Craig Spinks is a seasoned video producer who specializes in veterinary video production and emotional marketing. The company he co-founded in 2017, Veteos, has quickly become the go-to resource for veterinary video production. Its growing staff has worked with numerous veterinary practices and industry partners and has received eighteen NAVC Vetty marketing awards, including “Best in Show – Nonprofit” in both 2019 and 2020. Craig lives in Denver, Colorado with his wife, two kids, a rescued dog and cat, and backyard chickens.
Uncharted Veterinary Conference 2024 – Storytelling as a Differentiator: Harnessing Emotion in Veterinary Marketing
Veterinary marketing often lacks “soul.” In this workshop, we'll unpack the importance of finding your niche, differentiating based on that niche, and utilizing storytelling and emotional marketing to connect with your ideal clients. Get ready to discover marketing solutions that authentically represent your practice's culture and values, ensuring that the messaging resonates as genuine and true to the practice’s essence. Oh, and of course, some practical, hands-on videomaking tips!