Dr. Andy Roark and practice management goddess Stephanie Goss talk money and price shopping in veterinary medicine. Stephanie talks about how the definition for price shopping is expanding, how the desires of people who price shop have changed, and why the number of price shoppers is soaring.
Andy splits price shoppers into 2 categories and talks about how your surgeon is judged based on what the front desk staff sound like on the phone. Andy and Stephanie talk about being all things to all people, and when we should just let people go without a second thought.
Stephanie and Andy debate whether to discuss payment options on these phone calls (Spoiler: Stephanie wins) and Stephanie talks about what questions we need to be asking the pet owners who are looking for the best deals.
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