Collaboration Skills for Growth & Culture presented by Andy Roark, DVM MS
Collaboration is a both an effective leadership strategy and conflict resolution tool. In this 50 minute session, we will define what it means to be collaborative in leadership and support roles. We will review requirements for collaboration including transparency, authenticity, willingness to compromise, workplace tolerance and an emphasis on open communication. We will then describe specific communication approaches and strategies for creating collaboration when introducing new ideas and resolving intra-clinic conflict.
State of Vet Medicine and the Impact of Technology by Adam Little, DVM
So you want to be a vet-trepreneur? Dr. Adam Little will help you understand the lean startup approach and how your practice can adopt processes that have led to the biggest & most disruptive companies in the world. He’ll explore how to leverage your team and turn complaints into contributions and so much more.
Cultivating an Entrepreneurial Mindset in Your Practice
Dr. Adam Little’s workshop will explore the changing trends in pet owner’s behavior and spending. Entrepreneurs and aspiring entrepreneurs will dive deep into emerging business and care models (including telehealth) in the vet space and what we can learn form them. Learn how digital relationships can shape meaningful in-person experiences. From online to offline, Dr. Little will get you in the vet-trepreneuer mindset!
Blogging Like a Boss presented by Phil Zeltzman, DVM, DACVS, CVB
Whether you work at a practice and/or you are developing your brand, blogging is critical to showcase your skills and make Dr Google happy (to show that your site is active). At the end of this fabulous workshop, you will leave with a ready-to-publish blog.
Team Power: Adding Value to Your Visits by Mary Ann Van Linde, DVM
Veterinary medicine is a team sport. Beginning with a case study about a clinic in crisis, Dr. Mary Ann Van Linde will teach you how to get your team and your clients on the same page regarding quality of care.
Creating Traction with Your Team – The Level 10 Pulse Meetings
Perfect for veterinary practice owners and managers, Dr. Mary Ann Van Linde’s workshop will focus on change in a growing veterinary business. Her interactive workshop will cover the foundation for building a leadership team as well as the planning and tools needed to gain direction, focus, and change.
Comprehensive Marketing Plans presented by Caitlin DeWilde, DVM
Successful marketing plans are like multimodal disease management- there’s not one single therapy that treats a complex condition. Just like we weave medications, therapies, nutrition and environmental changes together to help our patients, we need to collectively look at the social media, website, email, digital communication and advertising our clinics are doing. Dr. DeWilde will help you understand the components of a comprehensive marketing plan and how to create action steps and measure the results of each component.
Social Media ROI
Finally get the answers to that popular question- “What’s the return on investment for my social media?” The data is there- if you’re looking for it, and Dr. Caitlin DeWilde will help you find it. Her interactive workshop will help you adjust your social strategy and get a better grasp on ROI tracking as well as how to include tracking measures at your front desk as well as in your practice management software. Bring your computers and client registration forms and get ready to geek out!
Creating and Managing Content that Pet Owners and Search Engines Crave by
Many practices have heard that “content is king”, but few have systems in place that actually generate impactful content. This extremely interactive workshop will explore the types of content that are most valuable, the potential impact of such, and proven methods for great content development.
Tap. Tap. Tap…is This Thing On? A Lesson in Digital Marketing ROI
Are you ever frustrated with your digital marketing because you feel like you just can’t accurately monitor and define success? You’re not alone! Bill Schroeder’s workshop will take a deep dive into the world of digital marketing, consumer behavior, and analytics in an effort to develop a clear picture of success.
“X” Marks the Spot – A Map to Growing Your Hospital presented by Jenn Galvin
Do you have an idea for your practice that you need help turning into a reality? Jenn Galvin’s workshop will help you to identify the things you need to help your practice grow. Get an idea of where to start with your ideas and create a map for growing your practice. During this workshop Jenn will help you identify an area of your practice that could be generating more revenue and decide what new item you might be able to bring home to your practice.
The Secret Sauce to Optimizing Workflow presented by Senani Ratnayake, BSc RVT
Maximizing your workflow and fully utilizing your team allows you to be efficient, productive and profitable. Over time, even “great” workflow requires evaluation. Senani’s workshop will teach you 4 strategic steps to help breakdown your workflow and identify what is necessary to be your best!
Keeping Your Team on Course Using Effective Feedback presented by Amy Snyder, DVM
We can all agree that feedback is essential in trying to enhance performance. We also all know that it is uncomfortable both to give and to receive. Work with Dr. Amy Snyder to outline seven keys to effective feedback. In her interactive workshop you will have to opportunity to practice giving and receiving feedback using an easy framework. Return to your practice with a plan to create a feedback culture within your business.
Creative Recruiting: Unconventional Approaches in a Competitive Job Market presented by Tosha Zimmerman, CVT
Planning on hiring a new employee for your practice soon? Or having trouble finding the right candidate for your open position? Work with Tosha Zimmerman, CVT to create unique job descriptions that accurately define who you are looking for. In this workshop, you will discuss developing videos that will give candidates a glimpse into what it would be like to work with you. Share creative ideas with other tribe members and have some fun!
Embracing Innovation and the Client Experience presented by Asa Pogrelis
This presentation will look into the new technology within the veterinary industry as a result of the changing demographics, behaviors, and expectations of customers. Explore how to begin incorporating innovative solutions into your practice.
Leveraging the Power of Editing to Improve Client Communication presented by Melanie Kramer
Did anyone look at that email before it went out? Why is the date wrong for the upcoming vaccination clinic? This interactive workshop will teach you the importance of proper editing in all of your public-facing written and visual communications. You’ll be guided on how to clearly and concisely deliver your message and we will walk through the different kinds of consumer-facing media and create the best editing process for each. We will explore how to pinpoint the best people on your team to convey your story to clients. The best writer or photographer on your staff isn’t always the best editor.
If You Build It, They Will Come! Making Your On-Line Reputation Work For You presented by Brian Bourquin, DVM and Paul Mataras
Technology has changed the way our clients learn about us. Gone are the days of The Yellow Pages or word-of-mouth. Instead, platforms like Yelp and Google can make or break a clinic before the client even steps through the front door. We will teach the process we used to not only