt Dissection Podcast where he explores the anatomy of veterinary success by profiling top class performers from all walks of veterinary life.

It is his personal mission is to help pets and their people live happy, healthy lives by exploring the daily challenges we face in veterinary medicine, creating solutions and helping those around him to grow.
Andy Roark, DVM

Andy Roark, DVM

Dr. Andy Roark is a practicing veterinarian, international speaker, author, and media personality. He is the founder of the Uncharted Veterinary Conference and DrAndyRoark.com. He has been an award-winning columnist for DVM360 and his popular Facebook page, website, and YouTube show reach millions of people every month.

Dr. Roark received the Outstanding Young Alumni Award from the University of Florida’s College of Veterinary Medicine, and was voted the Practice Management Speaker of the Year at NAVC (one of the world’s largest veterinary conferences) three out of the last four years. Practices where Dr. Roark works were named as finalists in the American Animal Hospital Association’s Practice of the Year Contest in 2013 and 2015.
Jessica Vogelsang, DVM

Jessica Vogelsang, DVM

Dr. Jessica Vogelsang is a veterinarian and bestselling author from San Diego, California. Her award winning website pawcurious.com is one of the first and most well known veterinary sites on the internet. She specializes in veterinary hospice care and palliative medicine with Paws into Grace and frequently lectures on ways to make the end of life transition better for families.

She is a regular contributor to petMD, Vetstreet, Crayons and Collars, DVM360, and Petfinder. Dr. Vogelsang also writes for and is the editorial director at DrAndyRoark.com, a site with over 200,000 fans from the veterinary community. Her debut book, All Dogs Go To Kevin, was published in July 2015 to stellar reviews and is an Amazon bestseller.
Robert Wilbur

Robert Wilbur

Bob is a marketing professional.
Having spent years working on the agency side of the business, with industry leading clients, Bob is now an independent consultant focused on strategic initiatives in both the agriculture and animal health industries.

Areas of focus in animal health industry have included orthopaedics, endocrinology, oncology, ophthalmology, livestock antimicrobials, parasiticides and vaccines. In these areas he has been able to combine sound technical knowledge with a creative side that results in impactful and relevant marketing communications.

His strengths revolve around strategy and planning. This process involves combining market and customer insight to arrive at a strategic perspective and then, using creative ideation bring the strategy to life.

Bob gets great satisfaction from helping people, organizations (and their brands) find their way. He likes gnarly problems and is fueled by the challenge of deeper thinking because ... well, anyone can do the easy stuff.

In addition to his professional areas of focus Bob is active in his local community. He is on the Board of Management for the Business Improvement Association and is the President of the Optimist Club, which is focused on bringing out the best in the youth of the community.

WORKSHOPS, LECTURE/GUIDED DISCUSSIONS

& MIC DROP SESSIONS

Workshops are 100 minute sessions where attendees actually work and create resources/skills that they can take back to their practices and put to use immediately. Each workshop is repeated four times so that attendees have ample opportunity to attend.
  • Lecture/Guided Discussions are larger group sessions with lecture and round table discussion lasting 50 to 100 minutes each.
  • Mic Drop Sessions are 20-minute TED Talk-style presentations by our members about marketing successes, failures and lessons learned in their own practices.

The best insights on growing veterinary professionals and practices, delivered. SUBSCRIBE

LECTURES & GUIDED DISCUSSIONS

  • The Customer Mindset by Maurice Allin
  • Marketing Strategy When Time Is Tight by Andy Roark, DVM
  • Building Personal Brands Inside Corporate Practices by Sue Ettinger, DVM, DACVIM
  • Essence of Exam Rooms: How to Communicate Effectively by Dave Nicol
  • Live Video Basics by Cody Creelman, DVM
  • Optimizing Marketing ROI by Bob Wilbur
  • More coming soon!
  • 3 p.m. to 6 p.m.

    Westin Poinsett Lobby Level

    Registration & Meetup
  • 6 p.m. to 10 p.m.

    Poinsett Ballroom

    Opening Banquet, Networking Experience, Keynote Address & Improv Comedy Event Location
  • 7 a.m. to 8 a.m.

    Gold Ballroom

    Southern-Style Hot Breakfast
  • 8 a.m. to 9 a.m.

    Gold Ballroom

    General Session: Modern Client Loyalty – Dr. Andy Roark
  • 9 a.m. to 10:40 a.m.

    Lecture & Workshop Sessions
  • 11 a.m. to 12:40 p.m.

    Lecture & Workshop Sessions
  • 12:40 p.m. to 2 p.m.

    Gold Ballroom

    Lunch
  • 2 p.m. to 3:40 p.m.

    Lecture & Workshop Sessions
  • 4 p.m. to 5 p.m.

    Poinsett Ballroom

    Mic Drop Sessions
  • 7 p.m.

    Downtown Greenville

    Dinner
  • 7 a.m. to 8 a.m.

    Gold Ballroom

    Southern-Style Hot Breakfast
  • 8 a.m. to 9 a.m.

    Gold Ballroom

    General Session
  • 9 a.m. to 10:40 a.m.

    Lecture & Workshop Sessions
  • 11 a.m. to 12:40 p.m.

    Lecture & Workshop Sessions
  • 12:40 p.m. t0 2 p.m.

    Gold Ballroom

    Lunch
  • 2 p.m. to 3:40 p.m.

    Lecture & Workshop Sessions
  • 4 p.m. to 5 p.m.

    Mic Drop Sessions
  • 7 p.m.

    Downtown Greenville

    Uncharted Takeover Progressive dinner with 4+ restaurants and signature cocktails
  • 7 a.m. to 8 a.m.

    Southern-Style Hot Breakfast
  • 8 a.m. to 12 p.m.

    Round Table/Breakout/Discussion Sections & Action Items

ROOM RESERVATIONS

To reserve your room at the Westin Hotel with the special conference rate call 1-800-westin1 and ask for the Uncharted Veterinary Conference rate or click here to register online.

FAQ

Are these conferences really going to sell out?

Yes. Yes they are. There is a firm cap of 150 people per conference. This is because nothing is more valuable than meeting brilliant people in an intimate and vibrant setting. Our first year, Uncharted Veterinary Conference sold out in 10 weeks. We expect both conferences to sell out faster than that in 2017. Depending on how quickly they sell out, we may or may not add more conferences in 2019.

Are introverts going to hate this?

No. At least, we try really hard to make sure they don’t. Yes, there is a ton of socializing and meeting people and talking about your practice, career, goals, challenges, etc. However, half of the team that works to plan Uncharted conferences is introverted and we are very aware that some people will need downtime to recharge batteries. These conferences are exhausting (think: best-vacation-ever exhausting), but you will have a lot of control over how you spend your time.

Does everyone have an equal chance to get a spot in the conferences or online community?

Yes and No. Registration works in stages. First, 2017 attendees will have the chance to register for 2018. Then, 2017 members will have the chance to nominate new people for early registration for 2018. After that, registration of all remaining seats will open to the public.

How are Uncharted Conferences different from all the other conferences?

That’s a big question. Definitely review our conference web pages to get all the insight, but briefly… Uncharted is all about taking the perfect number of the brightest, most enthusiastic veterinary business/communication/marketing geeks in the world and putting them all together in a tiny, swanky hotel with incredible food, a fanatical focus on getting them to know each other, a 15:1 attendee to instructor ratio, and educational topics that are more advanced than traditional vet conferences. We pump in enthusiasm, energy, and an attitude that anything is possible. Seriously, last year people cried when it was over.

Is this a subscription?

No. It's a set price for one year which can be broken into monthly payments for your convenience.

How many workshops can I attend?

You can attend up to six workshops. However, lecture and discussion sessions will also be happening on the main stage. How many workshops you do depends entirely on how many lecture/discussion you choose to do (and also whether you choose to use one of your sessions to work on the skill you have just learned or take a break from the action to recharge. Both of those activities are totally fine as well.)

How will you keep the workshop sizes small?

We are using a system similar to college registrars to allow attendees to rank their preference before the conference begins. We will then provide each attendee with a personalized schedule to ensure optimal workshop sizes with no stress.

How will I know which workshops I want to attend?

Attendees will b provided with detailed information regarding the content of workshops and lecture/discussions prior to the conference to assist in selecting sessions.

How does payment work?

There are three options for joining up with Uncharted. You can come to both Uncharted conferences (Uncharted & Uncharted: GSD) and be part of the online community, you can come to one of the two conferences and be part of the online community, or you can just join the online community. Choose what’s right for you then pay monthly or as one lump sum.

I REALLY WANT A SPOT!! What’s my best chance for getting one?

Sign up for the Uncharted newsletter at https://unchartedvet.com/newsletter . Public registration open dates will be emailed out every year. That will also be the first place we announce when registration is live. Keep an eye on your email and be ready!

So, if I join the online community this year, I’ll get first shot at a conference spot next year?

Yes. Our members will always come first when it comes to registration for future events.

Can I see the live Uncharted conferences in the online community?

YES! Both of our conferences are filmed and archived versions go into the online school. It generally takes a month or so to get everything processed and edited, but then it’s all there. When you join the online community, you’ll already have access to the 2017 Uncharted conference including all the workshops, general sessions and the keynote address.

Can I register for the online community whenever I want?

No. There is a limited window to register for the 2018 online community. This is to help ensure a cohesive group and a to provide a certain level of confidentiality that can’t be achieved with people coming and going. Registration for 2018’s online community will close when all spaces are full or on February 15th, whichever is first.

Is there really a limit to how many people can be in the online community? That’s weird.

There is absolutely a limit to how many people can join. Right now that limit is 150 people. We want our community to really serve its members. We want them to have access to the people who can help them. We want them to get into ALL the courses they want, and have a meaningful, intimate experience when they do. We can’t offer this is we let too many people in.

Join us in Greenville, SC from April 26-29th. REGISTER